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Brands Still Not Welcome on Google+ - Forbes

Brands Still Not Welcome on Google+ - Forbes | social media literacy | Scoop.it
Ever since the debut of Google+, brands have been chomping at the bit to establish presences on what looks to be the search giant's first successful attempt at creating a social network to rival Facebook.

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The 5 basic rules of calculating the value of a Facebook ‘fan’

The 5 basic rules of calculating the value of a Facebook ‘fan’ | social media literacy | Scoop.it
The 5 basic rules of calculating the value of a Facebook 'fan'
A question that routinely comes up in social media circles is what is the value of a Facebook fan? (The question also applies to the...

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How to Thrive in a World of Elusive Creativity - Forbes

How to Thrive in a World of Elusive Creativity - Forbes | social media literacy | Scoop.it
Video Every company talks about creativity. The idea is often an elusive aspect of business – “creative solutions to your business needs” or “driven by creativity” – but words mean nothing without proof to back them up.

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Content Curation - 5 Ways to Succeed...Eventually

Content Curation - 5 Ways to Succeed...Eventually | social media literacy | Scoop.it
Content curation is the art and science of finding and sharing quality content on a specific topic. Curation helps you build an audience. You then have a larger group of people with whom to share your own content, and who can spread the word.

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Why Social Marketers Must Rethink the Paid, Earned & Owned Media Framework [OPINION]

Why Social Marketers Must Rethink the Paid, Earned & Owned Media Framework [OPINION] | social media literacy | Scoop.it
POEM - Paid vs. Owned vs. Earned Media - does not account for hybrid campaigns, like paid Facebook ads that incorporate social recommendations. It's time for marketers to change the conversation.

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JESS3_BrianSolis_Brandsphere.jpg (1280x1024 pixels)

JESS3_BrianSolis_Brandsphere.jpg (1280x1024 pixels) | social media literacy | Scoop.it

For this week’s infographic we have selected a new collaboration between Brain Solis and JESS3. This infographic delves into the 5 different ways of promoting a brand digitally: paid, owned, earned, promoted, and shared.


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How to make the most of Twitter’s new image gallery

How to make the most of Twitter’s new image gallery | social media literacy | Scoop.it
Twitter has recently introduced a new feature on user profiles, that allow you to view the 100 most recent photos uploaded, in a scrollable gallery.

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Brains On Fire Blog » Blog Archive » The ROI of One TRUE fan.

Brains On Fire Blog » Blog Archive » The ROI of One TRUE fan. | social media literacy | Scoop.it

A True Fan is defined as someone who will purchase anything and everything you produce. They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name.


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25 Social Media Posts Everyone Should Read — BlogWorld & New Media Expo Blog

25 Social Media Posts Everyone Should Read — BlogWorld & New Media Expo Blog | social media literacy | Scoop.it

When I first started writing this post, it was called “25 Social Media Blogs Everyone Should Read.” Then, I realized something. There are a lot of social media blogs out there that are awesome, but not right for everyone’s tastes. After some further work, I realized something else – there are a lot of really smart people out there writing about social media even though they don’t necessarily have social media blogs.


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'Geek Wisdom': Pop Culture as a Form of Secular Religion ...

'Geek Wisdom': Pop Culture as a Form of Secular Religion ... | social media literacy | Scoop.it
Geek Wisdom treats pop culture as a form of secular religion, delivering insights on life from talking robots, flying dragons and everything in between.
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Social media, alcohol fueled Fort Collins 'mega pool party'

Social media, alcohol fueled Fort Collins 'mega pool party' | social media literacy | Scoop.it
FORT COLLINS, Colo. – It was supposed to be a welcome back to school fundraising party for a local charity put on by the Rams Pointe Apartments, but once their e-vite got on Facebook it took on a life of its own through social media.
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The Growth of Social Media: An Infographic

The Growth of Social Media: An Infographic | social media literacy | Scoop.it
Scoffing at Facebook's $82 billion valuation? Think Twitter's done? Take a closer look at the tsunami of social media. Our ...
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Warning! | There might be a problem with the requested link

Warning! | There might be a problem with the requested link | social media literacy | Scoop.it
RT @dnldblake: Tips On How To Use Linkedin in a Job Search http://t.co/Cehbe8O...
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Using Social Media to Guide Social Media

Using Social Media to Guide Social Media | social media literacy | Scoop.it
By noon, Monday through Friday, at least one person has asked me, What should I post about on my blog/Facebook/Twitter?

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Will Facebook Kill eBuddy & Foursquare? -

Will Facebook Kill eBuddy & Foursquare? - | social media literacy | Scoop.it
Technologies and innovations can disrupt existing business models.

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How User-Generated Content Is Changing SEO

How User-Generated Content Is Changing SEO | social media literacy | Scoop.it
Google has been integrating social media into its search results long before Google+. User-generated content like product reviews and ratings have been affecting results (and clickthrough) for some time.

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Social Business Snapshot: How 3 brands generate buzz by employing social technologies | Social Media Club

Social Business Snapshot: How 3 brands generate buzz by employing social technologies | Social Media Club | social media literacy | Scoop.it

Is your business creating buzz through social marketing? By definition, social technologies have the ability to facilitate and drive word-of-mouth marketing campaigns. Random House, Dell, and Einstein Bros. Bagels are three companies that have strategically employed social technologies and increased customer engagement


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Meet the 18 people behind your favorite social media accounts

Meet the 18 people behind your favorite social media accounts | social media literacy | Scoop.it
For brands, social media is a relatively new marketing platform that has grown exponentially over the past few years. And investing in social media now has never been more ...

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Google +snippets May Have Impact on Search

Google +snippets May Have Impact on Search | social media literacy | Scoop.it
We've known since June that the +1 button on websites will have a direct effect on searches performed by Google contacts.

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Why Twitter Matters To Marketers Now More Than Ever | Social Media Today

Why Twitter Matters To Marketers Now More Than Ever | Social Media Today | social media literacy | Scoop.it
A recent report on Twitter users and a recent development re: Twitter's functionality should make every marketer sit up and take notice of Twitter, if they haven't already that is.

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Strategy - The Future of Marketing Is Crowdsourced : MarketingProfs Article

Strategy - The Future of Marketing Is Crowdsourced : MarketingProfs Article | social media literacy | Scoop.it
Strategy - Your customers will soon wield more and more power, becoming the most powerful communications channel. Are you ready for the new world of marketing? Learn the five keys to building ...

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Social Networking Services

Social bookmark service can be seen in governing websites and are literal bookmarks of attractive website features that you would want to remember.
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Top 50 Social Media Blogs of 2011

Top 50 Social Media Blogs of 2011 | social media literacy | Scoop.it
  Social media is not just about setting up a page for your company on Facebook, or creating a personal profile on LinkedIn. Social media is reshaping business as usual, and determining new ways of reaching out to consumers that were never...
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Social media go from school ban to teacher's tool - Asbury Park Press

Social media go from school ban to teacher's tool - Asbury Park Press | social media literacy | Scoop.it
BYU Daily UniverseSocial media go from school ban to teacher's toolAsbury Park PressDistrict science teacher Heather Sullivan — @heasulli on Twitter — said she uses the social media platform to post assignments and help students plan, with hashtags...
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The 2012 Presidential Race According to Social Media

The 2012 Presidential Race According to Social Media | social media literacy | Scoop.it
The 2012 Presidential Race According to Social Media http://t.co/wSzzaKZ...
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