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How Personal Brands Can Succeed with SEO for 2016

How Personal Brands Can Succeed with SEO for 2016 | Social Media Marketing | Scoop.it

Search engine marketing has transformed over the last couple of years, and many brands may have seen a change in their visibility in the search engines as a result.

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The Potential of Social Media for B2B in 2016 #Infographic

The Potential of Social Media for B2B in 2016 #Infographic | Social Media Marketing | Scoop.it
“Social media's not going away - it's up to businesses to board the train or get left on the platform.

What other tool can build relationships between businesses with such ease and speed?

Via Brian Yanish - MarketingHits.com
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Jeff Domansky's curator insight, May 17, 11:17 AM

Useful perspective on B2B and social marketing.

VoisinsRelais's curator insight, May 17, 1:39 PM
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6 Experts’ Advice on Content Curation for B2B Brands - B2B News Network

6 Experts’ Advice on Content Curation for B2B Brands - B2B News Network | Social Media Marketing | Scoop.it
As a content curator with six years of experience, marketers and business owners interested in the practice often contact me. Nine times out of ten, the conversation starts with this question: What are the benefits? The short answer is that there are many. I decided to ask curation experts I know to share their favorites …

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, May 12, 6:05 PM

Some of the most prominent experts on content curation answered my question: What are the main benefits of the practice? 

Friilance's curator insight, May 13, 9:29 AM

6 Experts’ Advice on Content Curation for B2B Brands - B2B News Network

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Don't Panic - You Can Still Like & Comment on Facebook Pages as Your Business

Don't Panic - You Can Still Like & Comment on Facebook Pages as Your Business | Social Media Marketing | Scoop.it

It can be tough using Facebook for business. Every time you think you know what you are doing Facebook change something. Whether it’s a change in the newsfeed algorithm or a layout change they really know how to keep you on your toes. 


Last week Facebook changed the way you access your Facebook business page. You can no longer ‘Use Facebook As’ function. Facebookers were understandably confused and many came to me looking for a solution. This post is my answer.


In this post I will show you:


1. Where to find your business page Facebook feed


2. How to Like other business pages from your Facebook page


3. How to comment and like posts as your page


4. Liking and commenting on mobile


5. What is Business Manager and how do you know if you’ve got it?...


Via Jeff Domansky
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Jeff Domansky's curator insight, April 12, 11:14 AM

Here are some useful, practical tips on how to keep up with changes to Facebook business page features.

devyaani mathur's curator insight, April 13, 12:08 PM

makeup studio in lucknow  http://divyanimakeupandhair.com/

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Optimize Twitter to Maximize Small Business Results

Optimize Twitter to Maximize Small Business Results | Social Media Marketing | Scoop.it
Are you struggling to make the most of Twitter? 6 steps to help you optimize Twitter to maximize small business results!
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Rescooped by Andrew Greenyer from Linkedin for Business Marketing
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How to Maximize Your Content Exposure on LinkedIn : Social Media Examiner

How to Maximize Your Content Exposure on LinkedIn : Social Media Examiner | Social Media Marketing | Scoop.it
Are you taking advantage of all LinkedIn's content marketing features? Discover how to maximize your LinkedIn content exposure.

Via Peg Corwin
Andrew Greenyer's insight:

In addition to sharing content on your personal profile, use your company page, Linkedin's Slideshare, Linkedin Publisher, Linkedin Groups and Sponsored Updates to mazimize your content reach on Linkedin.

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Peg Corwin's curator insight, April 2, 10:39 AM

In addition to sharing content on your personal profile, use your company page, Linkedin's Slideshare, Linkedin Publisher, Linkedin Groups and Sponsored Updates to mazimize your content reach on Linkedin.

Margaret Spencer's curator insight, April 4, 10:41 PM

In addition to sharing content on your personal profile, use your company page, Linkedin's Slideshare, Linkedin Publisher, Linkedin Groups and Sponsored Updates to mazimize your content reach on Linkedin.

Stefano Principato's curator insight, April 5, 4:00 AM

In addition to sharing content on your personal profile, use your company page, Linkedin's Slideshare, Linkedin Publisher, Linkedin Groups and Sponsored Updates to mazimize your content reach on Linkedin.

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Content Curation Grows Up: What You Need To Know - Heidi Cohen

Content Curation Grows Up: What You Need To Know - Heidi Cohen | Social Media Marketing | Scoop.it

Reflecting content marketing’s coming of age, content curation requires a focus aligned with your content strategy and  business goals. Ideally, these should be broader than making money.


Like content marketing, content curation requires a documented strategy to reach its maximum potential. It must be integrated into your documented editorial mission.


Further, content curation thrives on intelligent content. To effectively curate owned content, you must be able to identify related and relevant content....


Via Jeff Domansky
Andrew Greenyer's insight:

Heidi Cohen describes curation and what it means for your content marketing strategy. She also defines sophisticated content curation with useful examples.

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BSN's curator insight, April 1, 7:45 AM

Heidi Cohen describes curation and what it means for your content marketing strategy. She also defines sophisticated content curation with useful examples.

Eugene Louicius M.'s curator insight, April 1, 10:39 AM

Heidi Cohen describes curation and what it means for your content marketing strategy. She also defines sophisticated content curation with useful examples.

Angela Watkins's curator insight, April 1, 11:02 PM

Heidi Cohen describes curation and what it means for your content marketing strategy. She also defines sophisticated content curation with useful examples.

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Top Ways to Use Social Media Marketing for Your Business

Top Ways to Use Social Media Marketing for Your Business | Social Media Marketing | Scoop.it
Don't know how to use social media marketing for your business? We can help. Learn how to use it the RIGHT way and get the results you want!
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Rescooped by Andrew Greenyer from Social Media News
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How to Use Pinterest for Local Businesses

How to Use Pinterest for Local Businesses | Social Media Marketing | Scoop.it
Wondering how to drive foot traffic with Pinterest? Discover how to use Pinterest to market a local business.

Via Scott McElreath
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Rescooped by Andrew Greenyer from Facebook for Business Marketing
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How to Successfully Target a Niche Facebook Audience : Social Media Examiner

How to Successfully Target a Niche Facebook Audience : Social Media Examiner | Social Media Marketing | Scoop.it
Do you want to reach new audiences on Facebook? Discover how to find and reach niche audiences on Facebook.

Via Peg Corwin
Andrew Greenyer's insight:

Find and target a secondary niche audience with Facebook ads.  "Think of your product or service as if you initially created it for people other than your primary audience to identify new shades of its features that will interest additional customer segments.

For example if Dollar Shave Club’s primary audience is men who use razors, it’s easy to see how they would choose women who use razors as a great secondary target."

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BSN's curator insight, March 21, 6:04 AM

Find and target a secondary niche audience with Facebook ads.  "Think of your product or service as if you initially created it for people other than your primary audience to identify new shades of its features that will interest additional customer segments.

For example if Dollar Shave Club’s primary audience is men who use razors, it’s easy to see how they would choose women who use razors as a great secondary target."

John Grant's curator insight, March 21, 2:25 PM

Find and target a secondary niche audience with Facebook ads.  "Think of your product or service as if you initially created it for people other than your primary audience to identify new shades of its features that will interest additional customer segments.

For example if Dollar Shave Club’s primary audience is men who use razors, it’s easy to see how they would choose women who use razors as a great secondary target."

Haley Robertsoncogc's curator insight, March 22, 5:54 AM

Find and target a secondary niche audience with Facebook ads.  "Think of your product or service as if you initially created it for people other than your primary audience to identify new shades of its features that will interest additional customer segments.

For example if Dollar Shave Club’s primary audience is men who use razors, it’s easy to see how they would choose women who use razors as a great secondary target."

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What Do These Top Industry Experts Use Social Media For?

What Do These Top Industry Experts Use Social Media For? | Social Media Marketing | Scoop.it
Here industry leaders from Avalara, Xerox and social media expert Ian Moyse share their tips as to what they use social media for. What is social used for?
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8 Tips to Build a Passionate Social Media Community

8 Tips to Build a Passionate Social Media Community | Social Media Marketing | Scoop.it
Are you struggling to create loyal customers through your social media channels? Help is here. Consider these 8 tips for building rapid rapport online.
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How to Use Social Media to Market Your Small Business

How to Use Social Media to Market Your Small Business | Social Media Marketing | Scoop.it
Not sure how to use social media to market your small business or startup? We can help. Here are 9 ways social media can help you reach your goals!
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Rescooped by Andrew Greenyer from Public Relations & Social Media Insight
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12 Tools That'll Keep You Productive Morning, Noon & Night

12 Tools That'll Keep You Productive Morning, Noon & Night | Social Media Marketing | Scoop.it

So if you want to be more productive throughout the day, you're better off relegating certain activities to certain times, and devoting yourself to doing those activities at those times.

 

tAnd to make sure you get the right things done at the right times of day, you can lean on a plethora of different free or relatively cheap apps and tools. (After all, some things are better together.)

 

Below, I've collected some of the highest-rated and often-recommended productivity apps for each part of the day. Check 'em out, and find your "and."...


Via Jeff Domansky
Andrew Greenyer's insight:

Check out these apps and tools for staying productive all day long from Ginny Soskey at HubSpot.

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Jeff Domansky's curator insight, March 2, 10:09 AM

Check out these apps and tools for staying productive all day long from Ginny Soskey at HubSpot.

Lori Wilk's curator insight, March 2, 1:47 PM

Check out these apps and tools for staying productive all day long from Ginny Soskey at HubSpot.

Philippe Trebaul's curator insight, March 20, 4:32 PM

Check out these apps and tools for staying productive all day long from Ginny Soskey at HubSpot.

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How to Authentically Engage with Customers on Social Media

How to Authentically Engage with Customers on Social Media | Social Media Marketing | Scoop.it
The rise of ad blocking and consumers’ growing mistrust of sponsored content is a clear indicator that customers want more control over their online experience. They’re tired of brands pushing ma…

Via Scott McElreath
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Friilance's curator insight, May 13, 9:30 AM

How to Authentically Engage with Customers on Social Media

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5 Free Things Any Business Owner Should Do on LinkedIn

5 Free Things Any Business Owner Should Do on LinkedIn | Social Media Marketing | Scoop.it
With over 400 million members worldwide, LinkedIn is a great place for
any business owner to build relationships and learn from people across
the globe. And, its also a great place to build your employer brand and
awareness of your company.

Via Anita Windisman
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donhornsby's curator insight, April 26, 9:53 AM
The five things listed above are the basics to using the LinkedIn platform. There are countless other ways to use the professional network to your advantage as a business owner, both free and paid.
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5 Strategies to Empower Your Digital Marketing Campaign

5 Strategies to Empower Your Digital Marketing Campaign | Social Media Marketing | Scoop.it
Though direct mail is bound to reach 70-80% of potential borrowers and ensure up to 28% better results, digital marketing may be the way to go considering how lead generation costs can be quite high in many sectors.
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The Basics of Social Media Marketing Success

The Basics of Social Media Marketing Success | Social Media Marketing | Scoop.it
Getting the Basics of Social Media Marketing right is the first step on your road to success. Failing with these basics most likely you wil fail.
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Rescooped by Andrew Greenyer from Facebook for Business Marketing
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How to Win on Facebook: 8 Lessons Learned From Analyzing 1 Billion Posts

How to Win on Facebook: 8 Lessons Learned From Analyzing 1 Billion Posts | Social Media Marketing | Scoop.it

Let me quickly summarize the 8 best practices that came from BuzzSumo’s research:

--The best time to post is between 10 PM and midnight of your audience’s local time
--Posts with questions and images get the most engagement
--The best day to post is Sunday
--Posts that link to articles between 1,000-3,000 words get the most interaction
--Short post descriptions get by far the most interaction
--Directly embedded videos get over 6x the interaction of YouTube videos
--Images posted through Instagram get a 23% boost in engagement
--Posts with hashtags get less interaction than posts without hashtags


Via Peg Corwin
Andrew Greenyer's insight:

See quote above for best practices on Facebook.

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BSN's curator insight, April 4, 8:16 AM

See quote above for best practices on Facebook.

Dielle Web e Grafica's curator insight, April 4, 8:17 AM

See quote above for best practices on Facebook.

drula eric's curator insight, April 5, 2:05 AM
1 - Do you have a dream, a goal you want to see happen? 2 - Do you feel slave of your work? 3 - Do you ever happen to you complain about your fate? 4 - That nothing happens the way you want? 5 - Do you think there are solutions to improve your life? 6 - Would you succeed in your life? TEST: If you answer NO, 3 times so do not take into account that this test is for you life is a perfect ideal, congratulations! If instead you want to change the vision of your future and start living differently now so act now ... See you soon…. http://bourbon.agence-presse.net/2010/09/17/70-de-commissions-au-lieu-de-50/
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Which Online Marketing Strategy Has the Best ROI?

Which Online Marketing Strategy Has the Best ROI? | Social Media Marketing | Scoop.it
Let's take a look at some of the most popular marketing strategies around today and how they compare with each other.
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Rescooped by Andrew Greenyer from Social Media, SEO, Mobile, Digital Marketing
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How To Get The Most Out Of Your Personal Facebook Page

How To Get The Most Out Of Your Personal Facebook Page | Social Media Marketing | Scoop.it
This article presents a few ideas for managing your personal Facebook page so you can avoid the nasty situation of getting fired or missing a job opportunity.

Via Kamal Bennani
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5 Big Reasons To Have A Solid Social Media Marketing Strategy

5 Big Reasons To Have A Solid Social Media Marketing Strategy | Social Media Marketing | Scoop.it
In today’s increasingly digital business landscape, any growing business that wants to build and sustain long-term success must have a strong social media presence.
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10 Experts Share Top Tips for How to Use Images on Facebook

10 Experts Share Top Tips for How to Use Images on Facebook | Social Media Marketing | Scoop.it
Want to know how to use images on Facebook to get the most possible engagement? We did too. 10 experts share top tips for using images on Facebook.
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Rescooped by Andrew Greenyer from Public Relations & Social Media Insight
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6 Productivity Tools for Twitter : Social Media Examiner

6 Productivity Tools for Twitter : Social Media Examiner | Social Media Marketing | Scoop.it

Are you struggling to keep up with your Twitter activities?


Looking for a way to streamline your Twitter marketing?


YThe right productivity tools will help you manage your Twitter marketing more effectively and free up your time for other tasks.


In this article you’ll discover six tools and techniques that will boost your productivity on Twitter....


Via Jeff Domansky
Andrew Greenyer's insight:

Discover six tools and techniques that will boost your productivity on Twitter.

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WikiBlinks's curator insight, March 20, 2:41 AM

Discover six tools and techniques that will boost your productivity on Twitter.

Willem Kuypers's curator insight, April 4, 3:33 AM

Discover six tools and techniques that will boost your productivity on Twitter.

Willem Kuypers's curator insight, April 4, 3:39 AM

Discover six tools and techniques that will boost your productivity on Twitter.

Rescooped by Andrew Greenyer from Public Relations & Social Media Insight
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The Importance of Content in Social Media Marketing

The Importance of Content in Social Media Marketing | Social Media Marketing | Scoop.it

Often we get asked: How did you grow your Twitter followers to such impressive numbers? Why do my accounts not grow as much as I want them to? Why do I get nothing out of all my marketing efforts? Why do people not talk about my product in social media?


And most of the time the answer is: It’s the Content – or the lack thereof.


What do you post if you do not have interesting content?If you have no good content to share on social media, you either cannot post as often as you want to (and should be) or you sound like a self promotional tout. Social Media Marketers can only post as often as they want if they have the amazing content to share that makes their posts powerful enough.


And when your social media updates fail to be useful (like interesting content) – why should others care or even share them?


Of course social media is also about conversations and interaction and not only about sharing content. But your options in social media are very limited if you yourself cannot start the conversations you want to have with the right content....


Via Jeff Domansky
Andrew Greenyer's insight:

Content in Social Media Marketing: Without content your social media marketing is doomed to fail. Successful social media marketing needs a lot of content.

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Angela Watkins's curator insight, March 18, 9:33 PM

Content in Social Media Marketing: Without content your social media marketing is doomed to fail. Successful social media marketing needs a lot of content.

WikiBlinks's curator insight, March 20, 2:33 AM

Content in Social Media Marketing: Without content your social media marketing is doomed to fail. Successful social media marketing needs a lot of content.

AUplaisir's curator insight, March 23, 5:06 AM

Content in Social Media Marketing: Without content your social media marketing is doomed to fail. Successful social media marketing needs a lot of content.

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Facebook Reactions: How Will They Influence Marketing?

Facebook Reactions: How Will They Influence Marketing? | Social Media Marketing | Scoop.it
How does Facebook’s new Reactions feature play into the constantly-evolving landscape of social media marketing?
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