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How to Strategically Dominate the Facebook News Feed — Amy Porterfield

How to Strategically Dominate the Facebook News Feed — Amy Porterfield | Social Media Marketing, Brand & Business Strategy | Scoop.it
Facebook engagement, is the secret sauce for Facebook marketing. It’s how big brands stay top-of-mind with prospects. And when people start interacting with your Page daily, you amplify your reach through the real-time Ticker.
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Pussy » Natural Energy Drinks

Pussy » Natural Energy Drinks | Social Media Marketing, Brand & Business Strategy | Scoop.it

Is this a case of a brand name gone wrong? Or will it become a hit because of it?

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How Kraft Updated Macaroni & Cheese for the Twitter Age

How Kraft Updated Macaroni & Cheese for the Twitter Age | Social Media Marketing, Brand & Business Strategy | Scoop.it
Kraft's recent "You know you love it" campaign took to the social web to remind consumers that Mac & Cheese isn't just for kids. Was it a success?
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Secrets To Growing A Strong Personal Brand

Secrets To Growing A Strong Personal Brand | Social Media Marketing, Brand & Business Strategy | Scoop.it
As the web trends more and more towards social networking, your personal brand is becoming increasingly more important.
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Why Facebook Timeline Will Be Huge for Brands

Why Facebook Timeline Will Be Huge for Brands | Social Media Marketing, Brand & Business Strategy | Scoop.it
Users have been abuzz over the possibilities of Facebook's Timeline, but brands should be excited too. Here's a look at the possibilities.
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22 Essential Tools for Testing Your Website's Usability

22 Essential Tools for Testing Your Website's Usability | Social Media Marketing, Brand & Business Strategy | Scoop.it
When assessing your website's usability, consider these 6 factors: User Task Analysis, Readability, Navigation, Accessibility, Speed and User Experience. This list of tools will help you evaluate all of these and more.
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The Cost of Outdated Web Content

The Cost of Outdated Web Content | Social Media Marketing, Brand & Business Strategy | Scoop.it
Web content that’s out of date is bad for user experience and hurts your brand. To improve the quality of your website content, use these tips from Eyelight.
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Facebook Gives $10 Million in Free Advertising to Small Businesses

Facebook Gives $10 Million in Free Advertising to Small Businesses | Social Media Marketing, Brand & Business Strategy | Scoop.it
Facebook is giving out $10 million in free advertising to small businesses, in an attempt to win them over to the platform.
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3 Ways to Find Top Talent for Your Startup

3 Ways to Find Top Talent for Your Startup | Social Media Marketing, Brand & Business Strategy | Scoop.it
Building an A-Team is critical for startup success, but where do you find top talent? Try these 3 tactics.
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9 Facebook Marketing Strategies to Build Super Fans

9 Facebook Marketing Strategies to Build Super Fans | Social Media Marketing, Brand & Business Strategy | Scoop.it
Facebook marketing: strategies to help you streamline your Facebook activity and turn your Facebook page into a success story.
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4 Reasons Every Online Brand Should Explore Gamification Strategies

4 Reasons Every Online Brand Should Explore Gamification Strategies | Social Media Marketing, Brand & Business Strategy | Scoop.it
Incorporating game mechanics into a marketing strategy is becoming more and more popular. What's responsible for this rise?
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Things That Could Turn Your Facebook Fanpage Marketing A Disaster | Business 2 Community

Things That Could Turn Your Facebook Fanpage Marketing A Disaster | Business 2 Community | Social Media Marketing, Brand & Business Strategy | Scoop.it
It gives you a visceral delight to see other business organizations reinforcing their positions in Facebook by customizing their presence and by promoting their...
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FreeConferenceCall.com founder helped by the perfect domain name

FreeConferenceCall.com founder helped by the perfect domain name | Social Media Marketing, Brand & Business Strategy | Scoop.it
The gig: David Erickson is the founder and chief executive of FreeConferenceCall.com, the nation's largest privately owned conference calling service.
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60 Percent Of Twitter Users Say They’re More Likely To Recommend A Brand If They Follow It [STATS] - AllTwitter

60 Percent Of Twitter Users Say They’re More Likely To Recommend A Brand If They Follow It [STATS] - AllTwitter | Social Media Marketing, Brand & Business Strategy | Scoop.it
60 Percent Of Twitter Users Say They’re More Likely To Recommend A Brand If They Follow It [STATS]...
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Social Media is Serious Business for Leading Companies [Study]

Social Media is Serious Business for Leading Companies [Study] | Social Media Marketing, Brand & Business Strategy | Scoop.it
Just a few years ago, social media was something the kids were doing; a trend or fad that wasn’t going to last long. As social media networks have come and gone, a few have risen to the top and are now often incorporated into the advertising, PR, and customer service departments in leading companies, according to a new report.
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Why Richard Branson Always Makes Time for Social Media

Why Richard Branson Always Makes Time for Social Media | Social Media Marketing, Brand & Business Strategy | Scoop.it
Between meeting with climate entrepreneurs, checking out new space vehicles and hobnobbing with pop stars, Richard Branson still finds time to tweet. We asked him why it's so important for CEOs to stay social.
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Facebook's New Advertising Strategy Is Brilliant and Unexpected

Facebook's New Advertising Strategy Is Brilliant and Unexpected | Social Media Marketing, Brand & Business Strategy | Scoop.it
After some false starts, Facebook has finally figured out how to evolve social media advertising.
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Small business owners struggle to turn social media 'likes' into sales

Small business owners struggle to turn social media 'likes' into sales | Social Media Marketing, Brand & Business Strategy | Scoop.it
As Portland's small businesses try to get a handle on social media, it's tough to gauge the success of the high-tech marketing.
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Finding the marketing opportunities in Facebook updates

Finding the marketing opportunities in Facebook updates | Social Media Marketing, Brand & Business Strategy | Scoop.it
Updates to Facebook might seem overwhelming, but they bring ample marketing opportunities.
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How Communities Are Changing Marketing (And Four Community-Building Lessons)

Strategy - Few companies realize the incredible power of their customer communities. Don't be one of them. Learn about the interplay between content and community and four engagement lessons that'll keep you ...
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11 Facebook Marketing Tips and Tactics for B2B Marketers | Jeffbullas's Blog

11 Facebook Marketing Tips and Tactics for B2B Marketers | Jeffbullas's Blog | Social Media Marketing, Brand & Business Strategy | Scoop.it
Facebook is not just a B2C marketing channel it is also a very powerful B2B marketing channel that B2B companies should not ignore.
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6 Tips for Launching a Product on Facebook

6 Tips for Launching a Product on Facebook | Social Media Marketing, Brand & Business Strategy | Scoop.it
How can companies leverage their Facebook fan-base to kick off new products and services? We spoke with a handful that have had success.
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HP CEO Meg Whitman Vows to Stay the Course, But Would You? [POLL]

HP CEO Meg Whitman Vows to Stay the Course, But Would You? [POLL] | Social Media Marketing, Brand & Business Strategy | Scoop.it
In her first press conference after she took the helm of HP, new CEO Meg Whitman vowed to stay the course set by her predecessor, former CEO Leo Apotheker.
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11 Facebook Marketing Tips and Tactics for B2B Marketers | Jeffbullas's Blog

11 Facebook Marketing Tips and Tactics for B2B Marketers | Jeffbullas's Blog | Social Media Marketing, Brand & Business Strategy | Scoop.it
Facebook is not just a B2C marketing channel it is also a very powerful B2B marketing channel that B2B companies should not ignore.
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Bad Brand Management! Netflix's @Qwikster: Twitter Account Controlled by Weed-Smoking Elmo

Bad Brand Management! Netflix's @Qwikster: Twitter Account Controlled by Weed-Smoking Elmo | Social Media Marketing, Brand & Business Strategy | Scoop.it
Netflix's new DVD-to-mail service, Qwikster, may have to deal with the @Qwikster Twitter account -- it's far from what Netflix's PR department envisioned for its Twitter promotion.
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