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Virtual Reality Takes Off and 4 Other Social Media Trends in 2016

Virtual Reality Takes Off and 4 Other Social Media Trends in 2016 | Social Media Management | Scoop.it
Facebook and Twitter move beyond tweets and likes.
The Scoop's insight:

It’s been a memorable year in social media. 2015 saw the birth of live social streaming, with apps like Periscope and Meerkat winning over early adopters. Snapchat fully shed its reputation as a niche network and now counts more than 200 million active users. Meanwhile, video dominated social headlines, with Facebook  FB 0.77%  users now logging an estimated 8 billion video views a day(even more than on YouTube, by some counts).

What does 2016 hold for social media users?

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Can Yahoo Gemini Succeed In Search? SEM Execs Weigh In

Can Yahoo Gemini Succeed In Search? SEM Execs Weigh In | Social Media Management | Scoop.it
Yahoo's foray back into search advertising faces a mountain of challenges, from volume to functionality. Industry executives share their thoughts on Gemini’s trials, promise and future.
The Scoop's insight:
Yahoo And Bing: The Current Status

First, a quick recap of where the Microsoft-Yahoo agreement puts Gemini now. With the renegotiated deal in May, Yahoo may continue to serve ads on up to 100 percent of Yahoo mobile search traffic, and now up to 49 percent of Yahoo desktop search traffic. The new deal also means separate sales forces from Yahoo and Microsoft can work with premium advertisers separately.

Yahoo has been shifting mobile and desktop ad serving to Gemini and experimenting with optimization and monetization. Microsoft, however, says the majority of Yahoo search impressions continue to be served by Bing Ads, and releases a weekly update on click volume. Mobile click volume on the Yahoo Bing Network (YBN) was at 71 percent for mobile and 87 percent overall the week of November 10, according to Microsoft’s status update.

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Digital Advertising Budgets 2016: 4 Trends You Need To Know #Infographic

Digital Advertising Budgets 2016: 4 Trends You Need To Know #Infographic | Social Media Management | Scoop.it
So what's in store for digital advertising in 2016?

MDG Advertising has created a new infographic looks at four key trends set to make a big impact on advertising budgets in 2016, including the rise of digital ad spending, Facebook expanding dominance and ongoing video growth.

Via Brian Yanish - MarketingHits.com
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Are You Ignoring These Social Media Marketing Tips?

Are You Ignoring These Social Media Marketing Tips? | Social Media Management | Scoop.it
What post ideas that you can use to improve your social media marketing campaign?
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12 Secret Facebook Features Every Marketer Should Be Using #Infographic

12 Secret Facebook Features Every Marketer Should Be Using #Infographic | Social Media Management | Scoop.it
Using Facebook is easy enough -- most of the 1.49 billion monthly active users on the site would agree. But the social media platform is constantly being updated with new features and tools that make using the platform as a marketing and business tool easier and more effective.

Via Brian Yanish - MarketingHits.com
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Google Panda Future Updates Will Continue to Rollout Very Slowly

Google Panda Future Updates Will Continue to Rollout Very Slowly | Social Media Management | Scoop.it
The Scoop's insight:

One of the big differences with the latest Google Panda refresh was that Google is rolling it out over months, rather than just days or weeks.  And its slowness has led to many problems by SEOs to actually determine if it has hit certain sites or not (positive or negative) and it doesn’t show up on Google algo weather casts, such as Mozcast.  But it looks like this slow change is here to stay.

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Top 19 Social Media Management Tools

Top 19 Social Media Management Tools | Social Media Management | Scoop.it
Do you get lost when trying to find the right social media management tools for your business? Here are the best ones to keep you & your team efficient.
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Should You Be on Snapchat, Ello, or Vine? A Look at Social's Fringe

Should You Be on Snapchat, Ello, or Vine? A Look at Social's Fringe | Social Media Management | Scoop.it

Beyond the big six networks—Facebook, Twitter, LinkedIn, Google+, Instagram, and Pinterest—there are dozens more that are quickly rising in usage or are super valuable for particular audiences and niches. It’s a ton to keep track of. It can be a mystery to know where to spend your time.

I pulled up some numbers on these fringe networks to maybe help you decide where it’s best to spend your time. Here are the explanations, demographics, numbers, and details on 11 fringe social networks....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 18, 2015 1:45 PM

Kevan Lee looks at some of the social media channels outside of the mainstream and finds some worth considering for your content marketing program.

Emmanuelle Leneuf's curator insight, May 18, 2015 10:37 PM

Comment bien choisir son réseau social ?

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How Lies Spread Faster Than Truth: A Study of Viral Content | Mediashift | PBS

How Lies Spread Faster Than Truth: A Study of Viral Content | Mediashift | PBS | Social Media Management | Scoop.it

News organizations are meant to play a critical role in the dissemination of quality, accurate information in society. This has become more challenging with the onslaught of hoaxes, misinformation, and other forms of inaccurate content that flow constantly over digital platforms.

Journalists today have an imperative — and an opportunity — to sift through the mass of content being created and shared in order to separate true from false, and to help the truth to spread.

Unfortunately, as this paper details, that isn’t the current reality of how news organizations cover unverified claims, online rumors, and viral content. Lies spread much farther than the truth, and news organizations play a powerful role in making this happen....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 18, 2015 11:49 PM

Here's a valuable look at how news media wrestle with the challenge of spreading lies, rumors and misinformation in social media. Recommended reading.  9.5/10

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5 Digital Marketing Trends for 2015

5 Digital Marketing Trends for 2015 | Social Media Management | Scoop.it
“ 5 DIGITAL MARKETING TRENDS FOR 2015”
Via Manish Dhane
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Ello & Tsu: Are The New Me-Too Social Networks For Marketers?

Ello & Tsu: Are The New Me-Too Social Networks For Marketers? | Social Media Management | Scoop.it
Columnist Mark Traphagen explores opportunities for marketers on two new social networks.
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Is Cloud Computing Right for Your Business?

Is Cloud Computing Right for Your Business? | Social Media Management | Scoop.it
Cloud Computing: Increasingly pallet and lumber companies are looking to web-based software programs to help manage key aspects of their business. Find out why this technology may be useful for your operation.

Via Peter Azzopardi
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Peter Azzopardi's curator insight, November 1, 2014 6:59 PM

In a broader sense, cloud computing expands beyond just software applications, and can be used to describe any Internet-based computing in which large groups of remote servers are networked to allow centralized data storage, and online access to computer services or resources.

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TV networks embrace social media | TV | Entertainment | London Free Press

TV networks embrace social media | TV | Entertainment | London Free Press | Social Media Management | Scoop.it
Social media is to the TV networks what fantasy football is to the NFL. Seriously, we've thought about this. Quit laughing. (TV networks embrace social media: Social media is to the TV networks what fantasy football is to the NFL.

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The 16 Best Pinterest Tools for Social Media Marketers

The 16 Best Pinterest Tools for Social Media Marketers | Social Media Management | Scoop.it

The average user on Pinterest has money and is willing to spend it.

That being said, Pinterest isn’t for every business. Considering that Pinterest is dominated by American women (68% female), it works better for certain niches than for others.

If you’re not sure if Pinterest is right for your business, check out my complete guide to creating a social media strategy.

Assuming that Pinterest is a good fit for you, you want to make sure that you have the right tools for the job.

Tools can help you:

  • save time
  • get better results (more pins, repins, and traffic)
  • be consistent (less effort on your part)
  • I’ve compiled a list of the 16 best Pinterest tools for social media marketers. I’ve divided them into four main categories....

Via Jeff Domansky
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Jeff Domansky's curator insight, November 25, 2015 9:00 PM

Neil Patel puts 16 Pinterest tools in hand to help you get results.

Charlie Dare's curator insight, November 26, 2015 5:45 PM

Four categories of Pinterest tools~

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The Sharing More Than Selling Rule

The Sharing More Than Selling Rule | Social Media Management | Scoop.it
As a way to think about your social activities, I’d suggest you should be doing 85 percent sharing and engaging, 10 percent publishing original content, and only five percent or less about what you are trying to promote.
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The Surprising Power of Waiting

The Surprising Power of Waiting | Social Media Management | Scoop.it
Why we're not wired to wait for things and how awareness can put us back in control.

Via craig daniels
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Are You Ignoring These Social Media Marketing Tips?

Are You Ignoring These Social Media Marketing Tips? | Social Media Management | Scoop.it
What post ideas that you can use to improve your social media marketing campaign?
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Google Panda Future Updates Will Continue to Rollout Very Slowly | Media Gridiron - Internet Marketing Guru

Google Panda Future Updates Will Continue to Rollout Very Slowly | Media Gridiron - Internet Marketing Guru | Social Media Management | Scoop.it
Source: www.thesempost.comOne of the big differences with the latest Google Panda refresh was that Google is rolling it out over months, rather than just days or weeks.  And its slowness has led to many problems by SEOs to actually determine if it has hit certain sites or not (positive or negative) and it doesn’t show…
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Hootsuite: ‘We’re Seeing This Massive Shift Toward Imagery And Video’

Hootsuite: ‘We’re Seeing This Massive Shift Toward Imagery And Video’ | Social Media Management | Scoop.it
Hootsuite and other social marketing providers ramp up API access to Instagram.
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The most hated fast food chain on social media

The most hated fast food chain on social media | Social Media Management | Scoop.it
Exclusive data to CNBC from Brandwatch shows which food, restaurant, and beverage brands have the best and worst presence on social media.
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Ello & Tsu: Are The New Me-Too Social Networks For Marketers?

Ello & Tsu: Are The New Me-Too Social Networks For Marketers? | Social Media Management | Scoop.it
Columnist Mark Traphagen explores opportunities for marketers on two new social networks.
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Instagram Is Introducing Video Ads Today With 5 Major Brands

Instagram Is Introducing Video Ads Today With 5 Major Brands | Social Media Management | Scoop.it
Instagram's slow-play entrance into the mobile video advertising market is picking up speed. Today, according to Ad Week, the Facebook-owned image and vide
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A Guide to Social Media Optimisation - Adam Houlahan

A Guide to Social Media Optimisation - Adam Houlahan | Social Media Management | Scoop.it
If you want to step up your marketing campaigns, then you need to make sure that you are utilising your social media accounts. There is a large difference betwe

Via Adam Houlahan
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Facebook's Future Content Strategy Could Change the Way You Use the Internet

Facebook's Future Content Strategy Could Change the Way You Use the Internet | Social Media Management | Scoop.it
The future of Facebook may be as a major content-host. Instead of clicking links to visit outside sites, much of what you read on the web could soon be within Mark Zuckerberg's domain.
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Via Tony Shan
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