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10 trucos para conseguir "me gusta" en Facebook

10 trucos para conseguir "me gusta" en Facebook | Social Media, Marketing and News | Scoop.it
10 sencillos trucos que te ayudarán a conseguir más "me gusta" en tu página de Facebook.

Via www.sercompetitivos.com
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Q&A with Source Marketing's social media guru - The Advocate

Q&A with Source Marketing's social media guru - The Advocate | Social Media, Marketing and News | Scoop.it
Q&A with Source Marketing's social media guru
The Advocate
A: I basically lead strategy in the social and digital media space across all of Source Marketing's clients.
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The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates] - HubSpot

The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates] - HubSpot | Social Media, Marketing and News | Scoop.it
This handy cheat sheet and templates give you the dimensions for designing optimized cover photos for Facebook, Twitter, Google+, YouTube, and LinkedIn.

Via iNeoMarketing
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iNeoMarketing's curator insight, March 26, 2013 8:19 AM

THANK YOU HUBSPOT. We love posts that make our lives easier.


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Done4USocialMedia's curator insight, March 27, 2013 1:33 AM

Found this really useful, hope you do too.

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Conversation Agent: 7 Common Business Pitfalls that Impact Social Strategy

Conversation Agent: 7 Common Business Pitfalls that Impact Social Strategy | Social Media, Marketing and News | Scoop.it
Tactical fatigue getting you down? How about lack of results from your efforts?
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Traditional CRM vs Social CRM [Infographic]

Traditional CRM vs Social CRM [Infographic] | Social Media, Marketing and News | Scoop.it

What’s the difference between traditional CRM and social CRM? This is often the first question in the long and tricky process of “socialization” that many large organisations are currently experiencing.


Having listened to experts from American Airlines, IBM, VistaPrint, Peugeot, Everything Everywhere, British Gas, Expedia, Spotify and many more brands explaining their approaches to social CRM at recent Our Social Times conferences – I think we’ve got a pretty clear vision of how organisations should approach social customer engagement and the management, tools and processes they need to set in place around it.


With this in mind, we thought we’d publish an infographic to set out the key points of differentiation between traditional and social CRM. We hope it’s useful.

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markobauman's curator insight, December 27, 2012 2:23 PM

Odlična infografika, ki prikazuje razliko med CRM in social CRM.

maurage christophe's curator insight, January 18, 2013 8:58 AM

Social CRM

Christian Burris's curator insight, May 4, 7:53 AM

Great Infographic on CRM's.  I actually use both a traditional CRM and a Social CRM. 

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Una herramienta útil para el monitoreo web

Una herramienta útil para el monitoreo web | Social Media, Marketing and News | Scoop.it

TAW es una página web que tiene integrada tres sistemas de monitoreo web en tiempo real y efectivo desde el sitio principal. Las funciones siguen siendo actualizadas por sus desarrolladores.


Via Santiago Sanz Lastra
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5 Inbound and Social Media Predictions For 2013 | Social Media Today

If you’re reading this, then the world didn’t come to an end last night and I’m already batting 1000 on this year’s list of predictions. As 2012 draws to a close we’re apt to start looking ahead to 2013.
Une Comunicación's insight:
5 Inbound and Social Media Predictions For 2013
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MediaPost Publications Companies Still Lack Content Marketing Skills 12/19/2012

MediaPost Publications Companies Still Lack Content Marketing Skills 12/19/2012 | Social Media, Marketing and News | Scoop.it
Companies Still Lack Content Marketing Skills - 12/19/2012
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Amazon, Advertising's Sleeping Giant, to Awaken in 2013

Amazon, Advertising's Sleeping Giant, to Awaken in 2013 | Social Media, Marketing and News | Scoop.it
E-commerce behemoth preps self-serve RTB platform
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Mobile learning, ¿el futuro de la formación online? | E-Learning, Social Media y TIC en pequeñas dosis.

Mobile learning, ¿el futuro de la formación online? | E-Learning, Social Media y TIC en pequeñas dosis. | Social Media, Marketing and News | Scoop.it
La formación online está en constante evolución. En otras ocasiones, hemos hablado de la importancia de esta metodología en auge, de su uso cada vez más masivo y de las ventajas y desventajas del aprendizaje a través de e-learning.

Via Ramon Aragon
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20 Stats Every Global Social Media Marketer Should Know

20 Stats Every Global Social Media Marketer Should Know | Social Media, Marketing and News | Scoop.it
Read through some interesting data and stats about global social media marketing.

 

"Social media is a lot like sex. Everyone talks about it. Everyone wants to do it. Nobody knows how."

 

That's a quote from our recent Social Media is a Lot Like Sex deck, and we think that sentiment rings particularly true for companies trying to implement a global social media strategy. I mean, at any moment you could be trying to engage with someone who uses a different social network than you'd expect, speaks a different native language than your company's, or even has cultural nuances of which you're unaware. Needless to say, there's a lot of moving parts.

 

So what's a global marketer to do? Well, stop guessing for one -- instead, use data to help inform your social media strategies! That's why we've collected 62 stats that help paint a picture of how social media works around the world, 20 of which we're going to highlight in this blog post.

 

Plus, we're going to show you how those stats can be boiled down into some insightful global social media strategies that global marketers might want to consider.

 

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Introduction to Social Media in the Classroom

Introduction to Social Media in the Classroom | Social Media, Marketing and News | Scoop.it

I created this video as a tool to show how I would introduce and incorporate social media into my future classroom. This is a guideline for a junior high classes.


Via Susan Bainbridge
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Etienne Thierry-Aymé's comment, November 10, 2012 10:10 AM
;-) i can't open the link
Etienne Thierry-Aymé's comment, November 10, 2012 10:10 AM
;-(
PearsonOLE's curator insight, January 9, 2013 9:09 AM

A short video to introduce to social media in the classroom.

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Turning Social Media Follows into Content Marketing Leads

Turning Social Media Follows into Content Marketing Leads | Social Media, Marketing and News | Scoop.it
Good insight by Jonathan Crossfield on the Content Marketing Institute Blog titled Turning Social Media Follows into Content Marketing Leads.
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SocialMedia.nl infographics

SocialMedia.nl infographics | Social Media, Marketing and News | Scoop.it
social media infographics (The best and worst times to market on social media - http://t.co/z1JDREllQm)
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How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results

How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results | Social Media, Marketing and News | Scoop.it
Are you happy with how you are using LinkedIn? LinkedIn offers companies multiple marketing opportunities, but which ones are right for your business? In this article I’ll show you five different ways to use LinkedIn to market your business.

Via Brian Yanish - MarketingHits.com
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5 Social Media Marketing Tips to Boost SEO

5 Social Media Marketing Tips to Boost SEO | Social Media, Marketing and News | Scoop.it
You can’t win new customers if they can’t find you online. These five SEO tips can help improve your small business search results ranking so prospective customers find your business first.
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Social Media & Mobile: How the Last 5 Years Have Changed B2B Marketing

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This presentation by Scott Salkin, CEO and Founder of IDS Technology Marketing, explores the rapid growth of social media and mobile marketing over the last five years, and it's dramatic impact on the business-to-business (b2b) sales and marketing pipeline. See how social media and mobile has impacted everything from B2B lead generation and nurturing to sales enablement and training. And check-out some amazing stats on the proven impact social media and mobile can have on your bottom-line revenue.


Via iNeoMarketing
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iNeoMarketing's curator insight, March 13, 2013 5:39 AM

Although targeted towards the High Tech vertical, the deck is applicable to all B2B. Some facinating information that should impact how you and your sales team interact.


  • See the article at www.slideshare.net
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Ken Jondahl's curator insight, March 14, 2013 6:08 AM

Concise quick overview of the last 5 years and the changes being brought about by social and mobile.

 

Guess how many smart phones there are today compared to 5 years ago? The actual results may surprise you on slide 7. Would you believe a 100 fold increase in only 5 years?

Trevor Gillespie's curator insight, March 14, 2013 7:21 AM

B2B Mobile - Where the eyes are......

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SAP Goes Social

SAP Goes Social | Social Media, Marketing and News | Scoop.it
So now it's time for SAP to make its move and with this weeks announcement, SAP becomes a contender in the social software market. Now this didn't just happen though, there's a bit of a story to it, as one might expect.

Via Rafa Merino
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#Fcommerce - The Handiest, Dandiest #Guide to Facebook for #Ecommerce

#Fcommerce - The Handiest, Dandiest #Guide to Facebook for #Ecommerce | Social Media, Marketing and News | Scoop.it

Thinking about extending your online store to Facebook? Use this guide to make sure you’re making the most of Facebook for your ecommerce site.

So you’ve decided to use Facebook to help market your ecommerce site? Congratulations! You’re about to tap into a platform that’s perfect for making customer connections, growing your business, and yes, even selling products. Even if you’re already leveraging Facebook for ecommerce, now’s a great opportunity to improve your efforts to better reach your business objectives.

But what’s all the hype about Facebook, anyway? Like it or not, Facebook has established itself as a legitimate tool for businesses, especially ecommerce sites...


Via Nebojsa Stojanovic
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Social learning startup Grockit raises $20M, led by Discovery Communications

Social learning startup Grockit raises $20M, led by Discovery Communications | Social Media, Marketing and News | Scoop.it
Social learning startup Grockit on Tuesday announced a $20-million-dollar round of financing led by Discovery Communications.
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What Your Klout Score Really Means | Wired Business | Wired.com

What Your Klout Score Really Means | Wired Business | Wired.com | Social Media, Marketing and News | Scoop.it
Your Klout score is gaining in importance: A high one might bring perks, but a low one could dash your career dreams.
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How to safely experiment with social media marketing

How to safely experiment with social media marketing | Social Media, Marketing and News | Scoop.it

Trying new online advertising tactics is a frightening -- albeit necessary -- part of the job. Here's how to take strategic chances without compromising your overarching marketing strategy.

 

At some point in your career, you've probably been in the position where you think you are doing a phenomenal job marketing your organization. You are proud of the bulletproof strategy you've created, pleased with the tactics you are using to achieve the strategy, and thrilled with the measurable results you are able to report. But one day, you get the message from leadership that "everyone else is using (insert latest internet fad here), why aren't we?" The short answer would be that it doesn't fit into your current strategy, but when is the right time to introduce something new, and how do you do it in a way that is not disruptive to the rest of your strategy? You shouldn't always have to wait for pressure from another person within your organization -- sometimes you just need to experiment a little bit in a safe environment without detracting from your marketing plan.

 

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What's working in mobile advertising -- and what might work in the future

What's working in mobile advertising -- and what might work in the future | Social Media, Marketing and News | Scoop.it
Even as usage of mobile devices explodes, spending on mobile ads still lags spending on online ads by a huge margin. Will that gap narrow anytime soon? Here's a look at some of the strategies that mobile marketers are using.
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Social Media Marketing Takes Flight in 2013 - 13 Trends Ready for Take-Off

Social Media Marketing Takes Flight in 2013 - 13 Trends Ready for Take-Off | Social Media, Marketing and News | Scoop.it
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How to create effective video for social media marketing

How to create effective video for social media marketing | Social Media, Marketing and News | Scoop.it

These are the device, retail, and entertainment developments that will affect how your customers behave in the mobile space.

 

With leaders in the video commerce space (such as QVC) driving billions of dollars in sales each year through the power of video, and internet audiences consuming tens of billions of online videos each month, it's no wonder that video is one of the leading areas where social media marketers are making new investments as they plan their social strategies.

 

But beyond amplifying existing video content such as TV commercials and high end product demos, many social media marketers hit a dead end in terms of what video content to affordably create on a scalable, regular basis. The good news is that with the proliferation of HD smart phone cameras and HD web cams, professional and effective social media marketing videos can be produced affordably and quickly. Over the course of three articles, we'll review three types of scalable social media videos -- the event video, the video testimonial, and the instructional video -- and tips to make them stand out.

 

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