Ferris Bueller's small biz tips on the challenge social service online...Is you company using social media to provide a better customer service experience and respond to customer outreach? Many are not! As Ferris Bueller said “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” And if you are not paying attention to your customers use of social media get customers service issues resolved, then you could be caught with your corporate pants down! 42% of consumers who complain on social media expect a response in under sixty minutes. (Source: Edison Research) So, do you really need to worry about using social media for your company’s customer service program? Why staff a socially savvy group of service reps when you already have a web site, email and a phone? Well, if your customer service program is like Cameron’s (from Ferris Bueller’s Day Off) home “”The place is like a museum. It’s very beautiful and very cold, and you’re not allowed to touch anything”, then you need to reconsider your strategy. Your customers are on a changing customer service-seeking journey and are abandoning the old-school waiting for the “customer-service desk” experience. They are tweeting themselves to the front of the virtual customer service line. And, with 95% of people commiserating with others about their sub-par customer-service experiences, then that would mean a resounding … you need to do something about it! Zendesk, a cloud-based customer service software platform, thought that finding out this information was so important that they commissioned Dimensional Research. Customers also share great experiences too, with 87% sharing good interactions with others. So, it’s not all bad news....
This is a really valuable post for social marketing strategists. It looks in detail at which consumer behaviors some of the major business to consumer marketers are measuring.Brands like Amazon, Netflix, OKCupid, Pandora and Twitter are tracking customers’ online behavior to produce targeted offerings and increase sales. What stats are they looking at and offering as a result, you may ask? This infographic tells all....
The majority of adults surveyed by Pew Research Center use social media, with adoption by the older age group growing each year. Twitter specifically was most popular with ages 18 to 29 while the 65 and older group saw ...
Early last year we learned that one hour of YouTube is uploaded every second. It was a bracing reminder of just how many people are spending their time online simultaneously.
Created by rewards site Qmee, the infographic "Online In 60 Seconds" is a pie chart that shows off the sheer amount of online activity that takes place every single minute. The amount of YouTube videos uploaded has already increased from January 2012's 60 hours per minute to 72. Additionally, over 1.8 million things are liked on Facebook, and 278 thousand bon mots tweeted. Not depicted in the chart: the amount of work that is going undone while all of these items are being viewed.
When most people think of Pinterest, they think social media marketing, not content marketing. But the truth is Pinterest can be an extremely useful tool for enhancing your content and providing direction for your overall content marketing strategy.
With over 27 million unique visitors and 220 million page views a day, Pinterest is one of the fastest-growing social media sites out there.
Visit the link for 5 ways to use Pinterest to leverage it in all aspects of your online marketing efforts.
Social media marketing is a great way to reach out to your loyal customers and find new leads. Check out the infographic below to discover the benefits of advertising on social networks and some advanced tips for bolstering your brand.
It’s about time you give some love to Google+, a social media platform set to attract more people not only because of its new dressed up interface, but also by the recent features added.
Google+ is obviously betting big on photos as it launches its ability to “auto awesome” images uploaded to it. Its mobile app came through with its refreshing updates as well. All in all, it has been a very active month for Google+ and the new wave of features is projected to increase its social networking share.
Now here’s an infographic ready to turn anyone who’s willing to make the jump an instant Google+ savvy user.
Twitter is a cultural phenomenon that has changed the way we communicate around the world. This infographic shows the literal journey of a tweet - from the initial tweet to the retweet and beyond.
This graph shows that a single tweet can cross social media channels in mere seconds. In this age of quick technology, people are getting information at such a rapid rate that it’s hard to keep up at times...
Check out the infographic for more interesting facts.
We talk a lot about the importance of storytelling when it comes to your small business or nonprofit blog or website, and even how you use social media. We’ve moved away from merely spitting out messages, particularly hard sales or marketing messages, and are now emphasizing the need to tell your story. Your story as a brand, your story as an owner or manager, and the stories of your employees, customers, and clients. Telling your story isn’t just a matter of having something to talk about. There are actually a number of reasons why it makes good sense, and why you should take the time to rethink your online strategy, and begin telling your story:...
Good reminder...In copywriting, the word ‘we’ is a really, really bad word. But why is ‘we’ a really, really bad word? It’s because it’s used when we talk about ourselves, about our business. But guess what! Your customers and prospects don’t want to hear about you, they want to hear about them. They want to know that you understand their problems, their needs and they want you to show them how rosy their future will be once they’ve bought your product or used your service. So here’s what you do. Go through all your emails, your website, your leaflets and cut out the word “we”. Change the sentence so it focuses on your customer or prospect by using the word “you”. Do this on all you copywriting, even on your About Us page on your website. Tip: Show them how you can solve their problems don’t talk about your XX years’ experience or your awards.
Digital marketing has become one of the most focused on streams of marketing in the last few years. Three of the biggest digital marketing issues include social network marketing, mobile, SMS marketing, and content marketing. Here’s a brief look at each:
Social Network Marketing
As a marketing, you can rely on social media to connect, engage, and build relationships with current and potential customers.
Mobile / SMS Marketing
Mobile marketing is a term that covers several different methods of marketing through mobile devices. Mobile marketing can take several different shapes but one of the most popular is SMS marketing.
Content marketing is the development of interesting and helpful materials to engage customers and clients. Examples of content can be blogs, infographics, online tools, YouTube videos etc.
This infographic displays some eye-opening statistics about these 3 digital marketing streams and might get you thinking more about including these streams into your marketing mix.
Search Engine Journal Advertising: A Brief History Search Engine Journal In the following infographic, Ocean Media presents several key events in history that help define advertising, and lead it to where it is today.
Like all new technology, social media changes fast.
Just trying to keep your head around all of the different platforms, how to approach them and, of course, how to design for them can be a full time job.
Social media has proven itself as a crucial component of a brand’s marketing mix, but with the many different platforms, it can be very difficult to put forth a consistent brand image online.
The [Ridiculously Exhausitive] Social Media Design Blueprint features all of the major design dimensions for all of the major platforms, including Facebook, Twitter, Google+, LinkedIN, YouTube, Pinterest and the most recent entry, Instagram.
There are some amazing examples of how colors actually affect our purchasing decisions. After all, sight is the strongest developed sense in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone.
So how do colors really affect us, and what is the science of colors in marketing, really? As we strive to make improvements to online products, studying this phenomenon is key. Find some of the latest, most interesting research on the subject at the article link...