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The Future of Reading is Context, Location, Device & Time

The Future of Reading is Context, Location, Device & Time | social media literacy | Scoop.it

This piece was written by Tim Carmody for Wired magazine, all marketers need to shift their thinking on  how to present content on the go that is compact, valuable and meaningful to reach their audience wherever they are. 

 

Intro:

 

Reading is changing, even more than e-readers, tablets, or “readers’ tablets,” smartphones are changing it.

 

**It’s a mix of what’s going on in the world and what’s going on in your world, fused together. 

 

Here's what caught my attention: I'm looking at this from a content curator's point of view:

 

**The flurry of activity around personalized news for smartphones shows that as popular as the iPad has been, and as popular as smaller Android-based devices like the Kindle Fire or Nook Tablet might become,

 

the sheer number of users on mobile phones are impossible to ignore.

 

****It also shows that customers are demanding the ability to sync and read their content across as many devices as possible.

 

Finally, the subtle differences in UI and app design show that developers aren’t just thinking about building for different screen sizes,

 

****but around a whole range of factors that affect how, where, what and when we read.

 

For the new mobile reading, context becomes a cluster of these factors.

 

Flipboard’s Mike McCue highlights a few of these in an interview with the Los Angeles Times‘ David Sarno:

 

"It’s a mix of what’s going on in the world and what’s going on in your world, fused together. And it might seem weird that I’m looking at a picture of my daughters, and then the next flip I’m reading a story about Iran. But to me as a reader, when I’m standing in line waiting to get my coffee, those things are what I care about."

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://www.wired.com/epicenter/2011/12/google-to-flipboard-to-flud/]


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Cyndi Seidler's comment, December 10, 2011 2:12 PM
Flipboard has been my favorite for the iPad, and now that it's available on the iPhone, I'm more thrilled than ever!
Rescooped by Karen Riggs from SOCIAL MEDIA, what we think about!
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The Future of Reading is Context, Location, Device & Time

The Future of Reading is Context, Location, Device & Time | social media literacy | Scoop.it

This piece was written by Tim Carmody for Wired magazine, all marketers need to shift their thinking on  how to present content on the go that is compact, valuable and meaningful to reach their audience wherever they are. 

 

Intro: Reading is changing, even more than e-readers, tablets, or “readers’ tablets,” smartphones are changing it.

 

**It’s a mix of what’s going on in the world and what’s going on in your world, fused together. 

 

Here's what caught my attention: I'm looking at this from a content curator's point of view: **The flurry of activity around personalized news for smartphones shows that as popular as the iPad has been, and as popular as smaller Android-based devices like the Kindle Fire or Nook Tablet might become,

 

the sheer number of users on mobile phones are impossible to ignore.

 

****It also shows that customers are demanding the ability to sync and read their content across as many devices as possible.

 

Finally, the subtle differences in UI and app design show that developers aren’t just thinking about building for different screen sizes, ****but around a whole range of factors that affect how, where, what and when we read.

 

For the new mobile reading, context becomes a cluster of these factors.

 

Flipboard’s Mike McCue highlights a few of these in an interview with the Los Angeles Times‘ David Sarno: "It’s a mix of what’s going on in the world and what’s going on in your world, fused together. And it might seem weird that I’m looking at a picture of my daughters, and then the next flip I’m reading a story about Iran. But to me as a reader, when I’m standing in line waiting to get my coffee, those things are what I care about."

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"...


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Cyndi Seidler's comment, December 10, 2011 2:12 PM
Flipboard has been my favorite for the iPad, and now that it's available on the iPhone, I'm more thrilled than ever!
Rescooped by Karen Riggs from Curation, Social Business and Beyond
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28 Major Trends for 2012 and Beyond – Part 1

28 Major Trends for 2012 and Beyond – Part 1 | social media literacy | Scoop.it

Futurist Thomas Frey gives us some fascinating predictions for the very exciting year ahead. It's a great post with essential information to shift your thinking and get ready for 2012.

 

My intro:

 

There were so many things that I could comment on but my primary focus in 2012 is the future of content curation, the evolution and its impact on how we utilize and digest data in our business and personal lives. How will curation be perceived in 2012 and what will the monetary value be for content curation? 

 

Having said that, this is what particularly caught my attention:

 

Information Doesn’t Want to be Free– In 1984 at a Hackers Conference, Silicon Valley futurist Stuart Brand was the first to use the phrase: “Information wants to be free” in response to a point made by Apple co-founder Steve Wozniak but continued

 

“On the other hand, information wants to be expensive, because it’s so valuable.

 

**"The right information in the right place just changes your life."

 

**This set the stage for an entirely new era of free-thinking “free” advocates"

 

****My commentary: One of the reasons trusted content curators will become a very valuable asset to the information economy:

 

****"There is always a cost to “free.”

 

****While it may not extract a payment from your bank account, there is always a “time” cost involved.

 

****Without some amount of friction, the volume of information you have to sift through skyrockets and even with good search technology, your time-costs climb dramatically.

 

****The days of “free” thinking are numbered. Look for this mindset to shift over the coming years. More details here. This article is from 9/2/2011 - Two things that caught my attention....

 

**While it is true that the Internet is eliminating many of the gatekeepers, people trying to break into a field without going through gatekeepers find it far harder to gain credibility and foster a “trust” relationship with their audiences.

 

****In the end it still boils down to trust. Can I trust the person I am reading or listening to? Are they an accurate source of information? Will it be worth the time and brainpower I’m investing?

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/sreMX5]


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