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14 Tips To Source and Create Great Content For Social Media | Jeffbullas's Blog

14 Tips To Source and Create Great Content For Social Media | Jeffbullas's Blog | Social Media Management, SEO, and Digital Communication | Scoop.it
A question I often hear is how do you create great unique content?  What most people and companies don't realise is that they have great content it just happens to be offline in Silos, files on computers that are waiting to be repurposed for online.
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5 Key Social Media Trends Surfacing at Social Media Marketing World

5 Key Social Media Trends Surfacing at Social Media Marketing World | Social Media Management, SEO, and Digital Communication | Scoop.it
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Delia's curator insight, April 15, 2013 12:44 PM

Looks like podcasts set to get popular .....

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Meta Description Tags for SEO - Business 2 Community

Meta Description Tags for SEO - Business 2 Community | Social Media Management, SEO, and Digital Communication | Scoop.it
Business 2 Community
Meta Description Tags for SEO
Business 2 Community
The first thing that you need to know about the Meta Description Tag is that it no longer actually contributes to SEO or your Search Engine Results Page (SERP) rankings.
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The Second Screen Phenomena – Infographic

The Second Screen Phenomena – Infographic | Social Media Management, SEO, and Digital Communication | Scoop.it

Second screen viewing, which refers to using an additional electronic device while watching television, is a widespread consumer behavior that has quickly become the norm.


In an attempt to better understand this trend, Viaccess-Orca has analyzed second screen usage amongst diverse populations of television viewers. The results, which appear in this infographic, demonstrate the extent to which second screen viewing is altering the TV industry. According to our data, 70% of tablet owners, and 68% of smartphone owners, state that they use their additional devices while watching TV.

However, only 37% of those who practice second screen viewing do so in order to look up information that is related to the program they are watching. Most TV viewers use their devices in order to check emails or visit a social network...


Via Lauren Moss
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Signaling Web Page Authority to Search Engines Through Off-Page SEO

Signaling Web Page Authority to Search Engines Through Off-Page SEO | Social Media Management, SEO, and Digital Communication | Scoop.it
Finished with your SEO and still not ranking as well as you would like? Have you considered "off-page" SEO tactics? Learn more here!

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, April 14, 2013 11:28 PM

Some good tips in this article by Brent Carnduff. I particularly like #1. Backlinks are still a very important sign of authority, but you have to keep an eye on who links to you. Quality over quantity, as always! 

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SEO Practices in 2013: Location, Links and Luck – Part 1 - Marketing Pilgrim

SEO Practices in 2013: Location, Links and Luck – Part 1 - Marketing Pilgrim | Social Media Management, SEO, and Digital Communication | Scoop.it
Marketing Pilgrim
SEO Practices in 2013: Location, Links and Luck – Part 1
Marketing Pilgrim
Google's search engineer Matt Cutts said that Google's algorithms change once per day at the least. In one year, over 500 algorithm changes take place.
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The MySpaceification of Facebook: Do I Need a Smiley to Tell People How I Feel? - Houston Press (blog)

The MySpaceification of Facebook: Do I Need a Smiley to Tell People How I Feel? - Houston Press (blog) | Social Media Management, SEO, and Digital Communication | Scoop.it
The MySpaceification of Facebook: Do I Need a Smiley to Tell People How I Feel?
Houston Press (blog)
Seeing the smilies immediately reminded me of another wondrous social network: MySpace. Remember MySpace, kids?
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The 2013 Twitter Marketing Guide - KISSmetrics

The 2013 Twitter Marketing Guide - KISSmetrics | Social Media Management, SEO, and Digital Communication | Scoop.it
Are you ready to immerse yourself and your business in Twitter this year? Are you a Twitter user who hasn’t caught up with the latest updates and tools for Twitter?

 

Key excerpt summarized...

 

Followerwonk – Followerwonk (mentioned earlier) will help you find people to connect with on Twitter based on keywords in their bio and location. You can sort or filter results by number of followers, number they are following, and tweets (along with their authority score).

HootSuite – HootSuite allows you to manage your Twitter profiles (along with other social networks including Google+ pages) all in one place.

Buffer – Buffer allows you to schedule updates for your Twitter, Facebook, and LinkedIn profiles. Simply create a schedule for when you would like your updates to go out and add the updates to your Buffer. Then Buffer will send them out to your selected accounts in the time slots you allotted.

Commun.it – Commun.it helps you discover the most valuable members of your Twitter community by categorizing brand advocates, influencers, and supporters.

Nestivity – Nestivity helps you turn tweets into threaded, manageable discussions so you can have rich conversations with your followers without losing track of them in the noise.

Twitter Grader – Get a quick, free analysis of your Twitter profile using this tool from HubSpot. Also, don’t miss the Twitter Elite lists by location.

Tweet Chat – Another great reputation and Klout booster is participating in Twitter chats. Tweet Chat allows you to easily monitor and jump into the chat.

SumAll – SumAll is a free analytics tool that lets you connect your Twitter account with many others (Facebook, YouTube, Google Analytics, Shopify, Paypal, and more) to see if / how your Twitter engagement affects other areas of your online marketing and, ultimately, your business.


Via iNeoMarketing
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iNeoMarketing's curator insight, April 15, 2013 8:57 AM

Scooping this for two reasons:

1) A comprehensive primer on Twitter: worthwhile to audit your Twitter account against this guide, and;

2) The Top Twitter tools, summarized above.

Whether you're new to Twitter or a pro, you'll want to click through for the details.


  • See the article at blog.kissmetrics.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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3 Social Media Tools That Improve the Sales Cycle | Social Media Examiner

3 Social Media Tools That Improve the Sales Cycle | Social Media Examiner | Social Media Management, SEO, and Digital Communication | Scoop.it

Here are three tools to help you generate revenue with social media. They will help you collect, manage and filter information to build relationships and make sales....

 

Do you want more leads from your social efforts? Did you know there are great social media tools that make the sales process easier? 

 

In this article, I’ll review 3 tools to help you get the information you need to generate revenue from your social media activity...


Via Jeff Domansky
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Jeff Domansky's curator insight, April 15, 2013 2:49 PM

Who doesn't want to be more efficient? Three really useful social media sales tools.

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7 Tips for Soaring to Success on Google+

7 Tips for Soaring to Success on Google+ | Social Media Management, SEO, and Digital Communication | Scoop.it
When Google+ first appeared, everyone wondered whether it would destroy Facebook’s popularity the way Facebook tossed a lance into MySpace, deflating it into an obsolete pool of superficial angst.
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You have to be out of your mind to create a great marketing strategy

blog: You have to be out of your mind to create great marketing strategies and content; http://t.co/gsxUIb9xcg #marketing
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Anchors Away! | Automotive SEO

Anchors Away! | Automotive SEO | Social Media Management, SEO, and Digital Communication | Scoop.it
Are you diversifying your anchor text? Let us here at Automotive SEO tell you why you need to be! (RT @Dealer_SEO: Do you know what anchor text is?
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6 Quick and Easy Ways to Boost SEO With Pinterest

6 Quick and Easy Ways to Boost SEO With Pinterest | Social Media Management, SEO, and Digital Communication | Scoop.it
As Pinterest traffic continues to increase, so do the link building and SEO opportunities. 6 quick and easy ways to boost SEO with Pinterest!
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Social Search & the future of SEO

Social Search & the future of SEO | Social Media Management, SEO, and Digital Communication | Scoop.it

How does social fit into the worlds of SEO and search? Bing's Duane Forrester and Catalysts' Dan Cristo highlighted the major changes in the industry at SES NY.

 

Metadata, title tags, etc. were once the gold standard of SEO, but now they’re the base line. The reality: If there is a big collection of people talking about a person, search engines are drawn to the person or site to try and understand what all the fuss is about. Unfortunately, the technology to truly hone in on these conversations and chatter remains in infancy.

 

Find Out More: http://www.brafton.com/news/social-search-the-future-of-seo-insights-from-bing-at-sesny


Via Antonino Militello
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Daniel Imbellino's comment, April 18, 2013 1:24 PM
Actually Brian, Matt Cutts recently stated in a video on Youtube that Google does takes social signals into heavy consideration when evaluating the worth of our content. In fact he stated they always have. I just watched the video about 3 weeks ago. In another video Matt Cutts even stated they are more concerned with identifying what people like or dislike, which is why they created the +1 button. When you +1 something on the web, you are recommending it to anyone in your Google+ circles, both on G+ and organic search. And, the +1 button also helps Google to gage the overall importance of an author and content online. Many links themselves are also coming from social networks, and all links on Google+ are "dofollow". Dont believe me? Go to your webmaster tools account check the links pointing to your site, Google+ links are weighted like any others. Also, they are crawled by Bing as well, and Bing does count backlinks from G+. So your assertions I'm afraid are not accurate.
Linda Allen's curator insight, April 19, 2013 2:08 PM

So much to know! 

PortMacOnline's curator insight, May 12, 2013 8:14 PM

This is something that we have been preaching for the last few years! Social media is becoming more and more important to the search engines every day. And now this is straight from the horse's mouth.

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Webmeup - The Actual Deal on Search engine optimisation Tool

Webmeup - The Actual Deal on Search engine optimisation Tool | Social Media Management, SEO, and Digital Communication | Scoop.it

Everyone working a web site is constantly concerned about how it performs in gaining visibility in search engines like google. If you need to ensure the effectiveness of one's internet site, search engine marketing (Search engine optimisation) is something you will need. Webmeup is surely an amazing Search engine marketing instrument that fits all of your Search engine marketing needs. In reality, industry experts dubbed it because the “all-in-one” Search engine marketing answer.


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The 7 most interesting social media studies and what to learn from them

The 7 most interesting social media studies and what to learn from them | Social Media Management, SEO, and Digital Communication | Scoop.it

Over 1,2 billion people are on Twitter, Facebook and co., say the latest social media stats. Does it matter? The latest social media stats reveal what's going on.

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malek's curator insight, April 15, 2013 8:49 AM

A tip: Customer service on Facebook??

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3 Social Media Mistakes, That hurts your Search Ranking

3 Social Media Mistakes, That hurts your Search Ranking | Social Media Management, SEO, and Digital Communication | Scoop.it

Learn to avoid social media mistakes to grow your blog or site faster and get better search ranking. Social media may be cause to help you but a strategy is needed to think of.


Via GrupoNeo
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Pinterest’s amazing attention to detail and why design should lead code.

You might also enjoy..Pinviewer – View your Facebook content like a Pinterest boardRumma.ge provides a visual pinning interface to eBay3 Niche Grabbing Sites Similar to PinterestSubtle touches that make a good web application great.

Via Kelly Lieberman
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Eight tips for dealing with on-site SEO on huge websites - Econsultancy (blog)

Eight tips for dealing with on-site SEO on huge websites - Econsultancy (blog) | Social Media Management, SEO, and Digital Communication | Scoop.it
Econsultancy (blog) Eight tips for dealing with on-site SEO on huge websites Econsultancy (blog) Ecommerce currently makes up a whopping 43% of Argos' business and is predicted to surpass 50% by 2015, so managing the company's search strategy is an...
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10 fatal flaws in social media campaigns - Ragan

10 fatal flaws in social media campaigns - Ragan | Social Media Management, SEO, and Digital Communication | Scoop.it
A study by NextStage Evolution spanning 2009-2012 shows an array of ways organizations botched their online marketing efforts. Do these sound familiar?

 

Excerpt...

Both that article and this one are based on NextStage's having studied the social media efforts of more than 400 companies in the U.S. and Canada from 2009 to 2012. We monitored companies as diverse as Alberto-Culver, Boston Scientific, Gucci America, Pioneer North America, and Walgreens. That study produced a lot of information on how not to do social media marketing.

 

Summary...

50 percent of network buys failed.57 percent of cross-platform efforts failed.60 percent expecting large rewards from large efforts failed.61 percent that controlled the conversation failed.69 percent relying on high-tech/bleeding-edge failed.71 percent thinking all social media networks are the same failed.75 percent failed that bought fans, friends, 'likes,' mayorships…82 percent contained conversations.87 percent put anti-social people in charge of social media campaigns.95 percent failed to get knowledgeable advice.
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iNeoMarketing's curator insight, April 15, 2013 8:07 AM

Significant percentages of failure, so you have to ask yourself: "what can I do not to repeat these mistakes?" Please click through for the details on each one: worthwhile.


  • See the article at www.ragan.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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Six Mistakes You’re Making With Your B2B Social Media Strategy

Six Mistakes You’re Making With Your B2B Social Media Strategy | Social Media Management, SEO, and Digital Communication | Scoop.it
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How to forecast the potential benefits of SEO investment - Smart Insights Digital Marketing Advice

How to forecast the potential benefits of SEO investment - Smart Insights Digital Marketing Advice | Social Media Management, SEO, and Digital Communication | Scoop.it
4 steps and 4 data sources to help define the business case for SEO Search engine optimisation is one of many digital marketing tactics a business can cho. Marketing topic(s):SEO analytics. Advice by Gavin Llewellyn.
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Social Media Networking as an SEO tool

Social Media Networking as an SEO tool: Telxweb announces on New and Improved Social Media Optimization servic... http://t.co/8Xz0Z3Anv7
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What Happens to Social Media After a Twitter Revolution?

What Happens to Social Media After a Twitter Revolution? | Social Media Management, SEO, and Digital Communication | Scoop.it
Crimson Hexagon and Sanitas International teamed up to study what happened after the social media-fueled uprisings of the Arab Spring. (RT @ammr: What Happens to Social Media After a Twitter Revolution?
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MediaPost Publications Content Marketing Secrets To Boost Social SEO 04/08/2013

MediaPost Publications Content Marketing Secrets To Boost Social SEO 04/08/2013 | Social Media Management, SEO, and Digital Communication | Scoop.it
Content Marketing Secrets To Boost Social SEO - 04/08/2013 (Content #marketing #secrets To Boost Social SEO MediaPost Communications It's no #secret that search engines like...
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Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC]

Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | Social Media Management, SEO, and Digital Communication | Scoop.it

A recent study revealed that almost half of companies are not monitoring their online social media communities.


More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns.

Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way.

This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.


Via Lauren Moss
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Martin (Marty) Smith's comment, April 19, 2013 2:08 PM
Irvin There is a trick. Convert your Social Media into some currency you are more familiar with. Divide followers by your sales or profits or traffic and you create a ratio between a leading and following indicators. Sales is following, traffic is leading. I just put a riff about this on Martin W. Smith on G+ too.
Irvin Banut's comment, April 19, 2013 3:49 PM
Thank you so much Martin for this valuable insight. I will definitely check out Google+ as well.
Karl Wabst's curator insight, April 21, 2013 3:32 PM

The recent SEC ruling on Regulation FD may bring more attention to social media monitoring. http://sco.lt/5GMM1x