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Social Media & Local Businesses
Everything related to the way Social Media can help small local businesses.
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How Blogging Increases Traffic and Leads [Infographic]

How Blogging Increases Traffic and Leads [Infographic] | Social Media & Local Businesses | Scoop.it
In case you're wondering if it's worth the time and effort to have a blog for your business, consider these compelling numbers: Blogging gets 55% more web traffic and 70% more leads.
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Online sales: how social networks offer fresh ways of sealing the deal

Online sales: how social networks offer fresh ways of sealing the deal | Social Media & Local Businesses | Scoop.it
The party selling technique pioneered by brands like Tupperware is drawing in web-savvy consumers for whom the social side of buying goods is a bonus
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VML | The Forces Shaping the Future of the Web: How Brands Can Adapt and Thrive

VML | The Forces Shaping the Future of the Web: How Brands Can Adapt and Thrive | Social Media & Local Businesses | Scoop.it
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Success in social media is your responsibility

Success in social media is your responsibility | Social Media & Local Businesses | Scoop.it
“Your uniqueness is your greatest strength, not how well you emulate others” - Simon S. Tam According to a recent study conducted by Manta,  more than 60% of small businesses see no ROI from their ...

Via Cendrine Marrouat - cendrinemarrouat.com
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Done4USocialMedia's curator insight, April 25, 2013 12:04 PM

Great insight.

Cendrine Marrouat - cendrinemarrouat.com's comment, April 26, 2013 12:10 AM
I'm glad you think so!
Art Jones's curator insight, April 26, 2013 9:24 PM

#Authenticity Rocks

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Be Honest: Do You Have A Social Media Strategy?

Be Honest: Do You Have A Social Media Strategy? | Social Media & Local Businesses | Scoop.it
You wouldn't start an ad campaign without a strategy. You shouldn't post on Facebook without one, either.
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5 Social Media Management Tools You Should Consider | Social Media Examiner

5 Social Media Management Tools You Should Consider | Social Media Examiner | Social Media & Local Businesses | Scoop.it
Social Media Tools: Here are five social management tools to simplify the management of your social media marketing.

 

#1: Sprout Social Helps You Engage Followers and Respond in Real Time

#2: MarketMeSuite Provides an Easy-to-Use Dashboard That Works Like Email

#3: Sendible Provides Brand Monitoring and Sentiment Analysis for Businesses

#4: Socialbakers Provides Large Amounts of Data in a User-Friendly Interface

#5: Crowdbooster Does Much of the Thinking for You


Via marketingIO
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marketingIO's curator insight, April 24, 2013 9:59 AM
  • See the article at www.socialmediaexaminer.com
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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Social Media for Business Explained [Infographic]

Social Media for Business Explained [Infographic] | Social Media & Local Businesses | Scoop.it
This Social Media Cheat Sheet from SM2 (a social media monitoring platform) explains in clear terms what each of the top 9 social networks for business are all about.
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5 Free Tools to Manage Your Online Reputation — socialmouths

5 Free Tools to Manage Your Online Reputation — socialmouths | Social Media & Local Businesses | Scoop.it
Some small businesses don’t have the budget to invest in tools to monitor their online reputation, here are a 5 tools to get you started for free
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Rivals Invited to Review Proposed Google Antitrust Settlement

Rivals Invited to Review Proposed Google Antitrust Settlement | Social Media & Local Businesses | Scoop.it
The European Commission said it had begun “market testing” intended to determine whether the proposed remedies address complaints that Google favors its own products in search results.
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Are You The Prime Architect Of Failure In Your Own Social Media Efforts

Are You The Prime Architect Of Failure In Your Own Social Media Efforts | Social Media & Local Businesses | Scoop.it
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Dynamic Content | The Future of the Web is Here - Social Media Explorer

Dynamic Content | The Future of the Web is Here - Social Media Explorer | Social Media & Local Businesses | Scoop.it
Dynamic content is the future of website development and content creation. Tips for leveraging it’s benefits and mitigating risks.

 

Excerpted...

 

The first thing to consider is what areas of your website should be dynamic. Should it start with a form and calls to action or are there more powerful areas where dynamic content would make an impact?

 

The second thing to consider is HOW you will segment your dynamic content. There are a variety of ways you can segment your audiences to create dynamic content. Marketo put together an excellent list of options in this post that was incredibly comprehensive and better than what I would’ve provided, so I’ve included it here.


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marketingIO's curator insight, April 24, 2013 9:45 AM

Personalization is a two way street:

  1. Outbound personalization, or DB-based data going one way...outward to your market.
  2. Inbound personalization, where there is a two way interaction: first from your visitor's behavior tracked/matched in the DB, then back outward.


Compared to true 1:1 personalization, what you can do with inbound personalization is limited by the features found in your MAP, e.g., if X, then Y. Dynamic content presented based on an internal lookup of the individual is not there yet (it's one of the technologies we're looking for: Big Data tools, personalization, and predictive).


  • See the article at www.socialmediaexplorer.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.