Maintaining consistent branding across your social media and web marketing presences is important to your overall brand strategy. Here’s the first in a series of articles on each social media...
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Exploring the landscape of social media for business
Curated by
Sue Seidel Reynolds
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Robin Good: Here's a great visualization of how different can be the traits of content re-use. In the left column you can see what would appear to be the ideal traits of a professional curator, while on the right you can immediately recognize the ones of scrapers, republishers, cheap aggregators and other "thin" publishers as Google would call them.
I think it can serve as an excellent reference, when in doubt about whether you are still doing the right thing or not, when it comes to re-using and republishing other people content.
The table is part of an excellent presentation entitled "Link Building by Imitation" and authored by link building expert Ross Hudgens. Via Robin Good, association concert urbain 
Giuseppe Mauriello's comment,
June 10, 2012 5:19 PM
Robin,
I posted that my "curious discovery" of the score (84) of that topic, as another example which Guillaume and his team can take as evalutation to improve about it. It was just a comparison with my score "83". Btw; your "92" is well deserved! :-) 
Robin Good's comment,
June 10, 2012 5:21 PM
Hey Giuseppe, is not well deserved at all... it's a mistake :-). Just post twice a day consistently, like you used to, and you can get it too!
Giuseppe Mauriello's comment,
June 10, 2012 5:34 PM
Hi Robin,
we both are/use a "strict filter" about content that we are selecting, curating and sharing with our tribes! :-) Delete the scoop?
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I’ve been finding Pinterest an excellent addition for many of my social media clients. One new strategy includes sharing pinned images that include an @mention of a Twitter follower in order ... Delete the scoop?
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Non-profits are leveraging Pinterest for social good, but how did they get there? What are the strategies behind it? Delete the scoop?
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Nice infographic-methods, techniques tips on coming up with compelling content when the well is runnnig dry, a constant battle for most marketers, social media types and even writers. Via mark ivey Delete the scoop?
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The Rise of Content Marketing: This infographic shares how important is content as a marketing segment and why you should take a hard look at your social content strategy... Via mark ivey Delete the scoop?
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There are plenty of reasons to include social media, specifically Facebook, in your campaign strategy. As Seth Godin reminds us, familiarity breeds trust. What breeds familiarity more than Faceb... Delete the scoop?
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Below are some of the expected trends this year about Content Marketing.
- Crowdsourcing for Content Creation: It became a valid business model to tap into people's willingness to create content for free or for low pay in return for online exposure. Now, companies of all sizes are eager to try such crowdsourcing to generate content.
- Content Curation, Aggregation and Syndication: Content curation also will be hot in 2012, but content aggregation and online syndication are losing some heat with the release of the Google Panda Farmer algorithm changes last year. Unlike aggregation and syndication that simply republish links or content, human beings select what they consider the best content in their areas of expertise, share links to the original content and add their own commentary. It's such added value, along with convenience, that is giving content curation momentum.
- Brands as Media: More companies are beginning to understand that social media sites and tools aren't the place for their usual marketing pitches. Instead, companies realize they need to think like publishers, not marketers, to connect their brands with online audiences.
- Content Marketing Integration: Silo marketing is out in 2012, and complete marketing integration is in. There has never been a more pivotal year for companies to take off their blinders and fully mesh all aspects of their marketing--online and offline, traditional and social.
Curated by Giuseppe Mauriello [read full article http://j.mp/zpZ5k4] Via Giuseppe Mauriello 
Tom George's comment,
January 8, 2012 2:06 PM
Nice one Giuseppe I never see any share to W for you that as you know is Wordpress, if you like you can share to IB anytime you want because you are set up already, just a thought. I hope your doing well.
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In this video I interview Marcus Sheridan, the founder of The Sales Lion and River Pools and Spas. Via Daniel J Smith Delete the scoop?
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Are you part of the 80%? I'm not talking about an occupy moment here. Instead, I'm referring to the 80/20 rule or the Pareto Principle. Anyone that’s served on a committee or worked on a team c... Delete the scoop?
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Guest post written by Duncan Heath Duncan Heath is Senior SEO Engineer at Fresh Egg SEO, a leading UK-based SEO and web design company. Duncan Heath: Optimizer. Via Alex Butler Delete the scoop?
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As an avid gardener I'm able to draw many parallels between tending a gardening and nurturing and growing a social media community. As we plan for our vegetable and flower gardens, let's put some t... Delete the scoop?
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I’m preparing for a web presentation on using Pinterest for business and reflecting on how to answer the many questions that have come up lately surrounding the issue of copyright. Remember... Delete the scoop?
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In late February, the New York Times reported that Google will release its Android-powered, heads up display Google Glasses before the end of 2012. Delete the scoop?
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Facebook rolled out its Timeline for Brand pages in conjunction with it's Facebook Marketing Conference. If you admin a brand page you probably noticed the message on top of your page allowin... Delete the scoop?
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If your business relies on driving traffic to your website to increase sales consider joining Pinterest. If you’re not familiar with Pinterest, it is a social network where users to share their i... Delete the scoop?
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The Superbowl draws big crowds, big egos, big hype and, of course, big budgets for ads. So why do so many of them, well, fail? Here's my take on Superbowl XLVI marketing failures. Delete the scoop?
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Capture anything you see on your PC screen! SnapIt is convenient for bloggers who capture and crop images for ther posts, for tech writers who need to describe menus and interfaces of applications, web designers and those who work with graphics every day. Delete the scoop?
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This piece was written by Om Malik for Gigaom
The author says "Pinterest is one of the hottest startups around these days and represents the latest buzzword in the Valley: curation".
Here's what you need to know:
2012 will likely see an acceleration of structured, push button, social curation across the web. Why? Because most users don’t want to take much effort to produce content, and consuming content in a structured manner (especially photos) is also much faster.
**Just as the first wave of social media has transformed the consumption of information,
**this next wave of social curation will fundamentally change how users find and interact with content over time.
My commentary:
As a business person, I see tremendous value in Pinterest because as the title of this article suggests, what we post online tells a story about who we are, what we represent and shows a human side through our curated topics. This allows others who may be potential customers to find points of connection which is a great way to start a relationship. It also gives me a chance to listen by observation to what my audience wants at a deeper level. This is a great starting place and can lead to many opportunities that lie ahead.
Excerpt:
**platforms — YouTube, WordPress and Tumblr — have had more success, thanks to faster, cheaper broadband connections. Twitter and Facebook are the big winners of this sharing.
**Are thinking about building a product, evaluating a company or just wondering why early adopters are so crazy about Pinterest, Instagr.am or Quora?
**we’re playing a role in a movie: edited, directed and starring us.
Curated by Jan Gordon covering "Pinterest Watch"
Read full article here: [http://bit.ly/wEnbpQ] Via janlgordon 
Mariusz Leś's comment,
January 20, 2012 8:55 AM
I really don't know why Pinterest is so "hot". I use Fancy (thefancy.com) instead (it has an android app, that's why, nothing else).
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While 2011 was a banner year for social media growth in the business world, those of us in the profession are still struggling with measuring the results of our efforts. In the hopes that 2012 will... Delete the scoop?
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There are many smart strategies you can use to create compelling, bite-sized content your readers will devour—and share like crazy. The secret is to tap into the power, speed and instant accessibility of social media. Here are 5 simple, foolproof ideas you can put into action TODAY" (Social Media Examiner) Via mark ivey Delete the scoop?
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B2C marketers have known for some time how important a mobile marketing strategy is to their success. Delete the scoop?
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This week I've been writing about speed and response expectations for business on the social Web. Ultimately, speed wins. Delete the scoop?
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