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Facebook's Ad Offerings Show Wide Variation in Price, Performance

Facebook's Ad Offerings Show Wide Variation in Price, Performance | Social Media Marketing | Scoop.it
Facebook has sped up efforts to monetize the site, with many ad opportunities for marketers. Research finds wide variation in the effectiveness and cost of these ads, with even costs per “like” varying by industry.
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3 Creative Ways Brands Are Using Pinterest | Social Media Examiner

3 Creative Ways Brands Are Using Pinterest | Social Media Examiner | Social Media Marketing | Scoop.it
Pinterest strategy: learn how you can use Pinterest in creative ways to engage your followers, create partnerships and build community.
Allison Mortland's insight:

Sony's pin it to give it promo is a clever way to get users to share your products and generate brand goodwill.

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The LinkedIn Guide to Personalized Content Creation

The LinkedIn Guide to Personalized Content Creation | Social Media Marketing | Scoop.it
LinkedIn is already a powerful content marketing platform. Little by little, the social network for professionals is becoming a personalized content creation hub. Learn more about why this has majo...
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Do Blogger Outreach? 6 FTC Guidelines You Must Understand « iMediaConnection Blog

Do Blogger Outreach? 6 FTC Guidelines You Must Understand « iMediaConnection Blog | Social Media Marketing | Scoop.it
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