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Here’s How Consumers are Using Pinterest this Holiday | Curalate Insights

Here’s How Consumers are Using Pinterest this Holiday | Curalate Insights | Pinterest and Social Media information | Scoop.it

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Pinterest introduces email alerts for price reductions on pinned items - Engadget

Pinterest introduces email alerts for price reductions on pinned items - Engadget | Pinterest and Social Media information | Scoop.it

Pinterest introduces email alerts for price reductions on pinned items
Engadget
Pinterest has been a boon for digital scrapbookers, and today, the company is rolling out a new feature to appeal to its bargain-hunting user base.


Via Manlio Mannozzi
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Pinterest introduces email alerts for price reductions on pinned items 
Engadget .Pinterest has been a boon for digital scrapbookers, and today, the company is rolling out a new feature to appeal to its bargain-hunting user base.

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How Users Interact On Pinterest [Wishpond Study] - Social News Daily

How Users Interact On Pinterest [Wishpond Study] - Social News Daily | Pinterest and Social Media information | Scoop.it
How Users Interact On Pinterest [Wishpond Study]
Social News Daily
Just like Facebook, LinkedIn, Twitter and other networks, Pinterest users have their own unique ways of communicating thanks to the networks decidedly visual design.

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How Users Interact On Pinterest [Wishpond Study] - Social News Daily

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Linda Alexander's curator insight, February 18, 2013 5:10 PM

Interesting stats on pinterest.  I love this visual tool! 

TrendOMatic's curator insight, February 19, 2013 7:06 AM

Plaatjes ipv faces...

Angela Watkins's curator insight, February 20, 2013 8:58 AM

Creativity - Information/Knowledge - Great avenues for Marketing for idea/hobby/cause/biz/ministry.

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Google+ mentions make their way to Blogger - CNET (blog)

Google+ mentions make their way to Blogger - CNET (blog) | Pinterest and Social Media information | Scoop.it
Google+ mentions make their way to Blogger
CNET (blog)
Upon choosing the right profile, a link will be displayed in the published post, allowing readers to go to the subject's Google+ page or profile.

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How to Schedule Pins on Pinterest

How to Schedule Pins on Pinterest | Pinterest and Social Media information | Scoop.it
Anyone who has been marketing their business on Pinterest  for very long probably has wished for 3 things:
1.

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Pinsomo WordPress Theme - Review and Download

Pinsomo WordPress Theme - Review and Download | Pinterest and Social Media information | Scoop.it

Pinsomo WordPress Theme - Pinsomo Theme Review.

 

Pinterest is one of the newest additions to the social media world that grow day by day. Focused on visual appearance to spread the words, Pinterest become one of the best way to inspire people nowadays, where you can “pin” and “repinned” any images that inspire you most.

 

The question is do you have an interesting idea and want to create your own social pinboard? Or you want to create your own online Pinterest website with WordPress platform. Then search no more because Pinsomo WordPress Theme by SomoThemes can help you doing that.

 

Pinsomo WordPress theme has the exact same layout as Pinterest, don’t believe us – see demo and download page for yourself. That not all because Pinsomo WordPress theme also have the same functions as real Pinterest site.

 

Using Pinsomo WordPress Theme users can like, comment and share all pictures posted by the authors just like normal WordPress blog. Photo and Picture blogging has become so easy and innovative with this Pinterest type WordPress theme – Pinsomo. For more information about Pinsomo WordPress theme, make sure you visit Pinsomo WordPress theme demo and download page.

 

Download Pinsomo WordPress Theme.

 

 


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Optimize Pinterest To Make Your Social Media Strategy Sizzle! - Business 2 Community

Optimize Pinterest To Make Your Social Media Strategy Sizzle! - Business 2 Community | Pinterest and Social Media information | Scoop.it
Optimize Pinterest To Make Your Social Media Strategy Sizzle!

 

MLM Training


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4 Tips to Better Understand Pinterest’s Potential

4 Tips to Better Understand Pinterest’s Potential | Pinterest and Social Media information | Scoop.it
These four tips and strategies mentioned hopefully have given you a better understanding of what Pinterest really has to offer, from a marketing strategist and avid Pinterester’s perspective.
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Three Ways Consumer Brands Benefit from Pinterest

Three Ways Consumer Brands Benefit from Pinterest | Pinterest and Social Media information | Scoop.it
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Pinterest Tips and Tricks to Support Your B2B Marketing Campaign

Pinterest Tips and Tricks to Support Your B2B Marketing Campaign | Pinterest and Social Media information | Scoop.it

Pinterest is practically a newcomer in the social media landscape but it has so caught the fancy of millions of netizens since its launch in 2010 that it is now officially the third largest social network in the United States, behind only Facebook and Twitter (Experian Hitwise, March 2012). According to Comscore.com, “Pinterest buyers spend more money, more often, and on more items than any of the other Top 5 social media sites,” and according to Hitwise data, “Pinterest drove more referral traffic to retailers than LinkedIn, YouTube, and Google+.”

(More Pinterest facts and figures)

 

Consumer brands have been taking advantage of Pinterest’s fast-growing user base and getting good results with their efforts. B2B marketers as well can integrate Pinterest in their marketing campaigns, as many B2B experts and social media analysts agree that it is an effective marketing tool.

 

According to marketer Jim Ewel, Pinterest is a great way to “humanize” your company. A lot of B2B marketers today advertise customized or personalized services to retailers, business owners, and second-level wholesalers they are targeting. People want to interact with people, instead of faceless brands.

 

Just this month, Pinterest dropped its invitation-only approach and is now open to everyone. Here are some useful tips and tricks on how you can use Pinterest to gain B2B marketing success:


Optimize your Pinterest profile. Upon signing up, this is the first thing that needs your attention. In the profile settings, fill in the “About” field with a concise and optimized description of your company. This description is important because it appears in the SERPs when someone searches for your page. You would need to choose a company image to use for your profile. Make sure it is consistent with what you use in your company’s other social media profiles. The profile settings also allow you to link Pinterest with other social media. You can choose to automatically share your pins on Facebook and Twitter.

 

“Pin” photos of corporate events you participate in. While B2C (business to consumer) companies can just easily pin their products, put a price, and gain new customers in an instant, it is a bit different for B2B companies. One thing that you can do is to start a pinboard of trade fairs and other important events your company participates in. You may also start a board for each major event if you’ve got lots of material to share. Post photos of you engaging with delegates, photos of exhibitions, banners, and anything related to the event to pique users’ interest.

 

Feature photos of your company officials. You can feature the movers and shakers of your company by posting photos (you got to make sure they all look their best for this!) in one Pinterest board. Add a brief description or perhaps a testimonial from a colleague or a customer as a caption, and then link the photos to each employee’s LinkedIn profile. You may even create a separate board dedicated to company culture.

 

Start a “nostalgia trip” pinboard. I used to be very active in Pinterest and as a personal user, one of my most favorite things to “re-pin” are photos that evoke in me a feeling of nostalgia. If your company starts from way, way back, this strategy might work to your advantage. So perhaps now is the best time to dig up pictures of old products, old office buildings, and maybe even old photos taken in the workplace and channel that vintage vibe. Make sure to link each pin to a landing page that you want people to visit.

 

Generate and post your own visual content. Even as social networks are becoming increasingly visual, fresh content will always be king. That charming photo of your old company building may win you new followers but you definitely need to keep those followers interested and even prompt them to initiate a new business relationship with your company.

 

Use Pinterest to support your blog. Pinterest would by no means take attention away from the company blog you have been diligently maintaining for the past couple of years. As a matter of fact, you can use Pinterest to spike up your dwindling readership. For every new company announcement or news you are posting on your blog, put up a pin on Pinterest where you include the title of the post, the link to the blog post, and a related photo (make sure it is attractive). Include some “call-to-action” text to prompt your targeted customers to take the next step in further engaging with your business.

 

Monitor traffic and evaluate leads. To become a master “pinner,” find out which types of Pinterest content brings the most traffic to your website and/or leads to conversions. By analyzing your traffic stats, you get an idea on what you can further improve on and what your customers are looking for.

 

There is definitely a place for Pinterest in B2B marketing and if you are brave and creative enough to tap this potential, there are many benefits that await your company. Still hesitant? Check out the Pinterest profile of GE Electronics and be inspired by the creative ways the company is using the platform. If you are already using Pinterest in your B2B marketing campaign, leave a comment and do tell us how it’s going for you.

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Launches With New Pinterest Analytics Tool

Launches With New Pinterest Analytics Tool | Pinterest and Social Media information | Scoop.it

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Pinterest gives legal punch to 'serial cybersquatter'

Pinterest gives legal punch to 'serial cybersquatter' | Pinterest and Social Media information | Scoop.it
Sick of a Chinese cybersquatter allegedly snatching dozens of domain names similar to Pinterest, the company files a lawsuit on charges of cyberpiracy, trademark infringement, and more. Read this blog post by Dara Kerr on Internet & Media.
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Pinterest stands apart in a crowded social network world

Watch out Facebook. One of the fastest growing social network's online right now is newcomer, Pinterest. Pinterest is exploding in popularity. Tech Tonic's A...
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Leverage Your Pinterest Presence for Better Results | Social Media Today

Leverage Your Pinterest Presence for Better Results | Social Media Today | Pinterest and Social Media information | Scoop.it
Started in 2010, Pinterest is a big website with people pinning and pinning. I never really saw the point of it, and still don’t, but I know how to use it (not for me, personally), and I have seen stats for some of the brands we’re working with.

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Pinterest goes to battle over Amazon domain play - CNET

Pinterest goes to battle over Amazon domain play - CNET | Pinterest and Social Media information | Scoop.it
Pinterest goes to battle over Amazon domain play CNET Among the reasons for Pinterest's objections: Domain names on .pin -- clothes.pin, say, or whatever Amazon has in mind -- would cause confusion and violate the trademarks that Pinterest holds on...

Via Manlio Mannozzi
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Pinterest goes to battle over Amazon domain play - CNET

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Curalate report: almost 50% of top Pinterest pins lead to webpages that don’t exist

Curalate report: almost 50% of top Pinterest pins lead to webpages that don’t exist | Pinterest and Social Media information | Scoop.it
48 percent of the most popular pins on Pinterest lead to expired pages on top retailers brands, according to a new study by Curalate, the social curation company.

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Here’s How Consumers are Using Pinterest this Holiday | Curalate Insights

Here’s How Consumers are Using Pinterest this Holiday | Curalate Insights | Pinterest and Social Media information | Scoop.it

Via Kelly Lieberman
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CreativeLive – Retouching and Creative Photoshop Techniques

CreativeLive – Retouching and Creative Photoshop Techniques | Pinterest and Social Media information | Scoop.it
In this workshop portrait and fashion photographer Lindsay Adler will cover essential retouching techniques and teach how Photoshop allows you to make the impossible possible!
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Brian Jones Francis's curator insight, April 11, 2013 1:54 AM

Whilst creativity isn’t about definitive or fixed rules, here are some fine examples using Photoshop, demonstrating the creative process from start to finish.

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Who's Winning the Pinterest Election? [INFOGRAPHIC]

Who's Winning the Pinterest Election? [INFOGRAPHIC] | Pinterest and Social Media information | Scoop.it
Barack Obama has more Pinterest engagement than Mitt Romney, but Ann Romney's doing better than Michelle Obama.

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Here's The First App With Pinterest Integration

Here's The First App With Pinterest Integration | Pinterest and Social Media information | Scoop.it
Consmr goes social....

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Create Pinterest Deal with TabSite's Pin Deal Application for Facebook Pages

Pin Deal allows you to give a Facebook fan a deal after they post your image to Pinterest. Pin Deal is a great way to get exposure via Pinterest and drive tr...
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How 5 Creative Brands Pin on Pinterest | Business 2 Community

How 5 Creative Brands Pin on Pinterest | Business 2 Community | Pinterest and Social Media information | Scoop.it
On this planet of over 7 billion people, 2 billion internet users and with 550 million websites creating massive amounts of “big data” it is sometimes hard...
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5 Ways to Position Your Brand for Pinterest

5 Ways to Position Your Brand for Pinterest | Pinterest and Social Media information | Scoop.it

A successful Pinterest campaign begins with assessing your brand and philosophy.


In their book Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network, authors Jess Loren and Ed Swiderski detail how to make Pinterest work for your company. In this edited excerpt, the authors offer advice on how to make the most of Pinterest by first defining your brand.


When starting on Pinterest, keep in mind that a company is only as strong as its understanding of its own market and customer base. You have to define your services and how they can best be aggregated to your potential consumers.

 

Philosophy plays a huge part in defining and delivering a product. Beyond that, assigning a philosophy to your company can help you assess whether you have a true use for social media and Pinterest. To assist you in this process, think of your brand in different ways. Consider the following:

 

1. If your company were a car, what would it be? Think of your boards as different car lots, and your pins as different cars. What kind of car do you want to be viewed as? Be specific. It helps you understand the reasons behind why your pins exist, which helps you create an engaging environment for why your followers should care. Typical archetypes play a role here. Are you traditional, fun, or outlandish? Are you rusty or affordable? Family-friendly? Stylish? Don't allow your brand to identify with a plain, boring car.

 

2. If your company were a celebrity, who would it be? When people view your pins on Pinterest, you want them to come from an authoritative voice. At the same time, you want them to feel like they are coming from a voice that should be listened to. Much like a celebrity, your pins showcase your style and grace, and should leave your followers wanting more. Is your brand the kind of celebrity that demands attention? Are you controversial? Are you tough, rugged, or just plain friendly? Describe your business and use that to your branding advantage.

 

3. If your company were an animal, what would it be? This can go a long way toward developing your brand on Pinterest. Loyal, fun, watchful: These are quality characteristics with which your company might want to align. Don't be tame in thinking of your response. Identifying your brand is critical in understanding and developing your success. You don't have to act like the animal you most closely relate to, but use it as a guide to understand your brand. Think of social media as a zoo. Pinterest's users stop by your boards, gawk at what you've put on display, and then move along on their way. Finding clarity and confidence in your brand's personality reveals powerful insights into your organization's internal culture. This power can be directly realized through harnessing your marketing prowess on Pinterest.

 

4. Define your purpose. Business is all about purpose, and so is social media. Finding your niche is the first step to carving out a large market segment. Understanding your product and how it affects your potential clientele is necessary to accessing all the possibilities of Pinterest... Take the time to look at all of your offerings and how these play into your other social media properties. This role, and how you have used it in the past, helps you to move forward with Pinterest. The key is to think of your offerings in a way that is most attractive to a wider audience.

 

5. Define your competition. With Pinterest in particular, it is important to understand and define your competition. You have an opportunity to take direct advantage of your competition's pins, promotions, or contests, while directly reaching customers. Following your competition isn't a new strategy, nor is it a devious one. There are so many great ideas about business, so it is a good idea to keep informed on all the newest trends and technologies. If you don't already have a dedicated file or area where you store information about your competitors, set up a Google Alert to keep tabs on them, and add a Pinterest account and boards to the file.

 

Pinterest is a way for businesses to learn from one another and interact. Examine Pinterest by your industry and competition. Including this in your research gives you a better grasp on both your business and your industry.

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5 Fabulous Facebook Infographics

5 Fabulous Facebook Infographics | Pinterest and Social Media information | Scoop.it
These Facebook infographics look at intriguing facts and figures such as what Faceboook does with the 200,000 of its users who die every year and often asked questions such as should you friend your students on Facebook?

Via Rami Kantari
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Pinterest and your rights

Excitement around the meteoric rise of Pinterest may come at a cost to those jumping on the social media site. Its terms of service say it can distribute, li...
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How Pinterest and Instagram are changing your brand strategy

How Pinterest and Instagram are changing your brand strategy | Pinterest and Social Media information | Scoop.it

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