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YouTube ‘boot camp’ trains brands in video

YouTube ‘boot camp’ trains brands in video | Social Media Marketing | Scoop.it
Google’s ubiquitous video platform is giving brand managers the chance to hear from viral stars and YouTube execs.
Christophe Esposito 's insight:

This is great news for Brands who use Youtube to engage with their customers. Youtube is aiming to run 100 brands through what they call a Youtube “Boot Camp” or Brand Partner Program. The goal of this is to help brands engage on their platform in a similar way as its other viral stars do. This “Boot Camp will help brands in video content creation. After completion of the program the brand participants will be linked up with a partner manager that will continue to help with their Youtube presence.

 

This is great for customers, because now brands will hopefully begin to provide higher quality content through their Youtube Channels. I see this program as becoming very popular with medium to small size business who may not have the time to become experts in Youtube.

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Social-Media Traffic to News Sites Has Increased 57% Since 2009

Social-Media Traffic to News Sites Has Increased 57% Since 2009 | Social Media Marketing | Scoop.it
Digital consumption of the news is quickly becoming the norm, with 64.5% of Americans now combing the headlines online.
Christophe Esposito 's insight:

To no surprise, in the past couple of years Digital has far surpassed print in the way we consumer news. I can’t remember the last time I opened up a newspaper. Instead I turn to online news sites. It’s reports that over 60% of their Americans now consume their news online and traffic to news sites generated by social media has increased 57% since 2009. I believe that this trend is going to continue for the near future as more and more people become connected online. As shown in the Infographic already more than 2.4 billion people use the Internet, and over 1.4 billion use social media.  With these statistics more and more people are coming into contact with the breaking news other users share on these platforms. It has happened to me on multiple occasions where I find out about a break news story that is going viral on Twitter before I see it in the main stream. 

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Michelle Gilstrap's curator insight, February 26, 2014 11:31 AM

Just in case you were wondering, most of us go to news sites digitally. Tremendous increase since 2009. When Michael Jackson died, I immediately went to Twitter to see what new outlet was confirming it. I follow several there.

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Instagram Is Shaping Up To Be The World's Most Powerful Selling Tool

Instagram Is Shaping Up To Be The World's Most Powerful Selling Tool | Social Media Marketing | Scoop.it
Amid dire predictions for a mass exodus from Facebook, the social network did make a winning buy with Instagram. The photo app amassed over 150 million users in three short years --twice as fast as Twitter. That quantity has some quality. According to research by L2  Think Tank, Instagram’s community boasts 15 times [...]
Christophe Esposito 's insight:

Is Instagram becoming the Worlds Most Powerful Selling tool? In just 3 short years the photo app has amassed over 150 million users, twice as fast as twitter. According to research by L2 Think Tank, Instagram’s community boasts 15 times more engagement than its parent company, and more that Twitter or Google.

No wonder 91% of retail brands have joined the app, hoping to capture some of the potential buying power of Instagram users. Through Branded hashtags, and location-based tagging, it ‘s clear that Instagram is the channel to tap for retailers that truly want to make an impression in omnichannel selling.

Some of the conclusions from the report Visual Commerce = Conversion. One retailer that believes all those pretty pictures is helping sell product is Coach.  Call it being ahead of the curve the retailer smartly capitalized on its affordable luxury accessories and invested in the then nascent style bloggers.

And now with Instagram’s debut of sponsored posts back in November and direct message capabilities the following month, brands believe the ads are working. Companies such as levis, Ben & Jerry’s, Michael Kors, Estee Lauder and Macys, all saw positive results.

I believe that Instagram provides brands a great way to connect with their most loyal customers.  Instagram will continue to help brands directly communicate with shoppers as well as a two way customer service channel.

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Marc Jacobs Pop-Up Shop Takes Tweets, Instagrams for Payment

Marc Jacobs Pop-Up Shop Takes Tweets, Instagrams for Payment | Social Media Marketing | Scoop.it
Marc Jacobs will open the doors to his Daisy fragrance pop-up store in Manhattan on Friday, but unlike other retail locations, no money will be exchanged.
Christophe Esposito 's insight:

This past weekend Mar Jacobs opened his doors to his Manhattan pop-up store called "The Daisy Marc Jacobs Tweet Shop". But this store is different than any other, instead of customers handing over cash for goods; all Marc Jacobs is asking for instead is a little social currency in the form of “Earned Media” in return.

Customers can walk out the store with products in hand, just by snapping a picture and posting it on their various social channels such as Twitter, Instagram or Facebook with the tag #MJDaisyChain. Visitors then are awarded Marc Jacob branded gifts when leaving the store.

I think this is a very smart technique being used by the Marc Jacobs brand to drive brand awareness beyond the scope of their current social media following. This store will help connect the Marc Jacobs brand to its most loyal advocates and fans. They will be spreading earned media for the Marc Jacobs Daisy Fragrance through all the photos that will be posted by the visitors of the store.  Now that the store is closed it will interesting to follow up and track the hashtag to see how it is fairing on the web and to see if the momentum it built carries on.

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Facebook News Feed Update Gives Brands More Reach

Facebook News Feed Update Gives Brands More Reach | Social Media Marketing | Scoop.it
A new change to Facebook's News Feed algorithm means brands and celebrities will have greater reach than ever with their Facebook content.
Christophe Esposito 's insight:

At last, a break for Brands on Facebook! After recently admitting that Organic reach was dropping amongst Brands on Facebook, they have now announced a new change to the Facebook New Feed algorithm, which will help Brands reach more than ever. For marketers Facebook greatest assets has always been the size of its audience. Facebook announced that beginning Today, when a brand page tags a separate brand or celebrity page in a post, that content may surface for the followers of both pages. For small business this could be huge, because instead of your photo showing up in front of hundreds of people, instead a post tagged with a brand like Google or coca-cola could appear in front of thousands of additional users.
This has major implications on how brand now cross promote with other brands and celebrity spokesman. I see having a positive effect for brand managers as now they will be able to leverage the existing connection they already have through celebrity endorsements and even forge new partnerships with brands they may not directly compete with, but can have create a mutually beneficial outcome from this new type of cross promotion.

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Would you really trust a 'secret' app to protect your secrecy?

Would you really trust a 'secret' app to protect your secrecy? | Social Media Marketing | Scoop.it
Anonymous sharing app Secret is all the rage in Silicon Valley, but we should be cautious about who we trust. By Stuart Dredge
Christophe Esposito 's insight:

This article raises the great question as to why are people so much more willing to trust apps that say they are protecting your secrecy? Ever since Snapchat hit the scene and has grown exponentially in popularity and now sharing apps like Secret and Whisper are capitalizing on humans’ age-old enjoyment of gossip. Now anonymous sharing has become all the rage.  As the article goes on to discuss “it’s hard to pinpoint a single reason for the current buzz around anonymous and ephemeral apps, which promise to mask your identity and/or delete your share.  Ever since the ongoing revelations about the surveillance activities of the NSA, interest has been growing in “secure” email apps.

I personally have some to the conclusion that nothing I do on the Internet or my smart phone is or can be 100% safe and secure.  For example with recently “Secret” users email addresses were included with their posts as report by TechCruch. This just shows how even apps whose whole premise is based around secrecy and security are struggling to keep their users confidential. The point that gets made is the privacy has become a selling point to my generation and in the latest generation of social apps. This trend looks like it will continue to head this way in the immediate future. 

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Is the Facebook Like Dead for Marketers?

Is the Facebook Like Dead for Marketers? | Social Media Marketing | Scoop.it
YouTube video creator Derek Muller says his efforts to advertise on Facebook have gained him likes from fake accounts that hamper his outreach efforts.
Christophe Esposito 's insight:

Have fraudulent “Likes” become too high a barrier for legitimate ones? Derek Muller thinks so. He explains how even after using Facebook own Ad tools he got results similar to as if he had just purchased the “Likes” through a click farm in some foreign country.

Muller points out how unlike Youtube, “Facebook has the opposite business model, where it's not beneficial to them for us to reach our audience. They want to restrict our organic reach to make us pay for it.” YouTube on the other hand is paid every time a creator’s video is viewed, which makes it in YouTube’s best interest that it reaches as many of a channels subscribers as possible.

Muller also brings up the point that even Facebook has admitted that "organic reach" has dropped over the past few months and if business really want more of their fans to see their content they are going to have to pay up for it .

This is most interesting because as a marketer myself, I am always trying to get the highest number of qualified leads to see my clients content. But as shown, if the page is filled with fraudulent and disengaged users, then even the best marketing efforts will be diminished.

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