Social Media Mark...
Follow
Find
34 views | +0 today
Your new post is loading...
Your new post is loading...
Scooped by The Social Wise
Scoop.it!

Tips on how to build a social media marketing strategy - by Eileen Eva - Helium

With the personal nature and rapid growth of social media, businesses have realized a more powerful form of marketing that beats network marketing..., Eileen Eva (RT @BiznComps: #business How to build a successful #SocialMedia #marketing strategy ...
more...
No comment yet.
Scooped by The Social Wise
Scoop.it!

Prevent Social Media Catastrophes | Social Media Today

Prevent Social Media Catastrophes | Social Media Today | Social Media Marketing and Brand Management | Scoop.it
[Sponsored] Kenneth Cole's Cairo catastrophe. Hollister's model misadventure. Marc Jacobs' “tyrant” trouble. As countless corporate victims of social media malpractice can attest, without effective security tools in place and ...
more...
No comment yet.
Scooped by The Social Wise
Scoop.it!

11 Biggest Social Media Disasters of 2012

11 Biggest Social Media Disasters of 2012 | Social Media Marketing and Brand Management | Scoop.it
A look back at the biggest blunders brands made on social media this year.
more...
No comment yet.
Scooped by The Social Wise
Scoop.it!

Untangling the Confusion Between Social Media and Social Marketing

The world of social media is dense with jargon that defies consistent usage across the business.
more...
No comment yet.
Scooped by The Social Wise
Scoop.it!

Biz Bits: Six ways to use social media in your job search - Pittsburg Morning Sun (blog)

Biz Bits: Six ways to use social media in your job search - Pittsburg Morning Sun (blog) | Social Media Marketing and Brand Management | Scoop.it
Biz Bits: Six ways to use social media in your job searchPittsburg Morning Sun (blog)According to a 2012 Jobvite survey, 92 percent of U.S. companies use social networks to find talent, with LinkedIn the most popular.
more...
No comment yet.
Scooped by The Social Wise
Scoop.it!

Anatomy of a Marketing Executive

Anatomy of a Marketing Executive | Social Media Marketing and Brand Management | Scoop.it
See what is necessary to be a great marketing executive and what they struggle with in today's advertising landscape in this infographic from Pepperdine University.
more...
No comment yet.
Scooped by The Social Wise
Scoop.it!

The Importance of Marketing Analytics | SEOmoz

The Importance of Marketing Analytics | SEOmoz | Social Media Marketing and Brand Management | Scoop.it
As marketers, we understand the importance of having web analytics set up, of having an analyst on staff, and of constantly working with the data as part of our daily practice. But what if web analytics aren't enough?
more...
No comment yet.
Scooped by The Social Wise
Scoop.it!

30 Ideas In 30 Minutes: Holiday Marketing Ideas To Steal

30 Ideas In 30 Minutes: Holiday Marketing Ideas To Steal | Social Media Marketing and Brand Management | Scoop.it
With the 2012 holiday season just around the corner, now's the time for businesses to kick their marketing into high gear. But, it's easy to maintain the status quo, and many fail to take advantage of the great opportunities to ...
more...
No comment yet.
Scooped by The Social Wise
Scoop.it!

Brand Reputation Management in a Mobile and Online World | B2B ...

Brand Reputation Management in a Mobile and Online World | B2B ... | Social Media Marketing and Brand Management | Scoop.it
For small business owners, online review sites can be a headache because they make brand reputation management extremely challenging.
more...
No comment yet.
Scooped by The Social Wise
Scoop.it!

#SOCIALMEDIA @Aastra Contact Centre - Sacramento Bee

#SOCIALMEDIA @Aastra Contact Centre - Sacramento Bee | Social Media Marketing and Brand Management | Scoop.it
#SOCIALMEDIA @Aastra Contact CentreSacramento BeeAastra, a leading company at the forefront of the enterprise communication market, has added social media as one of the channels available in its all-in-one contact centre.
more...
No comment yet.
Scooped by The Social Wise
Scoop.it!

Small Biz Marketing in 2013 - Fox Business

Small Biz Marketing in 2013 - Fox Business | Social Media Marketing and Brand Management | Scoop.it
Small Biz Marketing in 2013Fox BusinessIt is my belief that your marketing budget should not be burdensome. On the contrary, I recommend the implementation of an ad budget that works in concert with your sales.
more...
No comment yet.
Scooped by The Social Wise
Scoop.it!

Social Media is Here to Stay - National Mortgage Professional Magazine

Social Media is Here to Stay - National Mortgage Professional Magazine | Social Media Marketing and Brand Management | Scoop.it
Wall Street Journal (blog)Social Media is Here to StayNational Mortgage Professional MagazineSocial media has begun to grow tremendously throughout the business world. A simple video on YouTube can now cross the globe in less than a day.
more...
No comment yet.
Scooped by The Social Wise
Scoop.it!

Why Your Content Marketing Needs To Be More Active - Search Engine Land

Why Your Content Marketing Needs To Be More Active - Search Engine Land | Social Media Marketing and Brand Management | Scoop.it
Search Engine LandWhy Your Content Marketing Needs To Be More ActiveSearch Engine LandBut most companies investing in content marketing are not satisfied with the amorphous benefits of brand building.
more...
No comment yet.
Scooped by The Social Wise
Scoop.it!

The Latest 27 Social Media Facts, Figures and Statistics for 2012 - Infographic | Jeffbullas's Blog

The Latest 27 Social Media Facts, Figures and Statistics for 2012 - Infographic | Jeffbullas's Blog | Social Media Marketing and Brand Management | Scoop.it
The social media landscape has continued to evolve at a rapid pace. It has become more fun with the addition of Instagram and Pinterest.
more...
No comment yet.
Scooped by The Social Wise
Scoop.it!

5 Blogs Every Brand Manager Should Read • Brand Management ...

5 Blogs Every Brand Manager Should Read • Brand Management ... | Social Media Marketing and Brand Management | Scoop.it
It is that time of the year again when I provide the list of my favorite blogs related, in one way or another, to Brand Management. Brand Management has become a very complex task, with an explosion of tools available to build ...
more...
Priscilla Hema's curator insight, August 13, 2013 11:09 PM

This scoop focuses on related Blogs and their evergreen content. Stating that a Brand Management blogs should contain information that provides a comprehensive analysis of a specific topic, that is relevant today, next month, and for years to come. Included are 5 Blogs and ones personal Understanding and Preferences. I found this somewhat useful as to what Blogs i should be looking out for relating to Brand Management. Though i felt the information provided in this article was irrelevant to my topic itself yet enlightening to what blogs i should be searching through.

 

Jasmin Vallance's comment, September 27, 2013 1:00 AM
Blogs are a great way of communication and marketing. I agree with you that the article was slightly irrelevant, however, it was a useful read
Scooped by The Social Wise
Scoop.it!

What Is A Social Media Strategy? | Social Media Today

Over the last few weeks I've been working with clients on setting up a social media strategy for their business and it's become very apparent that they have very little idea of what a social media strategy is.So before I tell you ...
more...
No comment yet.
Scooped by The Social Wise
Scoop.it!

Should media regulations also include social media? - Firstpost (blog)

Should media regulations also include social media? - Firstpost (blog) | Social Media Marketing and Brand Management | Scoop.it
Firstpost (blog)Should media regulations also include social media?
more...
No comment yet.
Scooped by The Social Wise
Scoop.it!

Joel Brinkley: What tyrants fear most: social media - Chicago Tribune

Joel Brinkley: What tyrants fear most: social media - Chicago Tribune | Social Media Marketing and Brand Management | Scoop.it
Joel Brinkley: What tyrants fear most: social mediaChicago TribuneBut the sad truth is, the dictators whose people are the most repressed -- locked in abject poverty -- don't have to worry about the social-media problem.
more...
No comment yet.
Scooped by The Social Wise
Scoop.it!

For the 18th Time, Social Media Marketing Doesn't Suck: How ...

For the 18th Time, Social Media Marketing Doesn't Suck: How ... | Social Media Marketing and Brand Management | Scoop.it
Learn why those calling social media marketing – and Twitter, in particular – a fail based on Black Friday statistics that show it drove 0% of sales are completely missing the mark and, more importantly, how you should really ...
more...
No comment yet.
Scooped by The Social Wise
Scoop.it!

11 Remarkable Female Entrepreneurs Uncover Major Startup ...

11 Remarkable Female Entrepreneurs Uncover Major Startup ... | Social Media Marketing and Brand Management | Scoop.it
“The #1 marketing mistake I see startups make is relying on a silver bullet. You think: if we could just get a partnership with Forbes. If L'Oreal would just say yes. We'd be on the path to explosive growth.
more...
No comment yet.
Scooped by The Social Wise
Scoop.it!

Collaborate Across Departmental Silos Using Social Media

Collaborate Across Departmental Silos Using Social Media | Social Media Marketing and Brand Management | Scoop.it
Another way to create a culture that is more focused on knowledge sharing is to introduce an enterprise social network (ESN).
more...
No comment yet.
Scooped by The Social Wise
Scoop.it!

Can Social Media Prevent the Spread of Disease? | Psych Central ...

Can Social Media Prevent the Spread of Disease? | Psych Central ... | Social Media Marketing and Brand Management | Scoop.it
A new study leverages social media to reduce and prevent diseases from spreading. A Kansas State University-led research team investigated the use of social.
more...
No comment yet.
Scooped by The Social Wise
Scoop.it!

US for-profit colleges spend big on marketing while slashing other costs - Reuters

US for-profit colleges spend big on marketing while slashing other costsReutersThat kind of spending may seem surprising coming from a college, but marketing has become vital for the university and its for-profit rivals as enrollments plummet and ...
more...
No comment yet.
Scooped by The Social Wise
Scoop.it!

7 Content Marketing Tips from the Best in Social Business - Search Engine Journal

7 Content Marketing Tips from the Best in Social Business - Search Engine Journal | Social Media Marketing and Brand Management | Scoop.it
Search Engine Journal7 Content Marketing Tips from the Best in Social BusinessSearch Engine Journal“Content marketing is not a new phenomenon.
more...
No comment yet.
Scooped by The Social Wise
Scoop.it!

'Nigeria Needs a Distinct Brand Identity' – SentiRate: Capture the ...

Advertising and brand management expert and Managing Director of HQSC, Mr. Nnanke Harry Willie spoke to Raheem Akingbolu on the challenges of brand management in the Nigerian market and his vision for the year-old ...
more...
No comment yet.