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Is Content Curation Stealing or a Shrewd B2B Marketing Practice?

Is Content Curation Stealing or a Shrewd B2B Marketing Practice? | social media literacy | Scoop.it

This very timely article was written by Andrew Hunt, founder of Inbound Sales Network, for Business2Community.

 

It raises an issue between original Content Creators, Content Curators and people who repost these articles.

 

Commentary by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

The reason I was moved to do this commentary is because I see a wonderful opportunity to come together as a community and help shape the future of curation. Content Curation is in its infancy and there’s a lot of misunderstanding about its potential. As I see it, it’s a brilliant B2B marketing strategy for anyone who is selling a product or service if done responsibly.

 

Content Curators are providing a very valuable service for the original author and their own audiences.

 

 

Here is what ethical, responsible curators are providing for content creators:

 

1. Syndicating content and introducing it to new audiences, which is excellent PR if it is being curated by a “trusted source”

 

2. A good headline grabs the attention of a reader and gets them into the piece quickly. A curator who can tailor the headline to grab their audience will inevitably send more traffic to the original article

 

3. A curator who is skilled at adding commentary and context to the original piece also broadens the audience of the original work

 

4. Curation is one of the building blocks of collective intelligence

 

5. If a curator fully accredits both author and article, authors might have a whole new area of exposure/distribution channel that they wouldn’t have had before

 

6. People get paid to market and open up new business for brands. Curators do this free of charge while building their own audience. Each party gains. It is a new and exciting form of symbiosis in business

 

 

I know that there are people out there who are just taking people’s work. I have spent time adding commentary only to find it has been published on Facebook and other sites without giving credit to me or the original author. They use it for their own gain but I think and hope this will become more the exception as Curation matures.

 

I like many of my colleagues are building our brands and want to be known for selecting only the best content that informs and educates our audience. We want authors to want us to curate for them and feel that we’re working in concert not on opposing teams. We want them to be happy that we're taking the time to find the essence in what they’re saying and take it to a whole new audience. It is a part of our job to bring authors to the attention of people who would not otherwise know of them.

 

 

This was a Q & A at the end of the original article in Business2Community:

 

(q) How is content curation different from stealing?

 

(a) Great question! Part of the genesis of Aggregage was my experience with “curators” who would take my content, put it on a page with no link or a link that had an anchor tag that said “link” or something similar. They would change the title and URL for my post on their site. The goal of that person was to get SEO value from my content.

They also allowed commenting on their sites. The reason I would write the post is for people to find me and my content and to engage with me in conversation.

These types of curators were definitely taking away from that. Aggregage takes a very different approach. Our goal is to be THE launching point out to all the great content getting created on particular topics. We specifically do not have pages that compete with the original source. We only show snippets.

We provide full links with the original title. We don’t have commenting on our site. Basically, we are doing everything we can to get readers to go to the original source and engage with the content. Many of the participating bloggers find that we become the second biggest referral source behind Google search.

 

 

My take is that we're still in the early stages of curation and while I understand resentment to curators who do not fully attribute their work. However, it is incorrect to assume that changing headlines and URLs automatically means that people are stealing your work strictly for their own gain. That's not how this works with people who are serious about curation.

 

The end goal  and my vision is for us to build community and broaden the audience of the content producers who we promote while building a niche audience of our own who trust that we are cutting through the noise to bring them the few articles they will hopefully find relevant. My community is the authors whose work I curate, the audience I bring their work to and other curators. I appreciate and nurture each relationship equally.

 

There are so many of you who could add brilliant insights, would love to hear your thoughts.

 

Read the original article: [http://bit.ly/u89c95]

 


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janlgordon's comment, November 28, 2011 4:30 PM
@bethkanter
Would love to meet you in NY! In the meantime, let's do connect next week and start the conversation, really looking forward to it, lots to talk about:-)
Liz Wilson's comment, November 29, 2011 3:17 AM
Jan, Thank you for this commentary - I completely agree with you. I would also emphasise that a curator must (in my opinion) take responsibility for ensuring what is curated is true/honest/accurate/fair, which involves thoroughly checking the source article's credibility.

Great piece - thanks again.
janlgordon's comment, November 29, 2011 1:08 PM
@Liz Wilson
Thanks for your comments. I absolutely agree with everything you said here.
Rescooped by Karen Riggs from SOCIAL MEDIA, what we think about!
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The State of Social Marketing 2011 – 2012 - Brian Solis

The State of Social Marketing 2011 – 2012 - Brian Solis | social media literacy | Scoop.it

The following report is brought to you by the Pivot Conference taking place in New York on October 15-16, 2012. You can download a full copy of the report for free by clicking here.


At the end of 2011, Social marketing stands at a profound crossroads. Some organizations are finally embracing the importance of social networks and, as a result, increasing investments in creative engagement, marketing, and service programs. Others see the future value, but lag behind in execution. At the vanguard, Social Businesses drive a virtuous cycle of discovery: Their successes in Social marketing lead to new data, which lead to insights, which lead to new and more effective programs as well as the business systems and processes necessary to improve internal and external collaboration...


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Rescooped by Karen Riggs from SOCIAL MEDIA, what we think about!
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Your “How-To” Post Will Fail If You Don’t Use These Techniques

Your “How-To” Post Will Fail If You Don’t Use These Techniques | social media literacy | Scoop.it

Gone are the days when you could write a simple “how-to” blog post and rank in the top search results. Why is that? Two very good reasons.

 

First, all of the general and highly-competitive posts like “how-to blog” or “how-to find a roommate” are already written.

 

The other reason is Google Panda. Remember Google’s update this past year that took down a lot of the content farms? That algorithm was designed to penalize short and shallow articles and reward high-quality content.

 

Now, I’ve got good news and bad news for you.


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Rescooped by Karen Riggs from SOCIAL MEDIA, what we think about!
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6 Laws Every Blogger Needs to Obey so they Don’t Get Sued

6 Laws Every Blogger Needs to Obey so they Don’t Get Sued | social media literacy | Scoop.it

If you’re a blogger, do you know how to stay on the right side of the law? Do you know what you need to do to keep the FTC from knocking on your door or to keep from getting a dreaded cease and desist letter?


Fortunately you don’t have to be a lawyer or law scholar to understand the laws that govern blogging, particularly in the U.S. In fact, you really only have to understand six basic laws. Let me explain…

 

note: I’m not a lawyer, so do consult one if you are unsure about any blogging-related laws.

 

Law #1: Do you have to disclose paid endorsements?

 

One of the most important developments in the blogosphere when it comes to U.S. law is that bloggers must be open with the fact that they are being paid to use, promote, or review a product...


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TrueTwit - Satan, Savior or Simply Misunderstood? | Social Media Today

TrueTwit - Satan, Savior or Simply Misunderstood? | Social Media Today | social media literacy | Scoop.it

My Twitter profile (@SoftwareHollis) says “I boycott TrueTwit!”.

 

I use an entire 19 characters out of my allotment of 140 to let people know that I won’t follow them it I have to validate through TrueTwit. That’s a lot of characters in TwitterLand, so it must be a big deal for me.

 

But is TrueTwit inherently an “evil” product, or simply a great product that I dislike?

 

What is TrueTwit?

 

Not familiar with TrueTwit? It’s a “validation service” that some people use on Twitter.

 

When you follow someone who uses TrueTwit, you’ll get a direct message back asking you to fill out a “Captcha” form to validate that you’re a real person...


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Rescooped by Karen Riggs from SOCIAL MEDIA, what we think about!
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Making Web Content Relevant: CircleMe

Making Web Content Relevant: CircleMe | social media literacy | Scoop.it

Building on the Social Web

 

A few months ago, I embarked in a project which has become more and more engaging and exciting as the weeks progress. With my partner Erik Lumer, we have been working hard in the development and distribution of a product called CircleMe, which Saul quickly spotted on his radar just less than a month from our public release, on October 4th, 2011. Our vision with CircleMe is to create an online environment where users can take advantage of technology and the social web to enjoy more their passions and interests in life (i.e., their “likes”).

 

Social Graph Power

 

The way we want to achieve this is by asking users to “connect” to the things and topics they love, and then CircleMe will leverage clever algorithms along with the power of the social graph to surface relevant content and new items tailored to each user. To get there, we need to move gradually. The first step has been to create an engaging environment where users can easily express all their ‘likes’ and discover (in a serendipic way) new things of potential interest. Then, as activity increases, we will have enough data to reach the goal to surface relevant content in a timely fashion for any interested user...


Via Martin Gysler
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OsakaSaul's comment, December 1, 2011 8:30 PM
I appreciate the rescoop - and so I shared to G+!
BeSocialOnline's comment, December 2, 2011 7:29 AM
You are welcome ;-)
OsakaSaul's comment, December 8, 2011 4:19 AM
thanks for taking this, Duncan!
Rescooped by Karen Riggs from Curation, Social Business and Beyond
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How To Build A Tribe On Twitter

How To Build A Tribe On Twitter | social media literacy | Scoop.it

This piece was written by Sean Platt for his blog. It is full of great information on how to use twitter and build a community of people which can result in tremendous opportunities for you.

 

Intro:

 

Because attention is so easy to gather on Twitter, and because your follower count can climb with the speed of a soaring stock, you might find yourself falling into the too typical trap of thinking Twitter’s purpose is to gather as much attention as possible. It’s not.

 

**Attention is great, but it’s only the end result of getting what you’re really after – quality relationships.

 

Here's what caught my attention:

 

**The best way to get the most from your Twitter conversations is to understand the ecosystem.

 

**Twitter isn’t a chat, it’s a never-ending party.

 

**When you have a conversation with someone, one-on-one, the two of you are both engaged; two listeners sharing a single conversation.

 

**Take time to get to know your fans. Not just because they’ve been helping you out and you want to repay the favor, but because they can help you understand more about who your audience is and how you can serve them best.

 

You want to find the signal through the noise, and filtering your tweets is a great way to make that happen. 

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/sdWbM7]


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Rescooped by Karen Riggs from SOCIAL MEDIA, what we think about!
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Tips for Starting a New Facebook Fan Page

Tips for Starting a New Facebook Fan Page | social media literacy | Scoop.it

One of the things many people struggle with in social media are identity issues, and I am no different. Up until yesterday, my main Facebook entities included my personal profile and my fan page for Kikolani. While I love both of these, I found some problems with sharing links to posts I’ve done elsewhere. Specifically…

 

- Links I’ve posted to my personal profile lately haven’t gotten that much attention compared to plain status updates or photos.
- The fan page for this blog is focused on posts from this blog only. Fans didn’t sign up for posts from elsewhere.


So the solution was creating a new Facebook page. This page is specifically focused on my freelance writing and blogging as a whole so it can be a platform where I can share links to anything I have written anywhere...


Via Martin Gysler
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How 5 Top Fashion Facebook Pages Market on Facebook | Jeffbullas's Blog

How 5 Top Fashion Facebook Pages Market on Facebook | Jeffbullas's Blog | social media literacy | Scoop.it

Shopping is a form of entertainment for some and something to be more avoided than herpes for others.

 

Shopping brings some to tears, for the retail and fashion obsessed it is a joyous synergy and celebration of capitalism, consumerism and style.
Waiting for new designs to be launched at the favourite fashion store are waited upon by fashionistas with expectant excitement, like children waiting for Santa and his sleigh.

 

Sharing your shopping experiences was usually reserved to a chat over the phone with your girlfriends or while having a coffee or a quick liquid lunch.


Shopping has been social for a long time but now we have social networks that can enhance and accelerate that joy by being able to share in an instant with 200 friends at once on Facebook, rather having to wait for the weekend....


Via Martin Gysler
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How to optimize your blog’s RSS feed

How to optimize your blog’s RSS feed | social media literacy | Scoop.it

Your RSS Feed is sometimes the only way your visitors experience what you have to offer on a regular basis.


It serves to inform and entertain, but is also an essential tool for driving traffic back to your website and improving your overall search-engine ranking.

 

If all your feed does is show a poorly formatted excerpt of your posts, the hundreds of visitors who are not hitting your main site everyday will have no reason to read your content or share it with others.

 

When optimizing your RSS Feed, you have to consider the kind of content you curate. There are several reasons why you may want to use your feed to generate clicks. You may have a product, feature or art-directed element to your full site that needs exposure, or your content may be largely image-driven...


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Rescooped by Karen Riggs from SOCIAL MEDIA, what we think about!
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TrueTwit - Satan, Savior or Simply Misunderstood? | Social Media Today

TrueTwit - Satan, Savior or Simply Misunderstood? | Social Media Today | social media literacy | Scoop.it

My Twitter profile (@SoftwareHollis) says “I boycott TrueTwit!”.

 

I use an entire 19 characters out of my allotment of 140 to let people know that I won’t follow them it I have to validate through TrueTwit. That’s a lot of characters in TwitterLand, so it must be a big deal for me.

 

But is TrueTwit inherently an “evil” product, or simply a great product that I dislike?

 

What is TrueTwit?

 

Not familiar with TrueTwit? It’s a “validation service” that some people use on Twitter.

 

When you follow someone who uses TrueTwit, you’ll get a direct message back asking you to fill out a “Captcha” form to validate that you’re a real person...


Via Martin Gysler
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Rescooped by Karen Riggs from SOCIAL MEDIA, what we think about!
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10 Ways to Turn Your Blog into a Lead-Generation Machine

10 Ways to Turn Your Blog into a Lead-Generation Machine | social media literacy | Scoop.it

Sometimes when I hear companies talking about creating a "machine" for their lead-generation efforts, I think about Dr. Seuss. Specifically, I think about all the fantastical and imaginative machines he created in his 46 children's books--like the Super-Axe-Hacker, the Utterly Sputter and (my favorite) the Eight-Nozzled Elephant-Toted Boom Blitz, a mighty machine that rapidly fires explosive sour-cherry stones.

 

Of course in real life, businesses can't flip the switch on a Triple-Sling Jigger to instantly produce prospects. But what if you could create a kind of machine for lead generation on your own company blog, allowing it to help you continuously fill that sales funnel?

 

Blogs are a great way to increase your digital presence, making you more visible and "findable" via Google, Bing and the like. They can also be a great way to generate leads. Your blog can function as a kind of triage for your sales team, fielding and answering questions organically via the content you produce there. However, it can perform that function only if you effectively create momentum with visitors who are likely to buy, turning them from mere passersby into something more...


Via Martin Gysler
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