The team at Tent Social created this infographic that shows the heights and widths of all those images you need to make your social media channels look fantastic.
Brands experience almost 50% more audience engagement when sharing an image or video on their social media platforms, which is why social networks are increasingly featuring and promoting visual content. Optimizing your visual space online is key to achieving maximum exposure for your name and your brand, and helps build your fan base.
It can be difficult to keep up with all the social media image dimensions for Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, andYouTube. They seem to change on a regular basis, and often it’s not clear where to look for the correct sizes for cover images, profile pictures, and other graphic elements....
We all love free. I mean, who doesn't want free stuff? We spend our hard-earned coin on so much these days, and after numerous purchases, we like to get at least a little something for the price of zero.
In this week's article of our series on"content marketing", presented by Skyword, Patricia Travaline, Skyword's Marketing VP, provides 7 key guidelines successful brands such as Iron Mountain, IBM and AutoTrader have leaned on.
An online personal branding strategy should include a content marketing component because it allows you to show your expertise. However, many people question how to effectively use content marketing for personal branding.
Brands are increasingly focusing their efforts on using distinct imagery to educate and engage their audiences. A picture really is worth a thousand words and Pinterest, the online pinboard, has taken center stage. Shareholic reports that Pinterest is second only to Facebook when it comes to driving referral traffic. The lifespan of a pin is the longest of any social media post, which is why it’s important to manage your Pinterest account to your best advantage....
Treat social channel management as a conversation. Simply posting new, clever content just isn’t cutting it anymore when trying to engage your audiences. Fans and followers are using social media as a...
When you get involved in social media, you quickly learn that it requires regularity and discipline. Creating a daily routine is of course one of the best ways to approach this. Over time I have put together a thorough 30-minute routine.
Learn in just a few easy steps how to create button and text click-to-tweet calls-to-action for your content!
1) Navigate to Click to Tweet
First, you'll need to head over to clicktotweet.com, an awesome tool we use constantly at HubSpot.
2) Craft Tweet
Next, begin typing the copy of your tweet. Something to remember: When you paste a link into a tweet on Twitter or most third-party Twitter tools, Twitter automatically counts your link as 23 characters -- even if there are more than 23 characters in your tweet. Click to Tweet does not have such functionality. So, you'll need to shorten your link ahead of time.
3) Hyperlink Text
Once your copy is all set, click the "Generate Link" button to create a custom link. Then, copy the generated link from the "Here's your URL" field and hyperlink the text you want shared.
How to Craft a Button Click-to-Tweet CTA
1) Create Custom Button
First, you'll need a social media image and/or button to link to. If you don't have time to design or create one, have no fear! We have an array of pre-built social media icons in our collection of 135 free icons you can download and use in your ebooks, blog posts, and other content.
2) Craft Tweet
As per the instructions above, go to clicktotweet.com and craft your tweet.
3) Hyperlink Button
Click the "Generate Link" button to create a custom link and copy the generated link from the "Here's your URL" field. Instead of hyperlinking text, though, insert your social media icon into your blog post, ebook, or website, and simply hyperlink it with the link generated from Click to Tweet.
Like, seriously. How many experts can simultaneously shout from roof-tops (virtually of course since rooftop shouting is so passe’ – just like billboards and newspaper ads – now it’s all about blog posts!) about the amazing new marketing method – #CONTENTMARKETING!!!!!
Have You Heard All the Hype About Content Marketing? The New Thing? Not only is the frenzy resulting in volumes of asinine content like press releases announcing klout scores, but it also fundamentally misses the point. Content marketing isn’t new. This great infographic that @JoePulizzi recently included in one of his posts shows that the practice is at least a century old, if not 4 millennium.So if it’s not actually new…Then what’s the hype? Fair question.
And the answer isn’t content, it’s ubiquity of high speed internet access and quality of search engine results....
The results are back from our latest survey of B2B marketing professionals on their Content Marketing practices. Over 230 respondents contributed to new findings on the growing importance of the content marketing space in integrated marketing campaigns, demand generation and awareness programs.
For the next 12 weeks, we’ll highlight findings from our research showing the challenges B2B marketers face with rapidly changing programs and budget constraints, and innovative ways best-in-class marketers have found to scale and report the success of their content marketing campaigns.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.