When customers experience a problem with a product, 57% will turn to the internet for help. Of this group, 91% cite online knowledge bases as their first port of call. Then comes social media.
Thanks to the increasing presence of brands and organizations, the platform has rapidly evolved from a digital space where users connect with friends and family, to a complaints channel where users expect quick responses and on-demand assistance. As the infographic below shows, 37% of consumers are now more inclined to ask for customer service via social media, rather than over the phone, and 80% of Twitter users expect a response within 24 hours.
This demand will only increase, and many brands struggle to keep up, with 40% citing ‘complexity’ as the greatest barrier to multi-channel customer service. As such, the majority of brands (63%) receive only ‘okay’ to ‘poor’ service ratings from their customers.
So what’s to be done? Beneath the wealth of stats indicating how vital social media is as a customer service channel, this infographic from The Connection lays out four key starting points. How many are you implementing?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.