Unfortunately, many landing pages overload visitors with information and options. All of the choices end up confusing visitors, which results in fewer customers.
How Not to Confuse Your Landing Page Visitors:
1. Help Visitors Take the First Step
The first rule about not confusing people with too many options is…give them fewer options. Though challenging to some, it is crucial to minimize the number of actions you ask visitors to take on your landing page. The purpose of a landing page is to allow people to start the process and get their foot in the door. It’s where the visitor begins the journey with you, so the fewer choices a visitor has to make on your landing page, the better....
Requiring registration either to gain access to restricted areas within a website or to download premium content is the most effective tactic marketers say they use to grow their email lists, according to a recent report from Ascend2.
Marketing through social media has helped many companies reach customers and greatly expand their reach. This article will ... More people read your articles, develop an interest in your products and visit your website.
Asmaa Lahlou's insight:
A great example of content creation done without enough Marketing in mind. Content is still King but Promotion is definitely Queen!
There he goes again, creating all that helpful and compelling content and publishing it on his company’s rarely visited blog. It’s not that the content is bad or that he’s not publishing enough of it — his employer has 10 other writers just like him.
Asmaa Lahlou's insight:
A must read for #contentmarketing #digitalmarketing #socialmedia
When it comes to Internet marketing, common sense seems to be a bit of a challenge for some. More often than not, people are under the assumption that the work will be minimal and are willing to take shortcuts.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.