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5 Ways Companies in Regulated Industries Can Use Social Media

If you think you can't use social media for marketing, think again. Here are some ideas even a lawyer could love.
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Social Media Lead Generation: Best Tips From The Experts - Heidi Cohen

Social Media Lead Generation: Best Tips From The Experts - Heidi Cohen | Social Media Marketing | Scoop.it
Do you want to use social media lead generation? Here are actionable social media lead generation tips from 21 experts to help with B2B and B2C businesses. (RT @psthechosenone: #SocialMedia #LeadGeneration: Best Tips From The Experts !
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What 100 days of social media can tell us about India's election - Washington Post (blog)

What 100 days of social media can tell us about India's election - Washington Post (blog) | Social Media Marketing | Scoop.it
Washington Post (blog)
What 100 days of social media can tell us about India's election
Washington Post (blog)
So what is social media saying about this election?
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83 Exceptional Social Media and Marketing Statistics for 2014 | Webbiquity

83 Exceptional Social Media and Marketing Statistics for 2014 | Webbiquity | Social Media Marketing | Scoop.it

Here's some marketing-related big data for you: 83 useful facts, stats, and research findings covering strategy, social media, SEO, online advertising and more.

 

“Big data” is one of the trendiest buzzwordy terms in marketing/ technology/ business today.

 

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more.

 

What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? Which “social” brands aren’t really social at all? What do only 48% of searches result in? What do 91% of B2B marketers do, but only 36% do well? (No, not that.) What do 73% of reporters say press releases should contain?...


Via Jeff Domansky, David Simpson
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Jeff Domansky's curator insight, April 15, 2014 1:51 AM

Tom Pick shares an awesome list of 83 social media stats you can use to impress everyone, including your mother in law.

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SEO: How Does Google Determine Paid Links? - JOSIC: News, Sports, Style, Culture & Technology

SEO: How Does Google Determine Paid Links? - JOSIC: News, Sports, Style, Culture & Technology | Social Media Marketing | Scoop.it
JOSIC: News, Sports, Style, Culture & Technology
SEO: How Does Google Determine Paid Links?
JOSIC: News, Sports, Style, Culture & Technology
Many bloggers are curious to find out what standards Google uses to determine if a link was paid for or not.
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Hello 2014 - May Your Business Start this Year with a Bang

Hello 2014 - May Your Business Start this Year with a Bang | Social Media Marketing | Scoop.it
It’s a lame excuse to wait for the beginning of every year before we start improving the flawed aspects of our lives. Why can't we just strive to be better every single day of the year?
Oliver Scott's insight:

How will you make sure your business starts off right this year?

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Things Your Business Will Gain If You Hire A Dedicated SEO Expert Today

Things Your Business Will Gain If You Hire A Dedicated SEO Expert Today | Social Media Marketing | Scoop.it

Recently, Search Engine Optimization or SEO has had its share of threats of extinction, but somehow it continues to survive. This is partly because of companies that never seem to lose faith in its potential to drive good traffic for their sites, and that’s despite of the fact that Google has waged a war against the search marketing industry through Panda.

 

 

Oliver Scott's insight:

Here are a few reasons why hiring an SEO expert can be beneficial to a content-driven marketing.

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Rescooped by Oliver Scott from itsyourbiz
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Instagram

Just when you think it's the end of the road, there's an opportunity to create new paths, discover new horizons, and enjoy the adventure. #greatfalls #virginia #goat #onewithnature
carmitolentino's photo on Instagram (Just when you think it's the end of the road, there's an opportunity to create new paths, discover new… http://t.co/Jgd88Bavdh)...

Via Skip Boykin
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How To Make Tweets Go Viral And Help Generate Sales Leads -

How To Make Tweets Go Viral And Help Generate Sales Leads - | Social Media Marketing | Scoop.it
  Marketing is not just a single discipline. This is a fact that many entrepreneurs agree about. Considering the variety of marketing tools at your disposal, like email, telemarketing, and social media, you would want to know how to be effective in all those disciplines. That is crucial for us to get more B2B leads. [...]
Oliver Scott's insight:

How can we turn these sales leads into actual deals or prospects? How do we spread the word faster, in other words, make your message go viral? 

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What Happens When Your Company Gets Bashed? Tips On Lead Generation -

What Happens When Your Company Gets Bashed? Tips On Lead Generation - | Social Media Marketing | Scoop.it
When it comes to engaging your audience, social media marketing is the place to go. It can be surprisingly effective in gauging the trends, as well as glean information that can help improve your lead generation efforts. Now, part of managing your social media network is in dealing with negative reviews or commentaries from others. [...]
Oliver Scott's insight:

It could spiral out of control and affect your appointment setting operations and the B2B leads prospects that you could work on. You need to be able to quash this properly.

 

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Measuring Social Networking Success: More Than Just Likes - Forbes

Measuring Social Networking Success: More Than Just Likes - Forbes | Social Media Marketing | Scoop.it
Measuring Social Networking Success: More Than Just Likes
Forbes
3M Singapore's social media team was also hot on the ball, publishing tips, alternative advice on how to battle the haze and even advised on different types of respirators available.
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Lead Generation Call Centre: Although Telemarketing Is The Best Method, It’s Best To Learn These Tips For Social Media Marketing

Oliver Scott's insight:

Even though telemarketing which is used for face-to-face appointment setting services can be the best marketing method in lead generation, the newest methods like social media marketing should also be put into consideration since almost everyone even companies have their own social networking accounts from LinkedIn to Facebook, from Twitter to Pinterest and more.

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10 Google Plus Communities Every Tech People Should Join

10 Google Plus Communities Every Tech People Should Join | Social Media Marketing | Scoop.it

Google+ offers the ability to easily share content with people who share your interest. Unlike Facebook and Twitter, Google+ has robust tool for creating and maintaining communities. It allows to moderate and create communities to expand your tech network. Google+ communities are one of the best resources to learn about technology for tech peoples.

 

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Google Panda is choking SEO to death, and it’s actually a good thing

Google’s Panda is only killing traditional or black hat SEO, and not SEO entirely.

Oliver Scott's insight:

Good news? Or bad news?

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One Second on the Internet

One Second on the Internet | Social Media Marketing | Scoop.it
A visual display of the data being uploaded every second. (Data to illustrate the need for change in education.

Via Dr. Susan Bainbridge
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Social Media Mistakes That Ruin Appointment Setting Campaigns

Social Media Mistakes That Ruin Appointment Setting Campaigns | Social Media Marketing | Scoop.it

Sometimes, with the way social media is being used in appointment setting campaigns, one might be tempted to go back to the old ways of marketing, like email or telemarketing. It seems like the promised sales leads solutions that social media gurus claim are not as concrete as the actual results.

Oliver Scott's insight:

To be honest, there are just too many mistakes

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