Neuromarketing
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Emotional Ads Work Best - Neuromarketing

Emotional Ads Work Best - Neuromarketing | Neuromarketing | Scoop.it
“ The idea that ads that engage us emotionally work better than those that don’t might provoke a, “Well, duhhh!” reaction from Neuromarketing readers.”
Via Sandra Pickering @opento
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Branding Strategy Insider | The Twenty Most Common Brand Problems

Branding Strategy Insider | The Twenty Most Common Brand Problems | Neuromarketing | Scoop.it
After thirty years experience in brand management and marketing, I have directly advised more than 150 brands and indirectly advised (through educational workshops, Just Ask responses, pro bono work, etc.) more than twice that number.

Via Sandra Pickering @opento
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Brand language in the online world —

Brand language in the online world — | Neuromarketing | Scoop.it
Continuing our series on linking human psychology to data analytics, we explore how brands can use language to trigger consumer emotions in a digital world.

Via Sandra Pickering @opento
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What every marketer needs to know about neuromarketing

What every marketer needs to know about neuromarketing | Neuromarketing | Scoop.it
“ In this guest post, branding expert Dr Peter Steidl says neuromarketing will change the face of marketing, and without it, campaigns will lag behind competitors that have embraced this new way of thinking about consumer behaviour and branding.”
Via Sandra Pickering @opento
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5 myths about brand archetypes

“ Archetypal branding is a practical approach to building profitable, powerful and meaningful brands.”
Via Sandra Pickering @opento
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How emotions influence what we buy

How emotions influence what we buy | Neuromarketing | Scoop.it

"The emotional core of consumer decision-making ..."

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Via Leona Ungerer, Sandra Pickering @opento
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