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Content Creation vs Content Curation: Is It Really An Either Or?

Content Creation vs Content Curation: Is It Really An Either Or? | social media literacy | Scoop.it

This great piece was written by Joe Pulizzi, founder of Content Marketing Institute 

 

There is no curation without original content. However, curators can expand the readership and help their niche find meaning and insight in the material as it relates to them. 

 

He says:

 

"So many organizations are getting caught up in content curation, but the real power of content marketing lies in original content creation."

 

Curation is more than a tactic, it is coming to forefront because

 

**people are overwhelmed with too much information.

 

If you're going to create content, I say mixing that with curated content might be a better way to go, again this depends on many factors,  but that's only my opinion.

 

Here are a few things that caught my attention:

 

Y0ur 2012 Checklist -

 

He says, yes, you can and should use content curation techniques, but this should be secondary.

 

I say, Curation is more than a technique and will go beyond a buzz word in 2012 as people learn new techniques.

 

He says:

 

"Focus on the true pain points of your customers and start planning content series around answering those pain points".

 

**I definitely agree but this can be accomplished by curation as well. It's not an either or, a curator can add more vital information, another perspective. provide resources or any number of things beyond the original article.

 

He says:

 

"Find the content curators in your industry and form relationships with them. They’ll help you spread the word about your great content".

 

I say:

 

I believe content creators will want to seek out good content curators  to curate their work.  I watched a six minute video yesterday, the title was "Is Your Content Good Enough To Be Curated"? Now that's a shift in thinking and a very interesting question to ponder, I say, stay tuned........

 

I think both are necessary in different proportions for different types of businesses.

 

What do you think?

 

Commentary by Jan Gordon "Covering Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/w104L6]


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Beth Kanter's comment, December 16, 2011 12:37 PM
Thanks for this article. I agree with you that it isn't an either/or - you need to curate to create good quality content.
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Curation Tools That Help You Find Hidden Gems That Nobody Else Is Posting

Rob Diana writes: "The core of my concern is that curators need tools to find those stories that may not be as popular as others.

Otherwise, all news comes from a few select sites that are read by the masses. Obviously, this is not what we want to have happen."

 

He couldn't be more right. 

The rest of his article, dating back to November, offers good insight into what the 1% of former Google Reader was really doing and what they are looking for now that it is gone.

 

Insightful. 8/10

 

Curated and Selected by by Robin Good

 

 

Read the full article: [http://bit.ly/tCbIPj]


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janlgordon's comment, December 18, 2011 11:57 AM
Hi Robin,
This is a good one - thanks for sharing this!!
Jan
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Digital Curation: What kind of curator are you?


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Beth Kanter's comment, December 16, 2011 12:39 PM
I love this deck, thanks for curating
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The Curated Web

The Curated Web | social media literacy | Scoop.it

Brittany Morin wrote this piece for the Huffington Post

 

I thought this was good article, great observations and a real grasp on curation and how to do it effectively. I'm going to refrain from reposting all the gems in this post  and instead give a commentary on something she said which I thought was a bit shortsighted.  

 

Here's what caught my attention:

 

"I believe that the people best poised to be curators of the Internet are those from the Facebook Generation -- the first generation of native web citizens, mainly people in their 20s or early 30s who have grown up with the web and can navigate, scour, synthesize and then publish the best of what's out there on a daily basis because they practically live online. It is our generation that will also be able to more easily understand where new opportunities lie because they can quickly pinpoint where the gaps are in content, services, and products."

 

My response:

 

She is right that people in their 20's or 30's are indeed well equipped to curate the web especially for their own age group as well as others for all the reasons she states.

 

Having said that, there are people of all ages who have been on the web for years, myself included, who have built relationships and have the ability to spot trends, gaps and potential opportunities. I seriously doubt that people in that age group know what people in their 40's, 50's & 60's might need in a trusted source or have access or the ability to ferret out every potential opportunity on the web. I would be careful about making global statements like that.

 

**What if people of all ages contributed to a topic together, can you imagine the collective intelligence that could come from that?

 

What will set a good curator apart from a person who just aggregates links is the context they can add.  Their perspective will have been gained through the humility and wisdom of life experience and can add great richness to the original content.  To be sure, I have met many wonderful GenYers who have these traits in abundance, but this is one area where a few extra years and a few extra miles can help.

 

Content is the new currency of the web, it is meant to be a door opener, to invite others into the conversation, building thought leadership and authority. The more people that contribute by giving comments or adding another level of context, not only does it add to our knowledge but it can build community.

 

I think there is an enormous opportunity for anyone who has the passion, knowledge expertise and committment to select the very best content, fact check for accuracy and is willing to put in the time to learn how to curate succesfully.

 

Commentary by Jan Gordon covering "Content Curation, Social Media & Beyond"

 

Read full article here: [http://huff.to/v7bGHt]


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Ove Christensen's comment, November 17, 2011 1:03 AM
Quality curation is not based on age gruoups but on engagement, openness, knowledge, context and a lot of other stuff - but claiming that a curators age is something of particular interest is rubbish to me.
janlgordon's comment, November 17, 2011 8:53 AM
Hi Ove, As you know I agree with you - curation is moving towards "collective intelligence" it's a wonderful time to expand our knowledge, build community and who knows what lies beyond the horizon.