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3 Best Practices for Successful Landing Pages - Chief Marketer

3 Best Practices for Successful Landing Pages - Chief Marketer | Social Media Management | Scoop.it

It takes a lot of work to get people to your site and its landing pages—SEO, paid search, banner ads, email marketing, social media, word of mouth …

 

However you get them, it takes time, money, and effort.

 

But getting them there is only half the battle. You still have to get your visitors to convert (whether it’s buying a product or engaging with your content), otherwise all your marketing efforts will go to waste. To get a visitor to convert, you need a killer landing page. Different sites for different goals require different landing pages, and you should always A/B test to find the perfect page for your site. Having said that, there are some universal do’s and don’ts to keep in mind when designing your landing page...


Via Jeff Domansky
Elizabeth Hall's insight:

Great article about Landing Pages.  

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Jeff Domansky's curator insight, October 24, 2013 1:14 AM

Practical tips for better landing pages and results.

Vaango Food's curator insight, October 24, 2013 5:08 AM

above mentioned steps are very good and usable as well as informatable too.

wanderingsalsero's curator insight, October 24, 2013 10:09 PM

This makes perfect sense.  The trick for most business is, IMHO, to relate these principles to their specific business.  There's just something special about specific examples that make "principles" like this, which are in themselves perfectly plausible and correct, more actionalble to the average small business.

 

In my case, a few weeks ago I wrote an article in an MLM magazine about prospecting with landing pages.  I'm going to 'spin' this article and go back and give the readers there some specific examples.

 

Good job....chief marketer!

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How We're Celebrating a Pinterest Christmas & 12 Days of a Social Media Christmas

How We're Celebrating a Pinterest Christmas & 12 Days of a Social Media Christmas | Social Media Management | Scoop.it
12 Days of a Social Media Christmas & How We're Celebrating a Pinterest Christmas
Elizabeth Hall's insight:

 I love sharing tips related to the holidays.  This article contains 12 infographics with lots of those tips.  

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Rescooped by Elizabeth Hall from Curation, Social Business and Beyond
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The Science Behind Word of Mouth and Why Things Go Viral

The Science Behind Word of Mouth and Why Things Go Viral | Social Media Management | Scoop.it

Tweet About Jonah Berger is a Marketing professor at the Wharton School at the University of Pennsylvania, and author of the New York Times bestseller Contagious: Why Things Catch On.


Via janlgordon
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Tim Fernback's curator insight, October 22, 2013 6:42 PM

Great insight into why things go viral.  "Why Things Catch On" is a must read for online marketers.  Not so much about social media valuations, but an interesting read none-the-less.

Edwin Tam's curator insight, October 22, 2013 9:46 PM

Triggers. Hmmm... That's like lighting the fuse yes?

internetdoctor's curator insight, March 7, 2014 9:41 AM

Something "triggers" us to make a move.  It is something in the environment...in psychology we call it a "stimulus" that elicits a "response".  What is that stimulus that triggers so many responses in people that make word of mouth really work.  Perhaps there is a science to it...but why does Rebecca Black's Friday video have millions of views, and your YouTube video that has amazing information has 10?  Clearly Rebecca has a trigger that you and I do not have...what is it?

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3 Best Practices for Successful Landing Pages - Chief Marketer

3 Best Practices for Successful Landing Pages - Chief Marketer | Social Media Management | Scoop.it

It takes a lot of work to get people to your site and its landing pages—SEO, paid search, banner ads, email marketing, social media, word of mouth …

 

However you get them, it takes time, money, and effort.

 

But getting them there is only half the battle. You still have to get your visitors to convert (whether it’s buying a product or engaging with your content), otherwise all your marketing efforts will go to waste. To get a visitor to convert, you need a killer landing page. Different sites for different goals require different landing pages, and you should always A/B test to find the perfect page for your site. Having said that, there are some universal do’s and don’ts to keep in mind when designing your landing page...


Via Jeff Domansky
Elizabeth Hall's insight:

Great article about Landing Pages.  

more...
Jeff Domansky's curator insight, October 24, 2013 1:14 AM

Practical tips for better landing pages and results.

Vaango Food's curator insight, October 24, 2013 5:08 AM

above mentioned steps are very good and usable as well as informatable too.

wanderingsalsero's curator insight, October 24, 2013 10:09 PM

This makes perfect sense.  The trick for most business is, IMHO, to relate these principles to their specific business.  There's just something special about specific examples that make "principles" like this, which are in themselves perfectly plausible and correct, more actionalble to the average small business.

 

In my case, a few weeks ago I wrote an article in an MLM magazine about prospecting with landing pages.  I'm going to 'spin' this article and go back and give the readers there some specific examples.

 

Good job....chief marketer!

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11 Smart Reasons to Use Facebook Tabs for Your Business Page

11 Smart Reasons to Use Facebook Tabs for Your Business Page | Social Media Management | Scoop.it
Improve the functionality of your Facebook page by using Facebook Tabs. Point your audience to your website and engage your fans with greater efficiency.
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Rescooped by Elizabeth Hall from Public Relations & Social Marketing Insight
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What’s in Your Marketing Mix? - Business 2 Community

What’s in Your Marketing Mix? - Business 2 Community | Social Media Management | Scoop.it

Although some marketers claim to use a single platform to grow their business, these successes are, quite honestly, the exception rather than the rule. For the rest of us, success is achieved by sharing the right messages with the right people across a range of platforms. The best marketing mix is the combination of the most effective tactics and platforms to showcase your products and/or services, to tell your story, and to provide to the right people the information they need in order to make the decision to buy from you....


Via Jeff Domansky
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Ade Omomo's curator insight, October 28, 2013 3:00 AM

My main take on this article is that, its important that businesss use the "horses for courses" approach to content circulation.  Any given message can be spread across several different channels if its in the appropreate format for easy consumption for the the intentded audience

debbieleven's curator insight, October 28, 2013 9:55 AM

It's about building your network too so that your content gets seen.

Alyce-Maree Simonetta's curator insight, October 28, 2013 5:09 PM

Integrate or disintegrate !!

Rescooped by Elizabeth Hall from visualizing social media
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Responsive Email Design: Five Case Studies & An Infographic

Responsive Email Design: Five Case Studies & An Infographic | Social Media Management | Scoop.it

Mobile email is a major challenge for businesses as studies have shown that as much as 50% of marketing messages are opened on mobile devices.

Obviously the precise figure varies drastically from company to company, so the need to optimise for mobile will be less important for some businesses. Even so, it’s an issue that all businesses will have to deal with at some point in the next year or so.

One option for dealing with mobile email is responsive design, which uses one set of code that renders an email differently when viewed on a desktop, tablet or smartphone...


Via Lauren Moss
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malek's curator insight, October 24, 2013 7:12 AM

A bit awkward!

- A large number of companies do not have any strategy in place for optimising email for mobile devices.

- To optimize, all you need is a few simple media queries in the code of an email

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Where Social-Media Use is Growing the Most (Infographic)

Where Social-Media Use is Growing the Most (Infographic) | Social Media Management | Scoop.it
The number of social network users are growing internationally at an incredible pace. Here’s an infographic on what to expect, where.
Elizabeth Hall's insight:

Infographics are always a great way to visually get the full picture.

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