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Content Creation vs Content Curation: Is It Really An Either Or?

Content Creation vs Content Curation: Is It Really An Either Or? | social media literacy | Scoop.it

This great piece was written by Joe Pulizzi, founder of Content Marketing Institute 

 

There is no curation without original content. However, curators can expand the readership and help their niche find meaning and insight in the material as it relates to them. 

 

He says:

 

"So many organizations are getting caught up in content curation, but the real power of content marketing lies in original content creation."

 

Curation is more than a tactic, it is coming to forefront because

 

**people are overwhelmed with too much information.

 

If you're going to create content, I say mixing that with curated content might be a better way to go, again this depends on many factors,  but that's only my opinion.

 

Here are a few things that caught my attention:

 

Y0ur 2012 Checklist -

 

He says, yes, you can and should use content curation techniques, but this should be secondary.

 

I say, Curation is more than a technique and will go beyond a buzz word in 2012 as people learn new techniques.

 

He says:

 

"Focus on the true pain points of your customers and start planning content series around answering those pain points".

 

**I definitely agree but this can be accomplished by curation as well. It's not an either or, a curator can add more vital information, another perspective. provide resources or any number of things beyond the original article.

 

He says:

 

"Find the content curators in your industry and form relationships with them. They’ll help you spread the word about your great content".

 

I say:

 

I believe content creators will want to seek out good content curators  to curate their work.  I watched a six minute video yesterday, the title was "Is Your Content Good Enough To Be Curated"? Now that's a shift in thinking and a very interesting question to ponder, I say, stay tuned........

 

I think both are necessary in different proportions for different types of businesses.

 

What do you think?

 

Commentary by Jan Gordon "Covering Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/w104L6]


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Beth Kanter's comment, December 16, 2011 3:37 PM
Thanks for this article. I agree with you that it isn't an either/or - you need to curate to create good quality content.
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Curation is the New Creation

Curation is the New Creation | social media literacy | Scoop.it

This excellent article was written in September, 2010 by Paul Gillin for BtoB Magazine. It is more timely and relevant today than ever before because more businesses are recognizing the need for good curators to help them sort through and make meaning out of important information they need to stay on top of things.

 

Here are a few of the things that particularly caught my attention:

 

**As information providers B2B companies are uniquely positioned to take advantage of curation.

 

**In most cases, their customers have highly specific information needs-such as business analytics, chemistry or manufacturing.

 

**Engineers don't want to spend time combing through search results, so they appreciate those suppliers that provide that value for them.

 

The author also anticipates and answers a question that has been posed by some people in recent weeks:

 

****You might think that trading on other people's content would raise intellectual property problems, but quite the opposite has occurred, Mike Graney (Senior VP of Business Development at the Economic Development Council of Western Massachusetts) said.

 

****“We're a great content driver for the publications,” some of which now actively court the council for visibility because of the traffic boost they receive.

 

****Done right, the process is a win-win for both creator and curator.

 

One point I would like to make here regarding the definition of content curation being stated here and elsewhere as: "the discipline of filtering and organizing knowledge."  Museum curators put little plaques under paintings or sculptures that they have 'filtered and organized'.  This provides context, which is an aspect of curation that is no less important for the modern, content curator.

 

Curated by Jan Gordon, covering "Content Curation, Social Media and Beyond."

 

Read the full article here: [http://bit.ly/skovHp]


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Beth Kanter's comment, December 20, 2011 7:32 PM
This points to another value of curation - that it gives your content a longer shelf life!
janlgordon's comment, December 20, 2011 7:50 PM
Beth Kanter
It also is a great new career path for people who are looking to reinvent themselves and help companies filter, organize and contextualize content for their audiences.