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Content Curation - Choosing the Right Topic - What You Need To Know

Content Curation - Choosing the Right Topic - What You Need To Know | social media literacy | Scoop.it

This post was written by Sue McKittrick for Marketing to Business Executives Blog.

 

My commentary: In writing this post, Sue clearly demonstrates how to curate content effectively. She refers to Pawan Deshpande's post on Crafting the Perfect Content Curation Strategy and then takes it to another level. This is the kind of "context" that is valuable to your readers. 

 

Pawan points to three factors to consider in selection of the right topic:

 

*competitors' content strategies

*the volume of content on a subject

*audience interest

 

Sue says these three things are definitely important but some refinements are in order and she delivers the goods in this article. We may have read these things before but are we really taking it all in and applying it to our work as curators or for building our business?

 

Here's what particularly caught my attention:

 

**Think about what is compelling to your targets. What information do they need to do their jobs? Where are major changes underway that will affect their success?

 

****Look at your answers to those questions through the prism of your business, products or services.

 

****What is the storyline that connects your products or services to information needed to do their jobs

 

**or**

 

** the actions they will need to take to respond to important changes occurring in their business?

 

I love this one!

 

****Consider the issues associated with the topics under consideration.

 

**Will exploration of the issues provoke rich discussion

 

**A discerning perspective on controversial views will draw more attention and offer more opportunities for engagement.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/sS17vz]


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Content Creation vs Content Curation: Is It Really An Either Or?

Content Creation vs Content Curation: Is It Really An Either Or? | social media literacy | Scoop.it

This great piece was written by Joe Pulizzi, founder of Content Marketing Institute 

 

There is no curation without original content. However, curators can expand the readership and help their niche find meaning and insight in the material as it relates to them. 

 

He says:

 

"So many organizations are getting caught up in content curation, but the real power of content marketing lies in original content creation."

 

Curation is more than a tactic, it is coming to forefront because

 

**people are overwhelmed with too much information.

 

If you're going to create content, I say mixing that with curated content might be a better way to go, again this depends on many factors,  but that's only my opinion.

 

Here are a few things that caught my attention:

 

Y0ur 2012 Checklist -

 

He says, yes, you can and should use content curation techniques, but this should be secondary.

 

I say, Curation is more than a technique and will go beyond a buzz word in 2012 as people learn new techniques.

 

He says:

 

"Focus on the true pain points of your customers and start planning content series around answering those pain points".

 

**I definitely agree but this can be accomplished by curation as well. It's not an either or, a curator can add more vital information, another perspective. provide resources or any number of things beyond the original article.

 

He says:

 

"Find the content curators in your industry and form relationships with them. They’ll help you spread the word about your great content".

 

I say:

 

I believe content creators will want to seek out good content curators  to curate their work.  I watched a six minute video yesterday, the title was "Is Your Content Good Enough To Be Curated"? Now that's a shift in thinking and a very interesting question to ponder, I say, stay tuned........

 

I think both are necessary in different proportions for different types of businesses.

 

What do you think?

 

Commentary by Jan Gordon "Covering Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/w104L6]


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Beth Kanter's comment, December 16, 2011 3:37 PM
Thanks for this article. I agree with you that it isn't an either/or - you need to curate to create good quality content.
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Curation Tools That Help You Find Hidden Gems That Nobody Else Is Posting

Rob Diana writes: "The core of my concern is that curators need tools to find those stories that may not be as popular as others.

Otherwise, all news comes from a few select sites that are read by the masses. Obviously, this is not what we want to have happen."

 

He couldn't be more right. 

The rest of his article, dating back to November, offers good insight into what the 1% of former Google Reader was really doing and what they are looking for now that it is gone.

 

Insightful. 8/10

 

Curated and Selected by by Robin Good

 

 

Read the full article: [http://bit.ly/tCbIPj]


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janlgordon's comment, December 18, 2011 2:57 PM
Hi Robin,
This is a good one - thanks for sharing this!!
Jan
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Curation is the New Creation

Curation is the New Creation | social media literacy | Scoop.it

This excellent article was written in September, 2010 by Paul Gillin for BtoB Magazine. It is more timely and relevant today than ever before because more businesses are recognizing the need for good curators to help them sort through and make meaning out of important information they need to stay on top of things.

 

Here are a few of the things that particularly caught my attention:

 

**As information providers B2B companies are uniquely positioned to take advantage of curation.

 

**In most cases, their customers have highly specific information needs-such as business analytics, chemistry or manufacturing.

 

**Engineers don't want to spend time combing through search results, so they appreciate those suppliers that provide that value for them.

 

The author also anticipates and answers a question that has been posed by some people in recent weeks:

 

****You might think that trading on other people's content would raise intellectual property problems, but quite the opposite has occurred, Mike Graney (Senior VP of Business Development at the Economic Development Council of Western Massachusetts) said.

 

****“We're a great content driver for the publications,” some of which now actively court the council for visibility because of the traffic boost they receive.

 

****Done right, the process is a win-win for both creator and curator.

 

One point I would like to make here regarding the definition of content curation being stated here and elsewhere as: "the discipline of filtering and organizing knowledge."  Museum curators put little plaques under paintings or sculptures that they have 'filtered and organized'.  This provides context, which is an aspect of curation that is no less important for the modern, content curator.

 

Curated by Jan Gordon, covering "Content Curation, Social Media and Beyond."

 

Read the full article here: [http://bit.ly/skovHp]


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Beth Kanter's comment, December 20, 2011 7:32 PM
This points to another value of curation - that it gives your content a longer shelf life!
janlgordon's comment, December 20, 2011 7:50 PM
Beth Kanter
It also is a great new career path for people who are looking to reinvent themselves and help companies filter, organize and contextualize content for their audiences.
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Great Content Curation Models: E-learning Examples by David Anderson

Great Content Curation Models: E-learning Examples by David Anderson | social media literacy | Scoop.it

If you are looking for inspiration when it comes to content curation, here is a great example at work.

 

Elearning Examples is a curated collection of "examples" from the real world of online communications in the areas of "multimedia journalism", "infographics" and "html5" among others.

For each one of these categories the author has written and edited a specific information card containing relevant information, images and links to the work being referenced.

 

The design of the site and the quality of the work "examples" being showcased make this a good example of what good "content curation" is. 

 

Clearly, the work produced by this site, produces no noise or regurgitation of information, but rather offers a better way to make sense and discover the communication areas being curated on the site.

 

Thanks to David Anderson, an e-learning designer & community manager at Articulate for having created this excellent curated set of galleries.

 

Inspiring. 9/10

 

Look: http://elearningexamples.com/ 

 

David Anderson's blog: http://multimedialearning.com/ 

 

His Twitter channel: https://twitter.com/#!/elearning 

 

(Reviewed by Robin Good)


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Digital Curation: What kind of curator are you?


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Beth Kanter's comment, December 16, 2011 3:39 PM
I love this deck, thanks for curating
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28 Major Trends for 2012 and Beyond – Part 1

28 Major Trends for 2012 and Beyond – Part 1 | social media literacy | Scoop.it

Futurist Thomas Frey gives us some fascinating predictions for the very exciting year ahead. It's a great post with essential information to shift your thinking and get ready for 2012.

 

My intro:

 

There were so many things that I could comment on but my primary focus in 2012 is the future of content curation, the evolution and its impact on how we utilize and digest data in our business and personal lives. How will curation be perceived in 2012 and what will the monetary value be for content curation? 

 

Having said that, this is what particularly caught my attention:

 

Information Doesn’t Want to be Free– In 1984 at a Hackers Conference, Silicon Valley futurist Stuart Brand was the first to use the phrase: “Information wants to be free” in response to a point made by Apple co-founder Steve Wozniak but continued

 

“On the other hand, information wants to be expensive, because it’s so valuable.

 

**"The right information in the right place just changes your life."

 

**This set the stage for an entirely new era of free-thinking “free” advocates"

 

****My commentary: One of the reasons trusted content curators will become a very valuable asset to the information economy:

 

****"There is always a cost to “free.”

 

****While it may not extract a payment from your bank account, there is always a “time” cost involved.

 

****Without some amount of friction, the volume of information you have to sift through skyrockets and even with good search technology, your time-costs climb dramatically.

 

****The days of “free” thinking are numbered. Look for this mindset to shift over the coming years. More details here. This article is from 9/2/2011 - Two things that caught my attention....

 

**While it is true that the Internet is eliminating many of the gatekeepers, people trying to break into a field without going through gatekeepers find it far harder to gain credibility and foster a “trust” relationship with their audiences.

 

****In the end it still boils down to trust. Can I trust the person I am reading or listening to? Are they an accurate source of information? Will it be worth the time and brainpower I’m investing?

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/sreMX5]


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The Demise of Quality Content on the Web - The Rise of Great Content Curators

The Demise of Quality Content on the Web - The Rise of Great Content Curators | social media literacy | Scoop.it

This a great blog post from Rian van der Merwe , describing the noise you can find on the web now, and especially content just created for SEO purposes or advertisers. As many, Rian is tired of it.

 

Rian speaks for many of us who are overwhelmed, overloaded with content that gives us no value at all. This is the problem

 

"I used to believe that if you write with passion and clarity about a topic you know well (or want to know more about), you will find and build an audience. I believed that maybe, if you’re smart about it, you could find a way for some part of that audience to pay you money to sustain whatever obsession drove you to self-publishing"'

 

Here's what caught my attention:

 

****The wells of attention are being drilled to depletion by linkbait headlines, ad-infested pages, “jumps” and random pagination, and content that is engineered to be “consumed” in 1 minute or less of quick scanning – just enough time to capture those almighty eyeballs[2]. And the reality is that “Alternative Attention sources” simply don’t exist.

 

The Scoopit team agrees!

 

My input:

 

****The Opportunity: This is the time for all good curators to come forward - 2012 will be the year of the content curator -

 

**Know your audience

**Know their pain points

**Find and select the best content, add your own opinions, information or anything that will provide more value for your audience

**Select only the best content, don't just aggregate links that add to the noise

**Become a trusted resource - many opportunities will come to you, it's your time to shine

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/tF0opI]

 


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Karen Dietz's comment, December 4, 2011 12:23 PM
Great post and comments Jan! Looking forward to 2012.
janlgordon's comment, December 4, 2011 2:59 PM
@Karen Dietz

Thanks Karen! 2012 is going to be an amazing year for all of us!!
Gust MEES's curator insight, February 14, 2013 7:39 AM

Quality Matters!

A MUST read!!!

Check also:

http://www.scoop.it/webwizard

http://www.scoop.it/t/the-scoop-it-spotlight

http://blog.scoop.it/en/2011/11/30/lord-of-curation-series-gust-mees/