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Curated by Karen Riggs
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Rescooped by Karen Riggs from SOCIAL MEDIA, what we think about!
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The Most Effective Tools To Enrich Reader Engagement On Your Site

The Most Effective Tools To Enrich Reader Engagement On Your Site | social media literacy | Scoop.it

What do we mean when talking about reader engagement? Well, in terms of blogging the first things that come to mind are comments, sharing, questions, conversion rates. To sum up we could compare reader engagement with building a community. A community where readers care about each other, where action doesn’t stop after reading the final paragraph and where exciting discussions are born. Unfortunately, good content and neat design aren’t the only factors which affect reader engagement. You need to learn to focus readers attention and start a conversation. Developing an engagement is a win-win situation. Your visitors will want to explore more and join the conversation but you, as the publisher, will be looking at higher conversion rates.

 

Gamification is a whole branch in reader engagement which brings together game mechanics and marketing to create engagement and solve problems. What do we understand with game mechanics from a web standpoint? Well, that doesn’t necessarily has to be the traditional online games as we are used to seeing them...


Via Martin Gysler
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jeevanand's curator insight, July 3, 2013 3:17 PM

Does outbrain really increase reader engagement? In most of the sites i hv seen Outbrain (taboolaa and similar others), they show quite unrelated and random stuff!

Rescooped by Karen Riggs from SOCIAL MEDIA, what we think about!
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Making Web Content Relevant: CircleMe

Making Web Content Relevant: CircleMe | social media literacy | Scoop.it

Building on the Social Web

 

A few months ago, I embarked in a project which has become more and more engaging and exciting as the weeks progress. With my partner Erik Lumer, we have been working hard in the development and distribution of a product called CircleMe, which Saul quickly spotted on his radar just less than a month from our public release, on October 4th, 2011. Our vision with CircleMe is to create an online environment where users can take advantage of technology and the social web to enjoy more their passions and interests in life (i.e., their “likes”).

 

Social Graph Power

 

The way we want to achieve this is by asking users to “connect” to the things and topics they love, and then CircleMe will leverage clever algorithms along with the power of the social graph to surface relevant content and new items tailored to each user. To get there, we need to move gradually. The first step has been to create an engaging environment where users can easily express all their ‘likes’ and discover (in a serendipic way) new things of potential interest. Then, as activity increases, we will have enough data to reach the goal to surface relevant content in a timely fashion for any interested user...


Via Martin Gysler
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OsakaSaul's comment, December 1, 2011 8:30 PM
I appreciate the rescoop - and so I shared to G+!
BeSocialOnline's comment, December 2, 2011 7:29 AM
You are welcome ;-)
OsakaSaul's comment, December 8, 2011 4:19 AM
thanks for taking this, Duncan!