social media lite...
Follow
Find tag "content-curation"
978 views | +0 today
social media literacy
for teaching and learning
Curated by Karen Riggs
Your new post is loading...
Your new post is loading...
Rescooped by Karen Riggs from Curation, Social Business and Beyond
Scoop.it!

Is Content Curation Stealing or a Shrewd B2B Marketing Practice?

Is Content Curation Stealing or a Shrewd B2B Marketing Practice? | social media literacy | Scoop.it

This very timely article was written by Andrew Hunt, founder of Inbound Sales Network, for Business2Community.

 

It raises an issue between original Content Creators, Content Curators and people who repost these articles.

 

Commentary by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

The reason I was moved to do this commentary is because I see a wonderful opportunity to come together as a community and help shape the future of curation. Content Curation is in its infancy and there’s a lot of misunderstanding about its potential. As I see it, it’s a brilliant B2B marketing strategy for anyone who is selling a product or service if done responsibly.

 

Content Curators are providing a very valuable service for the original author and their own audiences.

 

 

Here is what ethical, responsible curators are providing for content creators:

 

1. Syndicating content and introducing it to new audiences, which is excellent PR if it is being curated by a “trusted source”

 

2. A good headline grabs the attention of a reader and gets them into the piece quickly. A curator who can tailor the headline to grab their audience will inevitably send more traffic to the original article

 

3. A curator who is skilled at adding commentary and context to the original piece also broadens the audience of the original work

 

4. Curation is one of the building blocks of collective intelligence

 

5. If a curator fully accredits both author and article, authors might have a whole new area of exposure/distribution channel that they wouldn’t have had before

 

6. People get paid to market and open up new business for brands. Curators do this free of charge while building their own audience. Each party gains. It is a new and exciting form of symbiosis in business

 

 

I know that there are people out there who are just taking people’s work. I have spent time adding commentary only to find it has been published on Facebook and other sites without giving credit to me or the original author. They use it for their own gain but I think and hope this will become more the exception as Curation matures.

 

I like many of my colleagues are building our brands and want to be known for selecting only the best content that informs and educates our audience. We want authors to want us to curate for them and feel that we’re working in concert not on opposing teams. We want them to be happy that we're taking the time to find the essence in what they’re saying and take it to a whole new audience. It is a part of our job to bring authors to the attention of people who would not otherwise know of them.

 

 

This was a Q & A at the end of the original article in Business2Community:

 

(q) How is content curation different from stealing?

 

(a) Great question! Part of the genesis of Aggregage was my experience with “curators” who would take my content, put it on a page with no link or a link that had an anchor tag that said “link” or something similar. They would change the title and URL for my post on their site. The goal of that person was to get SEO value from my content.

They also allowed commenting on their sites. The reason I would write the post is for people to find me and my content and to engage with me in conversation.

These types of curators were definitely taking away from that. Aggregage takes a very different approach. Our goal is to be THE launching point out to all the great content getting created on particular topics. We specifically do not have pages that compete with the original source. We only show snippets.

We provide full links with the original title. We don’t have commenting on our site. Basically, we are doing everything we can to get readers to go to the original source and engage with the content. Many of the participating bloggers find that we become the second biggest referral source behind Google search.

 

 

My take is that we're still in the early stages of curation and while I understand resentment to curators who do not fully attribute their work. However, it is incorrect to assume that changing headlines and URLs automatically means that people are stealing your work strictly for their own gain. That's not how this works with people who are serious about curation.

 

The end goal  and my vision is for us to build community and broaden the audience of the content producers who we promote while building a niche audience of our own who trust that we are cutting through the noise to bring them the few articles they will hopefully find relevant. My community is the authors whose work I curate, the audience I bring their work to and other curators. I appreciate and nurture each relationship equally.

 

There are so many of you who could add brilliant insights, would love to hear your thoughts.

 

Read the original article: [http://bit.ly/u89c95]

 


Via janlgordon
more...
janlgordon's comment, November 28, 2011 4:30 PM
@bethkanter
Would love to meet you in NY! In the meantime, let's do connect next week and start the conversation, really looking forward to it, lots to talk about:-)
Liz Wilson's comment, November 29, 2011 3:17 AM
Jan, Thank you for this commentary - I completely agree with you. I would also emphasise that a curator must (in my opinion) take responsibility for ensuring what is curated is true/honest/accurate/fair, which involves thoroughly checking the source article's credibility.

Great piece - thanks again.
janlgordon's comment, November 29, 2011 1:08 PM
@Liz Wilson
Thanks for your comments. I absolutely agree with everything you said here.
Rescooped by Karen Riggs from Curation, Social Business and Beyond
Scoop.it!

Great Content Curation Models: E-learning Examples by David Anderson

Great Content Curation Models: E-learning Examples by David Anderson | social media literacy | Scoop.it

If you are looking for inspiration when it comes to content curation, here is a great example at work.

 

Elearning Examples is a curated collection of "examples" from the real world of online communications in the areas of "multimedia journalism", "infographics" and "html5" among others.

For each one of these categories the author has written and edited a specific information card containing relevant information, images and links to the work being referenced.

 

The design of the site and the quality of the work "examples" being showcased make this a good example of what good "content curation" is. 

 

Clearly, the work produced by this site, produces no noise or regurgitation of information, but rather offers a better way to make sense and discover the communication areas being curated on the site.

 

Thanks to David Anderson, an e-learning designer & community manager at Articulate for having created this excellent curated set of galleries.

 

Inspiring. 9/10

 

Look: http://elearningexamples.com/ 

 

David Anderson's blog: http://multimedialearning.com/ 

 

His Twitter channel: https://twitter.com/#!/elearning 

 

(Reviewed by Robin Good)


Via Robin Good, janlgordon
more...
No comment yet.
Rescooped by Karen Riggs from Curation, Social Business and Beyond
Scoop.it!

Content Creation vs Content Curation: Is It Really An Either Or?

Content Creation vs Content Curation: Is It Really An Either Or? | social media literacy | Scoop.it

This great piece was written by Joe Pulizzi, founder of Content Marketing Institute 

 

There is no curation without original content. However, curators can expand the readership and help their niche find meaning and insight in the material as it relates to them. 

 

He says:

 

"So many organizations are getting caught up in content curation, but the real power of content marketing lies in original content creation."

 

Curation is more than a tactic, it is coming to forefront because

 

**people are overwhelmed with too much information.

 

If you're going to create content, I say mixing that with curated content might be a better way to go, again this depends on many factors,  but that's only my opinion.

 

Here are a few things that caught my attention:

 

Y0ur 2012 Checklist -

 

He says, yes, you can and should use content curation techniques, but this should be secondary.

 

I say, Curation is more than a technique and will go beyond a buzz word in 2012 as people learn new techniques.

 

He says:

 

"Focus on the true pain points of your customers and start planning content series around answering those pain points".

 

**I definitely agree but this can be accomplished by curation as well. It's not an either or, a curator can add more vital information, another perspective. provide resources or any number of things beyond the original article.

 

He says:

 

"Find the content curators in your industry and form relationships with them. They’ll help you spread the word about your great content".

 

I say:

 

I believe content creators will want to seek out good content curators  to curate their work.  I watched a six minute video yesterday, the title was "Is Your Content Good Enough To Be Curated"? Now that's a shift in thinking and a very interesting question to ponder, I say, stay tuned........

 

I think both are necessary in different proportions for different types of businesses.

 

What do you think?

 

Commentary by Jan Gordon "Covering Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/w104L6]


Via janlgordon
more...
Beth Kanter's comment, December 16, 2011 3:37 PM
Thanks for this article. I agree with you that it isn't an either/or - you need to curate to create good quality content.
Rescooped by Karen Riggs from Curation, Social Business and Beyond
Scoop.it!

Curation Tools That Help You Find Hidden Gems That Nobody Else Is Posting

Rob Diana writes: "The core of my concern is that curators need tools to find those stories that may not be as popular as others.

Otherwise, all news comes from a few select sites that are read by the masses. Obviously, this is not what we want to have happen."

 

He couldn't be more right. 

The rest of his article, dating back to November, offers good insight into what the 1% of former Google Reader was really doing and what they are looking for now that it is gone.

 

Insightful. 8/10

 

Curated and Selected by by Robin Good

 

 

Read the full article: [http://bit.ly/tCbIPj]


Via Robin Good, janlgordon
more...
janlgordon's comment, December 18, 2011 2:57 PM
Hi Robin,
This is a good one - thanks for sharing this!!
Jan
Rescooped by Karen Riggs from Curation, Social Business and Beyond
Scoop.it!

Curation is the New Creation

Curation is the New Creation | social media literacy | Scoop.it

This excellent article was written in September, 2010 by Paul Gillin for BtoB Magazine. It is more timely and relevant today than ever before because more businesses are recognizing the need for good curators to help them sort through and make meaning out of important information they need to stay on top of things.

 

Here are a few of the things that particularly caught my attention:

 

**As information providers B2B companies are uniquely positioned to take advantage of curation.

 

**In most cases, their customers have highly specific information needs-such as business analytics, chemistry or manufacturing.

 

**Engineers don't want to spend time combing through search results, so they appreciate those suppliers that provide that value for them.

 

The author also anticipates and answers a question that has been posed by some people in recent weeks:

 

****You might think that trading on other people's content would raise intellectual property problems, but quite the opposite has occurred, Mike Graney (Senior VP of Business Development at the Economic Development Council of Western Massachusetts) said.

 

****“We're a great content driver for the publications,” some of which now actively court the council for visibility because of the traffic boost they receive.

 

****Done right, the process is a win-win for both creator and curator.

 

One point I would like to make here regarding the definition of content curation being stated here and elsewhere as: "the discipline of filtering and organizing knowledge."  Museum curators put little plaques under paintings or sculptures that they have 'filtered and organized'.  This provides context, which is an aspect of curation that is no less important for the modern, content curator.

 

Curated by Jan Gordon, covering "Content Curation, Social Media and Beyond."

 

Read the full article here: [http://bit.ly/skovHp]


Via janlgordon
more...
Beth Kanter's comment, December 20, 2011 7:32 PM
This points to another value of curation - that it gives your content a longer shelf life!
janlgordon's comment, December 20, 2011 7:50 PM
Beth Kanter
It also is a great new career path for people who are looking to reinvent themselves and help companies filter, organize and contextualize content for their audiences.
Rescooped by Karen Riggs from Content Curation World
Scoop.it!

The Demise of Quality Content on the Web - The Rise of Great Content Curators

The Demise of Quality Content on the Web - The Rise of Great Content Curators | social media literacy | Scoop.it

This a great blog post from Rian van der Merwe , describing the noise you can find on the web now, and especially content just created for SEO purposes or advertisers. As many, Rian is tired of it.

 

Rian speaks for many of us who are overwhelmed, overloaded with content that gives us no value at all. This is the problem

 

"I used to believe that if you write with passion and clarity about a topic you know well (or want to know more about), you will find and build an audience. I believed that maybe, if you’re smart about it, you could find a way for some part of that audience to pay you money to sustain whatever obsession drove you to self-publishing"'

 

Here's what caught my attention:

 

****The wells of attention are being drilled to depletion by linkbait headlines, ad-infested pages, “jumps” and random pagination, and content that is engineered to be “consumed” in 1 minute or less of quick scanning – just enough time to capture those almighty eyeballs[2]. And the reality is that “Alternative Attention sources” simply don’t exist.

 

The Scoopit team agrees!

 

My input:

 

****The Opportunity: This is the time for all good curators to come forward - 2012 will be the year of the content curator -

 

**Know your audience

**Know their pain points

**Find and select the best content, add your own opinions, information or anything that will provide more value for your audience

**Select only the best content, don't just aggregate links that add to the noise

**Become a trusted resource - many opportunities will come to you, it's your time to shine

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/tF0opI]

 


Via axelletess, janlgordon, Robin Good
more...
Karen Dietz's comment, December 4, 2011 12:23 PM
Great post and comments Jan! Looking forward to 2012.
janlgordon's comment, December 4, 2011 2:59 PM
@Karen Dietz

Thanks Karen! 2012 is going to be an amazing year for all of us!!
Gust MEES's curator insight, February 14, 2013 7:39 AM

Quality Matters!

A MUST read!!!

Check also:

http://www.scoop.it/webwizard

http://www.scoop.it/t/the-scoop-it-spotlight

http://blog.scoop.it/en/2011/11/30/lord-of-curation-series-gust-mees/

 

Rescooped by Karen Riggs from Curation, Social Business and Beyond
Scoop.it!

Content Curation - Choosing the Right Topic - What You Need To Know

Content Curation - Choosing the Right Topic - What You Need To Know | social media literacy | Scoop.it

This post was written by Sue McKittrick for Marketing to Business Executives Blog.

 

My commentary: In writing this post, Sue clearly demonstrates how to curate content effectively. She refers to Pawan Deshpande's post on Crafting the Perfect Content Curation Strategy and then takes it to another level. This is the kind of "context" that is valuable to your readers. 

 

Pawan points to three factors to consider in selection of the right topic:

 

*competitors' content strategies

*the volume of content on a subject

*audience interest

 

Sue says these three things are definitely important but some refinements are in order and she delivers the goods in this article. We may have read these things before but are we really taking it all in and applying it to our work as curators or for building our business?

 

Here's what particularly caught my attention:

 

**Think about what is compelling to your targets. What information do they need to do their jobs? Where are major changes underway that will affect their success?

 

****Look at your answers to those questions through the prism of your business, products or services.

 

****What is the storyline that connects your products or services to information needed to do their jobs

 

**or**

 

** the actions they will need to take to respond to important changes occurring in their business?

 

I love this one!

 

****Consider the issues associated with the topics under consideration.

 

**Will exploration of the issues provoke rich discussion

 

**A discerning perspective on controversial views will draw more attention and offer more opportunities for engagement.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/sS17vz]


Via janlgordon
more...
No comment yet.
Rescooped by Karen Riggs from Curation, Social Business and Beyond
Scoop.it!

Content Curators Compete In Game-Like Forum While Making Newsroom Contributions

Content Curators Compete In Game-Like Forum While Making Newsroom Contributions | social media literacy | Scoop.it

This piece was posted by Tim Ryan a contributor for PSFKI thought this would be of interest to anyone who is curating content. Digg is doing something very clever and it's a whole new forum where you can contribute and curate and possibly find new audiences for your brand.

 

"Digg Newsrooms is a new channel introduced by the online content curator that uses bot's are all the channels by topic: http://digg.com/newsrooms

 

Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full post here: [http://bit.ly/uChvnH]


Via janlgordon
more...
No comment yet.
Rescooped by Karen Riggs from Curation, Social Business and Beyond
Scoop.it!

Digital Curation: What kind of curator are you?


Via Paulo Simões, janlgordon
more...
Beth Kanter's comment, December 16, 2011 3:39 PM
I love this deck, thanks for curating
Rescooped by Karen Riggs from Curation, Social Business and Beyond
Scoop.it!

Quora Expands Beyond Q&A, — Great for Curators - Here's Why

Quora is taking a step beyond Q&A this morning with its latest product launch, boards.

 

**Users can now set up their own personal-themed bookmarking boards, sort of like a Pinterest for text-based information.

 

Board onboarding (heh) is easy. Users who want to create a board will now see a “Create a board” option at the top right of Quora and on their header dashboard.

 

**Anything can be posted to a board, whether it be links to web content like news and video, images, stuff on Quora like Questions and answers or text commentary.

 

**Users can post content directly from Quora by clicking on the ‘Repost’ option under every question.

 

**Board Owners can add Authors and Followers to a board, as well as pay to add Topics.

 

**They can also set up the board in a grid or list format.

 

****The most interesting feature of boards, from a utility aspect, is that Authors can set up following granularity to public — i.e. everyone who follows the board Author will see content or limited only board followers.

 

**Boards will also now show up on Topics pages, as well as on your personal Quora profile page.

 

Curated and selected by Jan Gordon covering "Content Curation, Social Media & Beyond"and Morton Myrstad

 

Read full article here: [http://tcrn.ch/umbuhv]


Via The New Company, janlgordon
more...
No comment yet.
Rescooped by Karen Riggs from Content Curation World
Scoop.it!

The Curated Web

The Curated Web | social media literacy | Scoop.it

Brittany Morin wrote this piece for the Huffington Post

 

I thought this was good article, great observations and a real grasp on curation and how to do it effectively. I'm going to refrain from reposting all the gems in this post  and instead give a commentary on something she said which I thought was a bit shortsighted.  

 

Here's what caught my attention:

 

"I believe that the people best poised to be curators of the Internet are those from the Facebook Generation -- the first generation of native web citizens, mainly people in their 20s or early 30s who have grown up with the web and can navigate, scour, synthesize and then publish the best of what's out there on a daily basis because they practically live online. It is our generation that will also be able to more easily understand where new opportunities lie because they can quickly pinpoint where the gaps are in content, services, and products."

 

My response:

 

She is right that people in their 20's or 30's are indeed well equipped to curate the web especially for their own age group as well as others for all the reasons she states.

 

Having said that, there are people of all ages who have been on the web for years, myself included, who have built relationships and have the ability to spot trends, gaps and potential opportunities. I seriously doubt that people in that age group know what people in their 40's, 50's & 60's might need in a trusted source or have access or the ability to ferret out every potential opportunity on the web. I would be careful about making global statements like that.

 

**What if people of all ages contributed to a topic together, can you imagine the collective intelligence that could come from that?

 

What will set a good curator apart from a person who just aggregates links is the context they can add.  Their perspective will have been gained through the humility and wisdom of life experience and can add great richness to the original content.  To be sure, I have met many wonderful GenYers who have these traits in abundance, but this is one area where a few extra years and a few extra miles can help.

 

Content is the new currency of the web, it is meant to be a door opener, to invite others into the conversation, building thought leadership and authority. The more people that contribute by giving comments or adding another level of context, not only does it add to our knowledge but it can build community.

 

I think there is an enormous opportunity for anyone who has the passion, knowledge expertise and committment to select the very best content, fact check for accuracy and is willing to put in the time to learn how to curate succesfully.

 

Commentary by Jan Gordon covering "Content Curation, Social Media & Beyond"

 

Read full article here: [http://huff.to/v7bGHt]


Via janlgordon, Robin Good
more...
Ove Christensen's comment, November 17, 2011 4:03 AM
Quality curation is not based on age gruoups but on engagement, openness, knowledge, context and a lot of other stuff - but claiming that a curators age is something of particular interest is rubbish to me.
janlgordon's comment, November 17, 2011 11:53 AM
Hi Ove, As you know I agree with you - curation is moving towards "collective intelligence" it's a wonderful time to expand our knowledge, build community and who knows what lies beyond the horizon.
Rescooped by Karen Riggs from Curation, Social Business and Beyond
Scoop.it!

Quora Expands Beyond Q&A, — Great for Curators - Here's Why

Quora is taking a step beyond Q&A this morning with its latest product launch, boards.

 

**Users can now set up their own personal-themed bookmarking boards, sort of like a Pinterest for text-based information.

 

Board onboarding (heh) is easy. Users who want to create a board will now see a “Create a board” option at the top right of Quora and on their header dashboard.

 

**Anything can be posted to a board, whether it be links to web content like news and video, images, stuff on Quora like Questions and answers or text commentary.

 

**Users can post content directly from Quora by clicking on the ‘Repost’ option under every question.

 

**Board Owners can add Authors and Followers to a board, as well as pay to add Topics.

 

**They can also set up the board in a grid or list format.

 

****The most interesting feature of boards, from a utility aspect, is that Authors can set up following granularity to public — i.e. everyone who follows the board Author will see content or limited only board followers.

 

**Boards will also now show up on Topics pages, as well as on your personal Quora profile page.

 

Curated and selected by Jan Gordon covering "Content Curation, Social Media & Beyond"and Morton Myrstad

 

Read full article here: [http://tcrn.ch/umbuhv]


Via The New Company, janlgordon
more...
No comment yet.