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Content Curation - Choosing the Right Topic - What You Need To Know

Content Curation - Choosing the Right Topic - What You Need To Know | social media literacy | Scoop.it

This post was written by Sue McKittrick for Marketing to Business Executives Blog.

 

My commentary: In writing this post, Sue clearly demonstrates how to curate content effectively. She refers to Pawan Deshpande's post on Crafting the Perfect Content Curation Strategy and then takes it to another level. This is the kind of "context" that is valuable to your readers. 

 

Pawan points to three factors to consider in selection of the right topic:

 

*competitors' content strategies

*the volume of content on a subject

*audience interest

 

Sue says these three things are definitely important but some refinements are in order and she delivers the goods in this article. We may have read these things before but are we really taking it all in and applying it to our work as curators or for building our business?

 

Here's what particularly caught my attention:

 

**Think about what is compelling to your targets. What information do they need to do their jobs? Where are major changes underway that will affect their success?

 

****Look at your answers to those questions through the prism of your business, products or services.

 

****What is the storyline that connects your products or services to information needed to do their jobs

 

**or**

 

** the actions they will need to take to respond to important changes occurring in their business?

 

I love this one!

 

****Consider the issues associated with the topics under consideration.

 

**Will exploration of the issues provoke rich discussion

 

**A discerning perspective on controversial views will draw more attention and offer more opportunities for engagement.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/sS17vz]


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11 Uncommon Blog Post Ideas for More Web Traffic

11 Uncommon Blog Post Ideas for More Web Traffic | social media literacy | Scoop.it

A really great blog post can bring a flood of visitors to your website when people who read your post share it with the world.

 

The best way to create a potentially viral blog post is to experiment with lots of different types of blog posts and to observe what has worked for other blogs.

 

Below I’m going to share 11 blog post ideas you can use to get more traffic. These ideas each came by examining popular posts from some of my favorite blogs. These posts became some of the most popular posts on some incredibly popular blogs. There’s no guarantee they’ll work the same for you, but try several of them and you might just make a breakthrough...


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The Most Effective Tools To Enrich Reader Engagement On Your Site

The Most Effective Tools To Enrich Reader Engagement On Your Site | social media literacy | Scoop.it

What do we mean when talking about reader engagement? Well, in terms of blogging the first things that come to mind are comments, sharing, questions, conversion rates. To sum up we could compare reader engagement with building a community. A community where readers care about each other, where action doesn’t stop after reading the final paragraph and where exciting discussions are born. Unfortunately, good content and neat design aren’t the only factors which affect reader engagement. You need to learn to focus readers attention and start a conversation. Developing an engagement is a win-win situation. Your visitors will want to explore more and join the conversation but you, as the publisher, will be looking at higher conversion rates.

 

Gamification is a whole branch in reader engagement which brings together game mechanics and marketing to create engagement and solve problems. What do we understand with game mechanics from a web standpoint? Well, that doesn’t necessarily has to be the traditional online games as we are used to seeing them...


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jeevanand's curator insight, July 3, 2013 3:17 PM

Does outbrain really increase reader engagement? In most of the sites i hv seen Outbrain (taboolaa and similar others), they show quite unrelated and random stuff!

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Content Creation vs Content Curation: Is It Really An Either Or?

Content Creation vs Content Curation: Is It Really An Either Or? | social media literacy | Scoop.it

This great piece was written by Joe Pulizzi, founder of Content Marketing Institute 

 

There is no curation without original content. However, curators can expand the readership and help their niche find meaning and insight in the material as it relates to them. 

 

He says:

 

"So many organizations are getting caught up in content curation, but the real power of content marketing lies in original content creation."

 

Curation is more than a tactic, it is coming to forefront because

 

**people are overwhelmed with too much information.

 

If you're going to create content, I say mixing that with curated content might be a better way to go, again this depends on many factors,  but that's only my opinion.

 

Here are a few things that caught my attention:

 

Y0ur 2012 Checklist -

 

He says, yes, you can and should use content curation techniques, but this should be secondary.

 

I say, Curation is more than a technique and will go beyond a buzz word in 2012 as people learn new techniques.

 

He says:

 

"Focus on the true pain points of your customers and start planning content series around answering those pain points".

 

**I definitely agree but this can be accomplished by curation as well. It's not an either or, a curator can add more vital information, another perspective. provide resources or any number of things beyond the original article.

 

He says:

 

"Find the content curators in your industry and form relationships with them. They’ll help you spread the word about your great content".

 

I say:

 

I believe content creators will want to seek out good content curators  to curate their work.  I watched a six minute video yesterday, the title was "Is Your Content Good Enough To Be Curated"? Now that's a shift in thinking and a very interesting question to ponder, I say, stay tuned........

 

I think both are necessary in different proportions for different types of businesses.

 

What do you think?

 

Commentary by Jan Gordon "Covering Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/w104L6]


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Beth Kanter's comment, December 16, 2011 3:37 PM
Thanks for this article. I agree with you that it isn't an either/or - you need to curate to create good quality content.
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Your “How-To” Post Will Fail If You Don’t Use These Techniques

Your “How-To” Post Will Fail If You Don’t Use These Techniques | social media literacy | Scoop.it

Gone are the days when you could write a simple “how-to” blog post and rank in the top search results. Why is that? Two very good reasons.

 

First, all of the general and highly-competitive posts like “how-to blog” or “how-to find a roommate” are already written.

 

The other reason is Google Panda. Remember Google’s update this past year that took down a lot of the content farms? That algorithm was designed to penalize short and shallow articles and reward high-quality content.

 

Now, I’ve got good news and bad news for you.


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The Demise of Quality Content on the Web - The Rise of Great Content Curators

The Demise of Quality Content on the Web - The Rise of Great Content Curators | social media literacy | Scoop.it

This a great blog post from Rian van der Merwe , describing the noise you can find on the web now, and especially content just created for SEO purposes or advertisers. As many, Rian is tired of it.

 

Rian speaks for many of us who are overwhelmed, overloaded with content that gives us no value at all. This is the problem

 

"I used to believe that if you write with passion and clarity about a topic you know well (or want to know more about), you will find and build an audience. I believed that maybe, if you’re smart about it, you could find a way for some part of that audience to pay you money to sustain whatever obsession drove you to self-publishing"'

 

Here's what caught my attention:

 

****The wells of attention are being drilled to depletion by linkbait headlines, ad-infested pages, “jumps” and random pagination, and content that is engineered to be “consumed” in 1 minute or less of quick scanning – just enough time to capture those almighty eyeballs[2]. And the reality is that “Alternative Attention sources” simply don’t exist.

 

The Scoopit team agrees!

 

My input:

 

****The Opportunity: This is the time for all good curators to come forward - 2012 will be the year of the content curator -

 

**Know your audience

**Know their pain points

**Find and select the best content, add your own opinions, information or anything that will provide more value for your audience

**Select only the best content, don't just aggregate links that add to the noise

**Become a trusted resource - many opportunities will come to you, it's your time to shine

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/tF0opI]

 


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Karen Dietz's comment, December 4, 2011 12:23 PM
Great post and comments Jan! Looking forward to 2012.
janlgordon's comment, December 4, 2011 2:59 PM
@Karen Dietz

Thanks Karen! 2012 is going to be an amazing year for all of us!!
Gust MEES's curator insight, February 14, 2013 7:39 AM

Quality Matters!

A MUST read!!!

Check also:

http://www.scoop.it/webwizard

http://www.scoop.it/t/the-scoop-it-spotlight

http://blog.scoop.it/en/2011/11/30/lord-of-curation-series-gust-mees/