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Rescooped by Chris Morton from Digital-News on Scoop.it today
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Google Courts App Marketers With New AdWords Features For Search, Display, YouTube

Google Courts App Marketers With New AdWords Features For Search, Display, YouTube | Social Media Marketing | Scoop.it
Today, Google announced new efforts to entice app marketers in a livestream event at the AdWords Performance Forum. Google has offered advertising options for app marketers both through AdWords and its mobile ad network AdMob. Now it is aiming to compete more forcefully for app ad dollars and rely on that growing bank of data […]

Via Thomas Faltin
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