This excellent article was written in September, 2010 by Paul Gillin for BtoB Magazine. It is more timely and relevant today than ever before because more businesses are recognizing the need for good curators to help them sort through and make meaning out of important information they need to stay on top of things.
Here are a few of the things that particularly caught my attention:
**As information providers B2B companies are uniquely positioned to take advantage of curation.
**In most cases, their customers have highly specific information needs-such as business analytics, chemistry or manufacturing.
**Engineers don't want to spend time combing through search results, so they appreciate those suppliers that provide that value for them.
The author also anticipates and answers a question that has been posed by some people in recent weeks:
****You might think that trading on other people's content would raise intellectual property problems, but quite the opposite has occurred, Mike Graney (Senior VP of Business Development at the Economic Development Council of Western Massachusetts) said.
****“We're a great content driver for the publications,” some of which now actively court the council for visibility because of the traffic boost they receive.
****Done right, the process is a win-win for both creator and curator.
One point I would like to make here regarding the definition of content curation being stated here and elsewhere as: "the discipline of filtering and organizing knowledge." Museum curators put little plaques under paintings or sculptures that they have 'filtered and organized'. This provides context, which is an aspect of curation that is no less important for the modern, content curator.
Curated by Jan Gordon, covering "Content Curation, Social Media and Beyond."
Read the full article here: [http://bit.ly/skovHp]