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7 Elements of a Successful Social Business

7 Elements of a Successful Social Business | Social Media Marketing | Scoop.it

What is the common thread in the following statistics? Thirty-six percent increase in brand awareness, 66% less time to bring products to market, 20% improvement in customer conversions, 15% increase in successful innovations and new ideas?

Answer: These are just some of the quantitative results attributed to becoming a social business. With dramatic benefits like these, why aren't allbusinesses social by now? The fact is, becoming a social business can be quite difficult, especially without a well-thought-out implementation plan.


Via Daniel Watson, malek, John van den Brink
Angela Balzano's insight:

This article outlines the 7 Elements of A Successful Social Business.  These elements include 1. Define a meaningful purpose 2. Simplify the user experience 3. Designate a social executive sponsor 4. Trust your people 5. Implement and drive engagement 6. Measure adoption and recognize achievements 7. Embrace change and have fun.


Marketing and advertising has made the switch to being consumer-centered rather than company-centered.  Businesses know that they way to reach consumers is by creating communications and content that consumers want to see or is useful to them in some way.  To make this happen on a large scale, and to strengthen the relationship between business and customer, social media must be integrated in a company's business plan from the ground up.  Social media must not be a side function, there needs to be dedication, creativity, and passion for social communication within the business in order to capture your audience through social media.  Those who sparing invest in social media will surely be left behind and irrelevant in the near future.  -Angela

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Rim Riahi's curator insight, February 9, 2014 11:08 PM

What is the common thread in the following statistics? Thirty-six percent increase in brand awareness, 66% less time to bring products to market, 20% improvement in customer conversions, 15% increase in successful innovations and new ideas?

Answer: These are just some of the quantitative results attributed to becoming a social business. With dramatic benefits like these, why aren't allbusinesses social by now? The fact is, becoming a social business can be quite difficult, especially without a well-thought-out implementation plan.

Internet Marketing News's curator insight, February 10, 2014 11:59 AM

7 Elements of a Successful Social Business

Cristelyuna's curator insight, February 10, 2014 5:27 PM

Social organization

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Scooped by Angela Balzano
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4 Essential Social Trends for 2014

4 Essential Social Trends for 2014 | Social Media Marketing | Scoop.it
A new infographic leads with some of the most important tenets of social business. It’s titled Social Media Trends Shaping 2014, and lists seven trends. I narrowed this down to four essential points for 2014.
Angela Balzano's insight:

This infographic and article explain the essential trends on social media for 2014.  These trends include:

  • Social listening
  • Date based marketing
  • Integrating social media company-wide
  • Visual based marketing


Today, all of these aspects are so important for having an engaging and effect digital presence.  Social listening will help give customers what they want, fix problems, keep up with trending topics, and avoid viral backlash. Data based marketing is clearly to wave of the future (and now) and will only increase with new innovations in big data storage.  Social media has a seemingly infinite reach and has so many effective ways of reaching and target market that it is simply stupid for companies not to spend a large amount of time and funds into maximizing their digital presence. Visual based marketing is extremely effective on digital and social media platforms because people skim through news feeds and need something eye-catching to make them stop and pay attention.  Visual marketing is a way of cutting through the clutter that is bombarding the attention of the audience in this over-stimulated environment.

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Rescooped by Angela Balzano from AtDotCom Social media
Scoop.it!

7 Elements of a Successful Social Business

7 Elements of a Successful Social Business | Social Media Marketing | Scoop.it

What is the common thread in the following statistics? Thirty-six percent increase in brand awareness, 66% less time to bring products to market, 20% improvement in customer conversions, 15% increase in successful innovations and new ideas?

Answer: These are just some of the quantitative results attributed to becoming a social business. With dramatic benefits like these, why aren't allbusinesses social by now? The fact is, becoming a social business can be quite difficult, especially without a well-thought-out implementation plan.


Via Daniel Watson, malek, John van den Brink
Angela Balzano's insight:

This article outlines the 7 Elements of A Successful Social Business.  These elements include 1. Define a meaningful purpose 2. Simplify the user experience 3. Designate a social executive sponsor 4. Trust your people 5. Implement and drive engagement 6. Measure adoption and recognize achievements 7. Embrace change and have fun.


Marketing and advertising has made the switch to being consumer-centered rather than company-centered.  Businesses know that they way to reach consumers is by creating communications and content that consumers want to see or is useful to them in some way.  To make this happen on a large scale, and to strengthen the relationship between business and customer, social media must be integrated in a company's business plan from the ground up.  Social media must not be a side function, there needs to be dedication, creativity, and passion for social communication within the business in order to capture your audience through social media.  Those who sparing invest in social media will surely be left behind and irrelevant in the near future.  -Angela

more...
Rim Riahi's curator insight, February 9, 2014 11:08 PM

What is the common thread in the following statistics? Thirty-six percent increase in brand awareness, 66% less time to bring products to market, 20% improvement in customer conversions, 15% increase in successful innovations and new ideas?

Answer: These are just some of the quantitative results attributed to becoming a social business. With dramatic benefits like these, why aren't allbusinesses social by now? The fact is, becoming a social business can be quite difficult, especially without a well-thought-out implementation plan.

Internet Marketing News's curator insight, February 10, 2014 11:59 AM

7 Elements of a Successful Social Business

Cristelyuna's curator insight, February 10, 2014 5:27 PM

Social organization

Rescooped by Angela Balzano from MarketingHits
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4 Ways to Improve Your Facebook Ads

4 Ways to Improve Your Facebook Ads | Social Media Marketing | Scoop.it

Are you advertising on Facebook?


Do you want to create better Facebook ads?


In this article you’ll discover four things to help you build a more effective Facebook ad.


Via Brian Yanish - MarketingHits.com
Angela Balzano's insight:

This article is about building a better Facebook ad.  It features tactics that make Facebook ads effective, including colors that can boost your ad and help connect the audience to the ad.  


This article is extremely helpful for those advertising on social media platforms.  I once read an article about how to maximize Twitter ads.  Its so interesting how these two social media platforms differ based on what type of content they mainly support.  To maximize Twitter ads the article gave many ways to structure tweets to be more eye-catching and relatable to viewers.  This article is mainly about visuals because that is was Facebook relies on for communications mostly.  The one thing that is pretty consistent throughout all social media platforms is that the message must be relatable and personal so that it connects with the audience on a more intimate level.

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