What’s the difference between traditional CRM and social CRM? This is often the first question in the long and tricky process of “socialization” that many large organisations are currently experiencing.
Having listened to experts from American Airlines, IBM, VistaPrint, Peugeot, Everything Everywhere, British Gas, Expedia, Spotify and many more brands explaining their approaches to social CRM at recent Our Social Times conferences – I think we’ve got a pretty clear vision of how organisations should approach social customer engagement and the management, tools and processes they need to set in place around it.
With this in mind, we thought we’d publish an infographic to set out the key points of differentiation between traditional and social CRM. We hope it’s useful.
If you’re reading this, then the world didn’t come to an end last night and I’m already batting 1000 on this year’s list of predictions. As 2012 draws to a close we’re apt to start looking ahead to 2013.
La formación online está en constante evolución. En otras ocasiones, hemos hablado de la importancia de esta metodología en auge, de su uso cada vez más masivo y de las ventajas y desventajas del aprendizaje a través de e-learning.
Read through some interesting data and stats about global social media marketing.
"Social media is a lot like sex. Everyone talks about it. Everyone wants to do it. Nobody knows how."
That's a quote from our recent Social Media is a Lot Like Sex deck, and we think that sentiment rings particularly true for companies trying to implement a global social media strategy. I mean, at any moment you could be trying to engage with someone who uses a different social network than you'd expect, speaks a different native language than your company's, or even has cultural nuances of which you're unaware. Needless to say, there's a lot of moving parts.
So what's a global marketer to do? Well, stop guessing for one -- instead, use data to help inform your social media strategies! That's why we've collected 62 stats that help paint a picture of how social media works around the world, 20 of which we're going to highlight in this blog post.
Plus, we're going to show you how those stats can be boiled down into some insightful global social media strategies that global marketers might want to consider.
Are you happy with how you are using LinkedIn? LinkedIn offers companies multiple marketing opportunities, but which ones are right for your business? In this article I’ll show you five different ways to use LinkedIn to market your business.
This presentation by Scott Salkin, CEO and Founder of IDS Technology Marketing, explores the rapid growth of social media and mobile marketing over the last five years, and it's dramatic impact on the business-to-business (b2b) sales and marketing pipeline. See how social media and mobile has impacted everything from B2B lead generation and nurturing to sales enablement and training. And check-out some amazing stats on the proven impact social media and mobile can have on your bottom-line revenue.
So now it's time for SAP to make its move and with this weeks announcement, SAP becomes a contender in the social software market. Now this didn't just happen though, there's a bit of a story to it, as one might expect.
Thinking about extending your online store to Facebook? Use this guide to make sure you’re making the most of Facebook for your ecommerce site.
So you’ve decided to use Facebook to help market your ecommerce site? Congratulations! You’re about to tap into a platform that’s perfect for making customer connections, growing your business, and yes, even selling products. Even if you’re already leveraging Facebook for ecommerce, now’s a great opportunity to improve your efforts to better reach your business objectives.
But what’s all the hype about Facebook, anyway? Like it or not, Facebook has established itself as a legitimate tool for businesses, especially ecommerce sites...
Trying new online advertising tactics is a frightening -- albeit necessary -- part of the job. Here's how to take strategic chances without compromising your overarching marketing strategy.
At some point in your career, you've probably been in the position where you think you are doing a phenomenal job marketing your organization. You are proud of the bulletproof strategy you've created, pleased with the tactics you are using to achieve the strategy, and thrilled with the measurable results you are able to report. But one day, you get the message from leadership that "everyone else is using (insert latest internet fad here), why aren't we?" The short answer would be that it doesn't fit into your current strategy, but when is the right time to introduce something new, and how do you do it in a way that is not disruptive to the rest of your strategy? You shouldn't always have to wait for pressure from another person within your organization -- sometimes you just need to experiment a little bit in a safe environment without detracting from your marketing plan.
Even as usage of mobile devices explodes, spending on mobile ads still lags spending on online ads by a huge margin. Will that gap narrow anytime soon? Here's a look at some of the strategies that mobile marketers are using.
These are the device, retail, and entertainment developments that will affect how your customers behave in the mobile space.
With leaders in the video commerce space (such as QVC) driving billions of dollars in sales each year through the power of video, and internet audiences consuming tens of billions of online videos each month, it's no wonder that video is one of the leading areas where social media marketers are making new investments as they plan their social strategies.
But beyond amplifying existing video content such as TV commercials and high end product demos, many social media marketers hit a dead end in terms of what video content to affordably create on a scalable, regular basis. The good news is that with the proliferation of HD smart phone cameras and HD web cams, professional and effective social media marketing videos can be produced affordably and quickly. Over the course of three articles, we'll review three types of scalable social media videos -- the event video, the video testimonial, and the instructional video -- and tips to make them stand out.