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Websites vs. Blogs Which One is Better and Why

Websites vs. Blogs Which One is Better and Why | Social media marketers | Scoop.it

Via janlgordon
Ray Beauchamp's insight:

Websites need defined tiered navigation, splash pages, helpful categorization and internal search or they loose engagement. 

The more content you create the harder it gets for visitors to find. When visitors can’t find what they want they leave.

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Campus Extens - UIB Virtual -'s curator insight, January 10, 5:38 AM

El post següent presenta de manera clara i visual les diferències entre un lloc web i un blog, i aporta suggeriments sobre com emprar l’un i l’altre. 

Neil Ferree's curator insight, February 1, 9:15 AM

Read this article by [url=/u/129000 x-already-notified=1]Martin (Marty) Smith[/url] if you 're tossing with which path to proceed with?


I'm in favor of WordPress responsive website for its Social SEO  prowess and mobile adaptibility and publishing power.

Jonathan Ginsberg's curator insight, February 1, 2:16 PM

I build my websites in Wordpress and include a blog component - the best of both worlds.

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Now Hear This: Informed Patients Seek Doctors Who Listen

Now Hear This: Informed Patients Seek Doctors Who Listen | Social media marketers | Scoop.it

Are you a good listener?

 

These days, you better be for one simple reason. Given the amount of information aesthetic consumers now have access to, doctors who don’t listen to what patients have to say about their care may find their surgical schedules a lot quieter than they’d like.

As this infographic suggests, patients are not only bringing their own research into their meetings with their doctors, they’re actively seeking out providers who are willing and interested in discussing what they’ve found.

 

As healthcare advocate Katherine Hoffman, who created the infographic notes, the results came from a small sample of online respondents so they’re best considered a snapshot rather than a statistically significant study. Nevertheless, the following pair of respondent comments put the picture into exceedingly clear focus:

My physician is utterly dismissive of anything I say to them. I am now changing doctors.

I gather [information], doctor and I review together, doctor interprets, doctor makes recommendation. Serves a healthy doctor-patient relationship.

That dichotomy takes on even more significance when you consider that more and more people are chronicling their aesthetic journeys from start to finish. At RealSelf, we see it all the time as patients extol doctors who listen to them, reject ones who don’t, and share the details with millions of other potential patients.

As the say in the movie theater: The audience is listening. Are you?


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Ray Beauchamp's insight:

Today patients are  better informed and have far more access to educating themselves - With the new healthcare system in place - What do you think?

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Why Digital Marketing Has Become the Health-Care Industry's Rx for Revenue

Why Digital Marketing Has Become the Health-Care Industry's Rx for Revenue | Social media marketers | Scoop.it

 

Could digital marketing help cure the health-care industry?

Before the recession, nonprofit hospitals were posting revenue growth of 7% or more, but that slid to 3.9% last year, the smallest increase during the 23 years Moody's Investors Service has collected the data. Hospitals brought in an average of $11,299 in net revenue per adjusted patient admission in 2012, up 7.6% from $10,497 the previous year, according to the American Hospital Association. But admissions are falling as higher insurance rates prompt patients to seek more affordable care outside of hospitals and crimp the demand for elective procedures.

That's left hospitals, clinicals and medical centers -- which Kantar Media said spent about $1.8 billion on U.S. measured media last year -- scrambling for ways to attract revenue-generating patients while also controlling spending.

Many are turning to search, mobile and social for cost-effective marketing that reaches the growing number of consumers who look online for health-care information. Paired with advice from referring physicians, the internet is helping patients make more informed hospital choices. "The consumer-to-patient journey is largely a digital journey at their moment of need," said John Weston, CMO at Mayo Clinic. "If I were diagnosed with something tomorrow, one of the first things I would do is go online."

Search is key 
Marketers used to cast a wide net through TV, radio, print and out-of-home ads to build brand awareness, but search-engine marketing is becoming a more significant part of plans as hospitals take a more-targeted approach. TV and newspapers still reap the largest hospital ad budgets because of their cost, but search is at the forefront of many campaigns.

 

 

 

Health-care chief marketing officers say digital's measurability helps them defend their budgets. "Return on investment is on the top of everybody's agenda," said Paul Matsen, CMO of Cleveland Clinic, which uses an aggressive digital strategy built around search that includes banners, patient testimonials, health guides and service-line-specific ads. He says about 80% of patients who are diagnosed with an illness go on the web to find information about their condition. The clinic works with Boathouse, based in Boston, for its digital creative and the Cleveland-basedAdcom Group handles its media buys.

Mobile 
Health-care marketers like Mayo Clinic are building responsive sites that emphasize the mobile experience as consumers look for quick and easy access to wellness advice. Its pregnancy app, for example, is designed to be a companion for mothers from childbirth through their babies' first few months. And the clinic's patient app allows people to book appointments and access their health information.

Telemedicine, in which patients receive treatment via video calls, also has a growing presence in the industry (see story below). Smartphones with advanced video capabilities, like high-definition cameras, make it increasingly possible for patients to connect with quality doctors outside of their region and receive diagnoses. Telemedicine also cuts costs for hospitals and patients, which is why more health-care companies are offering this type of support.

Social
Perhaps more than in any other field, the power of the testimonial is key in health care, as patients and families researching diagnoses often turn to patients with similar experiences. Social media gives hospitals and clinics the chance to share patient stories and connect consumers. "Patients really want an outlet for telling their stories and social is such beautiful way for people to do that," said Margaret Coughlin, senior VP-chief marketing and communications officer for Boston Children's Hospital, which has a strong presence on Facebook.

Boston Children's Hospital's annual marketing budget has been flat at about $5 million for the past few years, said Ms. Coughlin. But its net patient services revenue grew from $1 billion in 2011 to $1.4 billion in 2012, according to annual reports. Ms. Coughlin said the hospital's integrated marketing approach, which includes TV, print, digital, earned media, social and other types of direct marketing, contributed to the growth.


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Born Digital: Meet Generation C, a new generation of connected customers - Brian Solis

Born Digital: Meet Generation C, a new generation of connected customers - Brian Solis | Social media marketers | Scoop.it

...Social media, mobile, real-time, each has contributed to the digital lifestyle that everyday people, your consumers AND your employees, embrace as second nature. It’s not just a Millennial or a Generation Z thing…it’s everyone who uses a smartphone, a tablet, or any smart device. It’s someone who takes selfiesand takes pictures and videos at every live event. It’s also that person who checks Twitter and Facebook each morning before email for mentions of their name and see what they might have missed. It is for all intents and purposes, you and me.

 

This isn’t about age; this is about a connected generation (Generation-C) and it represents a significant share of consumerism. Simply said, this category of consumers is different from the traditional customers and employees around which many organizations are modeled.

 

To reach them requires a different approach. To see them and the value they represent to an organization takes vision and a different philosophy.  Instead however, most executives or decision-makers employ an “us vs. them” mentality. They see the world as they know it rather than seeing the world for what it is or what it’s becoming.


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Idris Grant's curator insight, August 28, 4:44 PM

An interesting analysis of today's connected generation.

Idris Grant's curator insight, August 28, 4:47 PM

Interesting look at today's "connected" generation, providing a compelling argument for adopting a new mindset and taking a different approach towards interacting with customers.

Mike Donahue's curator insight, August 29, 5:29 PM

Interesting perspective on how different Generation-C is from past generations of consumers and how business needs to change their approach to and philosophies about creating an experience they will engage with.

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5 Rules for Super Effective Hashtags on Twitter

5 Rules for Super Effective Hashtags on Twitter | Social media marketers | Scoop.it

Want to get noticed on Twitter? Use hashtags! Using the right hashtag(s) in your tweets will bring you the relevant audience and exposure. This is also with those that you will be able to follow conversations known as chats.


How to use hashtags efficiently? How many is too many? Let's have a look at hashtags best practices on Twitter....


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Jeff Domansky's curator insight, August 29, 12:54 AM

Get hashtag help from these practical tips.

malek's curator insight, August 30, 11:21 AM

Twitter only gives you 140 characters to work with, so if your hashtag is too long it’ll make it too difficult for people to use it. Keep it under 20 characters at the absolute maximum.

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A Proactive Approach to Social Networking Can Prevent Privacy Breaches

A Proactive Approach to Social Networking Can Prevent Privacy Breaches | Social media marketers | Scoop.it

Social networking sites can be great resources for connecting with colleagues, venting after a long, stressful day at the hospital, or obtaining validation in the way of “likes” or retweets. However, the risk of bad social networking habits in your professional life can lead to more than removal from your friends’ newsfeeds.

 

 

 

 

 

As I’m sure you know all too well, HIPAA and many state privacy laws prohibit healthcare providers from disclosing patient information without proper patient authorization. Placed in the context of social media, this means posting something seemingly harmless without someone’s consent — such as a picture of a shocking condition or a status update venting about a difficult patient — may be in violation of HIPAA or other state privacy laws and subject to fines and other penalties. In addition, news stories or lawsuits regarding the breach of confidential information through social media can tarnish a provider’s reputation and create enough bad press to last until the next social media revolution.

Although you may believe you are omitting any identifying patient information in the post, clinical details could certainly be enough to violate HIPAA. As a rule, healthcare professionals should not use social media to share any health information that could be linked to an individual patient, including names, pictures and physical descriptions. Remember, though, that information protected by HIPAA includes anything that can be used to identify a patient. Personal health information is really only safe when it is stripped of 18 particular identifiers including the catch-all, “any other unique identifying number, characteristic or code.” While posting a picture of a gunshot wound or an X-ray may seem compliant, the uniqueness of the situation could be enough to allow someone in your social network to reasonably identify the patient. For example, as recently as March 2014, a slew of firings and reprimands followed when a provider posted a photograph of the emergency room, which portrayed but did not identify potential patients, to a social media site. In another case of posting before thinking, an OB/GYN and hospital received much criticism after the physician asked her social media network if she could show up late to a patient’s delivery when the patient had been late for all of her previous appointments. The post included medical history and alluded to the time of the baby’s birth.

With all the potential risk involved, taking a proactive approach to ensuring your employees, contractors and agents aren’t violating privacy laws with the unfettered use of social media is encouraged. You can do this through the creation and implementation of a social media policy. A worthwhile social media policy should clearly delineate expectations of employees’ use of social media, especially where they may even tangentially or remotely relate to patient care. Consistent and regular training can ensure that the policy stays current in the face of evolving social media trends and developments — and stays mentally relevant to busy healthcare providers. Defined ramifications for policy violations require serious consideration by employees before posting to a social networking site. Encouraging staff to report those who violate the social media policy will increase the organization’s ability to monitor, even if passively, the social media activity of their employees. Having a clear policy that is frequently reviewed for applicability and consistently refreshed with staff allows institutions and employers to actively manage risk associated with HIPAA and privacy law violations, as well as affirmatively prevent the bad press associated with a lawsuit for privacy violations.

 


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Inside A Large Social Media Ad Campaign

Inside A Large Social Media Ad Campaign | Social media marketers | Scoop.it

This infographic presents the entire life-cycle of a large social advertising campaign for summertime sweets, a make-believe ice cream brand.

 

Many large consumer marketers now are spending (easily) millions of dollars annually to promote their brands on Facebook, Twitter and other social media platforms.

 

What does a large advertising campaign look like? To illustrate, the team at SocialCode created an infographic that presents the entire life-cycle of a large social advertising campaign for summertime sweets, a make-believe ice cream brand....


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Brendon Macdonald's curator insight, July 25, 4:24 AM

Great example of a facebook ads campaign

Gonzalo Moreno's curator insight, July 26, 7:21 AM

El briefing de toda la vida... Pero en "modelno"
XD

Marareia Hamilton's curator insight, September 17, 6:07 AM

Millions of dollars are being invested into social media marketing campaigns as more businesses are starting to embrace the new digital era. It is important for businesses to understand how investing in this type of marketing strategy will have a beneficial effect on their brand. This article explains how creating a large social media campaign includes nine strategic steps which when followed can result in a high ROI for businesses. Although each of these steps are valid and have their place in the overall process the most important steps can be summed up in stages 3, 4 and 5. This can be simplified as; knowing the campaign objectives, targeting the right people and delivering the message through the right social media channels. These three stages are arguably at the heart of a social media campaign and can lead to greater insights about perceptions of a brand.

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The future of business is here.

Humanize is a guided tour of what the next era in management is going to look like.

Via Maddie Grant
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Maddie Grant's curator insight, August 11, 2013 2:05 PM

"Throughout human history, we have been dependent upon machines to survive. Fate, it seems, it not without a sense of irony. "

- Morpheus, in The Matrix, 1999

Humanize is a guided tour of the next era in management.

The current era in management is winding down. It started 100 years ago, when management was invented by people who were focused on efficiency and productivity and modeled the way we run organizations after machines. This has worked for us. We have become very productive over the last century.


But this approach has limitations, the most obvious of which is our inability engage employees in their work. 70% are disengaged, and the numbers have been like that for years. That’s a lot of potential, wasted. And we’re also finding that our organizations have become too slow. Regardless of size, we can’t keep up with the pace of change. These are two of a growing list of management problems that never seem to go away—an indicator of an era coming to a close.

Humanize is a guided tour of what the next era in management is going to look like. Inspired by the ways in which social media has been successful, we identify twelve aspects of organizational life, spanning across culture, structure, process, and behavior, that will allow us to retain our machine-like efficiency while simultaneously solving our most pressing management problems (e.g., engagement, agility).


Each aspect is a door to be opened, a path to be followed, where you can experiment with what this new way of leading and managing will look like. And it doesn’t matter where you are in the org chart. We all will have the opportunity to define this new era of management. The book gives you examples from companies who are embracing these ideas already and provides resources for you to plan your own activities.


So come join the movement. Help us usher in this new era of management and leadership. We’re encouraged by the growing body of research, writing, and practice that is bringing this new approach to life. Join us.

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Four critical social media marketing trends every marketer must know - Technology Zimbabwe

Four critical social media marketing trends every marketer must know - Technology Zimbabwe | Social media marketers | Scoop.it
Technology Zimbabwe Four critical social media marketing trends every marketer must know Technology Zimbabwe social media pic Social media marketing is an ever evolving discipline and it is unsurprising that quite a number of new and useful trends...
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Why Good Managers Are So Rare

Why Good Managers Are So Rare | Social media marketers | Scoop.it
Gallup data shows they have a combination of hard-to-teach traits.

Via Maddie Grant, Ray Beauchamp
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Maddie Grant's curator insight, March 15, 7:46 PM

If great managers seem scarce, it’s because the talent required to be one is rare. Gallup finds that great managers have the following talents:

  • They motivate every single employee to take action and engage them with a compelling mission and vision.
  • They have the assertiveness to drive outcomes and the ability to overcome adversity and resistance.
  • They create a culture of clear accountability.
  • They build relationships that create trust, open dialogue, and full transparency.
  • They make decisions that are based on productivity, not politics.
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Internet Users Send 204 Million Emails Per Minute

Internet Users Send 204 Million Emails Per Minute | Social media marketers | Scoop.it

...In one minute, email users send 204 million messages,  Amazon makes about $83,000 in online sales and Apple users download 48,000 apps. On the social front, Facebook users share 2.46 million pieces of content, 277,000 tweets are tweeted and Tinder users swipe left or right 416,667 times.

 

We've never seen a small town quite like that.

 

The folks at Domo have created an infographic detailing a chunk of the incredible amount of data the Internet generates each minute....


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Inside Market Strategy's curator insight, April 25, 9:47 PM

Interesting info here.  I read something similar on CNN.

rodrick rajive lal's curator insight, April 26, 1:10 AM

The quantum of information that is being exchanged on the internet is absolutely mind-boggling! I wonder how much information the individual human mind can process. Soon, even the human mind will have to concede defeat with respect to its ability to process all this information. Does it mark the end of one era and the start of another?

AffiliateMarketHelp's curator insight, April 27, 9:49 PM

So what does this mean for an affiliate marketer?  Do you realize just how much potential for exposure this represents?  Look at all the events transpiring in 'a moment's time'.....awesome, isn't it?

 

This is also an excellent example showing how very important it is to build a targeted list for your particular niche of choice (or several areas if you are so inclined).  Each area must be treated as a unique entity to allow proper attention.  

 

Affiliate marketing is a vast 'realm'; with tools such as those found on my website http://affiliatemarkethelp.com, you can make sure you are doing your utmost to claim and cultivate your "stakehold'.

 

Strive For Success!

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Who Really Gets People To Buy On Social Media Influencers or Early Adopters?

Who Really Gets People To Buy On Social Media Influencers or Early Adopters? | Social media marketers | Scoop.it
According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy? Some social media experts say you must win the “influencers” to your cause and make them your advocates....

Via janlgordon, Ray Beauchamp
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Neil Ferree's curator insight, February 4, 3:36 PM

Social Content Marketing is no longer an Option.


Our web traffic will live or die on how well we engage in social media. Google Plus and Facebook and Twitter and Pinterest and YouTube and LinkedIn and Yelp are all part of our social sphere of influence.

Randi Thompson's curator insight, February 6, 9:43 AM

Those are pretty good numbers.  6 out of 10 people are not buying products because other people have shared them.  Who would have thought?

renata mello's curator insight, February 21, 11:10 AM

Can we really influence people? Should we just listen to what they have to say and tell stories and ways to help them?

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The newsonomics of newspapers’ slipping digital performance

The newsonomics of newspapers’ slipping digital performance | Social media marketers | Scoop.it

As we approach the middle of the 2010s, where do newspapers fit in the battle for America’s largest ad sector — digital? And how well are all those paywalls doing?

Two reports tumbled into the public sphere within a week of each other recently, and together, they help us answer both questions.

The numbers here show that the newspaper industry overall — a relative minority of leading-edge players aside — is trending the wrong way. Both digital ad revenue and reader revenue continue to grow, but both are less positive than they were a year ago.


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Jeff Domansky's curator insight, April 25, 2:08 AM

Digital media are now struggling for growth, just like traditional media.

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Measuring Influence in Healthcare

Measuring Influence in Healthcare | Social media marketers | Scoop.it

In yesterday’s blog on social media measurement we alluded to the notion of influence in social media. Influence can be measured in many ways and means many different things to different people. How you define it and what criteria you use ultimately stems from the business need to measure influence.

At Precise we have done a lot of work around the theme of influence, more specifically in the pharmaceutical sector.

As pharmaceutical companies become more patient-centric there is a growing business need to understand who the influential e-patients are, what they think and how large pharma companies can integrate their voice into their organisations. Our previous blog around this (Are empowered patients influencing doctors today), demonstrated how the internet and more recently social media had empowered patients, transforming them into a customer, who has the power to influence doctors’ actions, therefore justifying the need to truly understand them.

 

An example of this was our work to identify the most influential e-patients for a particular chronic condition. Our client, from the Patient Advocacy team, wanted to develop a symbiotic relationship with a small group of highly influential individuals. Prior to identifying these influencers it was very important to get buy in from the client on our criteria and methodology. Our criteria focused on Reach, Relevance, Resonance and Activity. By looking across a wide range of platforms, and applying a variety of research techniques including qualitative, desk, network and engagement research, we were able to identify 40 influential e-patients. We prepared a detailed biog for each patient for the client to get to know these individuals, recommending that our client engage with the top 10. Identifying individuals, and being able to follow their activity thereafter, makes measuring the success for any future campaign easier and more tangible, for instance you will know whether they have engaged with your content by sharing or commenting on it.

The criteria and methods used for the healthcare sector can be adapted for other sectors. The key is to agree upfront on the ‘how’, the ‘how many’, the ‘why’ you need to know influencers and what you are going to do once you know who they are. Remember, the closer social media researchers are to business needs, the more actionable the research and measurement becomes.

 


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Three Tips to Boost Your Healthcare Digital Marketing Strategy

Three Tips to Boost Your Healthcare Digital Marketing Strategy | Social media marketers | Scoop.it

Growing a healthcare business today is quite different than it was ten or even five years ago. Traditional marketing, such as TV, radio and print are no longer the primary focus of successful businesses. Cost effectivemedical marketing strategies are mainstream with digital marketing at the helm.

According to a survey by Wolters Kluwer Health, 80 percent of physicians are using general browsers, such as Google and Yahoo, to gain information in the diagnosis, treatment and ongoing care of patients. This survey also found that 95 percent of healthcare organizations allow nurses to consult websites and other online resources to access clinical information while at work.

With the need for clinical information at such a high level, savvy businesses have realized that in order to remain competitive, they must reach their patients online. Here are three tips to boost digital marketing in healthcare.

Get Found

In order to build brand awareness and reach consumers, medical practices must first be found. The best way to achieve this is through Internet marketing, which includes a variety of digital strategies such as search engine optimization, blog writing, paid search and social media.

According to a Think with Google study, 77 percent of patients used search prior to booking an appointment. Successful practices have found it necessary to create as many online “paths” to their practice as possible. This increases the likelihood of getting found by prospective patients online dramatically.

Go Mobile

According to the same Think with Google study, approximately one-third of patients use mobile devices daily for research or to book appointments. When patients look for quick information on a mobile device they do not want to have to zoom in to see what is on the page. A responsive website is the perfect tool to eliminate the frustration many experience when performing mobile research. A responsive website is designed to adjust the page content size based upon the device that is being used. Having a responsive website provides a positive viewing experience on any device.

Get Social

The Internet is a place to reach and engage both existing and potential patients. Social media provides a powerful tool for connecting consumers by way of their story. People surround themselves with like-minded people. When searching for medical providers, patients want to know about the experiences that others have had. These experiences help fuel brand and provider recognition and build consumer loyalty.

Social media also provides a place where both providers and their brands can connect with patients. This connection goes beyond the exam room and can deepen the relationship a patient has with the practice.

Digital marketing in healthcare is here to stay. By embracing all that it has to offer, medical providers and their brands create a strong foundation that not only grows the bottom line, but also enhances the patient experience. That’s a win-win we all aspire to achieve.

 


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Why Should Businesses Care About Content Marketing? | MediaPost

Why Should Businesses Care About Content Marketing? | MediaPost | Social media marketers | Scoop.it

Content marketing gives small and medium-sized companies a momentous opportunity to fight the status quo, leveling the playing field between big corporations and start-ups, Ma and Pa suppliers and blue-chip investments. Gone are the days where businesses were only providers of tangible products and services. Today, successful businesses compete through the lens of their content as well, and the strength of their wit, humor and insight all play major roles in how their brands are received.


Because they are naturally sources of intriguing perspectives andah-ha moments, small and mid-size businesses and start-ups are uniquely poised to participate in content marketing. To unleash that potential, it is important to embrace this emerging strategy....


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Jeff Domansky's curator insight, August 29, 1:08 PM

Colby Horton on why content marketing can deliver inbound leads and sales results.

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Forrester thinks Content Marketing Isn’t Working – They’re Half Right

Forrester thinks Content Marketing Isn’t Working – They’re Half Right | Social media marketers | Scoop.it

It’s a fair characterization to say that the state of today’s content marketing in B2B circles is a mixed bag. More specifically, there’s a great deal of bad content out there (especially on social media), and many companies who haven’t quite figured out yet how to best leverage the content they have.


Even then, the data from Forrester’s own study seem to suggest that the results from content marketing aren’t quite as downbeat as the Ad Age article would suggest (though I accept that bad news makes for more compelling reading.) For example, in answer to the question “During the past 12 months, how effectively have your content marketing efforts delivered business value?”

• 51% responded “somewhat effectively”
• 14% responded “very effectively”...


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Jeff Domansky's curator insight, July 22, 1:41 PM

Better content marketing strategies and execution badly needed for better results writes Howard Sewell.

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10 Things Hospital Leadership Need To Know About Social Media And Marketing

10 Things Hospital Leadership Need To Know About Social Media And Marketing | Social media marketers | Scoop.it

Building any brand can be difficult, but in the US, hospital identity and branding are paramount to success within a community. By listening to patients, getting feedback on wants and needs, engaging individuals and creating new incentives, a better reputation, greater trust and improved health outcomes can all be achieved.

 

Below are 10 things hospital leadership should keep in mind when thinking about marketing and strategy in 2014 and beyond.

In 2013, it was estimated that 62% of emails were opened on a mobile device. Checking email is the top mobile activity among smartphone and tablet users. More people in the world own a mobile device than a toothbrush, so using email to inform patients about new services, community events and preventative care tactics is a must.The brain processes visual data 60,000 times fasterthan text. Additionally, 90% of information transmitted to the brain is visual. Whether it’s growing your brand identity or improving medication adherence through visual instructions, images are key to interacting with, informing and empowering patients.Surprisingly, Grandparents are the fastest growing demographic on Twitter.  Not only does this indicate that it is here to stay as a social media platform, but it’s a great place to target our aging population who consume the majority of our health services.In 2014, more than 50% of Internet users, or 102.5 million people in the US, will redeem a digital coupon. There are many new partnerships with retail clinics, pharma companies and other service providers that can use coupon-like strategies for patient cost-savings and adherence.The number of devices connected to the Internet now exceeds the number of humans on earth.  So don’t forget to market on multiple platforms and for many different devices. Top sites include Twitter , Facebook, Pinterest and Instagram.Social media influences 93% of shoppers final purchase decisions. Further, 90% of consumers indicate that they trust peer recommendations. Therefore, previous patients are your greatest allies. Their reviews online matter more than you think.More than 78% of US Internet users research products and services online, and every month, there are more than 10.3 billion Google searches, with most people clicking one of the top four links. What your top hits say about your organization, your providers and your quality of care can influence your bottom line.Targeted, content marketing costs 62% less than traditional marketing, and, per dollar spent generates about 3 times as many leads. When creating a marketing strategy for a particular service line, service, or physician group, think about exactly who needs to see what ad and what information they will be looking for.Consumers that receive email newsletters from companies spend 82% more with those companies. Think about what that says for brand loyalty following engagement, and about the ability of constant, relevant engagement. Patients are consumers, and like email, newsletters keep them informed.70% of people surveyed claim they would rather learn about a hospital or company through articles rather than direct advertisements. Therefore, not only are advertising campaigns important, but so are the patient experience testimonies, community reviews and Forbes articles that highlight the work being done inside and outside of your hospital.

 


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sebastien bretteville's curator insight, July 24, 3:34 AM

faut il s'en inspirer ? est ce compatible avec les obligations de confidentialité? N'est ce pas là une piste pour l’éducation thérapeutique et la prévention? A méditer...

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30 Top Social Media Monitoring Tools You Need to Try

30 Top Social Media Monitoring Tools You Need to Try | Social media marketers | Scoop.it

Social media monitoring tools are essential business elements that every business should do in running their day to day activities. These tools are of great significance as they help in identifying customer’s response, data analysis and coming up with business marketing strategies. Here are 30 top social media monitoring tools that you need to try as a social media manager, marketing manager or even as a project manager....


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Jeff Domansky's curator insight, July 25, 12:44 AM

Very useful list of social media tools to choose from.

Michael J Rutherford's curator insight, July 25, 11:22 AM

Most social networks are connecting us with family, friends and business associates. As we move into a new paradigm using social networks for thought leadership and professional development we will use it more naturally for performance improvement - benefits will begin to change "how we learn & teach in education" and "practice in our communities" using business networks. 

Janet Vasil's curator insight, July 25, 2:24 PM

Great list to keep handy.  What Gets Measured Gets Managed!

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A Twitter Search Trick You Didn’t Know About

A Twitter Search Trick You Didn’t Know About | Social media marketers | Scoop.it

An undocumented Twitter search operator helps you find the best tweets for any search term based on the retweeted or the favorited count.

 

... The engagement filter surfaces the best tweets and removes the noise from Twitter search results but the most surprising part is that Twitter has not made this filter available outside Tweetdeck. You don’t even have it inside the official Twitter app.

 

Well, here’s the trick. You can actually filter tweets by engagement level on the Twitter website or inside any Twitter app using an undocumented search operator that Twitter doesn’t want us to know about....


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Jeff Domansky's curator insight, July 25, 10:54 AM

 Amit Agarwal shares one of those great tips to help you find useful data on Twitter. Recommended.

Elsie Whitelock's curator insight, July 27, 1:33 PM

Pretty slick.

Martina Patone's curator insight, July 29, 7:52 AM

twitter 

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8 Surprises From Social Media Examiner’s 2014 Marketing Industry Report | Simply Measured

8 Surprises From Social Media Examiner’s 2014 Marketing Industry Report  | Simply Measured | Social media marketers | Scoop.it
Reading through Social Media Examiner‘s 2014 Social Media Marketing Industry  Report offered me more surprises than anticipated - and a lot of deeper insight into what I thought I already knew and what major social media marketers are thinking and...
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Futures Lab Update #61: Social Media Marketing via Tagkast, Inside Social - PBS MediaShift

Futures Lab Update #61: Social Media Marketing via Tagkast, Inside Social - PBS MediaShift | Social media marketers | Scoop.it
Futures Lab Update #61: Social Media Marketing via Tagkast, Inside Social
PBS MediaShift
Tagkast is a social media marketing company that helps advertisers turn photo sharing on social media into branded content.
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How to Spot True Social Media Talent Amongst the 'Experts'

How to Spot True Social Media Talent Amongst the 'Experts' | Social media marketers | Scoop.it

These days, it appears almost anyone can declare him or herself an expert at social media content. But falling for the self-promoting hype can be costly to your campaign — and your business". 


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Darius Douglass's curator insight, April 16, 5:51 PM

Talent usually separates itself from the crowd.  Social Media is no different.  When you have become informative and dependable, people will begin to rely on your judgement.

janlgordon's comment, April 17, 11:58 AM
Darius Douglass, you are so right - all you have to do is look at someone's digital footprint, it's all there for you to see beyond the facade - if someone is truly demonstrating not talking about social media, that's all you have to know
Michelle Gilstrap's comment, April 17, 1:59 PM
Jan, I agree with you I do try to comment on my social media sights with my followers when I have the time. That is the key, reading the content and finding the time to communicate. It is a hard balance.
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Who Really Gets People To Buy On Social Media Influencers or Early Adopters?

Who Really Gets People To Buy On Social Media Influencers or Early Adopters? | Social media marketers | Scoop.it
According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy? Some social media experts say you must win the “influencers” to your cause and make them your advocates....

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Neil Ferree's curator insight, February 4, 3:36 PM

Social Content Marketing is no longer an Option.


Our web traffic will live or die on how well we engage in social media. Google Plus and Facebook and Twitter and Pinterest and YouTube and LinkedIn and Yelp are all part of our social sphere of influence.

Randi Thompson's curator insight, February 6, 9:43 AM

Those are pretty good numbers.  6 out of 10 people are not buying products because other people have shared them.  Who would have thought?

renata mello's curator insight, February 21, 11:10 AM

Can we really influence people? Should we just listen to what they have to say and tell stories and ways to help them?

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The Growing Power of Digital Ecosystems

The Growing Power of Digital Ecosystems | Social media marketers | Scoop.it
Connected convenience is now an expectation, putting many companies under significant pressure.

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