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Rescooped by Ann Franzen from Digital Marketing & Communications
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Jeff Stibel: 'The web is dead - and the app (thankfully) killed it'

Jeff Stibel: 'The web is dead - and the app (thankfully) killed it' | Social Media Marketing | Scoop.it
Combined with apps, the newer, nimbler mobile net is making the internet a far more useful place

Via Alex Butler
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eMedToday's curator insight, September 2, 2013 7:06 AM

One reason we're using apps instead of the web is that we are mobile. The other reason is even more important: we're suffering from information overload. Despite all the talk of " big data", too much of it is hard to digest. The brain evolved in a world of limited information; abundance causes havoc. There is simply too much on the internet and, although the web excels at finding information, it does a poor job of filtering it.


 

eMedToday's curator insight, September 2, 2013 7:07 AM

Pharma need to think apps. Here is why and why e detailing needs to be done on an mobile app.

Rescooped by Ann Franzen from Search Engine Marketing Trends
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5 SEO Strategies Every Company Needs to Master [Infographic]

5 SEO Strategies Every Company Needs to Master [Infographic] | Social Media Marketing | Scoop.it

Researching search engine optimization can be like entering a black hole. You set out to find out some beginner information on one thing, but then that leads to you realizing that there are five more related strategies you should brush up on. Those five lead to five more, and before you know it, you’ve spent hours doing research on things you probably won’t even be able to do yourself.

Read more: http://www.ezanga.com/news/2013/09/09/seo-strategies-infographic/

 

 


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Rescooped by Ann Franzen from Search Engine Marketing Trends
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The Value of a Facebook Fan?

The Value of a Facebook Fan? | Social Media Marketing | Scoop.it

Not all fans are equal and, indeed, not all brands must turn to Facebook to drive their business. No matter the brand, however, the question of the return on investment and the value of a fan are central to any decision to participate and invest in a social media strategy.

Read more: http://socialmediatoday.com/minterdial/1731891/what-value-facebook-fan

 

 


Via Igniva Solutions
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Rescooped by Ann Franzen from Digital Marketing & Communications
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Social Media and SEO Drive Inbound Marketing

Social Media and SEO Drive Inbound Marketing | Social Media Marketing | Scoop.it
It is no surprise that the survey found traditional outbound interruption marketing continues to struggle as spam filters, do not call lists and other tools filter out these methods and their reach.

Via Alex Butler
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Martin (Marty) Smith's curator insight, September 4, 2013 8:24 AM

Yes social media and inbound marketing (content creation and curation) drive the new marketing, but never tire of seeing stats that prove it.

Rescooped by Ann Franzen from Social Media, SEO, Mobile, Digital Marketing
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iPhone 5S Fingerprint Sensor Replaces Your Lock Screen Code

iPhone 5S Fingerprint Sensor Replaces Your Lock Screen Code | Social Media Marketing | Scoop.it
Apple announced on Tuesday the new iPhone 5S will include a Touch ID fingerprint sensor, allowing users to unlock their device with the touch of a finger.

Via Kamal Bennani
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Alberto Bianchet's curator insight, September 11, 2013 5:36 PM

Un'innovazione con un futuro sviluppo per le transazioni online più che per proteggere il device.

Rescooped by Ann Franzen from The MarTech Digest
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5 Ways to Use Video to Improve Your Social Media Marketing | Social Media Examiner | #TheMarketingAutomationAlert

5 Ways to Use Video to Improve Your Social Media Marketing | Social Media Examiner | #TheMarketingAutomationAlert | Social Media Marketing | Scoop.it

Digest...

 

In this post, I’m going to show you how to incorporate video from 5 platforms into your social media strategy.

#1: Vine Video

For those who aren’t into complex video production, Vine lets you create simple, six-second looping videos to share on Twitter and Facebook.

#2: Instagram Video

Instagram recently launched their own 15-second, non-looping video capability.

#3: Facebook Video

Facebook allows verified users to create or upload up to 20 minutes of HD video. According to a study done by Dan Zarrella on how to get likes and shares on Facebook, video added directly to Facebook outperforms other video linked from networks such as YouTube in likes, comments and shares.

#4: Google+ Hangouts

If you’re looking to incorporate live video into your social media strategy, then Google+ Hangouts are your best bet.

#5: YouTube

Last but not least is YouTube video. If you have videos on YouTube, you can incorporate them into every part of your social media strategy. On most social networks—Facebook, Google+ and Twitter—you can share a link to any video on YouTube and people can watch your videos directly on those networks.

 


Via marketingIO
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marketingIO's curator insight, August 26, 2013 11:23 AM

Play around with Vine, and get some results. Then start to dabble with Google+, SlideShare, and YouTube. Nothing intricate: web cam it or use your smartphone. Dabble, measure, evaluate.


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