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Which Brands Have Been Naughty (Or Nice) On Social This Holiday Season? #INFOGRAPHIC

Which Brands Have Been Naughty (Or Nice) On Social This Holiday Season? #INFOGRAPHIC | social media marketing | Scoop.it
Which brands likely received lots of lovely presents from fans and customers this holiday season, and which were thrown a few lumps of dirty coal?

Hootsuite and UberVU tracked mentions of brands in eight industries to find out which companies have the highest and lowest percentages of positive and negative mentions.

Via Brian Yanish - MarketingHits.com
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The Top 7 Content Marketing Trends That Will Dominate 2015

The Top 7 Content Marketing Trends That Will Dominate 2015 | social media marketing | Scoop.it
In 2015, marketers will face some significant challenges when it comes to content marketing. Find out what they are and the trends we'll likely see.

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DOs and DON'Ts of Social Media Pictures

DOs and DON'Ts of Social Media Pictures | social media marketing | Scoop.it
Are you getting the most out of your social media profiles? Our guide to social media pictures will detail how to best tell your brand's story visually.

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David Blundell's curator insight, September 24, 2014 3:06 AM

Harry Potter's a wizard with images too. A great post on how to put magic into your social spaces . . .

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Email Campaign Delivery Checklist

Email Campaign Delivery Checklist | social media marketing | Scoop.it
Sales-Push.com is an "Digital Marketing Product company". We build products which drive sales for your organization. Our Products are : EmailPush - Intelligent Email Marketing Platform  SocialPush -...
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Sales-Push.com: Overview

Sales-Push.com: Overview | social media marketing | Scoop.it
Learn about working at Sales-Push.com. Join LinkedIn today for free. See who you know at Sales-Push.com, leverage your professional network, and get hired.
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infographic report for INSTAGRAM

http://www.sales-push.com/uploads/9/9/0/9/9909966/937173849.jpg

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10 Essential Skills To Become The World’s Best Social Media Marketer [INFOGRAPHIC] - AllTwitter

10 Essential Skills To Become The World’s Best Social Media Marketer [INFOGRAPHIC] - AllTwitter | social media marketing | Scoop.it
10 Essential Skills To Become The World’s Best Social Media Marketer [INFOGRAPHIC]
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Why Hiring a Social Media Consultant is a Smart Move

Why Hiring a Social Media Consultant is a Smart Move | social media marketing | Scoop.it
Social Media Management is still one of the most grossly underestimated job skills out there.

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Neil Ferree's curator insight, September 19, 2014 7:34 PM

Unless you have a well honed social content marketing system that enables you to curate topic relevant content that you know your target audience is thirty for, you would be well served in hiring a social media consultant to help take your SMM to the next level.

Amber McGuirk's curator insight, September 20, 2014 4:50 PM

This is a whole new job opportunity that companies are beginning to recognize. They are learning the need to keep their presence online and connecting with the customers. This is overwhelming for the older generation because they did not have social media as we do now. I think that it's good for them to hire someone to handle these needs. 

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Facebook Tweaks News Feed to Highlight Fresher Content

Facebook Tweaks News Feed to Highlight  Fresher Content | social media marketing | Scoop.it
A new tweak to Facebook's News Feed aims to address the common problem of seeing days-old posts on the platform.

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David Blundell's curator insight, September 22, 2014 4:33 AM

The secret of comedy is good timing. Its also now the new secret of posting on Facebook, as this latest tweak to the Facebook News Feed demonstrates . . .

Venkatesh Iyer (venkyiyer.com)'s curator insight, September 22, 2014 5:39 AM

In tune with our we-want-it-now culture.

Lorraine Elvire Wagenaar's curator insight, September 23, 2014 5:29 AM

voeg uw inzicht ...

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Facebook Tweaks News Feed to Highlight Fresher Content

Facebook Tweaks News Feed to Highlight  Fresher Content | social media marketing | Scoop.it
A new tweak to Facebook's News Feed aims to address the common problem of seeing days-old posts on the platform.

Via David Blundell
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David Blundell's curator insight, September 22, 2014 4:33 AM

The secret of comedy is good timing. Its also now the new secret of posting on Facebook, as this latest tweak to the Facebook News Feed demonstrates . . .

Venkatesh Iyer (venkyiyer.com)'s curator insight, September 22, 2014 5:39 AM

In tune with our we-want-it-now culture.

Lorraine Elvire Wagenaar's curator insight, September 23, 2014 5:29 AM

voeg uw inzicht ...

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What Changes With Google Hummingbird Are Not The SERP Results But How Google Interprets Your Search

What Changes With Google Hummingbird Are Not The SERP Results But How Google Interprets Your Search | social media marketing | Scoop.it
The Hummingbird Google search algorithm isn't about long tail search. It's entirely the opposite. Hummingbird is about taking long-tail, highly unusual and verbose searches, and serving them results as if they were clear short-phrase searches.

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Robin Good's curator insight, October 12, 2013 2:08 PM


Excellent article by Ammon Johns explaining clearly what the new Google algorithm Hummingbird does and how it really affects the world of search.


Contrary to what has been written by many, Hummingbird changes deeply how Google interprets search queries, especially, long, detailed ones, not the search results directly. This is also why no-one has really seen major changes to web site traffic after Google has introduced the new algo quietly in August.


In simple words, what Google Hummingbird does, in the words of Ammon Johns is: "...making the very concept of many long-tail searches go the same way as referral data.


Google is trying to get away from exact wording to understanding the concepts.


So no matter how verbose or roundabout your search for pizza restaurant in Denver may be, the search it runs is exactly the same as “Denver Pizza Restaurant”, “Pizza Restaurant Denver”, etc."


Read the full article and the examples provided and you will get a good gist of it.


Very interesting. Useful. 8/10


Read the full article here: http://www.isoosi.com/blog/hummingbird-the-opposite-of-long-tail-search.html 






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How To Successfully Sell Online Without Selling Yourself Out: Be the Sun

How To Successfully Sell Online Without Selling Yourself Out: Be the Sun | social media marketing | Scoop.it
I've never read a book on sales. They seemed corny. Like many people, I always looked down on the concept of "selling." It seemed like something lower than..

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Robin Good's curator insight, January 25, 2014 3:06 AM



We often manipulate people in order to sell something to them.


According to James Altucher, investor, author and entrepreneur, this is sad, as you really don't have to approach selling in this fashion, if you want to get the maximum results.


Here's a few of the wonderful things he suggest you should really invest in, to sell drastically more:


a) Friendship. Nobody is going to buy from someone they hate. The buyer has to like you and want to be your friend. People pay for friendship.


b) Say NoIf you reduce the supply of you (through “No”) then the demand for you goes up and you make more money (and have more fun).


c) OverdeliverPeople want to do business with people who give them presents. Over-delivering is a present. And it makes you feel good. Give and you will receive.


d) It's not the productStop going to BS entrepreneur, get-rich conferences. In the long run nobody cares about your product. In the long run, it is the entire holistic view of your offering, your service, you, that you are selling. 


But there's a lot more good advice than these four points.


He suggests for example to get rid of bad customers, to sell the dream they will experience and not the product, as well as to realize that your very best customers are your existing clients.


If you, like me, don't feel good about selling, marketing and pushing products like most people do online, then you will get a fresh breath of oxygen by reading in full this excellent article.


"Be the sun and you will become abundance."


Excellent read. Highly recommended. 10/10.


Full article: http://techcrunch.com/2013/12/21/the-ultimate-cheat-sheet-for-selling-anything/ 

(8 mins. reading time)




(Image credit: Woman profile by Shutterstock)


Tom Hood's curator insight, February 2, 2014 8:42 AM

As Dan Pink says, we are all in sales now.  Whether we are selling  our ideas, our brands, or real products and services, we are all in sales. 

 

This is a great article about  what  'selling' should be. Robin Good's insights combined with this excellent article  resonated with me. I think we all need to think about sales in a new light, one that truly focuses on the relationships, trust, and helping others succeed in this crazy and exciting world we live in.

 

You?

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How StoryTelling Helps Your Fans To Sync-Up With The Ideas You Want Them To Use

How StoryTelling Helps Your Fans To Sync-Up With The Ideas You Want Them To Use | social media marketing | Scoop.it

"A good story can make or break a presentation, article, or conversation. But why is that?" 


Via Robin Good
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Robin Good's curator insight, February 16, 2014 1:31 PM



Here is why storytelling is so effective and uniquely powerful.  


Bufferapp co-founder Leo Widrich has written, back in 2012, a very interesting and informative article on the topic. Here a few passages from it: 


"When we tell stories to others that have really helped us shape our thinking and way of life, we can have the same effect on them too.

The brains of the person telling a story and listening to it can synchronize, says Uri Hasson from Princeton:


"When the woman spoke English, the volunteers understood her story, and their brains synchronized. When she had activity in her insula, an emotional brain region, the listeners did too. When her frontal cortex lit up, so did theirs. 


By simply telling a story, the woman could plant ideas, thoughts and emotions into the listeners' brains."


A story, if broken down into the simplest form, is a connection of cause and effect. And that is exactly how we think. We think in narratives all day long, no matter if it is about buying groceries, whether we think about work or our spouse at home. We make up (short) stories in our heads for every action and conversation."



Truthful. Inspiring. Very useful. 8/10


Full article: http://lifehacker.com/5965703/the-science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains 


Reading time: 7':30" 






Janice Mobsby's curator insight, February 17, 2014 5:29 PM

I love "Story Telling"... Most of the time my articles are written in story line..It's fun to write & fun to read...Always make sure there is a point to your story..That's the idea..

 

Thanks for sharing..:)

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Looking ahead: Facebook strategy for 2015

Looking ahead: Facebook strategy for 2015 | social media marketing | Scoop.it

The social landscape is undergoing near-constant change, and with that, so must a brand’s strategy. As 2014 closes, marketers are prepping for the upcoming year by strategizing ways to leverage opportunities and overcome challenges. The way in which audiences are consuming content is rapidly evolving and it’s up to brands to make sure that their Facebook strategy is congruent with those habits, ensuring success and growth for 2015. Here are my predictions for the social media network.


Via Brian Yanish - MarketingHits.com
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donhornsby's curator insight, December 29, 2014 8:44 AM

(From the article): Preparing for the trends above is only step one. It’s crucial that brand marketers stay agile when it comes to social media. 2015 will be about staying one step ahead of social media trends and two steps ahead of the competition.

BSN's curator insight, December 29, 2014 1:54 PM

Looking ahead: Facebook strategy for 2015. #socialmedia #marketing

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What we Learned About Social Media in 2014 #INFOGRAPHIC

What we Learned About Social Media in 2014 #INFOGRAPHIC | social media marketing | Scoop.it
Did you know that Tumblr and Pinterest were the fastest growing social media sites in 2014?

Pinterest grew by 110 percent and Tumblr did better still, registering growth of 120 percent. Both platforms boast social’s youngest users, too, with 70 percent of their audience aged between 16 and 34 years-old.

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Arnaud d'Haen's curator insight, December 18, 2014 3:27 AM

I see a decline in frequent Facebook usage amongst babyboomers. Trend or anomaly? Let's check it out in 2015

Marco Favero's curator insight, December 18, 2014 3:54 AM

aggiungi la tua intuizione ...

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How to Use the New Twitter Analytics Dashboard | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Use the New Twitter Analytics Dashboard | Convince and Convert: Social Media Strategy and Content Marketing Strategy | social media marketing | Scoop.it
Twitter has launched an amazing dashboard that provides a wealth of data on your organic Tweets. Learn how to access this data so you can perform an insane amount of powerful social analysis.
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Sales-Push on Twitter: "http://t.co/kXBxYqThss: Overview | @scoopit http://t.co/Jq8JRVb8L6"

Sales-Push on Twitter: "http://t.co/kXBxYqThss: Overview | @scoopit http://t.co/Jq8JRVb8L6" | social media marketing | Scoop.it
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Email Campaign Delivery Checklist

Email Campaign Delivery Checklist | social media marketing | Scoop.it
Sales-Push.com is an "Digital Marketing Product company". We build products which drive sales for your organization. Our Products are : EmailPush - Intelligent Email Marketing Platform  SocialPush -...
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Social media tips: twitter engagement infographic report 2014

Social media tips: twitter engagement infographic report 2014 | social media marketing | Scoop.it
Statical Source: Exact Target
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5 Content-Marketing Hacks Using Social-Media Data

5 Content-Marketing Hacks Using Social-Media Data | social media marketing | Scoop.it

Social-media marketing and content marketing are two of the best ways for advertisers to get a message across. But they can be even better together, especially when marketing content leans heavily on social media data.

 

In the current media landscape, marketing decisions must be based and validated by data. But this data can be used for more than just informing future decision making. Utilizing social media data in your content marketing efforts can provide a fresh and creative twist to online advertising.

 


Via Brian Yanish - MarketingHits.com
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Benefits of Using HTML5 for E-learning Development #Infographic

Benefits of Using HTML5 for E-learning Development #Infographic | social media marketing | Scoop.it
This info-graphic lists the benefits of using HTML5 for developing online courses. Read more ›

Via Brian Yanish - MarketingHits.com
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KPIs for Your Social Media Dashboard

KPIs for Your Social Media Dashboard | social media marketing | Scoop.it

Ever wondered what you really need to measure in order to gauge your success on social networks? The social conundrum is that we often find it hard to report on the success of given initiatives, while at moments we get overwhelmed with a stream of stats and indicators, struggling to make sense of it all. Too much data, or not enough? Here are the key performance indicators (KPI) I typically focus on with my clients, so I hope you find this useful!

 

NOTE: These are metrics that ought to be followed by social media managers, in order to report progress and performance of given accounts on these social networks. It’s assumed these metrics must be aligned with business metrics, i.e. sales growth, increase awareness, generating leads, etc. but it isn’t the focus of this post.


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Can't Buy Love And Other Painful New Marketing TRUTH

Can't Buy Love And Other Painful New Marketing TRUTH | social media marketing | Scoop.it

Can't Buy Love Rant
Are you as tired of the locust swarm offering 10, 000 or 100,000 followers for $5 as we are? We get it. We are AMERICANS damn-it and that means we get shit done FAST.

I used to be a Director of Ecommerce and worried about my job daily especially this time of year when plans moved from white boards to website and either came in or they didn't. Not coming in meant FAST pivots or look for work. My team and I got good at dancing for our means (lol).

EVEN if you could buy things that matter in today's new world of content is king, authority is queen and context matters you can't fool mother nature or Google. The math always wins. Think inflating your following by 10x in a few days might send up a red flag?

As much as I can RELATE and APPRECIATE our desire for a free lunch, better drugs, job security and love from millions I'm come today to bury Cesar not praise him. Cesar is old and left over and needs to GO.

Cesar is our belief in BIG IS BETTER even if big isn't real, true or honest. Cesar is our western belief in out ability to buy love. Our friends in the east know better.

Love comes from doing the no free lunch ditch digging that makes better people (we lucky few Internet marketers). We've long felt the real and most important "product" any website creates is a team capable of understanding how to win hearts, minds and loyalty online.

TRUST ME we keep looking for the shortcut too. The take this pill and lose 20 pounds or drink this magic potion, kiss a frog and become a prince is a powerful aphrodisiac.

 

Fairy tales were cool when we were 5. Believing in and subscribing to the most damaging fairy tale - that you can buy love - will hurt your marketing, brand and online trust.

If you can FOOL THEM, many still think, more power to you. The problem is the web is the world's biggest lie detecting amplifier. Would we love to have millions of connections, fans and supporters? Of course if only because such a following confirms our sweat equity and belief system - the karma of good people helping other good people.

We too can be tempted by the devil on our shoulder. We see and ascribe to the "Greater Good" theory instead of the Greater Fool theory. The greater good theory says karma gets repaid. Help others and you too will be helped. Treat others better than you want to be treated and you win the love you need to thrive.

The greater fool theory says a sucker is born every minute and so we should use the tools of mutually assured destruction or risk being left standing in the most important duck, duck, goose game of our lives.

The web is a daily battle between these two opposing armies. Hope you join team Curagami in the Greater Good army. If you are in the "Greater Fool" army you may win, but we still wouldn't want to live the SINGLE and ONLY life any of us are granted based on "a sucker is born every minute". Worked for P. T. Barnum until Cirque du Soleil leveled their circus karma so completely its never coming back (lol).M 


Via Martin (Marty) Smith
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Content Strategy Resources: The Ultimate Curated Collection

Content Strategy Resources: The Ultimate Curated Collection | social media marketing | Scoop.it
Over 200+ hand-curated content strategy resources: books, blogs, journals, articles, conferences, and meetups - all in one place!

Via Robin Good
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Robin Good's curator insight, November 24, 2013 4:21 AM



If you re looking for great articles, resources and guides about content strategy and its characteristics, you have found what you were looking for.


Jontahon Colman, has curated an excellent catalogue of the best resources on content strategy resources available online. 


From books, to magazines, journals, blogs, articles, forums and events, this annotated list has plenty of valuable resources and it is definitely a valuable reference asset to save for anyone interested in deepening his knowledge about content strategy.



Free to use.


Check it out: http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/ 





Lynnette Van Dyke's curator insight, November 24, 2013 8:37 AM

A wonderful resource.  Many thanks to Robin for  this alert!

Brad Tollefson's curator insight, December 1, 2013 5:33 PM

So are Content Marketing and Content Strategy the same? No, but they are clearly related, so a better question to ask might be: are these two practices compatible with each other? Definitely!...

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Translate Your Tweets Into Any Language with Fliplingo

Translate Your Tweets Into Any Language with Fliplingo | social media marketing | Scoop.it
Fliplingo allows you to communicate on Twitter in multiple languages. Choose the languages and the translation quality you need, and enjoy tweeting with the World.

Via Robin Good
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John Thomas's curator insight, February 1, 2014 12:15 PM

Fliplingo allows you to communicate on Twitter in multiple languages. Choose the languages and the translation quality you need, and enjoy tweeting with the World.

aelena's comment, February 19, 2014 6:05 PM
better then, translate them yourself and get a basic grasp of other languages :D
Alex's curator insight, August 11, 4:11 AM
The Worst Idea Ever in my opinion, communicating with native speakers is not about translating (oftenly wrong) it is about understanding the "untold" about using colloquialisms about reading between the lines and understanding the culture.

Remember only 20% of our communication is done verbally, 80% is non-verbal or indirect.

If you want to communicate, use natives!