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Latest social media marketing and CRM news, tips, advices, tricks and strategies to maximise your business
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The Importance of Social Customer Service and Social CRM

The Importance of Social Customer Service and Social CRM | Social Media Marketing & CRM | Scoop.it
Why It's Important To Stay Active With Social CRM No longer is traditional media by itself an effective way to reach your customers.
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The Immeasurable ROI of Social Media Marketing

In the age of Web 2.0, it no longer come a surprise that a lot of businesses are taking advantage of social media nowadays. It also makes perfect sense because (Interesting?
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Learn when is the best time to stop a networking relationship: 6 ways to end a social media conversation gracefully

Learn when is the best time to stop a networking relationship: 6 ways to end a social media conversation gracefully | Social Media Marketing & CRM | Scoop.it
Learn how to unfriend, unfollow or say goodbye when it's time.
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Where Social Media and Customer Relationship Collide

Where Social Media and Customer Relationship Collide | Social Media Marketing & CRM | Scoop.it
In any business venture, implementing a solid customer relationship management (CRM) strategy is paramount to success.
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Want your social media campaign to be a success? Do your ...

Want your social media campaign to be a success? Do your ... | Social Media Marketing & CRM | Scoop.it
There are thousands of social media channels available to us all. From blogging to Facebook, all of these channels are not created equally and for the same purpose. Just because a certain social media channel works well ...
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A Conversation: Social Media and the B2B Question | Social Intelligence

A Conversation: Social Media and the B2B Question | Social Intelligence | Social Media Marketing & CRM | Scoop.it
This post has been a long time coming. Here at Social Intelligence, our target clients are in fact more often than not Business-to-Business organisations - i.e.
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Everything You Need To Know About Google Plus

Discover everything important you need to know about getting started with Google Plus, as well as advanced tips and tricks to make you look like a pro...

Learn How to Use Google+


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The State of Social Media 2012

The State of Social Media 2012 | Social Media Marketing & CRM | Scoop.it
The State of Social Media 2012 by The SEO Company...

What was once considered a trend has become a way of life - and now the way we do business.

Download / Embed: http://bit.ly/KjsJZ6


Via maxOz
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Martin (Marty) Smith's comment, May 22, 2012 4:50 PM
Great minds appreciate the same inforgraphics my amazing curating friend :). Amazing how fast social is moving now. Seems like yesterday I couldn't get phone calls returned when I started any conversation with "Facebook this..." or "Twitter that....". My funny Michele story is the other day I was feeling pretty good about breaking 11K so I got up enough gumption to see where your views were - approaching 60K is SICK but well deserved my friend, well deserved and about the accurate description of our relative positions (you being 6x me LOL). Keep rockin' Marty
maxOz's comment, May 22, 2012 10:22 PM
Marty, thank you so much for your always quirky point of view. I love it!!!
Also, these numbers on scoop.it are not what I consider a benchmark.
It's nice but I think it's about positioning you and you brand as an authority in relation to the category you have and show your expertise.
Enough, Keep that wonderful sense of humor xxx
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Who Are the Top Retailers on Social Media? [INFOGRAPHIC] | The Kristelle Collection

Who Are the Top Retailers on Social Media? [INFOGRAPHIC] | The Kristelle Collection | Social Media Marketing & CRM | Scoop.it
Here are the most popular retailers that are killing it on social media. (Who Are the Top Retailers on Social Media?
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6 Things You Need to Know About LinkedIn Recommendations

6 Things You Need to Know About LinkedIn Recommendations | Social Media Marketing & CRM | Scoop.it

Chas Begley: LinkedIn recommendations can be very useful but if they are not used correctly they can do more harm than good.

 

This post by Linda Cole offers a guide to best practice including:

 

1. Ask For Specific Recommendations

2. Don’t Ask Everyone

3. Don’t Ignore a Request

4. Be Careful About How You Recommend

5. Update Recommendations

6. Say ‘Thank You’

 

You can read it here:

http://goo.gl/U71pF

 

 


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How Pinterest Drives Online Sales

How Pinterest Drives Online Sales | Social Media Marketing & CRM | Scoop.it

Via Deanna Dahlsad
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5 Insights on Facebook vs Pinterest in Driving Sales - Infographic

5 Insights on Facebook vs Pinterest in Driving Sales - Infographic | Social Media Marketing & CRM | Scoop.it

Pinterest has been grabbing the headlines recently as its network approaches 20 million users per month.

 

In March compete.com reported that Pinterest had received 18 million unique visitors with AppData reporting that the visual social network had received a record 4.4 million daily active users on March 18.

 

There are reports that Pinterest’s growth is slowing but just like Twitter and Facebook reports of its demise maybe slightly premature.

 

The Power of “Low Friction” Photo Sharing

 

Pinterest’s value to marketers is that it provides an easy to use platform for “pinning” images, photos and videos to your Pinterest account while also posting and sharing to your networks to Facebook and Twitter in the same process.


Pinterest reduces the effort and friction to share images on the social web which crowd sources your marketing and the spreading of your brand images.

 

Read more: http://bit.ly/Kqlbn9


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The Hidden ROI of Social Media | Business 2 Community

The Hidden ROI of Social Media | Business 2 Community | Social Media Marketing & CRM | Scoop.it
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The Top Five Mistakes When Implementing a CRM | Small Business Owner

The Top Five Mistakes When Implementing a CRM | Small Business Owner | Social Media Marketing & CRM | Scoop.it
If you Google “CRM” you come up with tons of results and are likely to see more than 100 vendors offering CRM technology.
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malek's comment, June 7, 2012 8:47 AM
CRM is not a magic wand, it's part of the system
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Is CRM dead?

Is CRM dead? | Social Media Marketing & CRM | Scoop.it
The transformational dimension of social CRM and a reverse view on customer management with Brian Solis and Seth Godin. (¿Ha muerto el CRM?
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Killer Tips to Making Web Videos and Marketing Them Like a Pro

Killer Tips to Making Web Videos and Marketing Them Like a Pro | Social Media Marketing & CRM | Scoop.it
Whether we watch them on our smartphones, YouTube or Facebook, online videos have become a staple for entertainment, socializing and communi (Killer Tips to Making Web Videos and Marketing Them Like a Pro http://t.co/OPxcQfx1...)...
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5 Internet Marketing Musts for Small Businesses | Business 2 Community

5 Internet Marketing Musts for Small Businesses | Business 2 Community | Social Media Marketing & CRM | Scoop.it
You’ve done it. You have realised that the web is now another piece of your business puzzle and something you need to make a start on. Great! But all of (5 Internet Marketing Musts for Small Businesses | Business 2 ...: You've done it.
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16 Terrible Social Media Mistakes You're Making

16 Terrible Social Media Mistakes You're Making | Social Media Marketing & CRM | Scoop.it
Experts sound off.(RT @publicwords: 16 Terrible Social Media Mistakes http://t.co/KlJyR7M9 via @sai...)...
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How To Build a Following with an Integrated Social Media Strategy

How To Build a Following with an Integrated Social Media Strategy | Social Media Marketing & CRM | Scoop.it

One company that has developed and successfully implemented an integrated social media strategy is Lowe's. Lowe's has focused on three social platforms: Twitter, Facebook, and the newest game player, Pinterest...


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62% Of Mobile Users Say No To Social Marketing Messages From Brands [Inforgraphic]

62% Of Mobile Users Say No To Social Marketing Messages From Brands [Inforgraphic] | Social Media Marketing & CRM | Scoop.it
Brands do need to be mindful about pushing their messages too hard or frequently – 44 percent of users said that marketing on mobile social media was “too invasive”, and almost two-thirds (62 percent) said that they did not enjoy reading updates or comments from brands.

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Coca-Cola Takes Content Marketing to a New Level with the Content 2020 Project : Corporate Eye

Coca-Cola Takes Content Marketing to a New Level with the Content 2020 Project : Corporate Eye | Social Media Marketing & CRM | Scoop.it
Learn about Coca-Cola Company's new focus on content marketing in the U.K. with the Content 2020 Project.

Via Alex Butler
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Why Your SEO & Social Strategy Should Include Pinterest

Why Your SEO & Social Strategy Should Include Pinterest | Social Media Marketing & CRM | Scoop.it
You don’t have to be a lifestyle-type site to win on Pinterest, you merely need to make your brand fun and create interesting, shareable images. Pinterest offers other benefits, including social links generated from content shared on Pinterest.

 

**Pinterest is now the third most popular site, just behind Twitter and Facebook [Experian Traffic Report-April 2012].

**Pinterest is now looking to go Global

**The demographics have also shifted to a more balanced gender viewship - 65% Female and 35% Male [ComScore March 2012].

 

Pinterest is growing in overall volume, becoming more gender balanced, increasing its age group range, and building out a global community. Much as Facebook and Twitter are a general part of your SEO/social strategy, so should Pinterest.

 

Value Of Pinning

Will this strategy necessarily bring massive boost for established brands or highly competitive keywords? Probably not!

 

Will this help diversify your backlink profile? Yes.

Does Google like fresh content from social sharing? Yes.

 

Is this an easy way to inject some fresh content and new social citation for your site? Yes.

 

If you create creative and interesting images, and have some influence on Pinterest, could something go viral? Yes.

 

Should companies and sites invest in using Pinterest? Absolutely!

 

Pinterest is becoming a major social medium to build your digital strategy around. Creating interesting and creative images to share with others is the key to success.


Original Post: http://bit.ly/KWiLgb ;


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maxOz's comment, May 18, 2012 11:45 PM
Not Necessarily John, It depends on what you want to use Pinterest for.
Send me your Pinterest Link and I'll take a look.
I believe if you place posts on Pinterest, then the Image from the post needs to be the right size, for our scoop.it posts I alter the size of the Image to be at least 500px wide, then they occupy the top and full width of the scoop.it layout.
These are only suggestions, am happy to help, again depends on your strategy and what you are trying to achieve.
Do you also share your posts on G+?
xxx
John van den Brink's comment, May 20, 2012 2:25 PM
Hi Michele, thank you for your support. My Pinterest link is http://pinterest.com/atdotcomsocial/ and I also share some of my posts on Google+. But I can do some more on G+
maxOz's comment, May 20, 2012 9:57 PM
John, G+ brings the most traffic to your scoop.it topics, then pinterest & stumbleupon last.
John, as mentioned, if you want some in depth feedback [gratis] email: michele@maxoz.com.au xxx
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How to utilise social media effectively

How to utilise social media effectively | Social Media Marketing & CRM | Scoop.it
A brand new report from Digital Marketers E-Consultancy has found that only ten per cent of UK businesses actually monitor their ROI from social media. This is despite the fact that more than three...
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The Social Funnel: What You Lose When You Ignore It

The Social Funnel: What You Lose When You Ignore It | Social Media Marketing & CRM | Scoop.it

Danger: ignoring social benefits in the traditional sales funnel.

 

Sales Happen Slowly;  

Time To Harness The Power Of The Social Funnel

Social media marketing should never be salesy; rather, it’s about accruing a following, engaging your community, and influencing their actions.

 

So how does that all lead to a sale?

You’re reaching a customer early in the sales process, meaning that you’ve likely reached them before your competitors.

The earlier you reach them, the more history they’ll have with you when it’s time to make a purchasing decision.

 

We make purchases based on trust.

The more you engage with your fans and followers, the more they “get to know” you and your brand, which breeds trust.

You also become infinitely more memorable to your customers, since they now see you as a presence, not a product.

Through engagement, you show you’re invested in them — and in turn, they become more invested in you.

Social Media allows you to stay present in your customer’s minds. 

 

Social media followers can always play a huge part in your funnel, even if that subscriber never makes a purchase. They can:


1. Recommend you to friends, family, or colleagues,
2. Share your posts/tweets/content with others,
3. Buy your content or know-how (books, eBooks, etc.),
4. Cause your company to show up in their friend’s search results through Google Social Search,
5. Stay alert of ALL your brand offerings/sister sites/etc.,
6. If nothing else, give you a number on your follower/friend count to encourage others of your authority.

 

Continue reading some

Quick Tips To Remember When Crafting A Social Funnel - http://selnd.com/JvIc8Q ;


Via maxOz
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John van den Brink's comment, May 17, 2012 3:55 AM
Great article, thanks!
maxOz's comment, May 17, 2012 4:11 AM
Yes John I agree, thank you for sharing xxx
maxOz's comment, May 17, 2012 6:35 PM
Thanks Steven for sharing xxx
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How Social Media Is Changing Disaster Response

How Social Media Is Changing Disaster Response | Social Media Marketing & CRM | Scoop.it
We examines how government agencies and other organizations are using social media in emergencies.
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