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Twitter as Brand Marketing Tool | Social Media Today

Twitter as Brand Marketing Tool | Social Media Today | Social Media Marketing | Scoop.it

Is Twitter an effective marketing tool for brands? What sorts of challenges are businesses facing on Twitter? According to a recent survey conducted by SMMU, 40 percent of brands consider Twitter to be an effective marketing tool. Brands face a number of challenges (like building an audience, developing strong content, etc.) using Twitter as a social media marketing tool, with measuring Return-on-Investment being the greatest challenge.

 In addition, most brands have not used Twitter's paid services. In fact, some brands were unaware that they were available. Among Twitter features being used on a regular basis, Vine remains underutilized, despite the rise in popularity of video marketing. Check out this infographic for all the findings from the survey....
Via Jeff Domansky
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Jeff Domansky's curator insight, April 2, 2014 5:38 PM

Recent Twitter research may help you focus your business tweeting.

Beatriz Recio's curator insight, April 2, 2014 7:30 PM

¿Es Twitter efectivo como herramienta de branding para las marcas?

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FACEBOOK COVER PHOTOS - 25 Creative Ideas

FACEBOOK COVER PHOTOS - 25 Creative Ideas | Social Media Marketing | Scoop.it
Discover different ways to use your Facebook cover image to generate leads, promote products and reward your fans.

Via Peg Corwin, Kimberly Castleberry
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Peg Corwin's curator insight, December 24, 2013 9:04 AM

Use FACEBOOK COVER PHOTOS to show seasons, trends, apps, new products, hash tags, incentives, milestones,  Or to generate leads, make our mouth water, inspire action and much more.


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Kimberly Castleberry's curator insight, January 8, 2014 12:51 AM

Here's some great examples of Facebook cover graphics to get your creativity flowing! Changing out your cover can be a fun way to get your fans talking about and with your brand... do something fun and creative and change them semi often for best effect. 

Michael Currey's curator insight, January 13, 2014 2:49 PM

Great ideas for when you need some inspiration.

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Google Plus Cover Photo & Profile Photo Template

Google Plus Cover Photo & Profile Photo Template | Social Media Marketing | Scoop.it
Download our free template files to design your Google Plus cover photo. Photoshop and transparent PNG files included. Great for mockups!

Via Kimberly Castleberry
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Kimberly Castleberry's curator insight, January 13, 2014 2:53 PM

Schweeeet! Michael provides not only a walk through of the requirements for Google Plus covers but a downloadable PSD & PNG file as well. Bookmark this one!

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5 Ways Social Media Can Destroy Your Business

5 Ways Social Media Can Destroy Your Business | Social Media Marketing | Scoop.it
Social media can be a tool for driving engagement and sales. But if not handled correctly, it can waste your time, money and even damage your brand. (Social media can work wonders if handled well.
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Google Analytics Engagement Report: How to Find Helpful User ...

Google Analytics Engagement Report: How to Find Helpful User ... | Social Media Marketing | Scoop.it
The Engagement report has two parts: Visit Duration and Page Depth. These reports can help you profile good customer's actions, which can help you target more customers of a similar nature and turn unsuccessful visits into ...
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Keen On… Promoting Yourself: How Social Media Won't Help You ...

Keen On… Promoting Yourself: How Social Media Won't Help You ... | Social Media Marketing | Scoop.it
If you want to learn how to promote yourself, read Dan Schwabel's CrunchBase entry. Alternatively, you could read Schwabel's new book (out next week..
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Search Engine Optimization: E-commerce site sees 400% traffic increase with generic SEO keyword effort

Search Engine Optimization: E-commerce site sees 400% traffic increase with generic SEO keyword effort | Social Media Marketing | Scoop.it
Marketers are masterminds at formulating the best brand names to set their products apart from the pack. However, company-specific brand names, no matter how catchy, can limit your organic search traffic.
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Small business tips: how to use social media to boost business - The Guardian

Small business tips: how to use social media to boost business - The Guardian | Social Media Marketing | Scoop.it
The Guardian
Small business tips: how to use social media to boost business
The Guardian
Social media is transforming the way business is carried out.
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Choose your (Facebook) friends wisely: Companies assess social ...

Choose your (Facebook) friends wisely: Companies assess social ... | Social Media Marketing | Scoop.it
A handful of growing companies are turning to social media sites like Facebook to assess the risk of lending to potential customers.
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Infographic: Twitter Sizes and Dimensions Cheat Sheet 2013

Infographic: Twitter Sizes and Dimensions Cheat Sheet 2013 | Social Media Marketing | Scoop.it
The folks at Online Circle Digital team have created The Ultimate Social Media Cheat Sheet Series: The Twitter Sizes and Dimensions Cheat Sheet 2013.

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Monica McPherrin's curator insight, August 29, 2013 8:10 PM

Loving some of the new changes to Twitter.

Andy Birkitt's curator insight, August 30, 2013 5:52 AM

These are always handy to have and are well worth keeping somewhere ready for use.

Bart van Maanen's curator insight, August 30, 2013 4:13 PM

Handig, even de formaten en max. karakters voor je Twitter profiel op een rijtje.

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On Page Search Engine Optimization Strategies | SEO Advice for Small Business, Optimization Blog by SEOCopyKids

On Page Search Engine Optimization Strategies | SEO Advice for Small Business, Optimization Blog by SEOCopyKids | Social Media Marketing | Scoop.it
On Page #search engine optimization strategies http://t.co/o97Q6aIZdW
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5 Ways to Use Video to Improve Your Social Media Marketing | Social Media Examiner | #TheMarketingAutomationAlert

5 Ways to Use Video to Improve Your Social Media Marketing | Social Media Examiner | #TheMarketingAutomationAlert | Social Media Marketing | Scoop.it

Digest...

 

In this post, I’m going to show you how to incorporate video from 5 platforms into your social media strategy.

#1: Vine Video

For those who aren’t into complex video production, Vine lets you create simple, six-second looping videos to share on Twitter and Facebook.

#2: Instagram Video

Instagram recently launched their own 15-second, non-looping video capability.

#3: Facebook Video

Facebook allows verified users to create or upload up to 20 minutes of HD video. According to a study done by Dan Zarrella on how to get likes and shares on Facebook, video added directly to Facebook outperforms other video linked from networks such as YouTube in likes, comments and shares.

#4: Google+ Hangouts

If you’re looking to incorporate live video into your social media strategy, then Google+ Hangouts are your best bet.

#5: YouTube

Last but not least is YouTube video. If you have videos on YouTube, you can incorporate them into every part of your social media strategy. On most social networks—Facebook, Google+ and Twitter—you can share a link to any video on YouTube and people can watch your videos directly on those networks.

 


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marketingIO's curator insight, August 26, 2013 11:23 AM

Play around with Vine, and get some results. Then start to dabble with Google+, SlideShare, and YouTube. Nothing intricate: web cam it or use your smartphone. Dabble, measure, evaluate.


  • See the article at www.socialmediaexaminer.com
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Planning and checking your Conversion Rate Optimization • Yoast

Planning and checking your Conversion Rate Optimization • Yoast | Social Media Marketing | Scoop.it
You need to plan your conversion rate optimization tactics and check the results the tools gave you. This post will tell you how and why.
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Work

Work | Social Media Marketing | Scoop.it
How To Make Awesome Social Media Content [INFOGRAPHIC] (How To Make Awesome Social Media Content [INFOGRAPHIC] http://t.co/r6IhlKg7EH)
Bernard Loo's insight:

5 Steps to Creating Great #SocialMedia Content 

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Facebook Ending Sponsored Stories, But Here are Your Other Options -

Facebook Ending Sponsored Stories, But Here are Your Other Options - | Social Media Marketing | Scoop.it
Facebook has announced that in April, Sponsored Stories will no longer be available to businesses.

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Kimberly Castleberry's curator insight, January 13, 2014 2:24 PM

Facebook has been fighting a very high-profile lawsuit over the use of users profile images to represent people who have approved of a sponsored story (even at times if they've only liked the page not the content).

The end of sponsored stories likely comes from the negative press that this particular post type has received. 

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9 Facebook Lies You Should Never Share With Your Friends

9 Facebook Lies You Should Never Share With Your Friends | Social Media Marketing | Scoop.it
Last month, BuzzFeed reported on a viral Facebook post from 2004 that is still being shared around the social site, despite the fact that it was proven to be false many years ago.

Via Kimberly Castleberry
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Kimberly Castleberry's curator insight, January 14, 2014 1:10 PM

I LOVE LOVE LOVE this post because it sums up many of the nefarious things that I routinely warn my readers to be careful with! Even if you're familiar with most of them, this is a good read that includes a lot of background information that helps you understand WHY these circulate. 

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Why The User Is King and Usability Is The Crown | Strategy Internet Marketing

Why The User Is King and Usability Is The Crown | Strategy Internet Marketing | Social Media Marketing | Scoop.it
Site owners can't afford to be dismissive when it comes to users. Every conversion counts. We run through some top usability tips for getting engaging e-commerce.
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The 10 Commandments of Social Media - Chicago Tribune

The 10 Commandments of Social Media - Chicago Tribune | Social Media Marketing | Scoop.it
Business 2 Community
The 10 Commandments of Social Media
Chicago Tribune
Do no work on the seventh day of the week. Do not steal. Honor your parents. All good advice that has stood the test of time.
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Video2mp3 - Free YouTube to MP3 converter

Video2mp3 - Free YouTube to MP3 converter | Social Media Marketing | Scoop.it
We are the brand recognized leader and the world's number one youtube to mp3 converter.
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The Sweet Science of Landing Page Practices And Why They Work

The Sweet Science of Landing Page Practices And Why They Work | Social Media Marketing | Scoop.it

It's not rocket science, it's landing page science. Understand the sweet science behind why landing common landing page practices work....Spent time and money designing a beautiful landing page. Obsess over every word, the location of every image, poking and prodding until it’s just right.After countless hours, you finally hit publish. And you wait.You leave your analytics dashboard open, hitting refresh every minute to get updates in real time. After an hour, you know something is wrong. Traffic is landing on your page, but no one is taking action.Could it be that you didn’t quite understand the science behind creating a highly effective landing page?...


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Jeff Domansky's curator insight, August 29, 2013 1:15 PM

Here's a really valuable analysis of why and how the best landing pages work.

Patricia Mignone's curator insight, August 30, 2013 4:04 AM

Un article pragmatique qui revisite les must de la landing page.
A lire... pour taper sur le clou!

Marco Bertolini's curator insight, August 30, 2013 4:13 AM

5 techniques basées sur l'expérience pour tranformer les visiteurs de votre site web en acheteurs.  Pas de blabla, mais des preuves et des explications simples.

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10 Social Media Facts, Figures and Statistics You Need to Know - Jeffbullas's Blog

10 Social Media Facts, Figures and Statistics You Need to Know - Jeffbullas's Blog | Social Media Marketing | Scoop.it
Social media facts, figures and statistics are a moving feast of metrics that can make your head spin. The numbers are now reflecting the impact of mobile.

Via Dr. Susan Bainbridge
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8 Tips For Managing A Social Media Crisis - AllTwitter

8 Tips For Managing A Social Media Crisis - AllTwitter | Social Media Marketing | Scoop.it

The key word in social media is social.

 

As such, it’s a two-way game. Brands and businesses that use channels such as Twitter and Facebook to simply broadcast their message rarely get the sort of results they would expect. Fans and customers want and demand to be heard, and brands that carefully nurture these relationships benefit from higher engagement levels, boosts in website traffic and sales, strong word of mouth marketing and customer loyalty.

 

But sometimes, despite our best efforts, things go wrong. So what do you do when the worst happens?...


Via Jeff Domansky
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Betty Carlin's curator insight, August 29, 2013 2:23 PM

Great infographic! It's all about having a plan in place BEFORE you need it.

 

Monica McPherrin's curator insight, August 29, 2013 8:10 PM

Always have a plan in case of an emergency.

Alison D. Gilbert's curator insight, September 5, 2013 1:23 PM

Dealing with a social media crisis.

 

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Toronto crisis team turns to social media to save lives | Toronto Star

Toronto crisis team turns to social media to save lives | Toronto Star | Social Media Marketing | Scoop.it
Real Time Crisis uses an innovative suicide intervention strategy — it goes directly, via social media, to people crying out for help. (How social media saves lives.
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3 Conversion Tricks I Use to Get More Leads Than You (+ Free ...

3 Conversion Tricks I Use to Get More Leads Than You (+ Free ... | Social Media Marketing | Scoop.it
When I released OptinSkin back at the beginning of 2012, one of the main marketing angles for the product was that it allows split-testing. Similarly, when I.
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The Importance of Keywords for Search Engine Optimization (SEO)

The Importance of Keywords for Search Engine Optimization (SEO) | Social Media Marketing | Scoop.it
When someone sits down at their computer to do a Google search, they type in keywords. Thats where it all starts in connecting that user to your site.
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