Excerpt from article on TechCrunch: "Flipboard is inching into Pinterest’s territory today with the launch of a new “shopping” category which allows e-commerce brands turn their online stores into flippable, shoppable catalogs, complete with pricing info and big, red “buy” buttons for the items they sell. Meanwhile, everyday users are also now able to build catalogs of their own, using the updated “flip.it” button for web browsers. The company has several new launch partners for its new catalogs, including eBay, Banana Republic, Fab, Birchbox, and ModCloth, as well existing partners like Etsy and Levi’s.
These brands worked with Flipboard’s team who have turned their websites into custom catalogs, where the formatting has been modified to be cleaner and more minimalistic – basically, more like it would appear if it were a print catalog as opposed to a cluttered e-commerce website.
In addition, these catalogs can contain a mixture of products and editorial, or brands can choose to organize their product lines into separate, smaller magazines.
The new top-level “Shopping” category in Flipboard will include magazines from celebratory curators like fashion designer Cynthia Rowley, singer Sara Evans, chef Daniel Boulud and actress Alyssa Milano, who have built magazines containing their favorite products.
To cater to the needs of the former, the company also updated its Flipboard bookmarklet today to allow users to capture product category and price when clipping items from the web. The tool will scrape the text from the web page, or when it’s not able to do so, users can select the category manually or type in the price themselves..."
...A social business is more than an organization that invests in a positive global footprint to overcome the world's biggest problems, such as inequality and poverty. The term has developed to now also represent companies that are more open, transparent, and participatory in conversations and activity that defines markets. But the challenge is that social media strategists may actually be hampering its potential by not helping executives see the bigger picture beyond the technology.
Last month, Charlene Li and I published our latest Altimeter Group report, "The State of Social Business 2013." In our research, we were surprised that businesses were still unsure of the role social media played enterprise-wide, beyond marketing and communications. Many, we found, were limited in scope and not universal in engagement with customers, employees, suppliers, partners, community, et al...
Does Arrogance Still Scale? Not so much... I live in a loft in a renovated tobacco building. I thought it was appropriate to put the Story of Cancer Foundation in a renovated tobacco building. The Duke Alumni Office is our neighbor occupying the first floor and several buildings including our parking garage.
Friday night after six o'clock the Duke Alumni Office threatened to tow my car. I pay for parking and an electronic gate requiring a special card to open controls the deck. This post is about how can an office ostensibly in the BE NICE business be so unaware of the social, community and brand implications of such a threatening action.
Imagine one of your neighbors threatened to tow your car out of your gorge. You would call the police. I hope it doesn't go that far, but Duke is asking like an arrogant GOLIATH and should learn that social media is a slingshot capable of making any Goliath have a bad day.
The point for EVERY business is we are all connected now. Treat me, them and us like the family members we are and we will get along great. Mean and arrogant wouldn't be my first choice for branding building in a social, mobile age.
From Robin Good's insight: "Twitter has just announced the availability of a new feature that will be gradually rolled out to all Twitter users and which allows you to create custom curated Twitter channels on any topic you want.
To start using immediately Twitter Timelines what you need to do is to head over to https://tweetdeck.twitter.com/ and to register yourself for the free web app owned by Twitter."
Best practices for measuring social media marketing are still evolving, and even though brands are committing an increasing percentage of their budgets to social channels, many are still skeptical about its value and return on investment (ROI).
One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.
This infographic does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy.
It doesn’t simply speak about conversions – it speaks to the other business uses of social media: Brand Marketing, Thought Leaderhsip, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push… it’s the echos and volume that are established over time.
In the past few years, businesses have rushed to use social media. About 94 percent of all businesses now use some form of social media to promote their brand and engage with customers. To be successful businesses need to define their social media goals, know their online audience and have to realize that social media is a marathon not a sprint.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.