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Top 50 Indispensable Facts About Social Media

Top 50 Indispensable Facts About Social Media | social media lsi | Scoop.it
Are you looking for statistics about social media? Here are the top 50 facts about social media along with links to their sources.

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donhornsby's curator insight, December 10, 2014 9:00 AM

Fascinating information about (and related to) social media!

Jeanine Askew's curator insight, December 10, 2014 11:54 AM

Key Takeaway: Millions of people are on social media every second. 

 

Most interesting facts:

44 percent of users on Twitter have never sent a tweet.

Users send out 58 million tweets per day, with 9,100 happening every second. However, there are 222 million Twitters who just watch other people’s tweets.


Every second, 2 new members join LinkedInLinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook.


Facebook users watch more than 500 years’ worth of YouTube video every day.

50,000 links are shared every minute on Facebook.


Most people don't realize the power and the colossal change social media has had in daily lives. I typically wake up wanting to check Instagram. Yet, I remember in elementary school I used to be happy with a phone that only made phone calls. 

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Complete Guide to Customer Psychology – Chapter 1

Complete Guide to Customer Psychology – Chapter 1 | social media lsi | Scoop.it

Flash forward to today. Consumers are wiser than ever. They’re still bombarded with aggressive marketing messaging, but they are empowered with anti-spam and ad blocker tools to keep the BS to a minimum.


It’s safe to say that the days of shady, aggressive marketing are over and done. For good. Hammer the nail in the coffin, and don’t look twice.


More so than ever before, marketing today is about consumer empowerment. This chapter explains why....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 11, 2014 11:04 AM

Must-read social marketing guide from Neil Patel. Recommended reading. 9/10

Cherry Adam's curator insight, December 12, 2014 5:16 AM

Brand connection and relevant content drive everything else. Always listen to your customers.

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4 Ways to Make Your Ordinary Content Epic

4 Ways to Make Your Ordinary Content Epic | social media lsi | Scoop.it

If your content isn't epic, your audience will likely not see it. Here are four things you need to consider to make your content EPIC!


Via Kamal Bennani, Idris Grant
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Looking for Leads? 11 Ways to Leverage Social Media

Looking for Leads? 11 Ways to Leverage Social Media | social media lsi | Scoop.it
Trying to generate solid leads can seem like a nightmare. That's where social media can be a great help. But how do you leverage this wide-ranging resource?

Via Neil Ferree
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Neil Ferree's curator insight, December 11, 2014 5:38 PM

When you’re pressed for time, trying to generate solid leads can seem like a nightmare.


That’s where social media, with its ability to connect you with just about anyone, can be a great help.


But how do you leverage this wide-ranging resource?

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Google Says Inbox May Never Replace Gmail

Google Says Inbox May Never Replace Gmail | social media lsi | Scoop.it

We don’t know much about Google’s plans for Inbox, but today we’ve discovered that the company isn’t sure it’ll replace Gmail as the default email experience. A user asked if Inbox will replace Gmail on the long road and the team replied:


"In the short term, no. In the very long term, we hope so. Inbox is something new – that’s why we’re launching it as a separate product. We care deeply about Gmail and Gmail users, but in the long run as we add more features to Inbox and respond to user feedback we hope that everyone will want to use Inbox instead of Gmail. Ultimately, our users will decide."


When pressed further about whether or not Inbox sits beside Gmail as an extra product or if features will eventually cross over, the team said that there are no plans to add features to Inbox that will find their way back to Gmail.


The team also addressed user frustration that Inbox is inexplicably unavailable for Google Apps’ paying customers:


"Supporting these accounts comes with other demands and we’re working hard on addressing them so we can get Inbox to Google Apps users. We were pleasantly surprised to see how open-minded Inbox users are to making big changes to their work email workflow, and the high demand for Inbox on Google Apps accounts has already caused us to speed up our efforts to bring Inbox to all of you. Hang tight!"


One other concern from many users was Google’s restriction to only allow Chrome users into Inbox, which the team put down to the simple fact that most of the company uses Chrome internally.


They also pointed out that other browser support is coming soon.


Google Inbox is available by invitation only by emailing the team via the address listed here.


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What Role Does Intuition Play in Customer Experience? | CX Journey

What Role Does Intuition Play in Customer Experience? | CX Journey | social media lsi | Scoop.it
Last year, I wrote a post called The 15 Senses of a Great Customer Experience. The last of the 15 senses that I wrote about was the sixth sense. In this post, I explore the role of the sixth sense in customer experience.
Idris Grant's insight:

An interesting article on creating a great customer experience.  

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11 Lesser-Known LinkedIn Features You Should Be Using

11 Lesser-Known LinkedIn Features You Should Be Using | social media lsi | Scoop.it
Although lots of people use LinkedIn, many neglect to utilize the professional network to its full potential. Here are a few incredibly useful features you might not be using.
Idris Grant's insight:

Here are a few powerful features you might not be using according to LinkedIn expert Wayne Breitbarth.

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How to Choose the Right Social Network for Your Business

How to Choose the Right Social Network for Your Business | social media lsi | Scoop.it
The complete guide on how to choose a social network for your business, featuring valuable statistics, research, demographics, and questions.

Via Neil Ferree
Idris Grant's insight:

Yes, Facebook is the "10-ton gorilla" in the room, but it isn't the only game in town.  This article with infographic, does a great job of breaking down your choices - the ideal ones - for your particular business.

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Neil Ferree's curator insight, August 21, 2014 1:55 PM

Facebook is the largest social network. Google+ is a distant 2nd. This new Buffer App article outline who's who and which is which for;

◄ Image based 
◄ SEO / Author
◄ Video
◄ Location
◄ Kitchen Sink
◄ Niche 
Business



The number of active users is one metric to consider. Social engagement (+1's and reshares and comments) are as important if not more.


Personalized search results are influenced by Likes on Facebook and being Circled on Google.


Which is more important to you?


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Google SERPs Has Changed: Heat Maps Study of where people click

Google SERPs Has Changed: Heat Maps Study of where people click | social media lsi | Scoop.it

The Mediative team's research on the new search engine results pages (SERP) and what they wanted to find out:

- Where on the SERP do searchers look and click the most?

- How important is the location of a listing to win views and clicks from searchers?

- How does the complex SERP affect a strategy to be found and seen by potential customers?

- How has click activity per listing position changed with the introduction of Google's new SERP elements? 

Idris Grant's insight:

This is a good article discussing a recent study on internet users interaction with search results.

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Twitter Opens Analytics Access To All Users

Twitter Opens Analytics Access To All Users | social media lsi | Scoop.it
Copyright Aaron Durand (@everydaydude) for Twitter, Inc. Twitter announced today that it is giving Twitter Analytics access to all users. Absolutely thrill
Idris Grant's insight:

Not to be outdone by the advancements of functionality found with it's competitors (Facebook and LinkedIn), Twitter is working hard to stay relevant, by investing in resources to help advertisers and users alike understand -and benefit - from the platforms impact and reach.  A baby step, but a welcome one....

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Facebook goes down, prompting angst among social media site users worldwide - New York Daily News

Facebook goes down, prompting angst among social media site users worldwide - New York Daily News | social media lsi | Scoop.it
Latin Post
Facebook goes down, prompting angst among social media site users worldwide
New York Daily News
Social media site Facebook crashed Wednesday afternoon, preventing some one billion users from accessing the popular site.
Idris Grant's insight:

With the growing importance of social media to businesses worldwide, outages such as those recently experienced with Amazon Cloud services, twitter and now Facebook  shows that as advanced technology has become,  it does come with some risk.

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Born Digital: Meet Generation C, a new generation of connected customers - Brian Solis

Born Digital: Meet Generation C, a new generation of connected customers - Brian Solis | social media lsi | Scoop.it

...Social media, mobile, real-time, each has contributed to the digital lifestyle that everyday people, your consumers AND your employees, embrace as second nature. It’s not just a Millennial or a Generation Z thing…it’s everyone who uses a smartphone, a tablet, or any smart device. It’s someone who takes selfiesand takes pictures and videos at every live event. It’s also that person who checks Twitter and Facebook each morning before email for mentions of their name and see what they might have missed. It is for all intents and purposes, you and me.


This isn’t about age; this is about a connected generation (Generation-C) and it represents a significant share of consumerism. Simply said, this category of consumers is different from the traditional customers and employees around which many organizations are modeled.


To reach them requires a different approach. To see them and the value they represent to an organization takes vision and a different philosophy.  Instead however, most executives or decision-makers employ an “us vs. them” mentality. They see the world as they know it rather than seeing the world for what it is or what it’s becoming.


Via Jeff Domansky
Idris Grant's insight:

Interesting look at today's "connected" generation, providing a compelling argument for adopting a new mindset and taking a different approach towards interacting with customers.

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Laurence Lee's curator insight, August 27, 2014 12:06 AM

Nice graphic!

Idris Grant's curator insight, August 28, 2014 4:44 PM

An interesting analysis of today's connected generation.

Mike Donahue's curator insight, August 29, 2014 5:29 PM

Interesting perspective on how different Generation-C is from past generations of consumers and how business needs to change their approach to and philosophies about creating an experience they will engage with.

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Pinterest's Conversations Is Really Good For Social Marketers - Business 2 Community

Pinterest's Conversations Is Really Good For Social Marketers - Business 2 Community | social media lsi | Scoop.it
Business 2 Community
Pinterest's Conversations Is Really Good For Social Marketers
Business 2 Community
Pinterest's messaging feature allows pinners to easily control who they're sharing with, greatly lowering the perceived social risk.
Idris Grant's insight:

One of the key benefits to hiring an digital marketing agency such as LSi Media is our understanding of - and sensitivity to - "reputational risk."  And as powerful and important as social media anything has become to businesses, it often comes with no shortage of risk - and worry - about one's reputation.


To that end, we're happy to see that Pinterest understands this and are pleased to see that they've recently launched a new feature which helps Pinterest users control and manage how their pins are shared.  This article provides a good overview of the feature -and discusses the positive impact it has on managing this risk

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10 Ways to Mix Up Your Visual Content on Social Media

10 Ways to Mix Up Your Visual Content on Social Media | social media lsi | Scoop.it

Visual content is the most powerful tool your brand can use to engage your fans on social media. It allows you to express ideas quickly and effectively, which is a valuable tactic to set your brand apart from the vast amount of written content published online every day.

So which kinds of visual content works best on social media? The best answer: a variety. Finding clever and creative ways to mix up your visual content will boost your fan interaction and help your build your brand's identity on social.

In this article, I’ll show you how to create a series of visual social media posts quickly and effectively. I'll also offer a few ideas to help you get started creating inspiring and effective visual posts....


Via Jeff Domansky
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Interconectados's curator insight, December 12, 2014 5:28 AM

El contenido visual es una herramienta muy poderosa para atraer visitantes hasta nuestra marca. Permite expresar ideas de forma rápida y efectiva además de favorecer la interacción.

 

A través de este post se muestran 10 formas para adaptar el contenido visual en los diferentes medios y redes sociales.

Carolyn Williams's curator insight, December 12, 2014 6:48 AM

Woohoo! mix it up!

Gary Campbell's curator insight, December 13, 2014 9:27 AM

This is one of the best articles I have on an overall approach to using visual content with social media.

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Video Analytics Page in AdWords for Video launches today - Google

Video Analytics Page in AdWords for Video launches today - Google | social media lsi | Scoop.it
As you can see in the above chart, the new Video Analytics page prominently features a visualization of your video’s views, split by paid and non-paid to give a holistic sense of how your video is doing. The page also brings the powerful audience retention graph to AWV (formerly only available in YouTube Analytics) – with this you can fine-tune your creative by visualizing when audience interest waxes and wanes. For example, are you seeing a steep viewer drop-off at a certain point? This alerts you to an opportunity to re-cut your video to hold their interest longer.


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marketingIO's curator insight, December 11, 2014 6:40 PM

Tremendous addition to AdWords reporting.

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Social Media Management Tools Influencer Marketing

Social Media Management Tools Influencer Marketing | social media lsi | Scoop.it
Sociolus Blog, Resources and Insights on Social Media Analytics, Competitor Research and Influencer Marketing. Sociolus: A complete social media management platform.

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Neil Ferree's curator insight, December 11, 2014 1:00 PM

The world is changing at an alarming rate. Social media has the power to help even the smallest or most traditional business compete in the modern era but you have to be willing to enter the conversation.


How many of these activities do you use social media to do?


  • Monitor trends, your market, your competitors and your brand sentiment
  • Listen, identify and engage with most influential customers
  • Market, sell and service your customers with social channels
  • Use the power of the crowd to test your ideas and shape your product development
  • Recruit the best talent from around the world
  • Directly engage with your target audience without breaking th bank


If the answer is some or none then don’t worry, if anything that means there is so much you can still do J. What’s more this list is just the tip of the iceberg. We will explore what this means for your business in the next email.

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Video Analytics Page in AdWords for Video launches today - Google

Video Analytics Page in AdWords for Video launches today - Google | social media lsi | Scoop.it
As you can see in the above chart, the new Video Analytics page prominently features a visualization of your video’s views, split by paid and non-paid to give a holistic sense of how your video is doing. The page also brings the powerful audience retention graph to AWV (formerly only available in YouTube Analytics) – with this you can fine-tune your creative by visualizing when audience interest waxes and wanes. For example, are you seeing a steep viewer drop-off at a certain point? This alerts you to an opportunity to re-cut your video to hold their interest longer.


Receive a FREE daily summary of The Marketing Technology Alert


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marketingIO's curator insight, December 11, 2014 6:40 PM

Tremendous addition to AdWords reporting.

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The Basics of Branding

The Basics of Branding | social media lsi | Scoop.it
In a free market world where companies fight for market share and recognition, your brand can be your most valuable asset. It helps you stand out from competition, gives your…
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2 Major Lessons Apple Has Just Taught Us About Loyalty

2 Major Lessons Apple Has Just Taught Us About Loyalty | social media lsi | Scoop.it
Another 6 months – another set of Apple tech announcements and pending products. Bigger phones, better software and a Watch (which I will probably speak about soon enough around what this could mea…
Idris Grant's insight:

Wow.  You would think after the "hack" on several celebrities iCloud, Apple would know NOT to shove anything at it's customers - even if it free.  ~LSi Media 

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26 Creative Ways to Publish Social Media Updates |

26 Creative Ways to Publish Social Media Updates | | social media lsi | Scoop.it
Are you struggling to find ideas for posts on Twitter, Facebook and Google+? This article helps you deliver a never-ending supply of social media updates.

Via Neil Ferree
Idris Grant's insight:

In our ongoing efforts to engage with our customers, here are 26 interesting ways of publishing updates through your social media ecosystem.  

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Neil Ferree's curator insight, August 28, 2014 4:31 PM

If you get stuck coming up with useful and creative ways to enhance your social media updates, give one of these 26 Tactics a shot.


#1: Attention-Grabbing Quotes
#2: Book Recommendations
#3: Celebrate Company Milestones
#4: Dates That Are Fun Celebrations
#5: Evergreen Content
#6: Feature Hashtagged Events
#7: Giveaways and Contests
#8: Help Out by Answering Questions
#9: Interview Staff Members
#10: Jokes and Lighthearted Posts
#11: Kids’ Photos
#12: Link to Useful Content
#13: Mention Others in Your Industry
#14: Negative Posts (Generally Avoid!)
#15: Outtakes and Mistakes
#16: Promotional Posts
#17: Questions for Your Audience
#18: Reply to Messages
#19: Share Other People’s Updates
#20: Thank Someone Who Helped Out
#21: Ultimate Lists of Resources
#22: Visual Content
#23: Weekly Themed Posts
#24: X vs. Y
#25: “You” (Your Audience)
#26: Zen-Like Calm When Responding

malek's curator insight, August 28, 2014 6:48 PM

Creative, resourceful guide. Start small (1-2) ways at a time. 

Don't forget to bookmark

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21 Social Media Mistakes To Avoid

21 Social Media Mistakes To Avoid | social media lsi | Scoop.it

As Social Media for Business Owners, We have all made mistakes when it comes to social media; but the best way to avoid them in the future is to draw attention to them. Kim covers 21 mistakes to avoid.


Via Neil Ferree
Idris Grant's insight:

In the complex world that is all-things Internet, social media is at the top of the list.  This article features many of the common mistakes that are made when dealing with social media.

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Neil Ferree's curator insight, September 8, 2014 11:13 AM

Some of these social media marketing snafus are more obvious than others. 


All 21 of them are good to know since knowing what not to do is useful when trying to better manage your social media presence.

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Study: Facebook Ads That Tell A Brand Story Beat Traditional Performance Ads

Study: Facebook Ads That Tell A Brand Story Beat Traditional Performance Ads | social media lsi | Scoop.it
A new study tested a sequence of Facebook ads (left) that took users through the marketing funnel versus a set of standard  call-to-action ads (right). Wha
Idris Grant's insight:

As a digital media agency, we are fanatically focused on creating conversations through social media for our clients.  And often, this means telling the "story" of our clients.  The following article highlighting a major campaign based on sequential stories through to sale, supports our thinking.  

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LinkedIn Goes Transparent, Gives Users More Data Control

LinkedIn Goes Transparent, Gives Users More Data Control | social media lsi | Scoop.it
scyther5 / Shutterstock.com LinkedIn announced today that it is giving users more control over their data on the network. The most interesting new feature
Idris Grant's insight:

We're pleased to see the growing functionality that LinkedIn is beginning to provide users on it's platform.  And given that there are over 85 million users strong, with very detailed professional information, it's good that LinkedIn recognizes that our professional network is first and foremost:  ours.

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Pinterest Adds New Analytics Dashboard to Entice Future Advertisers

Pinterest Adds New Analytics Dashboard to Entice Future Advertisers | social media lsi | Scoop.it
Pinterest has a new strategy for getting brands on its service: Show, don't tell.
Idris Grant's insight:

We continue to be impressed with Pinterest's rapid maturity into a strong and compelling marketing platform.

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Why Amazon Really Bought Twitch

Why Amazon Really Bought Twitch | social media lsi | Scoop.it
Twitch's viewers are numerous, addicted and spend millions each month on subscriptions that do very little.
Idris Grant's insight:

Amazon throws it's hat into the ring: the ring of "all things video," by acquiring Twitch for over $1B.  

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