social media literacy

This a great blog post from Rian van der Merwe , describing the noise you can find on the web now, and especially content just created for SEO purposes or advertisers. As many, Rian is tired of it.

 

Rian speaks for many of us who are overwhelmed, overloaded with content that gives us no value at all. This is the problem

 

"I used to believe that if you write with passion and clarity about a topic you know well (or want to know more about), you will find and build an audience. I believed that maybe, if you’re smart about it, you could find a way for some part of that audience to pay you money to sustain whatever obsession drove you to self-publishing"'

 

Here's what caught my attention:

 

****The wells of attention are being drilled to depletion by linkbait headlines, ad-infested pages, “jumps” and random pagination, and content that is engineered to be “consumed” in 1 minute or less of quick scanning – just enough time to capture those almighty eyeballs[2]. And the reality is that “Alternative Attention sources” simply don’t exist.

 

The Scoopit team agrees!

 

My input:

 

****The Opportunity: This is the time for all good curators to come forward - 2012 will be the year of the content curator -

 

**Know your audience

**Know their pain points

**Find and select the best content, add your own opinions, information or anything that will provide more value for your audience

**Select only the best content, don't just aggregate links that add to the noise

**Become a trusted resource - many opportunities will come to you, it's your time to shine

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/tF0opI]

 

Via axelletess, janlgordon, Robin Good