This post was written by Sue McKittrick for Marketing to Business Executives Blog.
My commentary: In writing this post, Sue clearly demonstrates how to curate content effectively. She refers to Pawan Deshpande's post on Crafting the Perfect Content Curation Strategy and then takes it to another level. This is the kind of "context" that is valuable to your readers.
Pawan points to three factors to consider in selection of the right topic:
*competitors' content strategies
*the volume of content on a subject
Sue says these three things are definitely important but some refinements are in order and she delivers the goods in this article. We may have read these things before but are we really taking it all in and applying it to our work as curators or for building our business?
Here's what particularly caught my attention:
**Think about what is compelling to your targets. What information do they need to do their jobs? Where are major changes underway that will affect their success?
****Look at your answers to those questions through the prism of your business, products or services.
****What is the storyline that connects your products or services to information needed to do their jobs
** the actions they will need to take to respond to important changes occurring in their business?
I love this one!
****Consider the issues associated with the topics under consideration.
**Will exploration of the issues provoke rich discussion
**A discerning perspective on controversial views will draw more attention and offer more opportunities for engagement.
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"
Read full article here: [http://bit.ly/sS17vz]