Facebook and Twitter move beyond tweets and likes.
The Scoop's insight:
It’s been a memorable year in social media. 2015 saw the birth of live social streaming, with apps like Periscope and Meerkat winning over early adopters. Snapchat fully shed its reputation as a niche network and now counts more than 200 million active users. Meanwhile, video dominated social headlines, with Facebook FB0.77% users now logging an estimated 8 billion video views a day(even more than on YouTube, by some counts).
Yahoo's foray back into search advertising faces a mountain of challenges, from volume to functionality. Industry executives share their thoughts on Gemini’s trials, promise and future.
The Scoop's insight:
Yahoo And Bing: The Current Status
First, a quick recap of where the Microsoft-Yahoo agreement puts Gemini now. With the renegotiated deal in May, Yahoo may continue to serve ads on up to 100 percent of Yahoo mobile search traffic, and now up to 49 percent of Yahoo desktop search traffic. The new deal also means separate sales forces from Yahoo and Microsoft can work with premium advertisers separately.
Yahoo has been shifting mobile and desktop ad serving to Gemini and experimenting with optimization and monetization. Microsoft, however, says the majority of Yahoo search impressions continue to be served by Bing Ads, and releases a weekly update on click volume. Mobile click volume on the Yahoo Bing Network (YBN) was at 71 percent for mobile and 87 percent overall the week of November 10, according to Microsoft’s status update.
So what's in store for digital advertising in 2016?
MDG Advertising has created a new infographic looks at four key trends set to make a big impact on advertising budgets in 2016, including the rise of digital ad spending, Facebook expanding dominance and ongoing video growth.
Using Facebook is easy enough -- most of the 1.49 billion monthly active users on the site would agree. But the social media platform is constantly being updated with new features and tools that make using the platform as a marketing and business tool easier and more effective.
One of the big differences with the latest Google Panda refresh was that Google is rolling it out over months, rather than just days or weeks. And its slowness has led to many problems by SEOs to actually determine if it has hit certain sites or not (positive or negative) and it doesn’t show up on Google algo weather casts, such as Mozcast. But it looks like this slow change is here to stay.
Beyond the big six networks—Facebook, Twitter, LinkedIn, Google+, Instagram, and Pinterest—there are dozens more that are quickly rising in usage or are super valuable for particular audiences and niches. It’s a ton to keep track of. It can be a mystery to know where to spend your time.
I pulled up some numbers on these fringe networks to maybe help you decide where it’s best to spend your time. Here are the explanations, demographics, numbers, and details on 11 fringe social networks....
News organizations are meant to play a critical role in the dissemination of quality, accurate information in society. This has become more challenging with the onslaught of hoaxes, misinformation, and other forms of inaccurate content that flow constantly over digital platforms.
Journalists today have an imperative — and an opportunity — to sift through the mass of content being created and shared in order to separate true from false, and to help the truth to spread.
Unfortunately, as this paper details, that isn’t the current reality of how news organizations cover unverified claims, online rumors, and viral content. Lies spread much farther than the truth, and news organizations play a powerful role in making this happen....
Cloud Computing: Increasingly pallet and lumber companies are looking to web-based software programs to help manage key aspects of their business. Find out why this technology may be useful for your operation.
Social media is to the TV networks what fantasy football is to the NFL. Seriously, we've thought about this. Quit laughing. (TV networks embrace social media: Social media is to the TV networks what fantasy football is to the NFL.
As a way to think about your social activities, I’d suggest you should be doing 85 percent sharing and engaging, 10 percent publishing original content, and only five percent or less about what you are trying to promote.
Source: www.thesempost.comOne of the big differences with the latest Google Panda refresh was that Google is rolling it out over months, rather than just days or weeks. And its slowness has led to many problems by SEOs to actually determine if it has hit certain sites or not (positive or negative) and it doesn’t show…
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