As a content curator with six years of experience, marketers and business owners interested in the practice often contact me. Nine times out of ten, the conversation starts with this question: What are the benefits? The short answer is that there are many. I decided to ask curation experts I know to share their favorites …
It can be tough using Facebook for business. Every time you think you know what you are doing Facebook change something. Whether it’s a change in the newsfeed algorithm or a layout change they really know how to keep you on your toes.
Last week Facebook changed the way you access your Facebook business page. You can no longer ‘Use Facebook As’ function. Facebookers were understandably confused and many came to me looking for a solution. This post is my answer.
In this post I will show you:
1. Where to find your business page Facebook feed
2. How to Like other business pages from your Facebook page
3. How to comment and like posts as your page
4. Liking and commenting on mobile
5. What is Business Manager and how do you know if you’ve got it?...
In addition to sharing content on your personal profile, use your company page, Linkedin's Slideshare, Linkedin Publisher, Linkedin Groups and Sponsored Updates to mazimize your content reach on Linkedin.
Find and target a secondary niche audience with Facebook ads. "Think of your product or service as if you initially created it for people other than your primary audience to identify new shades of its features that will interest additional customer segments.
For example if Dollar Shave Club’s primary audience is men who use razors, it’s easy to see how they would choose women who use razors as a great secondary target."
So if you want to be more productive throughout the day, you're better off relegating certain activities to certain times, and devoting yourself to doing those activities at those times.
tAnd to make sure you get the right things done at the right times of day, you can lean on a plethora of different free or relatively cheap apps and tools. (After all, some things are better together.)
Below, I've collected some of the highest-rated and often-recommended productivity apps for each part of the day. Check 'em out, and find your "and."...
With over 400 million members worldwide, LinkedIn is a great place for any business owner to build relationships and learn from people across the globe. And, its also a great place to build your employer brand and awareness of your company.
Though direct mail is bound to reach 70-80% of potential borrowers and ensure up to 28% better results, digital marketing may be the way to go considering how lead generation costs can be quite high in many sectors.
Let me quickly summarize the 8 best practices that came from BuzzSumo’s research:
--The best time to post is between 10 PM and midnight of your audience’s local time --Posts with questions and images get the most engagement --The best day to post is Sunday --Posts that link to articles between 1,000-3,000 words get the most interaction --Short post descriptions get by far the most interaction --Directly embedded videos get over 6x the interaction of YouTube videos --Images posted through Instagram get a 23% boost in engagement --Posts with hashtags get less interaction than posts without hashtags
Often we get asked: How did you grow your Twitter followers to such impressive numbers? Why do my accounts not grow as much as I want them to? Why do I get nothing out of all my marketing efforts? Why do people not talk about my product in social media?
And most of the time the answer is: It’s the Content – or the lack thereof.
What do you post if you do not have interesting content?If you have no good content to share on social media, you either cannot post as often as you want to (and should be) or you sound like a self promotional tout. Social Media Marketers can only post as often as they want if they have the amazing content to share that makes their posts powerful enough.
And when your social media updates fail to be useful (like interesting content) – why should others care or even share them?
Of course social media is also about conversations and interaction and not only about sharing content. But your options in social media are very limited if you yourself cannot start the conversations you want to have with the right content....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.