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The Great Facebook Swindle and What to Do About It | Social Media Explorer

The Great Facebook Swindle and What to Do About It | Social Media Explorer | Social Media Management | Scoop.it
Facebook’s upcoming move to pay or not be seen for brand page content is good and bad. But mostly bad. Jason Falls explains.

Via Jessica Kelly
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Jessica Kelly's curator insight, March 24, 2014 3:11 PM

Well, nothing's ever truly free, at least not forever, right? Best advice here is to remind fans to *visit your page*--though I wish more people were hip to the use of lists.

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The Three Pillars Of SEO In 2014

The Three Pillars Of SEO In 2014 | Social Media Management | Scoop.it

"In 2014, the three pillars of SEO remain the same as they were in 2013; but I predict (and hope) that social media will come to be fully adopted as the third pillar by previously-skeptical business owners and marketers. 

 

Content strategy, inbound links, and social media strategy are the three key elements to building a strong, successful SEO campaign, regardless of the industry".

 

Let’s explore each element in more detail so you can craft a winning SEO strategy: http://www.forbes.com/sites/jaysondemers/2014/01/28/the-three-pillars-of-seo-in-2014/

 

 


Via Antonino Militello
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10 Big, Recent Changes to Twitter, Facebook, and Linkedin You Should Know About

10 Big, Recent Changes to Twitter, Facebook, and Linkedin You Should Know About | Social Media Management | Scoop.it
In search of a better social media strategy? Listen up: these changes will change the way you share.

Via Jessica Kelly
The Social Beehive's insight:

Important changes have been made again to major social networking sites! Make sure you keep up to date to get the most out of your efforts. 

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Jessica Kelly's curator insight, January 27, 2014 3:26 PM

Twitter's new design and image focus, Facebook's updated (again) newsfeed algorithm, TW and FB conversion tracking, LinkedIn's new showcase pages, more...

Brigitte Chevallier's curator insight, January 28, 2014 7:05 AM

Social media are changing all the time. A quick summary of the last practical changes.

The Social Beehive's curator insight, January 28, 2014 4:08 PM
Important changes have been made again to major social networking sites! Make sure you keep up to date to get the most out of your efforts.
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Want to know if you can legally use Google Images?

Want to know if you can legally use Google Images? | Social Media Management | Scoop.it
This feature has existed for a long time but used to be hidden.
The Social Beehive's insight:

A very useful and very important piece of information. Google should have made clearer some time ago.  

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Xposedbydesign's curator insight, January 21, 2014 12:10 PM

 

Lets be social: @xposedbydesign on Twitter

                          http://facebook.com/xposedbydesign

My tee shirt designs:

http://www.zazzle.com/Xposedbydesign*

 

http://www.pinterest.com/xposedbydesign/worldly-pleasures/

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Leading Experts Predict The Content Marketing Trends for 2014

Leading Experts Predict The Content Marketing Trends for 2014 | Social Media Management | Scoop.it

Find out what content marketing trends the industry experts expect to see in 2014.


Via Kamal Bennani
The Social Beehive's insight:

Again, it all about the quality of your content, 2014 is going to be a tough year for those without a good content strategy. 

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The New Rules of Search Engine Optimization (Infographic)

The New Rules of Search Engine Optimization (Infographic) | Social Media Management | Scoop.it

In recent years, marketers and company owners could approach SEO and its value to Google and other search engines by producing quality, relevant content that would interest their audience. Unfortunately, with the rise of dishonest PageRank practices, it seems that producing that same quality, relevant content is no longer the most effective way to rank in the search engine arena.


Read more at: http://www.business2community.com/seo/new-rules-search-engine-optimization-infographic-0793054#!xCI7Y


Via Antonino Militello
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Go Viral Exposure's curator insight, March 3, 2014 9:54 AM

Here is a different look on #seo http://buff.ly/MImAdH , #patowings showing an infographic based post on sea vs new seo. Enjoy the read !!

Martin (Marty) Smith's curator insight, March 21, 2014 10:52 PM

Just got a great tweet from Jack Varnell:

Jack Varnell @jackvarnell 2m

@ScentTrail - Agreed but it is all taxonomy. Could also say there will ALWAYS be new #SEO http://sco.lt/6jc0iP  via @scoopit #SEO


AGREE with Jack. The way he says it the emphasis is where it belongs - on the constant sea of change as Google and everyone else iterates code daily and hourly some day soon.

Radical SEO Idea

In 2003 I climbed up on a soapbox and tried to sell my Direct Marketing bosses on content marketing. They knew content because they paid BIG BUCKS to copywriters.

DM writers seemed to have a magic wand. They could tell a story that motivated people open their mail and call the call center. Today we need so much less WORK from our customers and yet achieving that "less work" is so much harder.

My radical idea is THERE IS NO "NEW SEO".

I'm not saying that half of this infographic (the new half) isn't helpful. It is helpful, but the idea of comparison is a) moot and b) not as dramatic as this comparison makes it feel and seem.

Understanding the WHY and WHAT is moot. The new SEO simply IS and they have a solid presentation of the "new SEO" here. The problem is boiling the new SEO down to an infographic chart with little boxes denies the interconnection between each of these pieces of sinew and the highly dynamic nature of this new mobile social web.

Mobile and social are dancing on a fire. One hand of the dancer, the hand holding the phone, pours gas on the fire even as the other hand, the social hand, tries to share the very HOT experience.

SO, focus on one side of this infographic and don't get caught up in why, how, who. Focus on how the new SEO is a tapestry and your marketing may need a massive RETHINK to play well with the new constantly and quickly changing Google.

Pallab Kakoti's curator insight, March 26, 2014 7:06 AM

......reviewing.......

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10 Big, Recent Changes to Twitter, Facebook, and Linkedin You Should Know About

10 Big, Recent Changes to Twitter, Facebook, and Linkedin You Should Know About | Social Media Management | Scoop.it
In search of a better social media strategy? Listen up: these changes will change the way you share.

Via Jessica Kelly, The Social Beehive
The Social Beehive's insight:
Important changes have been made again to major social networking sites! Make sure you keep up to date to get the most out of your efforts.
more...
Jessica Kelly's curator insight, January 27, 2014 3:26 PM

Twitter's new design and image focus, Facebook's updated (again) newsfeed algorithm, TW and FB conversion tracking, LinkedIn's new showcase pages, more...

Brigitte Chevallier's curator insight, January 28, 2014 7:05 AM

Social media are changing all the time. A quick summary of the last practical changes.

The Social Beehive's curator insight, January 28, 2014 3:49 PM

Important changes have been made again to major social networking sites! Make sure you keep up to date to get the most out of your efforts. 

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Understanding Seasonality in Search

Understanding Seasonality in Search | Social Media Management | Scoop.it

A good analytical organic search tactician should do their homework in year-over-year by month analysis and not simply in month-over month ongoing review. It is only over a long run of time (yearly) that we can assess for true success.


Via Kamal Bennani
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2DiFore Marketing Solutions's curator insight, January 28, 2014 8:01 AM

Is your business subjected to seasonality swings? Have you ever wondered why that happens? Do you slack off on your postings or email marketing campaigns? We sure hope you continue to network face to face....

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How to Increase Your Facebook Engagement by 275%

How to Increase Your Facebook Engagement by 275% | Social Media Management | Scoop.it

"Facebook users prefer posts about positivity, technology, travel, health, and sports. And if you use the words: Facebook, why, most, or how within your posts, you are more likely to get more likes, shares, and comments.

 

To show you how you can maximize user engagement, I’ve created an infographic that breaks down what you need to do to get more Facebook traffic.

 

You don’t have to spend money on Facebook ads to get more traffic to your page. By leveraging the available data, as in this infographic, you can drastically increase your Facebook traffic on your own".

 

Read More:  http://www.quicksprout.com/2014/01/10/how-to-increase-your-facebook-engagement-by-275/


Via Antonino Militello
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erika rosenthal's curator insight, January 13, 2014 9:17 AM

good tips and infographic

MaaS Pros UK's curator insight, January 15, 2014 5:57 AM

Social media is an incredible channel for businesses to provide exposure to their business, products and services.Expand your brand and customer reach with customized social media marketing plan offered by experienced professionals of MaaS Pros UK

http://www.maasprosfranchising.com/uk/social-media-management/

Sherryl Perry's curator insight, January 19, 2014 5:13 PM

Some great tips here on how to increase engagement on Facebook without having to run ads.

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What Makes Quality Content and Genuine Social Engagement

What Makes Quality Content and Genuine Social Engagement | Social Media Management | Scoop.it

With every algorithm update, Google is making SEO more and more complex. [...] The elements that are regularly highlighted by Google are 'quality content' and 'genuine engagement'. 


Via Guillaume Decugis
The Social Beehive's insight:

Quality content certainly is key and the best thing for SEO.  Engage with your readers and get your content working for you! 

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Guillaume Decugis's curator insight, December 30, 2013 1:49 PM

Andrew Hutchinson reminds us of basic but powerful traits of quality content and genuine social engagement - the ways to reach the objectives of a good content strategy. 


It starts with what people want to read (not what you want to tell them), it comes from human beings and it needs to be distributed to communities on social networks by human beings. 


But as Hutchinson notes, this approach will take time and investment - something most of us don't have. So once again, it's important to note that we not only need to set and repeat quality standards for our content marketing but also find ways to make that whole strategy more efficient. What we really need is not just to be reminded our content needs to be good and our social engagement authentic: we also need lean content strategies such as content repurposing, community-powered content creation and content curation for instance.