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9 Magic Social Media & Marketing Tools

9 Magic Social Media & Marketing Tools | Social media marketers | Scoop.it
Here are 9 Social Media and Marketing Tools that I can't do without in my business - consider them Magic.
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Instagram overtakes Facebook, YouTube and celebrities as 'most influential social marketing tool'

Instagram overtakes Facebook, YouTube and celebrities as 'most influential social marketing tool' | Social media marketers | Scoop.it

Instagram has been crowned the most effective social marketing tool, overtaking Twitter, Facebook and YouTube. The site delivers more sales and consumer actions than other other social platform, according to a study which documented the 15 biggest biggest influencers on consumer behaviour.  

 

Top 15 Biggest Influencers on Consumer Behaviour 

1. Friends

2. Family

3. Partner

4. Customer reviews

5. Television

6. Instagram

7. Facebook

8. An advert

9. Colleagues

10. Newspapers & magazines

11. YouTube

12. Twitter

13. Radio

14. Celebrities

15. Blogs


Millennials were found to be the group most responsive to posts on the image sharing app, with 68 per cent of 18-24 year-olds saying they more likely to purchase an item if someone they followed on Instagram shared it. 54 per cent of respondents said they bought products after spotting them on the channel....


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Maria Rekrut's curator insight, November 13, 2015 8:30 AM

Great info to know for your social media strategies.

Josep M Torra Colom's curator insight, November 14, 2015 5:38 AM

añada su visión ...

Maged Awad's curator insight, November 14, 2015 7:28 AM

http://ouo.io/UzWf86

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Social media is usurping email, says Ottawa MD

Social media is usurping email, says Ottawa MD | Social media marketers | Scoop.it

His quest to educate doctors about the importance of social media started with an innocuous incident a few years ago. Dr. Ali Jalali (pictured), a professor at the University of Ottawa’s medical school, sent an e-mail out to his students asking for feedback about a topic. No one responded. “They said, ’Oh, we don’t check e-mail – we use texting and Facebook,’” recounts Jalali. “So we have a problem. E-mail is our main form of communication with them, but the next generation is already moving on to social media.”

This trend has larger ramifications for doctors attempting to communicate information about medical issues to the public. To address this emerging issue, Jalali researched social media and recently launched a course to train doctors to use it properly.

Young people are moving to social media because they have better control over the flood of information coursing into their inbox, he explains. “E-mail is push technology. Once your e-mail is out there, you have no control over the spam that’s sent to it. By contrast, social media is pull technology, because there are filters you can use to control what gets in. You can’t just text anybody, you need their phone number, which people tend to guard closely. You can’t get information into newsfeeds on Twitter and Facebook unless you establish connections with people first. People can decide what information they want pulled in.”

In addition, social media networks are developing sophisticated algorithms that allow their systems to ‘learn’ what people do or don’t want to see, he says. Twitter categorizes and ranks every piece of information that’s sent into a topic’s hashtag, much like Google does, ranking and displaying the ones that get the most views. “Facebook does almost the same thing, and it’s getting very good at it. If you click on something, Facebook offers three more similar articles for you to view. They have algorithms that adapt to how you use them.”

But as Jalali dove deeper in his research on social media, he noticed there were many privacy pitfalls that students didn’t seem to be aware of. “Facebook is not private. Everybody can look at your stuff, unless you use the right settings to make it private. Facebook is very bad with that, because it changes its privacy settings all the time. And people may not be aware that even things that are marked private can be shared. For example, if your friend is ‘tagged’ in a photo on your site you marked private, all of his friends can see it.”

But Jalali didn’t feel the right response was to tell his students to avoid social media, since it’s already too deeply entrenched in the next generation’s communications – and it brings so many benefits to those who use it properly.

To address this, Jalali persuaded faculty leaders that students needed a course to educate them, not pointless advice to avoid social media altogether. “Students are using the tools but they don’t know how to use them professionally. By ‘professionally’ I don’t just mean behaving properly – I mean learning how to get information that’s important for them to know as doctors. But if we don’t teach them, they may get into trouble.”

Beyond medical students, doctors in practice need to start using social media to pinpoint the most useful articles and information and to tap into global networks. Many doctors believe that social media is a time-waster, but they need to rethink this and learn how to use it to their advantage, says Jalali.

“I use it not just to communicate with students, but to expand my own knowledge base. There are huge communities of medical educators on these networks. I know people who can help me in my field across the globe because we’re all chatting in these networks about the same article or disease. If you’re on Twitter, the hashtag ‘meded’ is very popular and a good place to start.”

Used properly, social media can actually save doctors time if they act as curators to help lead patients to the best places to learn about back pain, headaches and other common ailments. They can easily set up Facebook pages for free for their practices and refer patients to the best links. “When you educate people, they don’t show up in your office or the ER as often.”

Doctors also need to use Twitter to counter bogus medical advice that’s often presented by misguided celebrities. “Celebrities may have 50 million followers, and they often post advice about measles vaccines, cleanses and whatnot. It’s up to the physicians to counter misinformation, and that’s where the whole social accountability comes into place. By being on social media, by educating people, you as an expert can talk intelligently about that medical issue instead of letting others do it.”

Social media is also emerging as a powerful political force, and many Canadian medical leaders such as Chris Simpson, president of the CMA are using it to inform and sway public opinion. “He built a nice agenda for the election. He didn’t endorse anybody, but he told Canadians, ‘These are the problems your healthcare system has and that you need to consider in this election.’”

Doctors can’t continue to ignore this huge new digital space and concentrate on the old ways of communicating with people, says Jalali. “It’s a new communication tool. Doctors should give it a chance. It’s not for everybody, but we need more doctors adding their voices on social media.”

 


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20 Best Infographics To Inspire Content Marketers | Newscred Blog

20 Best Infographics To Inspire Content Marketers | Newscred Blog | Social media marketers | Scoop.it

The best infographics of 2015 are some of content marketing’s finest examples of visually engaging content. As platforms for content continue to proliferate, it’s important to test new content types while also continuing to utilize those that have served you well in the past. Infographics might not be as sexy as vines or videos, but they are solid, tried-and-true options.

 

Since 90% of the information we take into our brains is visual, it makes sense that these are among the best content types to deploy. As Adobe’s Social Intelligence report noted, posts that have images are 600x more likely to be shared on social media and to receive engagement elsewhere.

 

Here are the brands and publications that provided us with the best infographics of 2015....


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rodrick rajive lal's curator insight, November 18, 2015 2:16 AM

With infographics taking centrestage and print taking a backseat, it is becoming increasingly important to try and understand what makes a good infographic! Design apart, a good  inforgraphic should have relevance, with-it-ness, the correct accent, the right attitude, mindfulness and most important of all, it should not  hurt sentiments.

Jane Anderson's curator insight, November 18, 2015 3:59 AM

Great suggestions on content marketing for soloprenuers.

Marco Favero's curator insight, November 18, 2015 11:14 AM

aggiungere la vostra comprensione ...

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Adults 50+ Now Dominate All Consumer Spending — Medium

Adults 50+ Now Dominate All Consumer Spending — Medium | Social media marketers | Scoop.it

The holiday season is once again upon us and this year marketers have an unprecedented opportunity to blow their sales out of the water. For the first time in history, consumers over 50 make up the majority — 51 percent — of all of consumer spending according to just-released data from the U.S. Consumer Expenditure Survey.


While marketers are preoccupied with Millennials — who became the biggest adult age demo this year — consumers over 50 control 70 percent of our country’s wealth, making them a significantly greater holiday sales opportunity than their kids.


One might expect that 50+ would account for the majority of health (63%) and insurance (68%) expenditures. However, when it comes to buying for everyone on their holiday lists, consider that people 50+ are now responsible for 51 percent of all entertainment spending as well as 57 percent of big ticket items such as new cars and trucks....


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Jeff Domansky's curator insight, November 18, 2015 11:29 PM

Some very surprising research and insight into consumer spending and how age 50+ consumers control the majority – 51% of spending. Definitely an eye-opener for those millennial-only marketers.

Marc Kneepkens's curator insight, November 19, 2015 3:57 AM

Buying power is in the hands of #babyboomers who control most of the wealth in the world. Interesting #statistics

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Top Hospitals on Social Media |

Top Hospitals on Social Media | | Social media marketers | Scoop.it

A strong social media presence is a great way for many hospitals and healthcare systems to connect with those they serve, and keep them up to date on the issues and services happening in and around their treatment facilities. Through Facebook, Twitter, and other social media platforms, hospitals can easily inform people in their respective communities when new doctors join the staff, when new medical services or technologies are being implemented, and other vital information for the health of the community.

Social media can be used to keep people informed by sharing new discoveries in the healthcare industry by linking to relevant articles and discussions. Also, many hospitals encourage the public to ask general questions via social media which allows the community to connect with communications directors or other hospital representatives in a simple and efficient manner.

However, a strong social media presence represents much more than just communication. It’s also about building credibility and trust within a community. When a hospital is quick to answer a question on its Facebook page, posts a link to an article on a new medical technology, or makes an announcement about a CPR class it is offering to the public, it is seen by those in the community as being a hospital that truly cares about those it serves.

A hospital builds its reputation one person at a time. And when community members see a hospital actively engaging those it serves, people are comfortable believing: “that’s the hospital for me and my family if we ever need medical care.” A strong social media presence is now a critical component of any hospital’s operating strategy, and as each year passes, more hospitals are using social media to become an even more integrated part of their communities.

We evaluated many of the top hospitals in the country to see which ones had the strongest social media engagement, below is our list of the top 25 most “socially active” hospitals of 2015.

 

Cleveland ClinicCleveland, OH

Facebook
Twitter1,467,562 Likes
54,217 Talking About27.4K Tweets
540K Followers
2,272 FollowingMayo ClinicRochester, MN

Facebook
Twitter730,841 Likes
30,991 Talking About25.7K Tweets
1.23M Followers
1,807 FollowingJohns Hopkins HospitalBaltimore, MD

Facebook
Twitter303,681 Likes
7,237 Talking About11.4K Tweets
328K Followers
621 FollowingMount Sinai HospitalNew York, NY

Facebook
Twitter191,061 Likes
3,032 Talking About16K Tweets
55.6K Followers
6,462 FollowingDana-Farber Cancer InstituteBoston, MA

Facebook
Twitter184,149 Likes
7,982 Talking About14.8K Tweets
39.9K Followers
9,991 FollowingUniversity of Texas MD Anderson Cancer CenterHouston, TX

Facebook
Twitter173,171 Likes
7,732 Talking About10.2K Tweets
41.4K Followers
2,756 FollowingNew York-Presbyterian University HospitalNew York, NY

Facebook
Twitter94,739 Likes
1,046 Talking About10.7K Tweets
24K Followers
3,077 FollowingVanderbilt University Medical CenterNashville, TN

Facebook
Twitter172,567 Likes
3,095 Talking About16.4K Tweets
14.6K Followers
4,934 FollowingCity of Hope National Medical CenterDuarte, CA

Facebook
Twitter85,293 Likes
1,513 Talking About5,415 Tweets
18.1K Followers
570 FollowingHuntsman Cancer Institute at the University of UtahSalt Lake City, UT

Facebook
Twitter84,066 Likes
707 Talking About2,746 Tweets
5,774 Followers
513 FollowingBarnes-Jewish Hospital/Washington UniversitySaint Louis, MO

Facebook
Twitter67,980 Likes
856 Talking About3,926 Tweets
6,800 Followers
206 FollowingMemorial Sloan Kettering Cancer CenterNew York, NY

Facebook
Twitter68,072 Likes
8,134 Talking About6,840 Tweets
33K Followers
1,162 FollowingUniversity of Pittsburgh Medical CenterPittsburgh, PA

Facebook
Twitter64,712 Likes
1,453 Talking About7,275 Tweets
6,857 Followers
1,137 FollowingNorthshore LIJBay Shore, NY

Facebook
Twitter51,054 Likes
296 Talking About5,463 Tweets
9,678 Followers
1,420 FollowingRush University Medical CenterChicago, IL

Facebook
Twitter52,346 Likes
2,054 Talking About5,239 Tweets
13.4K Followers
7,624 FollowingDignity Health – St. Joseph’s Hospital and Medical CenterPhoenix, AZ

Facebook
Twitter49,870 Likes
1,208 Talking About7,727 Tweets
10.1K Followers
6,432 FollowingUCSF Medical CenterSan Francisco, CA

Facebook
Twitter48,799 Likes
3,663 Talking About1,528 Tweets
28.1K Followers
1,737 FollowingEmory University HospitalAtlanta, GA

Facebook
Twitter46,431 Likes
677 Talking About10.7K Tweets
20.5K Followers
819 FollowingBaptist Health South FloridaSouth Florida

Facebook
Twitter45,012 Likes
430 Talking About4,165 Tweets
4,762 Followers
613 FollowingMemorial Hermann Health SystemHouston, TX

Facebook
Twitter42,083 Likes
4,616 Talking About6,348 Tweets
17.6K Followers
422 FollowingMercy HospitalSaint Louis, MO

Facebook
Twitter41,071 Likes
6,094 Talking About2,698 Tweets
442 Followers
207 FollowingUniversity of Michigan Hospitals and Health CentersAnn Arbor, MI

Facebook
Twitter40,848 Likes
2,533 Talking About8,309 Tweets
19.5K Followers
2,379 FollowingNew York City Health and HospitalsNew York, NY

Facebook
Twitter40,211 Likes
102 Talking About6,770 Tweets
12.2K Followers
1,188 FollowingMethodist Hospitals of MemphisMemphis, TN

Facebook
Twitter37,845 Likes
39,700 Talking About2,232 Tweets
3,889 Followers
375 FollowingMassachusetts General HospitalBoston, MA

Facebook
Twitter36,126 Likes
182 Talking About5,130 Tweets
30.7K Followers
3,294 Following

 


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4 Must-Have Tools for Social Media Marketers

4 Must-Have Tools for Social Media Marketers | Social media marketers | Scoop.it
The world of Internet and social media marketing is cut-throat and you need to have the right tools and optimize your digital platforms to stand out from the crowd.
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Your Go-To Social Media Checklist for Your Next Update

Your Go-To Social Media Checklist for Your Next Update | Social media marketers | Scoop.it

Quite often, I find myself publishing instinctively and sometimes failing to consider all the necessary questions and guidelines for what makes a wildly successful, viral—and valuable!—social media update.

To do right by your audience, to deliver the utmost value and receive the maximum engagement, there are a handful of qualifications that every social media post should meet. From our experience and our research, 12 items stand out, making for a super slick checklist. We’d love to share with you how this looks....


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Jeff Domansky's curator insight, April 7, 2015 10:44 PM

Kevan Lee's blog post pre-publication checklist is worth scanning before you publish your next post. Useful blogging tips.

sheryl steadman's curator insight, April 8, 2015 4:11 PM

For the entrepreneur.

 

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One Twitter Trick You Should Be Using But Aren't | Social Media Week

One Twitter Trick You Should Be Using But Aren't | Social Media Week | Social media marketers | Scoop.it

So you clicked? Yes! The good news is that unlike 99% of articles that share a title like the one above, this one is actually going to be worth your precious click. I’m here to teach you a Twitter trick that almost no one knows.

 

Here’s a hint, it has to do with something that was formerly only available via paid Twitter products and is now FREE. Not a typo — Free.What is this magical free trick? Twitter cards: Specialized content cards that do everything from encourage app downloads, to collect email addresses. Probably one of the most underrated and most useful pieces of functionality on the platform. Now free in a tweet near you....


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Jeff Domansky's curator insight, April 10, 2015 11:32 AM

Twitter cards could be your secret marketing weapon.

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14 of the Best Sources for Creative Web Design Inspiration

14 of the Best Sources for Creative Web Design Inspiration | Social media marketers | Scoop.it

There are an extensive number of resources for web design inspiration, including industry leaders like Smashing Magazine and Web Designer Depot. However, to encompass a variety of viewpoints, it's important to dig beyond these sources. If you’re looking to expand beyond the obvious go-to's, check out some of the best sources for creative web design inspiration below....


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Marco Favero's curator insight, April 10, 2015 3:56 AM

aggiungi la tua intuizione ...

WebsiteDesignCompany's curator insight, April 13, 2015 10:28 AM

#business #webdesign

Gina Volk's curator insight, September 25, 2015 11:34 AM

Looking for inspiration for your next web redesign pitch? Check out this list and especially look at awwwards.com 

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Now Hear This: Informed Patients Seek Doctors Who Listen

Now Hear This: Informed Patients Seek Doctors Who Listen | Social media marketers | Scoop.it

Are you a good listener?

 

These days, you better be for one simple reason. Given the amount of information aesthetic consumers now have access to, doctors who don’t listen to what patients have to say about their care may find their surgical schedules a lot quieter than they’d like.

As this infographic suggests, patients are not only bringing their own research into their meetings with their doctors, they’re actively seeking out providers who are willing and interested in discussing what they’ve found.

 

As healthcare advocate Katherine Hoffman, who created the infographic notes, the results came from a small sample of online respondents so they’re best considered a snapshot rather than a statistically significant study. Nevertheless, the following pair of respondent comments put the picture into exceedingly clear focus:

My physician is utterly dismissive of anything I say to them. I am now changing doctors.

I gather [information], doctor and I review together, doctor interprets, doctor makes recommendation. Serves a healthy doctor-patient relationship.

That dichotomy takes on even more significance when you consider that more and more people are chronicling their aesthetic journeys from start to finish. At RealSelf, we see it all the time as patients extol doctors who listen to them, reject ones who don’t, and share the details with millions of other potential patients.

As the say in the movie theater: The audience is listening. Are you?


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Today patients are  better informed and have far more access to educating themselves - With the new healthcare system in place - What do you think?

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Why Digital Marketing Has Become the Health-Care Industry's Rx for Revenue

Why Digital Marketing Has Become the Health-Care Industry's Rx for Revenue | Social media marketers | Scoop.it

 

Could digital marketing help cure the health-care industry?

Before the recession, nonprofit hospitals were posting revenue growth of 7% or more, but that slid to 3.9% last year, the smallest increase during the 23 years Moody's Investors Service has collected the data. Hospitals brought in an average of $11,299 in net revenue per adjusted patient admission in 2012, up 7.6% from $10,497 the previous year, according to the American Hospital Association. But admissions are falling as higher insurance rates prompt patients to seek more affordable care outside of hospitals and crimp the demand for elective procedures.

That's left hospitals, clinicals and medical centers -- which Kantar Media said spent about $1.8 billion on U.S. measured media last year -- scrambling for ways to attract revenue-generating patients while also controlling spending.

Many are turning to search, mobile and social for cost-effective marketing that reaches the growing number of consumers who look online for health-care information. Paired with advice from referring physicians, the internet is helping patients make more informed hospital choices. "The consumer-to-patient journey is largely a digital journey at their moment of need," said John Weston, CMO at Mayo Clinic. "If I were diagnosed with something tomorrow, one of the first things I would do is go online."

Search is key 
Marketers used to cast a wide net through TV, radio, print and out-of-home ads to build brand awareness, but search-engine marketing is becoming a more significant part of plans as hospitals take a more-targeted approach. TV and newspapers still reap the largest hospital ad budgets because of their cost, but search is at the forefront of many campaigns.

 

 

 

Health-care chief marketing officers say digital's measurability helps them defend their budgets. "Return on investment is on the top of everybody's agenda," said Paul Matsen, CMO of Cleveland Clinic, which uses an aggressive digital strategy built around search that includes banners, patient testimonials, health guides and service-line-specific ads. He says about 80% of patients who are diagnosed with an illness go on the web to find information about their condition. The clinic works with Boathouse, based in Boston, for its digital creative and the Cleveland-basedAdcom Group handles its media buys.

Mobile 
Health-care marketers like Mayo Clinic are building responsive sites that emphasize the mobile experience as consumers look for quick and easy access to wellness advice. Its pregnancy app, for example, is designed to be a companion for mothers from childbirth through their babies' first few months. And the clinic's patient app allows people to book appointments and access their health information.

Telemedicine, in which patients receive treatment via video calls, also has a growing presence in the industry (see story below). Smartphones with advanced video capabilities, like high-definition cameras, make it increasingly possible for patients to connect with quality doctors outside of their region and receive diagnoses. Telemedicine also cuts costs for hospitals and patients, which is why more health-care companies are offering this type of support.

Social
Perhaps more than in any other field, the power of the testimonial is key in health care, as patients and families researching diagnoses often turn to patients with similar experiences. Social media gives hospitals and clinics the chance to share patient stories and connect consumers. "Patients really want an outlet for telling their stories and social is such beautiful way for people to do that," said Margaret Coughlin, senior VP-chief marketing and communications officer for Boston Children's Hospital, which has a strong presence on Facebook.

Boston Children's Hospital's annual marketing budget has been flat at about $5 million for the past few years, said Ms. Coughlin. But its net patient services revenue grew from $1 billion in 2011 to $1.4 billion in 2012, according to annual reports. Ms. Coughlin said the hospital's integrated marketing approach, which includes TV, print, digital, earned media, social and other types of direct marketing, contributed to the growth.


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Born Digital: Meet Generation C, a new generation of connected customers - Brian Solis

Born Digital: Meet Generation C, a new generation of connected customers - Brian Solis | Social media marketers | Scoop.it

...Social media, mobile, real-time, each has contributed to the digital lifestyle that everyday people, your consumers AND your employees, embrace as second nature. It’s not just a Millennial or a Generation Z thing…it’s everyone who uses a smartphone, a tablet, or any smart device. It’s someone who takes selfiesand takes pictures and videos at every live event. It’s also that person who checks Twitter and Facebook each morning before email for mentions of their name and see what they might have missed. It is for all intents and purposes, you and me.

 

This isn’t about age; this is about a connected generation (Generation-C) and it represents a significant share of consumerism. Simply said, this category of consumers is different from the traditional customers and employees around which many organizations are modeled.

 

To reach them requires a different approach. To see them and the value they represent to an organization takes vision and a different philosophy.  Instead however, most executives or decision-makers employ an “us vs. them” mentality. They see the world as they know it rather than seeing the world for what it is or what it’s becoming.


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Idris Grant's curator insight, August 28, 2014 4:44 PM

An interesting analysis of today's connected generation.

Idris Grant's curator insight, August 28, 2014 4:47 PM

Interesting look at today's "connected" generation, providing a compelling argument for adopting a new mindset and taking a different approach towards interacting with customers.

Mike Donahue's curator insight, August 29, 2014 5:29 PM

Interesting perspective on how different Generation-C is from past generations of consumers and how business needs to change their approach to and philosophies about creating an experience they will engage with.

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5 Little-Known Free Twitter Tools to Save You Time

5 Little-Known Free Twitter Tools to Save You Time | Social media marketers | Scoop.it

For us, Twitter is so far the best tool to make new connections, market product and keep up to date with industry news. But to take all the benefits you need to invest time and effort. That’s why people created so many tools to help you with Twitter management. And I am sure you tried many of them. But there are always some undiscovered tools that exists and potentially can solve your time-eating problems.

 

And this is not a list where I want to surprise you with quantity and the endless list of all-the-tools-I-could-find. Below you can see some Twitter Tools that are not yet very popular, but does the work and saves me some time. Hope it can be useful for you too....


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Jeff Domansky's curator insight, November 13, 2015 2:44 AM

Check out free yet not so popular Twitter tools that can save you some time.

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Psychology in Marketing: What Influences Our Decisions | SEJ

Psychology in Marketing: What Influences Our Decisions | SEJ | Social media marketers | Scoop.it

A majority of marketing campaigns (or at least the most successful ones) are based on a thorough understanding of the principles of human behavior.

 

If you are looking for some information about what makes us choose one product over another, for instance, I have a real treat for you.In this post, I’ll show you what influences our decisions and how you can use it to improve the effectiveness of your online marketing activities....


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Jeff Domansky's curator insight, November 13, 2015 3:08 AM

Olga Andrienko shows how psychology can provide the insight you need to better understand what makes your audience click, signup or buy. Recommended reading. 9/10

rodrick rajive lal's curator insight, November 13, 2015 3:43 AM

That psychology and marketing go hand in hand cannot be denied! What is it that makes you go to a restaurant that is ifull even if it means having to wait for some time? Why do you opt for a more expensive branded mobile phone than a cheaper mobile phone that has more features but is a new entry into the market?  Psychologists will talk about conditioning, triggers, cues, but I would term them as Propaganda Techniques, and emotional blackmail. Fact of the matter is that psychological research on. brand endorsements, herd mentality, conformism jumping  on to the bandwagon and fomo will determine how well the product will sell!

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25 Nuggets of Essential Social Media Wisdom

25 Nuggets of Essential Social Media Wisdom | Social media marketers | Scoop.it

I spend a tremendous amount of time coaching young people and others who are new to the marketing scene. It occurred to me that some of the advice I’m spreading around might be helpful to a broader audience … well … you, in fact! So here are some perspectives on digital marketing, content creation, and social media that might connect with you in a helpful way....


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Jeff Domansky's curator insight, November 17, 2015 4:12 AM

Want to have a little fun and find some marketing inspiration today? Here are 25 pearls of social media wisdom from Mark Schaefer.

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Tips on Color Theory and Using the Color Wheel - Home Improvement Blog

Tips on Color Theory and Using the Color Wheel - Home Improvement Blog | Social media marketers | Scoop.it

What you see has the biggest influence on the way you perceive the world.

 

What you see first is color. But to use color effectively, you have to understand what works, and what doesn’t.

 

Here’s a quick and easy guide to color theory and using the color wheel when you’re painting your home....


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Jeff Domansky's curator insight, November 18, 2015 1:09 AM

Home Depot infographic explains all about color.

Marco Favero's curator insight, November 18, 2015 11:12 AM

aggiungere la vostra comprensione ...

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Many patients ok linking social media to medical records

Many people may be willing to link their social media accounts to their medical records, a US study suggests, a shift with the potential to improve care by giving doctors more insight into what makes patients tick. 

Facebook and Twitter have more than 1.5 billion users worldwide, many of whom share information daily, leaving digital breadcrumbs that might offer clues into the attitudes and activities that influence their health, researchers note in the medical journal BMJ Quality and Safety. 

More than half of patients may be Facebook or Twitters users, based on the study of people treated at one busy urban emergency department. Among those Facebook and Twitter users who agreed to join the study, 71% let doctors access their social media accounts. 

What happens after that is still to be determined, but the potential exists for social media to reveal important things about how disease begins, how patients manage medical conditions, and what things happening in patients’ lives might be linked to disease progression or complications, said senior study author Dr Raina Merchant, director of the Penn Medicine Social Media and Health Innovation Lab in Philadelphia. 

“Increasingly, individuals are sharing lots of information on social media every day,” Merchant said by e-mail. “This information is in the form of posts, check-ins, photos and other data. Because much of this data is about day-to-day activities and general thoughts and feelings, it is also about health.” 

To assess the feasibility of linking social media accounts to medical records, Merchant and colleagues asked more than 5,000 adult patients in the emergency department if they used Facebook and Twitter, and, if so, whether researchers could see their accounts. 

Patients were more likely to grant access if they were younger, heavy social media users, and insured through private rather than government health plans, the study found. 

Most often, patients who didn’t share their social media accounts cited privacy concerns. Some patients also feared sharing the data might affect their employment. 

For the accounts researchers did review, they estimated about 7.5% of Facebook posts were contextually related to health. 

Patients with common diseases and symptoms in their medical records were also more likely to use terms related to these conditions on Facebook than people without diagnoses. 

Limitations of the study include its focus on a single emergency department, and the possibility that the results might be different for people with less serious or urgent health problems, the authors acknowledge. 

A lot of logistical and ethical issues also need to be worked out before patients start signing away access to social media accounts to doctors, noted Dr Elissa Weitzman, a researcher at Boston Children’s Hospital and Harvard Medical School. Among other things, privacy and the accuracy of this information need to be considered, Weitzman, who wasn’t involved in the study, said by e-mail. 

But particularly in emergencies, giving doctors social media access might save lives. 

“Social media data could provide descriptive information about health histories and behaviours that are helpful for building out the `digital health phenotype’ for patients,” Weitzman said. 

“In a perfect, creative and well worked through digitally enabled world, real-time mining of social media content could be revealing allergies, medications or health problems that are otherwise unknown which could alter treatment decisions in an emergency situation and be life-saving.”

 


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Content Marketing's influence on the Modern Online Buyer

Content Marketing's influence on the Modern Online Buyer | Social media marketers | Scoop.it

For instance, take a look at how these two elements play out:

B2B – Within the confines of B2B, it appears that videos reign supreme in regards to marketing. Video is easy to watch, and has a way of exploring ideas, reviews, and more. This is telling, especially for those that are working within commercial grade sales. The instructional potential of videos also suit the common transaction of ideas and techniques between businesses.

B2C – As far as consumers are concerned, blog posts seem to be the content that works best here. Consumers consider blog data and reviews that take the format of personal experiences over video or other marketing elements. Essentially, customers prefer authentic and relatable content – testimonials from like-minded people, for example....


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Jeff Domansky's curator insight, November 19, 2015 9:50 PM

Blue Nile Research has valuable tips on how to structure and create your content marketing for maximum effect.

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5 Social Media Dashboard Benefits to Help Marketers |

5 Social Media Dashboard Benefits to Help Marketers | | Social media marketers | Scoop.it
Are you using the right social media dashboard? This article shows five features your social media dashboard needs to get the best return on your efforts.
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33 Social Media Facts and Statistics You Should Know in 2015

33 Social Media Facts and Statistics You Should Know in 2015 | Social media marketers | Scoop.it
The biggest trend over the last 12 months has been the move from earned marketing attention (sometimes called free) to “pay to play”. Another is the impact of social messaging platforms such as Snapchat and Whatsapp that have become “quasi social networks” in their own right.


It’s a social web shift that is driven by a connected generation. If your Mom joins Facebook, then maybe it’s time to play somewhere else. Teenagers don’t want to be dancing with their parents. Right!
In fact the the instant services and chat apps now account for 3 of the top 5 global social platforms....


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Marco Favero's curator insight, April 8, 2015 4:18 AM

aggiungi la tua intuizione ...

Marcus Ja'mol Norman's curator insight, April 9, 2015 1:03 AM

Very cool to see the importance of social media on our ever changing world 

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Content Marketing Tools A to Z You Can Use in 2015 and Beyond

Content Marketing Tools A to Z You Can Use in 2015 and Beyond | Social media marketers | Scoop.it

Wisdom of the Crowd – I’ve published lists of content marketing tools here in the past but these sorts of resources warrant regular updates. In addition to the near-daily pitches I receive and my own research, I reached out to my network on Facebook for new content marketing tool suggestions.

 

The result? An A to Z list (and then some, 45 tools in all) of new and many not so new but highly useful content marketing tools to help you solve content planning, creation, promotion and measurement challenges.  This is by no means a comprehensive list but it is a collection of the content marketing software companies that are top of mind amongst my own social network....


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Yukitoshi Fujimoto's curator insight, April 10, 2015 3:36 AM

コンテント・マーケティングは、けっこう幅の広い概念。記事ではコンテント・プランニング、コンテント・リサーチ、コンテント制作、コンテント・キュレーション等々、カテゴリーがあげられ、それらに関するツールがABC順に45も紹介されています(ここで使用しているScoop it!も入っています)。
ABC順よりも、カテゴリーごとにまとまっていたほうが便利のような気がしますが、カテゴリーでは分かちがたいものもありますからね。(F)

Pau Punseti's curator insight, April 14, 2015 9:50 AM

Diferents eines de la A a la Z que es poden utilitzar per millor la visibilitat del teu negoci a internet

Charles Mungai's curator insight, August 10, 2015 6:08 AM

Lee Odden shares 45 excellent content marketing tools. You're bound to discover a few new ones. Recommended reading. 9/10

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Best Social Networks for Doctors

Best Social Networks for Doctors | Social media marketers | Scoop.it

A review of the top four physician-only social media networks that promote online communication and career development among doctors. 

The social media boom that has grown increasingly popular for over a decade now continues to consume millions of people all over the world. If you still haven’t accepted that it’s here to stay, it’s about time to do so. This isn’t just a fad; it’s a trend. And as long as society continues to shift towards a digitally dependent culture, that’s not going to change.  

  

What is changing, however, is how social networks are being used. Originally, the vast majority of social media outlets were designed to attract individuals to use the platform for personal reasons. While these websites still dominate the social media space, we’ve seen a recent influx of social networks that cater to specific careers. For doctors, physician-only social networks are quickly becoming an invaluable resource.  

  

 

  Photo by: CareCloud

These online communities give doctors a resource to turn to for a number of professional purposes. The most obvious, of course, is the ability to communicate and collaborate with other physicians in an environment that is more secure than other social networks. Additionally, there are features that can do wonders for your career. From receiving CME credits, to competing against peers for various rewards, the benefits go far beyond sending and receiving messages.  

  

These features differ from site to site, and knowing what each one has to offer is crucial. This can be challenging without any background information on each platform, which makes it difficult to distinguish which options are right for you. Fortunately, that doesn’t have to be the case for you – here are the top social networks available for doctors, and the factors that set them apart.  

  

Doximity

When it comes to physician-only social networks, Doximity is the best of the best. Over 50% of U.S. physicians are verified Doximity members, making it the single largest community of doctors in the country. And when you consider the services and functionality this premier network offers, it’s easy to see why. Doximity is perhaps the most mobile-friendly physician platform available, giving doctors the ability to instantly connect with their peers in an efficient, convenient manner that is both HIPAA-compliant and entirely secure. Members are also provided with their own fax number, which allows for digital faxes to be included in the roughly 15,000 thousand messages sent between members from on a daily basis. This is also responsible for the astonishing 10 million physician-to-physician connections made possible through the Doximity network. On top of a fully functional social network, Doximity also offers the opportunity to receive CME credits for reading medical journals provided by the site.  

 

 

All in all, it’s easy to see why so many doctors have joined this social network. On their website, Doximity defines their vision as, “a future where medical communication is effortless – fast, simple, seamless, and secure.” Not even 4 years old, Doximity is well on its way towards turning their vision into a reality.

    

SERMO

The biggest threat to dethrone Doximity’s status as the largest digital community for doctors comes from the social network SERMO. Exclusively for licensed physicians, SERMO is another outlet that allows doctors to communicate and collaborate with others in the industry. The main distinction that separates SERMO from Doximity is the level of anonymity available, as the majority of SERMO members choose to be anonymous when posting on the site. This degree of ambiguity certainly comes with its advantages, including the likelihood for physicians to be more open and honest when participating in the clinical discussion forums. Unlike Doximity, however, SERMO is not HIPAA-compliant; so while the anonymity aspect offers added comfort when posting, physicians do need to avoid identifying patients when posting on the network.  

  

Regardless, there’s no denying the fact that SERMO is among the very best social networks geared exclusively for physicians in the U.S. – and soon to be worldwide, as they plan to open their doors to doctors across the globe to add to their already impressive member base that exceeds 300,000 doctors.  

  

Figure 1

In simple terms, Figure 1 is Instagram for doctors. While other social networks for physicians focus on sending and receiving written messages, images and illustrations are the cornerstone of Figure 1. However, don’t let this contrasting approach fool you – despite its differences, the photo-sharing app has rapidly gained traction since it’s launch in May of 2013. In just 2 short years, Figure 1 is now available in 19 countries, with over 150,000 users (as of summer 2014), and an average of 1.5 million views per day. Figure 1 is especially popular among medical students, where 30% of U.S. med students are now members of the Figure 1 community.

    

The image-based social network not only allows physicians to share pictures, but also provide users with another channel to exchange valuable medical information with their peers. Communication between members is made easier by giving users the ability to create profiles for themselves and join groups pertaining to certain interests or institutions. While sharing and discussing images seems like a risky move, Figure 1 understands that patient privacy is a top priority for physicians and designed the platform accordingly. By and large, considering the visual-driven nature of the medical industry, it’s easy to see the value in joining a photo-sharing network like Figure 1.

    

 

QuantiaMD

The oldest of the social networks mentioned in this list (launched in 2006), QuantiaMD has used its experience and innovative mindset to produce one of the best online resources doctors can utilize for collaboration and career development. According to their website, 1-in-3 U.S. physicians visit QuantiaMD to keep up with new medical information and learn from their colleagues. While some physician-only social networks offer anonymity, that is not the case with QuantiaMD, as members use their real names and institutions. That having been said, you are able to privately communicate with other users in secure discussions.  

  

QuantiaMD also has several creative features that reward users with CME credits or “Q-Points” that can be redeemed for Amazon Gift Cards. For example, members can compete against their peers in the Monthly General Medicine Puzzle, the Monthly Cartoon Caption Contest, and by solving weekly clinical cases and image contests. If you’re looking for an online community that offers doctors a healthy dose of valuable information mixed with friendly competition and entertainment, then QuantiaMD is the way to go.

 


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Measuring Influence in Healthcare

Measuring Influence in Healthcare | Social media marketers | Scoop.it

In yesterday’s blog on social media measurement we alluded to the notion of influence in social media. Influence can be measured in many ways and means many different things to different people. How you define it and what criteria you use ultimately stems from the business need to measure influence.

At Precise we have done a lot of work around the theme of influence, more specifically in the pharmaceutical sector.

As pharmaceutical companies become more patient-centric there is a growing business need to understand who the influential e-patients are, what they think and how large pharma companies can integrate their voice into their organisations. Our previous blog around this (Are empowered patients influencing doctors today), demonstrated how the internet and more recently social media had empowered patients, transforming them into a customer, who has the power to influence doctors’ actions, therefore justifying the need to truly understand them.

 

An example of this was our work to identify the most influential e-patients for a particular chronic condition. Our client, from the Patient Advocacy team, wanted to develop a symbiotic relationship with a small group of highly influential individuals. Prior to identifying these influencers it was very important to get buy in from the client on our criteria and methodology. Our criteria focused on Reach, Relevance, Resonance and Activity. By looking across a wide range of platforms, and applying a variety of research techniques including qualitative, desk, network and engagement research, we were able to identify 40 influential e-patients. We prepared a detailed biog for each patient for the client to get to know these individuals, recommending that our client engage with the top 10. Identifying individuals, and being able to follow their activity thereafter, makes measuring the success for any future campaign easier and more tangible, for instance you will know whether they have engaged with your content by sharing or commenting on it.

The criteria and methods used for the healthcare sector can be adapted for other sectors. The key is to agree upfront on the ‘how’, the ‘how many’, the ‘why’ you need to know influencers and what you are going to do once you know who they are. Remember, the closer social media researchers are to business needs, the more actionable the research and measurement becomes.

 


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Three Tips to Boost Your Healthcare Digital Marketing Strategy

Three Tips to Boost Your Healthcare Digital Marketing Strategy | Social media marketers | Scoop.it

Growing a healthcare business today is quite different than it was ten or even five years ago. Traditional marketing, such as TV, radio and print are no longer the primary focus of successful businesses. Cost effectivemedical marketing strategies are mainstream with digital marketing at the helm.

According to a survey by Wolters Kluwer Health, 80 percent of physicians are using general browsers, such as Google and Yahoo, to gain information in the diagnosis, treatment and ongoing care of patients. This survey also found that 95 percent of healthcare organizations allow nurses to consult websites and other online resources to access clinical information while at work.

With the need for clinical information at such a high level, savvy businesses have realized that in order to remain competitive, they must reach their patients online. Here are three tips to boost digital marketing in healthcare.

Get Found

In order to build brand awareness and reach consumers, medical practices must first be found. The best way to achieve this is through Internet marketing, which includes a variety of digital strategies such as search engine optimization, blog writing, paid search and social media.

According to a Think with Google study, 77 percent of patients used search prior to booking an appointment. Successful practices have found it necessary to create as many online “paths” to their practice as possible. This increases the likelihood of getting found by prospective patients online dramatically.

Go Mobile

According to the same Think with Google study, approximately one-third of patients use mobile devices daily for research or to book appointments. When patients look for quick information on a mobile device they do not want to have to zoom in to see what is on the page. A responsive website is the perfect tool to eliminate the frustration many experience when performing mobile research. A responsive website is designed to adjust the page content size based upon the device that is being used. Having a responsive website provides a positive viewing experience on any device.

Get Social

The Internet is a place to reach and engage both existing and potential patients. Social media provides a powerful tool for connecting consumers by way of their story. People surround themselves with like-minded people. When searching for medical providers, patients want to know about the experiences that others have had. These experiences help fuel brand and provider recognition and build consumer loyalty.

Social media also provides a place where both providers and their brands can connect with patients. This connection goes beyond the exam room and can deepen the relationship a patient has with the practice.

Digital marketing in healthcare is here to stay. By embracing all that it has to offer, medical providers and their brands create a strong foundation that not only grows the bottom line, but also enhances the patient experience. That’s a win-win we all aspire to achieve.

 


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