Social Media Mark...
Follow
125 views | +0 today
Your new post is loading...
Your new post is loading...
Rescooped by Brandon Olander from The Marketing Technology Alert
Scoop.it!

SEO Cheat Sheet: 15 Common Oversights Found During Site Audits - Search Engine Watch | #TheMarketingAutomationAlert

SEO Cheat Sheet: 15 Common Oversights Found During Site Audits - Search Engine Watch | #TheMarketingAutomationAlert | Social Media Marketing | Scoop.it

Condensed introduction...

 

Today, not understanding how the numerous components of Google's algorithm work can break your website a lot. You might lose your homepage rankings and condemn your site to oblivion. Just ask the people who have yet to recover from Penguin 1.0, let alone 2.0. Is it that complex, really? Yes. Some days it feels like what worked at breakfast has changed by lunch.

 

Some people really don't have the necessary know-how and skills to do their own SEO. Otherwise, right now lots of people wouldn't be desperately trying to recover from Panda, Penguin, Google penalties, shifts in the algorithm, or from using techniques or tactics they didn't know/care/understand would later come back to haunt them.

 

Is it time for you to call a professional? What follows is a list of the most common oversights seen or discovered during site audits every week. Check the list and see how you're doing.

 


Via marketingIO
Brandon Olander's insight:

SEO is an ever changing target, here are a few tricks and tips to keep you on top of the search engine game.

more...
marketingIO's curator insight, July 22, 2013 10:08 AM

If you're doing your own SEO, and you're not an SEO professional, you'll want to read this post and truly understand what it takes to conduct proper SEO. To a degree, it's an engineering task. So as you build out your new marketing technology infrastructure, the SEO expert is a must have, transcending not only the web site, but all content marketing and social media marketing.


  • See the article at searchenginewatch.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Rescooped by Brandon Olander from Internet Marketing Strategy 2.0
Scoop.it!

SEO Ranking Factors Visualized: The Top 200 Criteria Used by Google To Rank Web Sites

SEO Ranking Factors Visualized: The Top 200 Criteria Used by Google To Rank Web Sites | Social Media Marketing | Scoop.it
SEO itself has always been somewhat of a barrier to entry for online success. In other words, for a new person it's so complex that it takes a long time to

Via Robin Good
more...
Ahmed Lizzaik's curator insight, July 12, 2013 6:23 AM

Excellent

Lynn O'Connell for O'Connell Meier's curator insight, September 14, 2013 12:41 AM

From May 2013, so some things may have changed...


Maggie DeGennaro's comment, September 15, 2013 12:37 PM
Great information...
Rescooped by Brandon Olander from Google Plus and Social SEO
Scoop.it!

Content Marketing with Authorship and DiY Process is the Perfect Storm - Social Media Marketing Plus

Content Marketing with Authorship and DiY Process is the Perfect Storm - Social Media Marketing Plus | Social Media Marketing | Scoop.it
Content Marketing is a skill set every online marketer should have in 2013. There is mounting evidence social signals are beginning to influence the SERPs

Via Jeffrey Lapin, Jonathan Ginsberg, Neil Ferree
Brandon Olander's insight:

Here is an article that outlines the 7 steps to this DiY Content Marketing System. Each of these processes need to be addressed before you try and launch your Content Marketing strategy.

more...
Jeffrey Lapin's curator insight, April 19, 2013 12:00 PM

Great article by Neil Ferree about creating a system for content marketing and social sharing, all of which affect SEO.

Jonathan Ginsberg's curator insight, April 19, 2013 10:59 PM

I think it is fair to say that an individual writer's authority profile will eventually have more influence on search position that links and on-page factors.


Neil Ferree's curator insight, July 7, 2013 1:03 PM

Unless you read these Content Marketing Planning Guides your processes will be probably need fine tuning more than if you did read these guides.