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Infographic: A Day in the Life of Web Content

Infographic: A Day in the Life of Web Content | Social media marketers | Scoop.it
Did you know that there are 92K plus articles posted on the internet with 1.19 Billion+ engaged minutes every single day? In other words, 1,194,902,462 engaged minutes is roughly 10 seconds per every person on earth or 2273 years of time.

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Ray Beauchamp's insight:

Did you know that there are 92K plus articles posted on the internet with 1.19 Billion+ engaged minutes every single day? In other words, 1,194,902,462 engaged minutes is roughly 10 seconds per every person on earth or 2273 years of time.

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Greenway Maintenance's curator insight, December 19, 2013 11:18 AM

Very informative 

Lori Wilk's curator insight, December 19, 2013 11:28 AM

It is amazing how much content is placed on the Internet every minute

Nine0Media's curator insight, February 1, 2014 11:32 AM

#Wordpress #WebConsultants #NIne0Media

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4 Must-Have Tools for Social Media Marketers

4 Must-Have Tools for Social Media Marketers | Social media marketers | Scoop.it
The world of Internet and social media marketing is cut-throat and you need to have the right tools and optimize your digital platforms to stand out from the crowd.
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Your Go-To Social Media Checklist for Your Next Update

Your Go-To Social Media Checklist for Your Next Update | Social media marketers | Scoop.it

Quite often, I find myself publishing instinctively and sometimes failing to consider all the necessary questions and guidelines for what makes a wildly successful, viral—and valuable!—social media update.

To do right by your audience, to deliver the utmost value and receive the maximum engagement, there are a handful of qualifications that every social media post should meet. From our experience and our research, 12 items stand out, making for a super slick checklist. We’d love to share with you how this looks....


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Jeff Domansky's curator insight, April 7, 10:44 PM

Kevan Lee's blog post pre-publication checklist is worth scanning before you publish your next post. Useful blogging tips.

sheryl steadman's curator insight, April 8, 4:11 PM

For the entrepreneur.

 

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One Twitter Trick You Should Be Using But Aren't | Social Media Week

One Twitter Trick You Should Be Using But Aren't | Social Media Week | Social media marketers | Scoop.it

So you clicked? Yes! The good news is that unlike 99% of articles that share a title like the one above, this one is actually going to be worth your precious click. I’m here to teach you a Twitter trick that almost no one knows.

 

Here’s a hint, it has to do with something that was formerly only available via paid Twitter products and is now FREE. Not a typo — Free.What is this magical free trick? Twitter cards: Specialized content cards that do everything from encourage app downloads, to collect email addresses. Probably one of the most underrated and most useful pieces of functionality on the platform. Now free in a tweet near you....


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Jeff Domansky's curator insight, April 10, 11:32 AM

Twitter cards could be your secret marketing weapon.

john richard mcclure's curator insight, April 10, 8:28 PM

http://www.5FigureDay.com/?ref=15509

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14 of the Best Sources for Creative Web Design Inspiration

14 of the Best Sources for Creative Web Design Inspiration | Social media marketers | Scoop.it

There are an extensive number of resources for web design inspiration, including industry leaders like Smashing Magazine and Web Designer Depot. However, to encompass a variety of viewpoints, it's important to dig beyond these sources. If you’re looking to expand beyond the obvious go-to's, check out some of the best sources for creative web design inspiration below....


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Jeff Domansky's curator insight, April 10, 12:04 AM

Great creative resources and recommended reading for designers, creative and marketers.  9/10

Marco Favero's curator insight, April 10, 3:56 AM

aggiungi la tua intuizione ...

WebsiteDesignCompany's curator insight, April 13, 10:28 AM

#business #webdesign

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Now Hear This: Informed Patients Seek Doctors Who Listen

Now Hear This: Informed Patients Seek Doctors Who Listen | Social media marketers | Scoop.it

Are you a good listener?

 

These days, you better be for one simple reason. Given the amount of information aesthetic consumers now have access to, doctors who don’t listen to what patients have to say about their care may find their surgical schedules a lot quieter than they’d like.

As this infographic suggests, patients are not only bringing their own research into their meetings with their doctors, they’re actively seeking out providers who are willing and interested in discussing what they’ve found.

 

As healthcare advocate Katherine Hoffman, who created the infographic notes, the results came from a small sample of online respondents so they’re best considered a snapshot rather than a statistically significant study. Nevertheless, the following pair of respondent comments put the picture into exceedingly clear focus:

My physician is utterly dismissive of anything I say to them. I am now changing doctors.

I gather [information], doctor and I review together, doctor interprets, doctor makes recommendation. Serves a healthy doctor-patient relationship.

That dichotomy takes on even more significance when you consider that more and more people are chronicling their aesthetic journeys from start to finish. At RealSelf, we see it all the time as patients extol doctors who listen to them, reject ones who don’t, and share the details with millions of other potential patients.

As the say in the movie theater: The audience is listening. Are you?


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Today patients are  better informed and have far more access to educating themselves - With the new healthcare system in place - What do you think?

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Why Digital Marketing Has Become the Health-Care Industry's Rx for Revenue

Why Digital Marketing Has Become the Health-Care Industry's Rx for Revenue | Social media marketers | Scoop.it

 

Could digital marketing help cure the health-care industry?

Before the recession, nonprofit hospitals were posting revenue growth of 7% or more, but that slid to 3.9% last year, the smallest increase during the 23 years Moody's Investors Service has collected the data. Hospitals brought in an average of $11,299 in net revenue per adjusted patient admission in 2012, up 7.6% from $10,497 the previous year, according to the American Hospital Association. But admissions are falling as higher insurance rates prompt patients to seek more affordable care outside of hospitals and crimp the demand for elective procedures.

That's left hospitals, clinicals and medical centers -- which Kantar Media said spent about $1.8 billion on U.S. measured media last year -- scrambling for ways to attract revenue-generating patients while also controlling spending.

Many are turning to search, mobile and social for cost-effective marketing that reaches the growing number of consumers who look online for health-care information. Paired with advice from referring physicians, the internet is helping patients make more informed hospital choices. "The consumer-to-patient journey is largely a digital journey at their moment of need," said John Weston, CMO at Mayo Clinic. "If I were diagnosed with something tomorrow, one of the first things I would do is go online."

Search is key 
Marketers used to cast a wide net through TV, radio, print and out-of-home ads to build brand awareness, but search-engine marketing is becoming a more significant part of plans as hospitals take a more-targeted approach. TV and newspapers still reap the largest hospital ad budgets because of their cost, but search is at the forefront of many campaigns.

 

 

 

Health-care chief marketing officers say digital's measurability helps them defend their budgets. "Return on investment is on the top of everybody's agenda," said Paul Matsen, CMO of Cleveland Clinic, which uses an aggressive digital strategy built around search that includes banners, patient testimonials, health guides and service-line-specific ads. He says about 80% of patients who are diagnosed with an illness go on the web to find information about their condition. The clinic works with Boathouse, based in Boston, for its digital creative and the Cleveland-basedAdcom Group handles its media buys.

Mobile 
Health-care marketers like Mayo Clinic are building responsive sites that emphasize the mobile experience as consumers look for quick and easy access to wellness advice. Its pregnancy app, for example, is designed to be a companion for mothers from childbirth through their babies' first few months. And the clinic's patient app allows people to book appointments and access their health information.

Telemedicine, in which patients receive treatment via video calls, also has a growing presence in the industry (see story below). Smartphones with advanced video capabilities, like high-definition cameras, make it increasingly possible for patients to connect with quality doctors outside of their region and receive diagnoses. Telemedicine also cuts costs for hospitals and patients, which is why more health-care companies are offering this type of support.

Social
Perhaps more than in any other field, the power of the testimonial is key in health care, as patients and families researching diagnoses often turn to patients with similar experiences. Social media gives hospitals and clinics the chance to share patient stories and connect consumers. "Patients really want an outlet for telling their stories and social is such beautiful way for people to do that," said Margaret Coughlin, senior VP-chief marketing and communications officer for Boston Children's Hospital, which has a strong presence on Facebook.

Boston Children's Hospital's annual marketing budget has been flat at about $5 million for the past few years, said Ms. Coughlin. But its net patient services revenue grew from $1 billion in 2011 to $1.4 billion in 2012, according to annual reports. Ms. Coughlin said the hospital's integrated marketing approach, which includes TV, print, digital, earned media, social and other types of direct marketing, contributed to the growth.


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Born Digital: Meet Generation C, a new generation of connected customers - Brian Solis

Born Digital: Meet Generation C, a new generation of connected customers - Brian Solis | Social media marketers | Scoop.it

...Social media, mobile, real-time, each has contributed to the digital lifestyle that everyday people, your consumers AND your employees, embrace as second nature. It’s not just a Millennial or a Generation Z thing…it’s everyone who uses a smartphone, a tablet, or any smart device. It’s someone who takes selfiesand takes pictures and videos at every live event. It’s also that person who checks Twitter and Facebook each morning before email for mentions of their name and see what they might have missed. It is for all intents and purposes, you and me.

 

This isn’t about age; this is about a connected generation (Generation-C) and it represents a significant share of consumerism. Simply said, this category of consumers is different from the traditional customers and employees around which many organizations are modeled.

 

To reach them requires a different approach. To see them and the value they represent to an organization takes vision and a different philosophy.  Instead however, most executives or decision-makers employ an “us vs. them” mentality. They see the world as they know it rather than seeing the world for what it is or what it’s becoming.


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Idris Grant's curator insight, August 28, 2014 4:44 PM

An interesting analysis of today's connected generation.

Idris Grant's curator insight, August 28, 2014 4:47 PM

Interesting look at today's "connected" generation, providing a compelling argument for adopting a new mindset and taking a different approach towards interacting with customers.

Mike Donahue's curator insight, August 29, 2014 5:29 PM

Interesting perspective on how different Generation-C is from past generations of consumers and how business needs to change their approach to and philosophies about creating an experience they will engage with.

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5 Rules for Super Effective Hashtags on Twitter

5 Rules for Super Effective Hashtags on Twitter | Social media marketers | Scoop.it

Want to get noticed on Twitter? Use hashtags! Using the right hashtag(s) in your tweets will bring you the relevant audience and exposure. This is also with those that you will be able to follow conversations known as chats.


How to use hashtags efficiently? How many is too many? Let's have a look at hashtags best practices on Twitter....


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Jeff Domansky's curator insight, August 29, 2014 12:54 AM

Get hashtag help from these practical tips.

malek's curator insight, August 30, 2014 11:21 AM

Twitter only gives you 140 characters to work with, so if your hashtag is too long it’ll make it too difficult for people to use it. Keep it under 20 characters at the absolute maximum.

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A Proactive Approach to Social Networking Can Prevent Privacy Breaches

A Proactive Approach to Social Networking Can Prevent Privacy Breaches | Social media marketers | Scoop.it

Social networking sites can be great resources for connecting with colleagues, venting after a long, stressful day at the hospital, or obtaining validation in the way of “likes” or retweets. However, the risk of bad social networking habits in your professional life can lead to more than removal from your friends’ newsfeeds.

 

 

 

 

 

As I’m sure you know all too well, HIPAA and many state privacy laws prohibit healthcare providers from disclosing patient information without proper patient authorization. Placed in the context of social media, this means posting something seemingly harmless without someone’s consent — such as a picture of a shocking condition or a status update venting about a difficult patient — may be in violation of HIPAA or other state privacy laws and subject to fines and other penalties. In addition, news stories or lawsuits regarding the breach of confidential information through social media can tarnish a provider’s reputation and create enough bad press to last until the next social media revolution.

Although you may believe you are omitting any identifying patient information in the post, clinical details could certainly be enough to violate HIPAA. As a rule, healthcare professionals should not use social media to share any health information that could be linked to an individual patient, including names, pictures and physical descriptions. Remember, though, that information protected by HIPAA includes anything that can be used to identify a patient. Personal health information is really only safe when it is stripped of 18 particular identifiers including the catch-all, “any other unique identifying number, characteristic or code.” While posting a picture of a gunshot wound or an X-ray may seem compliant, the uniqueness of the situation could be enough to allow someone in your social network to reasonably identify the patient. For example, as recently as March 2014, a slew of firings and reprimands followed when a provider posted a photograph of the emergency room, which portrayed but did not identify potential patients, to a social media site. In another case of posting before thinking, an OB/GYN and hospital received much criticism after the physician asked her social media network if she could show up late to a patient’s delivery when the patient had been late for all of her previous appointments. The post included medical history and alluded to the time of the baby’s birth.

With all the potential risk involved, taking a proactive approach to ensuring your employees, contractors and agents aren’t violating privacy laws with the unfettered use of social media is encouraged. You can do this through the creation and implementation of a social media policy. A worthwhile social media policy should clearly delineate expectations of employees’ use of social media, especially where they may even tangentially or remotely relate to patient care. Consistent and regular training can ensure that the policy stays current in the face of evolving social media trends and developments — and stays mentally relevant to busy healthcare providers. Defined ramifications for policy violations require serious consideration by employees before posting to a social networking site. Encouraging staff to report those who violate the social media policy will increase the organization’s ability to monitor, even if passively, the social media activity of their employees. Having a clear policy that is frequently reviewed for applicability and consistently refreshed with staff allows institutions and employers to actively manage risk associated with HIPAA and privacy law violations, as well as affirmatively prevent the bad press associated with a lawsuit for privacy violations.

 


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Inside A Large Social Media Ad Campaign

Inside A Large Social Media Ad Campaign | Social media marketers | Scoop.it

This infographic presents the entire life-cycle of a large social advertising campaign for summertime sweets, a make-believe ice cream brand.

 

Many large consumer marketers now are spending (easily) millions of dollars annually to promote their brands on Facebook, Twitter and other social media platforms.

 

What does a large advertising campaign look like? To illustrate, the team at SocialCode created an infographic that presents the entire life-cycle of a large social advertising campaign for summertime sweets, a make-believe ice cream brand....


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Brendon Macdonald's curator insight, July 25, 2014 4:24 AM

Great example of a facebook ads campaign

Gonzalo Moreno's curator insight, July 26, 2014 7:21 AM

El briefing de toda la vida... Pero en "modelno"
XD

Marareia Hamilton's curator insight, September 17, 2014 6:07 AM

Millions of dollars are being invested into social media marketing campaigns as more businesses are starting to embrace the new digital era. It is important for businesses to understand how investing in this type of marketing strategy will have a beneficial effect on their brand. This article explains how creating a large social media campaign includes nine strategic steps which when followed can result in a high ROI for businesses. Although each of these steps are valid and have their place in the overall process the most important steps can be summed up in stages 3, 4 and 5. This can be simplified as; knowing the campaign objectives, targeting the right people and delivering the message through the right social media channels. These three stages are arguably at the heart of a social media campaign and can lead to greater insights about perceptions of a brand.

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The future of business is here.

Humanize is a guided tour of what the next era in management is going to look like.

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Maddie Grant's curator insight, August 11, 2013 2:05 PM

"Throughout human history, we have been dependent upon machines to survive. Fate, it seems, it not without a sense of irony. "

- Morpheus, in The Matrix, 1999

Humanize is a guided tour of the next era in management.

The current era in management is winding down. It started 100 years ago, when management was invented by people who were focused on efficiency and productivity and modeled the way we run organizations after machines. This has worked for us. We have become very productive over the last century.


But this approach has limitations, the most obvious of which is our inability engage employees in their work. 70% are disengaged, and the numbers have been like that for years. That’s a lot of potential, wasted. And we’re also finding that our organizations have become too slow. Regardless of size, we can’t keep up with the pace of change. These are two of a growing list of management problems that never seem to go away—an indicator of an era coming to a close.

Humanize is a guided tour of what the next era in management is going to look like. Inspired by the ways in which social media has been successful, we identify twelve aspects of organizational life, spanning across culture, structure, process, and behavior, that will allow us to retain our machine-like efficiency while simultaneously solving our most pressing management problems (e.g., engagement, agility).


Each aspect is a door to be opened, a path to be followed, where you can experiment with what this new way of leading and managing will look like. And it doesn’t matter where you are in the org chart. We all will have the opportunity to define this new era of management. The book gives you examples from companies who are embracing these ideas already and provides resources for you to plan your own activities.


So come join the movement. Help us usher in this new era of management and leadership. We’re encouraged by the growing body of research, writing, and practice that is bringing this new approach to life. Join us.

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Four critical social media marketing trends every marketer must know - Technology Zimbabwe

Four critical social media marketing trends every marketer must know - Technology Zimbabwe | Social media marketers | Scoop.it
Technology Zimbabwe Four critical social media marketing trends every marketer must know Technology Zimbabwe social media pic Social media marketing is an ever evolving discipline and it is unsurprising that quite a number of new and useful trends...
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5 Social Media Dashboard Benefits to Help Marketers |

5 Social Media Dashboard Benefits to Help Marketers | | Social media marketers | Scoop.it
Are you using the right social media dashboard? This article shows five features your social media dashboard needs to get the best return on your efforts.
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33 Social Media Facts and Statistics You Should Know in 2015

33 Social Media Facts and Statistics You Should Know in 2015 | Social media marketers | Scoop.it
The biggest trend over the last 12 months has been the move from earned marketing attention (sometimes called free) to “pay to play”. Another is the impact of social messaging platforms such as Snapchat and Whatsapp that have become “quasi social networks” in their own right.


It’s a social web shift that is driven by a connected generation. If your Mom joins Facebook, then maybe it’s time to play somewhere else. Teenagers don’t want to be dancing with their parents. Right!
In fact the the instant services and chat apps now account for 3 of the top 5 global social platforms....


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Marco Favero's curator insight, April 8, 4:18 AM

aggiungi la tua intuizione ...

Marcus Ja'mol Norman's curator insight, April 9, 1:03 AM

Very cool to see the importance of social media on our ever changing world 

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Content Marketing Tools A to Z You Can Use in 2015 and Beyond

Content Marketing Tools A to Z You Can Use in 2015 and Beyond | Social media marketers | Scoop.it

Wisdom of the Crowd – I’ve published lists of content marketing tools here in the past but these sorts of resources warrant regular updates. In addition to the near-daily pitches I receive and my own research, I reached out to my network on Facebook for new content marketing tool suggestions.

 

The result? An A to Z list (and then some, 45 tools in all) of new and many not so new but highly useful content marketing tools to help you solve content planning, creation, promotion and measurement challenges.  This is by no means a comprehensive list but it is a collection of the content marketing software companies that are top of mind amongst my own social network....


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Marco Favero's curator insight, April 9, 3:04 AM

aggiungi la tua intuizione ...

Yukitoshi Fujimoto's curator insight, April 10, 3:36 AM

コンテント・マーケティングは、けっこう幅の広い概念。記事ではコンテント・プランニング、コンテント・リサーチ、コンテント制作、コンテント・キュレーション等々、カテゴリーがあげられ、それらに関するツールがABC順に45も紹介されています(ここで使用しているScoop it!も入っています)。
ABC順よりも、カテゴリーごとにまとまっていたほうが便利のような気がしますが、カテゴリーでは分かちがたいものもありますからね。(F)

Pau Punseti's curator insight, April 14, 9:50 AM

Diferents eines de la A a la Z que es poden utilitzar per millor la visibilitat del teu negoci a internet

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Best Social Networks for Doctors

Best Social Networks for Doctors | Social media marketers | Scoop.it

A review of the top four physician-only social media networks that promote online communication and career development among doctors. 

The social media boom that has grown increasingly popular for over a decade now continues to consume millions of people all over the world. If you still haven’t accepted that it’s here to stay, it’s about time to do so. This isn’t just a fad; it’s a trend. And as long as society continues to shift towards a digitally dependent culture, that’s not going to change.  

  

What is changing, however, is how social networks are being used. Originally, the vast majority of social media outlets were designed to attract individuals to use the platform for personal reasons. While these websites still dominate the social media space, we’ve seen a recent influx of social networks that cater to specific careers. For doctors, physician-only social networks are quickly becoming an invaluable resource.  

  

 

  Photo by: CareCloud

These online communities give doctors a resource to turn to for a number of professional purposes. The most obvious, of course, is the ability to communicate and collaborate with other physicians in an environment that is more secure than other social networks. Additionally, there are features that can do wonders for your career. From receiving CME credits, to competing against peers for various rewards, the benefits go far beyond sending and receiving messages.  

  

These features differ from site to site, and knowing what each one has to offer is crucial. This can be challenging without any background information on each platform, which makes it difficult to distinguish which options are right for you. Fortunately, that doesn’t have to be the case for you – here are the top social networks available for doctors, and the factors that set them apart.  

  

Doximity

When it comes to physician-only social networks, Doximity is the best of the best. Over 50% of U.S. physicians are verified Doximity members, making it the single largest community of doctors in the country. And when you consider the services and functionality this premier network offers, it’s easy to see why. Doximity is perhaps the most mobile-friendly physician platform available, giving doctors the ability to instantly connect with their peers in an efficient, convenient manner that is both HIPAA-compliant and entirely secure. Members are also provided with their own fax number, which allows for digital faxes to be included in the roughly 15,000 thousand messages sent between members from on a daily basis. This is also responsible for the astonishing 10 million physician-to-physician connections made possible through the Doximity network. On top of a fully functional social network, Doximity also offers the opportunity to receive CME credits for reading medical journals provided by the site.  

 

 

All in all, it’s easy to see why so many doctors have joined this social network. On their website, Doximity defines their vision as, “a future where medical communication is effortless – fast, simple, seamless, and secure.” Not even 4 years old, Doximity is well on its way towards turning their vision into a reality.

    

SERMO

The biggest threat to dethrone Doximity’s status as the largest digital community for doctors comes from the social network SERMO. Exclusively for licensed physicians, SERMO is another outlet that allows doctors to communicate and collaborate with others in the industry. The main distinction that separates SERMO from Doximity is the level of anonymity available, as the majority of SERMO members choose to be anonymous when posting on the site. This degree of ambiguity certainly comes with its advantages, including the likelihood for physicians to be more open and honest when participating in the clinical discussion forums. Unlike Doximity, however, SERMO is not HIPAA-compliant; so while the anonymity aspect offers added comfort when posting, physicians do need to avoid identifying patients when posting on the network.  

  

Regardless, there’s no denying the fact that SERMO is among the very best social networks geared exclusively for physicians in the U.S. – and soon to be worldwide, as they plan to open their doors to doctors across the globe to add to their already impressive member base that exceeds 300,000 doctors.  

  

Figure 1

In simple terms, Figure 1 is Instagram for doctors. While other social networks for physicians focus on sending and receiving written messages, images and illustrations are the cornerstone of Figure 1. However, don’t let this contrasting approach fool you – despite its differences, the photo-sharing app has rapidly gained traction since it’s launch in May of 2013. In just 2 short years, Figure 1 is now available in 19 countries, with over 150,000 users (as of summer 2014), and an average of 1.5 million views per day. Figure 1 is especially popular among medical students, where 30% of U.S. med students are now members of the Figure 1 community.

    

The image-based social network not only allows physicians to share pictures, but also provide users with another channel to exchange valuable medical information with their peers. Communication between members is made easier by giving users the ability to create profiles for themselves and join groups pertaining to certain interests or institutions. While sharing and discussing images seems like a risky move, Figure 1 understands that patient privacy is a top priority for physicians and designed the platform accordingly. By and large, considering the visual-driven nature of the medical industry, it’s easy to see the value in joining a photo-sharing network like Figure 1.

    

 

QuantiaMD

The oldest of the social networks mentioned in this list (launched in 2006), QuantiaMD has used its experience and innovative mindset to produce one of the best online resources doctors can utilize for collaboration and career development. According to their website, 1-in-3 U.S. physicians visit QuantiaMD to keep up with new medical information and learn from their colleagues. While some physician-only social networks offer anonymity, that is not the case with QuantiaMD, as members use their real names and institutions. That having been said, you are able to privately communicate with other users in secure discussions.  

  

QuantiaMD also has several creative features that reward users with CME credits or “Q-Points” that can be redeemed for Amazon Gift Cards. For example, members can compete against their peers in the Monthly General Medicine Puzzle, the Monthly Cartoon Caption Contest, and by solving weekly clinical cases and image contests. If you’re looking for an online community that offers doctors a healthy dose of valuable information mixed with friendly competition and entertainment, then QuantiaMD is the way to go.

 


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Measuring Influence in Healthcare

Measuring Influence in Healthcare | Social media marketers | Scoop.it

In yesterday’s blog on social media measurement we alluded to the notion of influence in social media. Influence can be measured in many ways and means many different things to different people. How you define it and what criteria you use ultimately stems from the business need to measure influence.

At Precise we have done a lot of work around the theme of influence, more specifically in the pharmaceutical sector.

As pharmaceutical companies become more patient-centric there is a growing business need to understand who the influential e-patients are, what they think and how large pharma companies can integrate their voice into their organisations. Our previous blog around this (Are empowered patients influencing doctors today), demonstrated how the internet and more recently social media had empowered patients, transforming them into a customer, who has the power to influence doctors’ actions, therefore justifying the need to truly understand them.

 

An example of this was our work to identify the most influential e-patients for a particular chronic condition. Our client, from the Patient Advocacy team, wanted to develop a symbiotic relationship with a small group of highly influential individuals. Prior to identifying these influencers it was very important to get buy in from the client on our criteria and methodology. Our criteria focused on Reach, Relevance, Resonance and Activity. By looking across a wide range of platforms, and applying a variety of research techniques including qualitative, desk, network and engagement research, we were able to identify 40 influential e-patients. We prepared a detailed biog for each patient for the client to get to know these individuals, recommending that our client engage with the top 10. Identifying individuals, and being able to follow their activity thereafter, makes measuring the success for any future campaign easier and more tangible, for instance you will know whether they have engaged with your content by sharing or commenting on it.

The criteria and methods used for the healthcare sector can be adapted for other sectors. The key is to agree upfront on the ‘how’, the ‘how many’, the ‘why’ you need to know influencers and what you are going to do once you know who they are. Remember, the closer social media researchers are to business needs, the more actionable the research and measurement becomes.

 


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Three Tips to Boost Your Healthcare Digital Marketing Strategy

Three Tips to Boost Your Healthcare Digital Marketing Strategy | Social media marketers | Scoop.it

Growing a healthcare business today is quite different than it was ten or even five years ago. Traditional marketing, such as TV, radio and print are no longer the primary focus of successful businesses. Cost effectivemedical marketing strategies are mainstream with digital marketing at the helm.

According to a survey by Wolters Kluwer Health, 80 percent of physicians are using general browsers, such as Google and Yahoo, to gain information in the diagnosis, treatment and ongoing care of patients. This survey also found that 95 percent of healthcare organizations allow nurses to consult websites and other online resources to access clinical information while at work.

With the need for clinical information at such a high level, savvy businesses have realized that in order to remain competitive, they must reach their patients online. Here are three tips to boost digital marketing in healthcare.

Get Found

In order to build brand awareness and reach consumers, medical practices must first be found. The best way to achieve this is through Internet marketing, which includes a variety of digital strategies such as search engine optimization, blog writing, paid search and social media.

According to a Think with Google study, 77 percent of patients used search prior to booking an appointment. Successful practices have found it necessary to create as many online “paths” to their practice as possible. This increases the likelihood of getting found by prospective patients online dramatically.

Go Mobile

According to the same Think with Google study, approximately one-third of patients use mobile devices daily for research or to book appointments. When patients look for quick information on a mobile device they do not want to have to zoom in to see what is on the page. A responsive website is the perfect tool to eliminate the frustration many experience when performing mobile research. A responsive website is designed to adjust the page content size based upon the device that is being used. Having a responsive website provides a positive viewing experience on any device.

Get Social

The Internet is a place to reach and engage both existing and potential patients. Social media provides a powerful tool for connecting consumers by way of their story. People surround themselves with like-minded people. When searching for medical providers, patients want to know about the experiences that others have had. These experiences help fuel brand and provider recognition and build consumer loyalty.

Social media also provides a place where both providers and their brands can connect with patients. This connection goes beyond the exam room and can deepen the relationship a patient has with the practice.

Digital marketing in healthcare is here to stay. By embracing all that it has to offer, medical providers and their brands create a strong foundation that not only grows the bottom line, but also enhances the patient experience. That’s a win-win we all aspire to achieve.

 


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Why Should Businesses Care About Content Marketing? | MediaPost

Why Should Businesses Care About Content Marketing? | MediaPost | Social media marketers | Scoop.it

Content marketing gives small and medium-sized companies a momentous opportunity to fight the status quo, leveling the playing field between big corporations and start-ups, Ma and Pa suppliers and blue-chip investments. Gone are the days where businesses were only providers of tangible products and services. Today, successful businesses compete through the lens of their content as well, and the strength of their wit, humor and insight all play major roles in how their brands are received.


Because they are naturally sources of intriguing perspectives andah-ha moments, small and mid-size businesses and start-ups are uniquely poised to participate in content marketing. To unleash that potential, it is important to embrace this emerging strategy....


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Jeff Domansky's curator insight, August 29, 2014 1:08 PM

Colby Horton on why content marketing can deliver inbound leads and sales results.

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Forrester thinks Content Marketing Isn’t Working – They’re Half Right

Forrester thinks Content Marketing Isn’t Working – They’re Half Right | Social media marketers | Scoop.it

It’s a fair characterization to say that the state of today’s content marketing in B2B circles is a mixed bag. More specifically, there’s a great deal of bad content out there (especially on social media), and many companies who haven’t quite figured out yet how to best leverage the content they have.


Even then, the data from Forrester’s own study seem to suggest that the results from content marketing aren’t quite as downbeat as the Ad Age article would suggest (though I accept that bad news makes for more compelling reading.) For example, in answer to the question “During the past 12 months, how effectively have your content marketing efforts delivered business value?”

• 51% responded “somewhat effectively”
• 14% responded “very effectively”...


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Jeff Domansky's curator insight, July 22, 2014 1:41 PM

Better content marketing strategies and execution badly needed for better results writes Howard Sewell.

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10 Things Hospital Leadership Need To Know About Social Media And Marketing

10 Things Hospital Leadership Need To Know About Social Media And Marketing | Social media marketers | Scoop.it

Building any brand can be difficult, but in the US, hospital identity and branding are paramount to success within a community. By listening to patients, getting feedback on wants and needs, engaging individuals and creating new incentives, a better reputation, greater trust and improved health outcomes can all be achieved.

 

Below are 10 things hospital leadership should keep in mind when thinking about marketing and strategy in 2014 and beyond.

In 2013, it was estimated that 62% of emails were opened on a mobile device. Checking email is the top mobile activity among smartphone and tablet users. More people in the world own a mobile device than a toothbrush, so using email to inform patients about new services, community events and preventative care tactics is a must.The brain processes visual data 60,000 times fasterthan text. Additionally, 90% of information transmitted to the brain is visual. Whether it’s growing your brand identity or improving medication adherence through visual instructions, images are key to interacting with, informing and empowering patients.Surprisingly, Grandparents are the fastest growing demographic on Twitter.  Not only does this indicate that it is here to stay as a social media platform, but it’s a great place to target our aging population who consume the majority of our health services.In 2014, more than 50% of Internet users, or 102.5 million people in the US, will redeem a digital coupon. There are many new partnerships with retail clinics, pharma companies and other service providers that can use coupon-like strategies for patient cost-savings and adherence.The number of devices connected to the Internet now exceeds the number of humans on earth.  So don’t forget to market on multiple platforms and for many different devices. Top sites include Twitter , Facebook, Pinterest and Instagram.Social media influences 93% of shoppers final purchase decisions. Further, 90% of consumers indicate that they trust peer recommendations. Therefore, previous patients are your greatest allies. Their reviews online matter more than you think.More than 78% of US Internet users research products and services online, and every month, there are more than 10.3 billion Google searches, with most people clicking one of the top four links. What your top hits say about your organization, your providers and your quality of care can influence your bottom line.Targeted, content marketing costs 62% less than traditional marketing, and, per dollar spent generates about 3 times as many leads. When creating a marketing strategy for a particular service line, service, or physician group, think about exactly who needs to see what ad and what information they will be looking for.Consumers that receive email newsletters from companies spend 82% more with those companies. Think about what that says for brand loyalty following engagement, and about the ability of constant, relevant engagement. Patients are consumers, and like email, newsletters keep them informed.70% of people surveyed claim they would rather learn about a hospital or company through articles rather than direct advertisements. Therefore, not only are advertising campaigns important, but so are the patient experience testimonies, community reviews and Forbes articles that highlight the work being done inside and outside of your hospital.

 


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sebastien bretteville's curator insight, July 24, 2014 3:34 AM

faut il s'en inspirer ? est ce compatible avec les obligations de confidentialité? N'est ce pas là une piste pour l’éducation thérapeutique et la prévention? A méditer...

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30 Top Social Media Monitoring Tools You Need to Try

30 Top Social Media Monitoring Tools You Need to Try | Social media marketers | Scoop.it

Social media monitoring tools are essential business elements that every business should do in running their day to day activities. These tools are of great significance as they help in identifying customer’s response, data analysis and coming up with business marketing strategies. Here are 30 top social media monitoring tools that you need to try as a social media manager, marketing manager or even as a project manager....


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Jeff Domansky's curator insight, July 25, 2014 12:44 AM

Very useful list of social media tools to choose from.

Michael J Rutherford's curator insight, July 25, 2014 11:22 AM

Most social networks are connecting us with family, friends and business associates. As we move into a new paradigm using social networks for thought leadership and professional development we will use it more naturally for performance improvement - benefits will begin to change "how we learn & teach in education" and "practice in our communities" using business networks. 

Janet Vasil's curator insight, July 25, 2014 2:24 PM

Great list to keep handy.  What Gets Measured Gets Managed!

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A Twitter Search Trick You Didn’t Know About

A Twitter Search Trick You Didn’t Know About | Social media marketers | Scoop.it

An undocumented Twitter search operator helps you find the best tweets for any search term based on the retweeted or the favorited count.

 

... The engagement filter surfaces the best tweets and removes the noise from Twitter search results but the most surprising part is that Twitter has not made this filter available outside Tweetdeck. You don’t even have it inside the official Twitter app.

 

Well, here’s the trick. You can actually filter tweets by engagement level on the Twitter website or inside any Twitter app using an undocumented search operator that Twitter doesn’t want us to know about....


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Jeff Domansky's curator insight, July 25, 2014 10:54 AM

 Amit Agarwal shares one of those great tips to help you find useful data on Twitter. Recommended.

Elsie Whitelock's curator insight, July 27, 2014 1:33 PM

Pretty slick.

Martina Patone's curator insight, July 29, 2014 7:52 AM

twitter 

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8 Surprises From Social Media Examiner’s 2014 Marketing Industry Report | Simply Measured

8 Surprises From Social Media Examiner’s 2014 Marketing Industry Report  | Simply Measured | Social media marketers | Scoop.it
Reading through Social Media Examiner‘s 2014 Social Media Marketing Industry  Report offered me more surprises than anticipated - and a lot of deeper insight into what I thought I already knew and what major social media marketers are thinking and...
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