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YouTube Changes: Everything You Need To Know

YouTube Changes: Everything You Need To Know | social media literacy | Scoop.it

Aaron Biebert wrote this timely and very helpful piece on his blog 8pmWarrior about all the new changes on Youtube.

 

YouTube announced changes to channels that feature a news feed integrated with Google+, Twitter, and Facebook for videos shared on other platforms.

 

Here's an intro:

 

"I’m sharing from experience as a producer of several online shows and video productions that were created to build community and sell a product in a social savvy way".

 

Video changes the game.

 

Here’s why YouTube matters:

 

**YouTube is the #2 search engine in the world (think SEO)It is the largest video-based social network

 

**Google+ is now integrated even closer with YouTube for additional community building (more on the way)

 

**YouTube is simple to use and even offers a free video editing feature Video is perfect for the Attention Era

 

Lots of valuable "how-to" information here.

 

Aaron says:

 

"If you have any questions about the new YouTube upgrade, feel free to post the questions below, on the 8pm Warriors Facebook discussion forum, or on twitter @Biebert I'll do my best to answer or point you in the right direction".

 

Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

See full article here: [http://bit.ly/t1lLfd]


Via janlgordon
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Aaron Biebert's comment, December 5, 2011 4:19 AM
Jan, once again...thank you for sharing my post. You are so helpful and thoughtful. I really appreciate it.

Hopefully it gets folks thinking more about video. Now's the time.
janlgordon's comment, December 5, 2011 9:48 AM
@Aaron Biebert
It's a pleasure to share your articles thank you for always posting quality information and inspiration. Yes, video is a very important part of the media/marketing mix. Would love to chat with you offline soon, let's DM and set something up.
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How To Build A Tribe On Twitter

How To Build A Tribe On Twitter | social media literacy | Scoop.it

This piece was written by Sean Platt for his blog. It is full of great information on how to use twitter and build a community of people which can result in tremendous opportunities for you.

 

Intro:

 

Because attention is so easy to gather on Twitter, and because your follower count can climb with the speed of a soaring stock, you might find yourself falling into the too typical trap of thinking Twitter’s purpose is to gather as much attention as possible. It’s not.

 

**Attention is great, but it’s only the end result of getting what you’re really after – quality relationships.

 

Here's what caught my attention:

 

**The best way to get the most from your Twitter conversations is to understand the ecosystem.

 

**Twitter isn’t a chat, it’s a never-ending party.

 

**When you have a conversation with someone, one-on-one, the two of you are both engaged; two listeners sharing a single conversation.

 

**Take time to get to know your fans. Not just because they’ve been helping you out and you want to repay the favor, but because they can help you understand more about who your audience is and how you can serve them best.

 

You want to find the signal through the noise, and filtering your tweets is a great way to make that happen. 

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/sdWbM7]


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Curation Tools That Help You Find Hidden Gems That Nobody Else Is Posting

Rob Diana writes: "The core of my concern is that curators need tools to find those stories that may not be as popular as others.

Otherwise, all news comes from a few select sites that are read by the masses. Obviously, this is not what we want to have happen."

 

He couldn't be more right. 

The rest of his article, dating back to November, offers good insight into what the 1% of former Google Reader was really doing and what they are looking for now that it is gone.

 

Insightful. 8/10

 

Curated and Selected by by Robin Good

 

 

Read the full article: [http://bit.ly/tCbIPj]


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janlgordon's comment, December 18, 2011 2:57 PM
Hi Robin,
This is a good one - thanks for sharing this!!
Jan
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The Demise of Quality Content on the Web - The Rise of Great Content Curators

The Demise of Quality Content on the Web - The Rise of Great Content Curators | social media literacy | Scoop.it

This a great blog post from Rian van der Merwe , describing the noise you can find on the web now, and especially content just created for SEO purposes or advertisers. As many, Rian is tired of it.

 

Rian speaks for many of us who are overwhelmed, overloaded with content that gives us no value at all. This is the problem

 

"I used to believe that if you write with passion and clarity about a topic you know well (or want to know more about), you will find and build an audience. I believed that maybe, if you’re smart about it, you could find a way for some part of that audience to pay you money to sustain whatever obsession drove you to self-publishing"'

 

Here's what caught my attention:

 

****The wells of attention are being drilled to depletion by linkbait headlines, ad-infested pages, “jumps” and random pagination, and content that is engineered to be “consumed” in 1 minute or less of quick scanning – just enough time to capture those almighty eyeballs[2]. And the reality is that “Alternative Attention sources” simply don’t exist.

 

The Scoopit team agrees!

 

My input:

 

****The Opportunity: This is the time for all good curators to come forward - 2012 will be the year of the content curator -

 

**Know your audience

**Know their pain points

**Find and select the best content, add your own opinions, information or anything that will provide more value for your audience

**Select only the best content, don't just aggregate links that add to the noise

**Become a trusted resource - many opportunities will come to you, it's your time to shine

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/tF0opI]

 


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Karen Dietz's comment, December 4, 2011 12:23 PM
Great post and comments Jan! Looking forward to 2012.
janlgordon's comment, December 4, 2011 2:59 PM
@Karen Dietz

Thanks Karen! 2012 is going to be an amazing year for all of us!!
Gust MEES's curator insight, February 14, 2013 7:39 AM

Quality Matters!

A MUST read!!!

Check also:

http://www.scoop.it/webwizard

http://www.scoop.it/t/the-scoop-it-spotlight

http://blog.scoop.it/en/2011/11/30/lord-of-curation-series-gust-mees/

 

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Content Curation - Choosing the Right Topic - What You Need To Know

Content Curation - Choosing the Right Topic - What You Need To Know | social media literacy | Scoop.it

This post was written by Sue McKittrick for Marketing to Business Executives Blog.

 

My commentary: In writing this post, Sue clearly demonstrates how to curate content effectively. She refers to Pawan Deshpande's post on Crafting the Perfect Content Curation Strategy and then takes it to another level. This is the kind of "context" that is valuable to your readers. 

 

Pawan points to three factors to consider in selection of the right topic:

 

*competitors' content strategies

*the volume of content on a subject

*audience interest

 

Sue says these three things are definitely important but some refinements are in order and she delivers the goods in this article. We may have read these things before but are we really taking it all in and applying it to our work as curators or for building our business?

 

Here's what particularly caught my attention:

 

**Think about what is compelling to your targets. What information do they need to do their jobs? Where are major changes underway that will affect their success?

 

****Look at your answers to those questions through the prism of your business, products or services.

 

****What is the storyline that connects your products or services to information needed to do their jobs

 

**or**

 

** the actions they will need to take to respond to important changes occurring in their business?

 

I love this one!

 

****Consider the issues associated with the topics under consideration.

 

**Will exploration of the issues provoke rich discussion

 

**A discerning perspective on controversial views will draw more attention and offer more opportunities for engagement.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/sS17vz]


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Digital Curation: What kind of curator are you?


Via Paulo Simões, janlgordon
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Beth Kanter's comment, December 16, 2011 3:39 PM
I love this deck, thanks for curating
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Curation is the New Creation

Curation is the New Creation | social media literacy | Scoop.it

This excellent article was written in September, 2010 by Paul Gillin for BtoB Magazine. It is more timely and relevant today than ever before because more businesses are recognizing the need for good curators to help them sort through and make meaning out of important information they need to stay on top of things.

 

Here are a few of the things that particularly caught my attention:

 

**As information providers B2B companies are uniquely positioned to take advantage of curation.

 

**In most cases, their customers have highly specific information needs-such as business analytics, chemistry or manufacturing.

 

**Engineers don't want to spend time combing through search results, so they appreciate those suppliers that provide that value for them.

 

The author also anticipates and answers a question that has been posed by some people in recent weeks:

 

****You might think that trading on other people's content would raise intellectual property problems, but quite the opposite has occurred, Mike Graney (Senior VP of Business Development at the Economic Development Council of Western Massachusetts) said.

 

****“We're a great content driver for the publications,” some of which now actively court the council for visibility because of the traffic boost they receive.

 

****Done right, the process is a win-win for both creator and curator.

 

One point I would like to make here regarding the definition of content curation being stated here and elsewhere as: "the discipline of filtering and organizing knowledge."  Museum curators put little plaques under paintings or sculptures that they have 'filtered and organized'.  This provides context, which is an aspect of curation that is no less important for the modern, content curator.

 

Curated by Jan Gordon, covering "Content Curation, Social Media and Beyond."

 

Read the full article here: [http://bit.ly/skovHp]


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Beth Kanter's comment, December 20, 2011 7:32 PM
This points to another value of curation - that it gives your content a longer shelf life!
janlgordon's comment, December 20, 2011 7:50 PM
Beth Kanter
It also is a great new career path for people who are looking to reinvent themselves and help companies filter, organize and contextualize content for their audiences.