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Less than one in three marketers have adequate social media marketing skills - POMO

Less than one in three marketers have adequate social media marketing skills - POMO | Social Media Marketing | Scoop.it
Less than one in three marketers have adequate #socialmedia #marketing skills http://t.co/clvz0krcXN
Brandon Olander's insight:

This article really hits home as millenials and digital native generation gain buying power.

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In South Korea, 47% of eighth graders are ranked 'advanced.' In U.S.: 7%

In South Korea, 47% of eighth graders are ranked 'advanced.' In U.S.: 7% | Social Media Marketing | Scoop.it
South Korea's students rank among the best in the world, and its top teachers can make a fortune. Can the U.S. learn from this academic superpower?
Brandon Olander's insight:

With the undeniable success in after school programs and test prep courses, and for profit colleges can we market a more effective solution to education by using taped courses and educational communities (social networks) to reach students?

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Case Study: 23+ Guide for Effective Search Engine SEO

Case Study: 23+ Guide for Effective Search Engine SEO | Social Media Marketing | Scoop.it
Infographic on Search Engine SEO, a case study to reflect how to reach top page of Google Search Engine Position with 23 best marketing tactics

Via Manish Dhane
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SnapChat – Temporary Social Media. Can it work?

SnapChat – Temporary Social Media. Can it work? | Social Media Marketing | Scoop.it
SnapChat - Temporary image and video social media. Can it work in a marketers or a personal digital world? (Insightful and splendidly written: SnapChat – Temporary Social Media. Can it work?
Brandon Olander's insight:

Temporary social media, is it just an excuse to send things that we would normally get in trouble for? The days of celebrities getting in trouble for risky pics or that drunken night in college huanting you into the interview no more? Is there really a place for this? Is there any other use for this other than to breifly capture our wildest and weirdest moments?

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Rescooped by Brandon Olander from The Marketing Technology Alert
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SEO Cheat Sheet: 15 Common Oversights Found During Site Audits - Search Engine Watch | #TheMarketingAutomationAlert

SEO Cheat Sheet: 15 Common Oversights Found During Site Audits - Search Engine Watch | #TheMarketingAutomationAlert | Social Media Marketing | Scoop.it

Condensed introduction...

 

Today, not understanding how the numerous components of Google's algorithm work can break your website a lot. You might lose your homepage rankings and condemn your site to oblivion. Just ask the people who have yet to recover from Penguin 1.0, let alone 2.0. Is it that complex, really? Yes. Some days it feels like what worked at breakfast has changed by lunch.

 

Some people really don't have the necessary know-how and skills to do their own SEO. Otherwise, right now lots of people wouldn't be desperately trying to recover from Panda, Penguin, Google penalties, shifts in the algorithm, or from using techniques or tactics they didn't know/care/understand would later come back to haunt them.

 

Is it time for you to call a professional? What follows is a list of the most common oversights seen or discovered during site audits every week. Check the list and see how you're doing.

 


Via iNeoMarketing
Brandon Olander's insight:

SEO is an ever changing target, here are a few tricks and tips to keep you on top of the search engine game.

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iNeoMarketing's curator insight, July 22, 2013 7:08 AM

If you're doing your own SEO, and you're not an SEO professional, you'll want to read this post and truly understand what it takes to conduct proper SEO. To a degree, it's an engineering task. So as you build out your new marketing technology infrastructure, the SEO expert is a must have, transcending not only the web site, but all content marketing and social media marketing.


  • See the article at searchenginewatch.com
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Delivering Brand goals with Social media marketing Read Case Studies

Delivering Brand goals with Social media marketing Read Case Studies | Social Media Marketing | Scoop.it
Delivering Brand goals with Social media marketing Read Case Studies Part 2 (RT @techdivine: Delivering #Brand goals with #Socialmedia marketing Read Case Studies http://t.co/9zVYMuKaOn)...
Brandon Olander's insight:

Once you have a mission and vision for your company that is presented comprehensively in your social media, ensuring your brand is delevering on its goals to achieve growth and loyalty in the company. Finding the WHY of what your company does will make your social media plan shine.

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Content Marketing with Authorship and DiY Process is the Perfect Storm - Social Media Marketing Plus

Content Marketing with Authorship and DiY Process is the Perfect Storm - Social Media Marketing Plus | Social Media Marketing | Scoop.it
Content Marketing is a skill set every online marketer should have in 2013. There is mounting evidence social signals are beginning to influence the SERPs

Via Jeffrey Lapin, Jonathan Ginsberg, Neil Ferree
Brandon Olander's insight:

Here is an article that outlines the 7 steps to this DiY Content Marketing System. Each of these processes need to be addressed before you try and launch your Content Marketing strategy.

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Jeffrey Lapin's curator insight, April 19, 2013 9:00 AM

Great article by Neil Ferree about creating a system for content marketing and social sharing, all of which affect SEO.

Jonathan Ginsberg's curator insight, April 19, 2013 7:59 PM

I think it is fair to say that an individual writer's authority profile will eventually have more influence on search position that links and on-page factors.


Neil Ferree's curator insight, July 7, 2013 10:03 AM

Unless you read these Content Marketing Planning Guides your processes will be probably need fine tuning more than if you did read these guides.

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The Getting Started Guide to LinkedIn Advertising

The Getting Started Guide to LinkedIn Advertising | Social Media Marketing | Scoop.it
Learn how you can effectively advertise on LinkedIn to reach your ideal B2B customers with The Getting Started Guide to LinkedIn Advertising.

Via Manish Dhane
Brandon Olander's insight:

LinkedIn can reach the right audiences and advertising could bring the right customers and connections. Here is the a basic guide to advertising on LinkedIn

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CUPS!! - Pitch Perfect - Sam Tsui, Alex G, Kina Grannis, Kurt Schneider

Check out this Coca Cola video I did!! :) http://bit.ly/12T5qlb SUBSCRIBE! I promise, it's fun :1 http://bit.ly/SubscribeKHS Grab our version of Cups here: h...
Brandon Olander's insight:

A perfect video to see how a coca-cola contest results in earned media. Also perfect way to see how earned media can go viral for a perfect commerial

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Rescooped by Brandon Olander from Technology in Business Today
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Crucial Interview Questions to Ask a Social Media Manager

Crucial Interview Questions to Ask a Social Media Manager | Social Media Marketing | Scoop.it
When everyone from the teenager next door to the silver-haired advertising executive or college grad calls themselves a “Social Media Guru” how do you weed out the hype from the heavy hitters?

Via TechinBiz
Brandon Olander's insight:

Ensuring that you find the right social media manager is vital to your social media presence and executing positive ROI for social media marketing strategies. Ask these questions to your potential hires and weed out the bad ones.

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Less than one in three marketers have adequate social media marketing skills - POMO

Less than one in three marketers have adequate social media marketing skills - POMO | Social Media Marketing | Scoop.it
Less than one in three marketers have adequate #socialmedia #marketing skills http://t.co/clvz0krcXN
Brandon Olander's insight:

This article really hits home as millenials and digital native generation gain buying power.

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Rescooped by Brandon Olander from Internet Marketing Strategy 2.0
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SEO Ranking Factors Visualized: The Top 200 Criteria Used by Google To Rank Web Sites

SEO Ranking Factors Visualized: The Top 200 Criteria Used by Google To Rank Web Sites | Social Media Marketing | Scoop.it
SEO itself has always been somewhat of a barrier to entry for online success. In other words, for a new person it's so complex that it takes a long time to

Via Robin Good
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classifieds2india's comment, August 28, 2013 5:08 AM
amazing factors
Lynn O'Connell for O'Connell Meier's curator insight, September 13, 2013 9:41 PM

From May 2013, so some things may have changed...


Maggie DeGennaro's comment, September 15, 2013 9:37 AM
Great information...
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6 Free Mobile Apps to Enhance Your Social Media Marketing

6 Free Mobile Apps to Enhance Your Social Media Marketing | Social Media Marketing | Scoop.it
Mobile Marketing: 6 Smartphone apps to help you manage your social media activities.

 

Want some cool apps that you can use on your smartphone to improve your marketing?

 

Mobile apps can help you manage your social media activities with your busy schedule and help you maintain your reputation.

 

Here are 6 free smartphone apps to keep your business active on social media.

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Rescooped by Brandon Olander from visualizing social media
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How To Create Effective Posts on the 4 Main Social Sites [Infographic]

How To Create Effective Posts on the 4 Main Social Sites [Infographic] | Social Media Marketing | Scoop.it
It can be tough knowing what works on which social site. This infographic lays it out nicely. It will show you how to create effective posts on each site.

 

If you want to be very effective at posting on Facebook, Twitter, Pinterest and Google+, it can take a bit more finesse and patience than expected. Just like you learn through trial and error what topics your blog readers gravitate to, you have to take time to learn about your social media audiences as well.

With this infographic, learn how to create effective posts on each major site to maximize reach and potential.


Via Lauren Moss
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Samuel Pustea's comment, July 10, 2013 10:20 AM
Yes, almost all of us post to all of those 4 social media sites. ;)

I love the little details one can learn in making the best social updates int heir network.

Almost all the social updates I do are based on the testing I have done.

Samuel from internetdreams.com
Amanda N Snyder's comment, July 10, 2013 12:00 PM
Social networking is a never-ending experiment. You are free to enjoy the journey because there is no ultimate destination!
Antoine Gravet's curator insight, September 10, 2013 8:20 AM

La recette pour créer des posts, publications optimales sur les réseaux sociaux Pinterest, Facebook, Twitter et Google+ avec les créneaux horaires pour être vu. Guide pour le CM à imprimer et à garder sur soi ;)

Rescooped by Brandon Olander from Ayantek's Social Media Marketing Digest
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How Social Media Moves Consumers from 'Sharing' to 'Purchase'

How Social Media Moves Consumers from 'Sharing' to 'Purchase' | Social Media Marketing | Scoop.it

Vision Critical’s recently published study, From Social to Sale  provides some answers to  exactly how a company’s social media strategy could be tailored to drive sales. Using interviews from almost 6,000 participants, the company evaluated social media purchasing  against participation in Twitter, Facebook and Pinterest.


Via Tyler Borosavage
Brandon Olander's insight:

A very interesting study about how companies social media strategies are converting followers, pinners, and fans into customers, sales, and brand loyal advocates. 

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Tyler Borosavage's curator insight, July 22, 2013 6:34 AM

This new study has found that about 40% of social media users have purchased an item after sharing or favoriting it on Facebook, Twitter, or Pintrest.

Rescooped by Brandon Olander from Public Relations & Social Media Insight
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10 interesting digital marketing stats we've seen this week

10 interesting digital marketing stats we've seen this week | Social Media Marketing | Scoop.it

Stats galore for marketers. What's a galore anyways? LOLHere are some of the most interesting digital marketing stats we've seen this week.Stats include a decline in PC sales, Q2 paid search data, Facebook mobile stats, mobile traffic, PPC budgets and ecommerce in Australia.


Via Jeff Domansky
Brandon Olander's insight:

77% of online display ads are never seen. 26% of businesses stated that they do not have an employee dedicated to analysing web data. More revelent statistics about our digital markets in the article.

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Jeff Domansky's curator insight, July 22, 2013 11:11 AM

Stats galore for marketers. What's a galore anyways? LOL.

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How To Get Leads With Content Marketing

How To Get Leads With Content Marketing | Social Media Marketing | Scoop.it
It's always the question, how are you going to get more leads? One way is to get leads with content marketing. Michael shares with us a how-to.
Brandon Olander's insight:

Being personal, human, and actually helpful  with content that answers customer questions is a start to creating leads without ever making another cold call again.

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Social Media Marketing, Statistics & Monitoring Tools

Social Media Marketing, Statistics & Monitoring Tools | Social Media Marketing | Scoop.it
Socialbakers is the most popular provider of social media analytic tools, statistics and metrics for Facebook, Twitter, Google Plus, YouTube and LinkedIn.
Brandon Olander's insight:

Some times its hard to quatify and qualify good social media verses bad social media plans and posts. These tools will help you gage how your plan is shaping up, while giving you the who, what, when and where on your posts.

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20 Things About Social Media Marketing | Social Media Today

20 Things About Social Media Marketing | Social Media Today | Social Media Marketing | Scoop.it
When someone retweets, shares or comments on something you’ve posted online it creates something called a social signal. Google uses social signals to determine authority and popularity of websites.
Brandon Olander's insight:

20 fast facts, some basic some very interesting that you should know about social media developments today!

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Don't Let These 4 Mobile Marketing Misconceptions Hold You Back - Yahoo! News

Don't Let These 4 Mobile Marketing Misconceptions Hold You Back - Yahoo! News | Social Media Marketing | Scoop.it
Don't Let These 4 Mobile Marketing Misconceptions Hold You Back
Yahoo! News
If you've been reading our blog over the last few months, you know that we haven't exactly been shy when it comes to talking about mobile.
Brandon Olander's insight:

With mobile presents a huge opportunity for small businesses marketing and shouldnt be done lightly. Here are some important statistics and misconceptions that need to be clarified.

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Rescooped by Brandon Olander from Social Media, SEO, Mobile, Digital Marketing
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The Science Of The Perfect Pinterest Post [Infographic]

The Science Of The Perfect Pinterest Post [Infographic] | Social Media Marketing | Scoop.it

Pinterest is an amazing, image-driven platform, that can drive a substantial amount of traffic. But what does it take to get a Pinterest pin to capture enough attention to get re-pinned and potentially go viral?


Via Kamal Bennani
Brandon Olander's insight:

With the growing popularity of Pinterest and becoming a prominate force in the social media industry, knowing how to attract the right audience is important. Here is a post about the science behind creating the perfect pin

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Paola Cinti's curator insight, July 7, 2013 1:20 PM

Pinterest è un'incredibile piattaforma per la condivisione di immagini che può indirizzare una notevole quantità di traffico. Ma che cosa ci vuole per catturare l'attenzione sufficiente a far diventare un'idea virale? 

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8 of the Best Tools to Understand Your Social Media Traffic

8 of the Best Tools to Understand Your Social Media Traffic | Social Media Marketing | Scoop.it
But before you can start monitoring your social media traffic, you need to find the perfect tools to use in order to get the information you need.
Brandon Olander's insight:

Having the right tools to understand how the ROI of your social media strategies is important to see the impact and penetration of a good and bad post at certain times. These tools are a must have for measuring engagement and participation for all of your online environment

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7 Tips on Developing a Social Media Strategy for Holidays - Business 2 Community

7 Tips on Developing a Social Media Strategy for Holidays - Business 2 Community | Social Media Marketing | Scoop.it
7 Tips on Developing a Social Media Strategy for Holidays http://t.co/fqAARGiiiZ via @B2Community
Brandon Olander's insight:

People use social media differently on the holidays, this is a great article to ensure your social media strategies are ready this season.

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Rescooped by Brandon Olander from Miscellaneous Topics
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How to Measure the Impact & ROI of Social Media Marketing Strategies

How to Measure the Impact & ROI of Social Media Marketing Strategies | Social Media Marketing | Scoop.it

Via Carole Wozny, David Simpson
Brandon Olander's insight:

This article uses the "hype cycle" model to find out where social media strategies could benefit an integrated marketing strategy 

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7 Ways To Get The CEO Crazy For Social Media Marketing - Jeffbullas's Blog

7 Ways To Get The CEO Crazy For Social Media Marketing - Jeffbullas's Blog | Social Media Marketing | Scoop.it
7 Ways To Get The CEO Crazy For Social Media Marketing http://t.co/AHQ5oKAmb9
Brandon Olander's insight:

How to convince the CEO to  enter the 21st century and embrace the new media of the social.

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How to Integrate Social Media With Your SEO Campaign

How to Integrate Social Media With Your SEO Campaign | Social Media Marketing | Scoop.it

Like many things in life, certain SEO tactics will fade into oblivion as Google Penguinmatures. This has left many people who used to practice the art of SEO wondering where to go.

 

The good news is that while certain SEO tactics may be under the gun and likely to fail in months to come (if they haven't already), other tactics are destined to succeed, impervious to algorithmic changes.

 

Many people believe that Search Marketing Integration, or SMI, is one of these. Some people have even gone as far as to say publicly that SMI will be required to rank on the first page of Google in the future.

 

Find Out More: http://www.huffingtonpost.com/jayson-demers/how-to-integrate-social-m_b_3481016.html


Via Antonino Militello
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Haifeng LIU's curator insight, August 4, 2013 7:44 PM

SEO and social networks are platforms for promoting our Brands. We build online awareness by creating a good dominating content that fit hoe people are searching for our company

Wu Meng's comment, August 4, 2013 7:47 PM
I thinks that you are right about all things about branding, whom to follow, authorship and all such points. But I think all these point is all about off page activity or what we call it link building work. But till the time your on page and navigation is not perfect, its no use to do any such good link building strategy. I had seen some e commence site whose navigation is such worst that, we need to find where to shop and what to do. At the end visitor leave the website i.e. a high bounce rate. At the end it is surely effect on our total SEO work.

In short, What i want to say that link building plan, strategy is all good things. But we firstly should have to more focus on navigation and other on page things of website.
Joanna Hou's comment, August 19, 2013 4:32 PM
intetrate social media relate the combination of TV newspaper website advertisement, marketing and so on, in terms of SEO campaign, marketers also need to build a perfect marketing strategy to gain more market share