Social Media Marketing
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Don’t fall Victim to Facebook’s Updated News Feed Algorithm -

Don’t fall Victim to Facebook’s Updated News Feed Algorithm - | Social Media Marketing | Scoop.it
Facebook has updated its algorithm, which determines what appears in users’ news feeds. When you understand how the algorithm works you can better understand how to get your posts in front of the biggest audience and use your account effectively. This latest update is mostly designed to fight spam, but you should be aware of …
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Big Update to Twitter brings New Look and Features -

Big Update to Twitter brings New Look and Features - | Social Media Marketing | Scoop.it
On the heels of the ability to upload four pictures per tweet and to tag others in pictures, Twitter has announced more updates that will change the way your page looks and even what you can do with it. All of these changes culminate to create new social media marketing opportunities for you. If you …
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How to get People to Share Your Social Media Posts -

How to get People to Share Your Social Media Posts - | Social Media Marketing | Scoop.it
If you use social media marketing, chances are that one of your goals is to get people to share your posts so you can reach a much wider audience. Friends are very influential to consumers, so a person becomes much more likely to become a customer if his friends recommend and promote a brand or …
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Now You can Tag People in Photos and Create Collages with Twitter -

Now You can Tag People in Photos and Create Collages with Twitter - | Social Media Marketing | Scoop.it
Change is in the air at Twitter and these two new features are exciting ones. Twitter has added the ability for users to add more than one photo to a tweet and create a collage as well as tag other Twitter uses in the photos when you use the Android or iOS app. These two …
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Creating and Leveraging a LinkedIn Group -

Creating and Leveraging a LinkedIn Group - | Social Media Marketing | Scoop.it
LinkedIn is an excellent social media network for reaching business professionals and other companies. If your target market includes these groups, creating and then leveraging LinkedIn groups can be a very effective strategy. How to Create a Group If you don’t have a LinkedIn group, creating one is easy. Log in and hover your mouse …
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Social Media Rules you Should Adopt at Your Business -

Social Media Rules you Should Adopt at Your Business - | Social Media Marketing | Scoop.it
In order to use social media marketing successfully at your business, you need to use a very focused strategy. This strategy defines how you will use your accounts to reach your markets and achieve your marketing and business goals. But, you also need to adopt some rules, in addition to this strategy, so that your …
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Twitter Will Now Show Promoted Accounts in Search Results -

Twitter Will Now Show Promoted Accounts in Search Results - | Social Media Marketing | Scoop.it
If your business uses Twitter for social media marketing, the network’s newest feature is an exciting one. Now, when users search for terms that relate to Promoted Accounts, they will appear in search results. Previously, only tweets and Twitter users appeared in search results. For some time, Promoted Accounts have been a great way for …
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Facebook’s New Ad Targeting Options and What Makes a Good Ad -

Facebook’s New Ad Targeting Options and What Makes a Good Ad - | Social Media Marketing | Scoop.it
Facebook has announced that advertisers can now more easily target their markets through Facebook ads. The announcement is good news for businesses that use this form of Internet marketing, because it just got a lot easier to make ads more effective. When you create a Facebook ad, you can now target your market based on …
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Everything You Need to Know About Twitter Lists

Everything You Need to Know About Twitter Lists | Social Media Marketing | Scoop.it
Everything you need to know to set up, manage, and effectively use Twitter Lists.

Via GrupoNeo, Khaled El Ahmad
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25 Amazing Facts About Facebook

25 Amazing Facts About Facebook | Social Media Marketing | Scoop.it
Image Source: Marcin Wichary/Flickr Ten years ago, people were freaking out over Janet Jackson’s controversial performance during Super Bowl Super Bowl XXXVIII. All the cool kids were on some social networking site called MySpace.

Via Brian Yanish - MarketingHits.com
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New Research Shows Why People Interact with Brands on Social Media -

New Research Shows Why People Interact with Brands on Social Media - | Social Media Marketing | Scoop.it
A new study conducted by University of Massachusetts Dartmouth reveals why people, specifically millennials, interact with brands on social media. The study can help businesses understand how to leverage their social media accounts and use them more effectively. The study looked into why millennials, people born between 1980 and 2000, connect with brands on social …
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MadCityMedia's curator insight, March 7, 2014 3:13 PM

Very informative.

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Pinterest Unveils “Interests” Making Content Easier to Find -

Pinterest Unveils “Interests” Making Content Easier to Find - | Social Media Marketing | Scoop.it
Pinterest is a very popular social media network that has grown extremely fast. The site has 70 million users and boasts an average of 2.5 billion monthly page views, so if your business doesn’t already use the site as part of its social media marketing plan, it’s time to consider signing up. All kinds of …
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How to Get Creative on Instagram so You’ll have more Success -

How to Get Creative on Instagram so You’ll have more Success - | Social Media Marketing | Scoop.it
There’s no question that to be successful on Instagram you need to be creative. The site is almost purely a visual social media site, where 150 million active users post 55 million photos a day.
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12 Tips for seeing Success with your Pinterest Account -

12 Tips for seeing Success with your Pinterest Account - | Social Media Marketing | Scoop.it
Are you getting the most out of Pinterest? If you’re just pinning images without seeing much traffic to your site, additional sales or engagement from your followers and other Pinterest users, you should reevaluate how you use your account. Consider a Business Account Pinterest business accounts make it possible for you to verify your account …
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The Surprising Social Networks that Generate the most Engaged Referrals -

The Surprising Social Networks that Generate the most Engaged Referrals - | Social Media Marketing | Scoop.it
When you use social media marketing to drive traffic to your website and get referrals, you want to spend your time and resources on the sites that bring the best results. Shareaholic published a report called “Social Referrals That Matter” and the findings might surprise you. The report analysed data from more than 200,000 sites …
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Why and How you Should Publish and Share Content on LinkedIn -

Why and How you Should Publish and Share Content on LinkedIn - | Social Media Marketing | Scoop.it
Recently, LinkedIn announced that all users can now post and share content on LinkedIn. This announcement took the site from a basic social networking site to a networking and publishing platform, meaning it becomes much more powerful for your business. The Perks of Publishing on LinkedIn Last month, LinkedIn announced that it boasts more than …
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How to Set up an Effective Facebook Page -

How to Set up an Effective Facebook Page - | Social Media Marketing | Scoop.it
Setting up a Facebook page is probably one of your first priorities when you start social media marketing, and it’s also the foundation of a successful Facebook strategy. Your Facebook page should be an online base where social media users can find out more about your business and interact with you. It will help you …
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How to Make Your Twitter Account Invaluable to Your Market -

How to Make Your Twitter Account Invaluable to Your Market - | Social Media Marketing | Scoop.it
If you use Twitter as part of your social media marketing plan, it’s essential that you use it to its fullest potential and attract loyal followers. When your market sees your account as invaluable, people will rely on it as a source for current information, which will help you build your brand and foster a …
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Digital Marketing Definitions | Social Media Today

Digital Marketing Definitions | Social Media Today | Social Media Marketing | Scoop.it
If you are new to digital marketing, understanding the complex jargon that dominates the industry can be complicated. With words such as conversion and acronyms like SEO thrown casually in conversations, you can feel left out.
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What Your Followers Expect from Your Social Media Accounts -

What Your Followers Expect from Your Social Media Accounts - | Social Media Marketing | Scoop.it
When you use social media accounts, your market follows you with certain expectations. People follow you and connect with you because they are looking for specific information, benefits or perks, and when you can deliver those, your accounts will be much more successful. Social media marketing can be a powerful part of any Internet marketing …
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LinkedIn Opens its Publishing Platform to all Users -

LinkedIn Opens its Publishing Platform to all Users - | Social Media Marketing | Scoop.it
LinkedIn has announced that it will be allowing all of its users, not just users designated as “Influencers,” to publish content on its site. Until now, regular users have only been able to post updates and links, but now they can post longer articles to the site, sharing them with people across the network. Since …
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Make Your Market Fall in Love with Your Social Media Accounts -

Make Your Market Fall in Love with Your Social Media Accounts - | Social Media Marketing | Scoop.it
When your market falls in love with your social media accounts, people will be attracted to your pages, post comments and engage with you. Your accounts will become a more powerful Internet marketing tool, your site will get more traffic and you’ll make more sales. This sounds like every business’ dream, but how do you …
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LinkedIn as a Career Networking Tool

LinkedIn as a Career Networking Tool | Social Media Marketing | Scoop.it

Are you “on LinkedIn”, but not feeling like you are getting maximum benefit? In this fourth and final post in my series on leveraging LinkedIn for your career, we will examine one of the website’s most valuable uses — as a networking tool.


In an earlier post, we discussed LinkedIn visibility, credibility, and connect-ability. I coined the term “connect-ability” to emphasize the importance of connecting, communicating, and engaging with existing and new contacts on LinkedIn. Connect-ability is the key factor you need to understand and leverage to maximize your proactive networking.


Via Brian Yanish - MarketingHits.com
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Get the Most out of Social Media: 6 Things it can do for You -

Get the Most out of Social Media: 6 Things it can do for You - | Social Media Marketing | Scoop.it
Are you using social media to its fullest potential? When you get the most out of your Facebook, Twitter, Instagram, LinkedIn and other social media accounts, your social media marketing strategy will be more powerful and your entire business will benefit. It probably isn’t practical for your business to use all the social media networks …
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Why Your Top Management Should Use Social Media -

Why Your Top Management Should Use Social Media - | Social Media Marketing | Scoop.it
The topic of whether or not CEOs and managers should be on social media comes up a lot.
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