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9 Revealing European Content Marketing Trends to Watch [New Data]

9 Revealing European Content Marketing Trends to Watch [New Data] | Social Media Management to Brand and Market | Scoop.it
Curious about the state of content marketing in Europe? Take a look at this SlideShare and some recent data to find out all about European marketing efforts.

Via Denis Failly
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Denis Failly's curator insight, January 28, 2014 11:19 AM

Time to wake up in Europe

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Social Media and Size of Images in Posts | Social Media Today

Social Media and Size of Images in Posts | Social Media Today | Social Media Management to Brand and Market | Scoop.it

The team at Tent Social created this infographic that shows the heights and widths of all those images you need to make your social media channels look fantastic.

 

Brands experience almost 50% more audience engagement when sharing an image or video on their social media platforms, which is why social networks are increasingly featuring and promoting visual content. Optimizing your visual space online is key to achieving maximum exposure for your name and your brand, and helps build your fan base.

 

It can be difficult to keep up with all the social media image dimensions for  Facebook,  Twitter, Google+, LinkedIn, Pinterest, Instagram, andYouTube. They seem to change on a regular basis, and often it’s not clear where to look for the correct sizes for cover images, profile pictures, and other graphic elements....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 27, 2014 9:46 AM

Valuable time-saving tips on social media image sizes  Recommended reading. 10/ 10

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9 Ways Social Media Marketing Will Change in 2014

9 Ways Social Media Marketing Will Change in 2014 | Social Media Management to Brand and Market | Scoop.it
We asked nine successful entrepreneurs how they are planning on altering their social media marketing strategies in the next six months.
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Check Your Facts Before You Shell Out Info

Check Your Facts Before You Shell Out Info | Social Media Management to Brand and Market | Scoop.it
Social media is an amplifier. The little mix-ups and mistakes we all make in life are just part of being human, and usually we do them quietly. But when we fark up online, people are listening.
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Timeline Photos - eBizUniverse, Inc | Facebook

Timeline Photos - eBizUniverse, Inc | Facebook | Social Media Management to Brand and Market | Scoop.it
Infographic from our Blog archives: How Businesses are using Social Media -... (Infographic from our Blog archives: How Businesses are using Social Media -...
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Create Great Content? How to Get More From it Through Repurposing

Create Great Content? How to Get More From it Through Repurposing | Social Media Management to Brand and Market | Scoop.it
Find out how to get more from the great content you create through repurposing. After all, we all know that, with all the time and people often involved in effective content creation, content marke...
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Free Holiday Stock Photos, Expert Photoshop Shortcuts, and More in HubSpot Content This Week

Free Holiday Stock Photos, Expert Photoshop Shortcuts, and More in HubSpot Content This Week | Social Media Management to Brand and Market | Scoop.it
We all love free. I mean, who doesn't want free stuff? We spend our hard-earned coin on so much these days, and after numerous purchases, we like to get at least a little something for the price of zero.

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Rescooped by Eric Morana from Brand Content & Content Marketing
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CONTENT MARKETING: What we can learn from Iron Mountain, IBM and Autotrader

CONTENT MARKETING: What we can learn from Iron Mountain, IBM and Autotrader | Social Media Management to Brand and Market | Scoop.it
In this week's article of our series on"content marketing", presented by Skyword, Patricia Travaline, Skyword's Marketing VP, provides 7 key guidelines successful brands such as Iron Mountain, IBM and AutoTrader have leaned on.

Via Geoffrey Laloux
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Trust in Online Branded Content Rising | Beyond Madison Avenue

Trust in Online Branded Content Rising | Beyond Madison Avenue | Social Media Management to Brand and Market | Scoop.it
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Content marketing: 6 categories VCs are betting on right now

Content marketing: 6 categories VCs are betting on right now | Social Media Management to Brand and Market | Scoop.it
Where is the smart money going in content advertising?
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SEO Trends - The Successful Way Forward Is Only One: Produce Good Content

SEO Trends - The Successful Way Forward Is Only One: Produce Good Content | Social Media Management to Brand and Market | Scoop.it

Via Robin Good, massimo facchinetti
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Robin Good's curator insight, September 18, 2013 7:18 AM



Andrew Gouty analyzes the history of SEO, while highligthing how increasingly important it is to look less at "SEO tactics" and more at producing truly quality content.


The article cum infographic reviews the main five SEO eras, from the 1994-99 Meta era, and through the PageRank years (2000-2003), the Florida era (2004-2009), the Content Era (2010-12) and the Present Day.


A good, fact-supported overview of what really counts when it comes to content visibility on the web.



Useful. Data-rich. 8/10


Full article + infographic: http://www.raidious.com/content-marketing/the-history-of-seo-effectiveness/ 





Alex McCardell's curator insight, September 19, 2013 5:48 AM

Good content is not just a trend. Communicate effectively for your users/customers = optimised SEO

Alexandra Salzedo's curator insight, September 22, 2013 10:17 AM

Without valuable content the brand risks losing valuable interactions with their community

Rescooped by Eric Morana from Content Marketing & Content Strategy
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Content Marketing and Personal Branding

Content Marketing and Personal Branding | Social Media Management to Brand and Market | Scoop.it
An online personal branding strategy should include a content marketing component because it allows you to show your expertise. However, many people question how to effectively use content marketing for personal branding.

Via Stefano Principato
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Stefano Principato's curator insight, September 18, 2013 8:13 AM

Content marketing, when done correctly, is a fabulous way to show your expertise and boost your personal brand.

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Manage Your Pinterest Account in 10 Minutes a Day | Social Media Today

Manage Your Pinterest Account in 10 Minutes a Day | Social Media Today | Social Media Management to Brand and Market | Scoop.it

Brands are increasingly focusing their efforts on using distinct imagery to educate and engage their audiences. A picture really is worth a thousand words and Pinterest, the online pinboard, has taken center stage. Shareholic reports that Pinterest is second only to Facebook when it comes to driving referral traffic. The lifespan of a pin is the longest of any social media post, which is why it’s important to manage your Pinterest account to your best advantage....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 27, 2014 9:22 AM

This useful infographic makes the case for Pinterest marketing strategies.

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3 Tips to Prevent a Social Media Crisis | Ignite Social Media

3 Tips to Prevent a Social Media Crisis | Ignite Social Media | Social Media Management to Brand and Market | Scoop.it
Treat social channel management as a conversation. Simply posting new, clever content just isn’t cutting it anymore when trying to engage your audiences. Fans and followers are using social media as a...
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6 Social Media things to do before breakfast | Social Media Today

6 Social Media things to do before breakfast | Social Media Today | Social Media Management to Brand and Market | Scoop.it
When you get involved in social media, you quickly learn that it requires regularity and discipline. Creating a daily routine is of course one of the best ways to approach this. Over time I have put together a thorough 30-minute routine.
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Most Content Is Crap | Social Media Today

Most Content Is Crap | Social Media Today | Social Media Management to Brand and Market | Scoop.it
Nearly every company, especially in B2B, now practices some form of content marketing. Most of it's garbage, junk—crap. How can you possibly succeed amidst today's deluge of crappy content?
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The Definitive Guide To Content Marketing Strategy For Creators

The Definitive Guide To Content Marketing Strategy For Creators | Social Media Management to Brand and Market | Scoop.it
The Definitive Guide To Content Marketing Strategy For Creators
A Guest Post by Jamie Leger



Thinking about launching a new blog, training program, or book?
 
How about releasing an alb
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How to Avoid Being a Social Media Neanderthal - exploreB2B

How to Avoid Being a Social Media Neanderthal  - exploreB2B | Social Media Management to Brand and Market | Scoop.it
As long as I am sharing something within the social media community, I will be heard, and reap the benefits of these global networks.
Yet as technology has evolved, the social media community ...
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How to Generate Click-to-Tweet Links for Your Content [Quick Tip] - HubSpot | #TheMarketingAutomationAlert

How to Generate Click-to-Tweet Links for Your Content [Quick Tip] - HubSpot | #TheMarketingAutomationAlert | Social Media Management to Brand and Market | Scoop.it
Learn in just a few easy steps how to create button and text click-to-tweet calls-to-action for your content!

 

Digest...

 

1) Navigate to Click to Tweet

First, you'll need to head over to clicktotweet.com, an awesome tool we use constantly at HubSpot.

2) Craft Tweet

Next, begin typing the copy of your tweet. Something to remember: When you paste a link into a tweet on Twitter or most third-party Twitter tools, Twitter automatically counts your link as 23 characters -- even if there are more than 23 characters in your tweet. Click to Tweet does not have such functionality. So, you'll need to shorten your link ahead of time.

3) Hyperlink Text

Once your copy is all set, click the "Generate Link" button to create a custom link. Then, copy the generated link from the "Here's your URL" field and hyperlink the text you want shared.

 

How to Craft a Button Click-to-Tweet CTA

1) Create Custom Button

First, you'll need a social media image and/or button to link to. If you don't have time to design or create one, have no fear! We have an array of pre-built social media icons in our collection of 135 free icons you can download and use in your ebooks, blog posts, and other content.

2) Craft Tweet

As per the instructions above, go to clicktotweet.com and craft your tweet.

3) Hyperlink Button

Click the "Generate Link" button to create a custom link and copy the generated link from the "Here's your URL" field. Instead of hyperlinking text, though, insert your social media icon into your blog post, ebook, or website, and simply hyperlink it with the link generated from Click to Tweet.

 

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Via marketingIO
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marketingIO's curator insight, October 21, 2013 8:28 PM

DO NOT FORGET to include social media sharing icons in your emails: http://sco.lt/6XgUwD


Some of the most practical advice consistently comes from HubSpot.

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Have You Heard All the Hype About Content Marketing? The New 'Thing'? - Business 2 Community

Have You Heard All the Hype About Content Marketing? The New 'Thing'? - Business 2 Community | Social Media Management to Brand and Market | Scoop.it

Like, seriously. How many experts can simultaneously shout from roof-tops (virtually of course since rooftop shouting is so passe’ – just like billboards and newspaper ads – now it’s all about blog posts!) about the amazing new marketing method – #CONTENTMARKETING!!!!!

 

Have You Heard All the Hype About Content Marketing? The New Thing? Not only is the frenzy resulting in volumes of asinine content like press releases announcing klout scores, but it also fundamentally misses the point. Content marketing isn’t new. This great infographic that @JoePulizzi recently included in one of his posts shows that the practice is at least a century old, if not 4 millennium.So if it’s not actually new…Then what’s the hype? Fair question.

 

And the answer isn’t content, it’s ubiquity of high speed internet access and quality of search engine results....


Via Jeff Domansky
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Everett Ross's comment, October 9, 2013 8:47 AM
This is something that really frustrates me.
Penelope's comment, October 10, 2013 3:53 PM
Yay! for a picture that tells the story.
Alison D. Gilbert's curator insight, October 11, 2013 8:55 AM

Well, let's see what all the hype is about according to Content Marketing World.

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What Does Your Digital Health Content Teach?

What Does Your Digital Health Content Teach? | Social Media Management to Brand and Market | Scoop.it
“ The more your digital health content educates, the more your content positions you to sell.”
Via Pere Florensa
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8 Ways to Improve Your Facebook Engagement | Social Media Examiner

8 Ways to Improve Your Facebook Engagement | Social Media Examiner | Social Media Management to Brand and Market | Scoop.it
Facebook Page Engagement: follow these examples of cool Facebook posts to boost engagement on your Facebook Page.
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Rescooped by Eric Morana from Content Creation, Curation, Management
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2013 Content Marketing Research: Growing Importance, Tighter Budgets | TechValidate Blog

2013 Content Marketing Research: Growing Importance, Tighter Budgets | TechValidate Blog | Social Media Management to Brand and Market | Scoop.it

The results are back from our latest survey of B2B marketing professionals on their Content Marketing practices. Over 230 respondents contributed to new findings on the growing importance of the content marketing space in integrated marketing campaigns, demand generation and awareness programs.

 

For the next 12 weeks, we’ll highlight findings from our research showing the challenges B2B marketers face with rapidly changing programs and budget constraints, and innovative ways best-in-class marketers have found to scale and report the success of their content marketing campaigns.

 


Via Russ Merz, Ph.D., massimo facchinetti
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Russ Merz, Ph.D.'s curator insight, September 18, 2013 3:46 PM

The first installment highlighting the results of the State of B2B Content Marketing survey for 2013.  Highlights #marketingcontent budget changes and and where it is spent.