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Psychology for Marketers: 9 Revealing Principles of Human Behavior

... Before you start jumping into all the tactical nitty gritty of marketing, it’s really helpful to understand how people operate … which is essentially what the entire field of psychology attempts to explain. Understanding some key principles in psychology can take your content from good to amazing, all because the right audience is reading and identifying with it.

 

Bonus: if you understand these principles and weave them into your marketing, you’ll also convert more visitors into leads, and leads into customers.Many of these psychological concepts can be used across many aspects of your marketing, but we’re just going to give one example for each. They also aren’t universal; we all know people who are outliers, do we not? With that in mind, let’s get started!...


Via Jeff Domansky
Sean G. Smith's insight:

Interesting!

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Ali Anani's curator insight, July 12, 2013 2:11 AM

Great relevance to busninesses

Jeff Domansky's curator insight, July 12, 2013 3:25 PM

Brush up on these 9 psychology principles to help improve the effectiveness of your marketing....

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'Gayglers' and Google Easter eggs: the search giant's great gay moment

'Gayglers' and Google Easter eggs: the search giant's great gay moment | Social Media LGBT | Scoop.it
Google now celebrates gay pride every year with a rainbow-themed Google Doodle among many other LGBT-focused ventures. As with many a historic moment, Google commemorated Wednesday's Supreme Court decision ...

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Sean G. Smith's curator insight, July 21, 2013 7:13 PM

With the growing support and encouragement for the LGBT community, Google is making great strides in order to voice their opinion and support on the matter. This is a great step towards many different social media sites expressing their concerns and support for the gay community as well as many other social issues. Google has their hands in just about everything, making it essential that they cater to everyone.

I love that Google shows pride and encourgement for the LGBT community. It goes to show that there is still some hope for the world that we live in and not everyone is against equal rights. By showing different acts of support, Google is covering all of the bases necessary in order to keep up with their growing audience and user database. It's an awesome stride and I hope that many others will join the movement. 

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If you don't like the chaos of breaking news, you should probably stay off Twitter

If you don't like the chaos of breaking news, you should probably stay off Twitter | Social Media LGBT | Scoop.it

As with so many other news events, there was plenty of speculation and misinformation flowing on Twitter about the crash of an airplane at San Francisco airport — but for better or worse, that is just the way the news works now.Another breaking news event — in this case, the crash of Asiana Airlines flight 214, which broke apart while landing at San Francisco airport on Saturday morning — sparks more criticism (primarily on Twitter, of course) about how Twitter is a haven for errors and unfounded speculation, and how people seem compelled to retweet things during these events even if they have no knowledge of whether they are true or not.

 

To some, including regular readers of GigaOM, this won’t come as any surprise. Welcome to the way the news works now.

 

We saw similar criticisms and debates about the value of Twitter as a news medium during the Boston bombings, Hurricane Sandy, the shootings at Sandy Hook elementary school, and pretty much every other major news event that has happened over the past several years. At some point during the action, someone will complain about how many mistakes there are circulating on Twitter, and others will argue that we should all just refrain from tweeting or retweeting anything — or perhaps just wait until later and buy a newspaper....


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Totally..

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Jeff Domansky's curator insight, July 10, 2013 2:47 PM

This post highlights the challenges of handling a crisis in today's digital environment. it's true, social media makes mistakes. It's also true that social media is here to stay and we need to simply respond better and differently in utilizing social media properly.

Kymberley Pelky's curator insight, July 11, 2013 8:28 PM

We need to keep in mind that this is breaking news and some of it will indeed be broken.

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11 Little-Known Apps That Entrepreneurs Can't Live Without

11 Little-Known Apps That Entrepreneurs Can't Live Without | Social Media LGBT | Scoop.it

As an entrepreneur, I look to others to tell me about the latest apps, time-savers, hacks, and tricks. However, no female founders were interviewed. So I decided to do one with all women. Below is just a small sampling of the great female entrepreneurs and some of the apps--business and otherwise--that they can't live without.I culled a list of some kick-butt women entrepreneurs whom I look up to and a few I'm lucky enough to know. Clearly, I have a lot of downloading to do....


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Jeff Domansky's curator insight, July 10, 2013 3:03 PM

This is a really excellent last with a lot new-to-me apps worth checking out...

Phil Lauterjung's curator insight, July 11, 2013 10:44 AM

This is really good list with some known and unknown apps that are very, very helpful. What would you add to the list? Any really good finds that they left off?

 

 
Social Success Marketing's curator insight, July 29, 2013 7:01 PM

These are great tools to check out for businesses who wanted to stay on top of different things - from notes, to emails to vids, etc.

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20 Things About Social Media Marketing | Social Media Today

20 Things About Social Media Marketing | Social Media Today | Social Media LGBT | Scoop.it

It hasn’t been around all that long, many companies both large and small have adopted it but many have also shied away. If you are on the fence or just starting to get your toes wet, here are 20 things about social media marketing that you didn’t know....


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Jeff Domansky's curator insight, July 12, 2013 3:28 PM

Just some really useful Social marketing basics...

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10 Animals With More Social Media Fans Than Major Media Outlets

10 Animals With More Social Media Fans Than Major Media Outlets | Social Media LGBT | Scoop.it

Let's face it. Animals rule the Internet. Between LOLcats and upside-down dogs, people just can't get enough cute. Even serious news stories can't compare to the viral power of a sneezing panda or giggling slow loris.

 

In the world of social media, animals have been tweeting with more than just their beaks. They've been updating Facebook and YouTube accounts as well. The human faces behind these animal status updates spend precious time managing fictional animal accounts, but many have more online followers than major media outlets.We've collected the most popular animal social media accounts and compared their fan bases to those of prominent media organizations. The results should shed some light on the Internet's priorities. Cute. Even serious news stories can't compare to the viral power of pets....


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malek's curator insight, July 12, 2013 12:25 PM

Maru has more subscribers than CNN, Fox News, and The New York Times’ channels combined

Jeff Domansky's curator insight, July 12, 2013 4:01 PM

Not sure what this says about mankind and the Internet but there was some fun reading for marketers and content pros.

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Solving the Riddle of Measuring Social Voice

Solving the Riddle of Measuring Social Voice | Social Media LGBT | Scoop.it

Twittert shares analytical tool: New research offers insights on measuring the overall impact of brand marketing on “social voice”...Twitter has seen the analytics light. In a recent move of great importance, but zero fanfare, the bluebird folks have opened their analytics tools to everyone. Now you can see real time details on mentions, follows, unfollows, and the number of clicks each tweet produced. You can also see a load of collective detail about your followers, including their top interests, location, gender breakdown (gotta wonder though, what gender is, say, “IBM”?), and the top ten accounts your followers are following, among other items.How to find it: To reach your Twitter analytics dashboard, go to “Twitter Ads” under “Settings” (you might have to login again) and then click the “Analytics” tab at the top....


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Hmmm.

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Mindy M Walker's curator insight, July 13, 2013 10:17 AM

Helpful piece on how to access your Twitter analytics dashboard and consider the impact of your organization or company's #socialvoice.

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Alec Baldwin Oddly Tried To Deny Homophobic Slur Before Apologizing To ... - PerezHilton.com

Alec Baldwin Oddly Tried To Deny Homophobic Slur Before Apologizing To ... - PerezHilton.com | Social Media LGBT | Scoop.it
Alec Baldwin Oddly Tried To Deny Homophobic Slur Before Apologizing To ...
Sean G. Smith's insight:

This is not his first time doing something like this either. He's a crazy one!

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36 Major Companies Celebrating Pride With Social Media

36 Major Companies Celebrating Pride With Social Media | Social Media LGBT | Scoop.it
With Pride month drawing to a close, some of the world's largest Pride celebrations will be happening this weekend in cities like New York, Paris, San Francisco, London, Dublin, Toronto, and Seattle, among others.

Via Matt Skallerud
Sean G. Smith's insight:

So good to see this kind of stuff!

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Morgan Grebing's curator insight, July 2, 2013 1:28 PM

This article is simply amazing. It gives me chills and renews my hope in the human race. This page shows 36 companies that are showing their support for LGBT people. These ads make me want to buy their products because they show their support (which my sinical side makes me question whether it is partially an economic ploy). Regardless, it's beautiful and spectacular and I love it!

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Why Your Marketing Strategy Should Embrace Cultural Diversity

Why Your Marketing Strategy Should Embrace Cultural Diversity | Social Media LGBT | Scoop.it

Last year, the projected buying power of gay, lesbian, bisexual and transgender adults in the U.S. was $790 billion. One could assume that at least some of that ...


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Kindle Gay Amazon Commercial - Out Now Business Class - Better LGBT

The new Amazon Kindle Paperwhite commercial takes an unexpected turn. Gay ad visibility moves another step upwards. More information? Visit http://www.OutNow...
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Sean G. Smith's curator insight, July 21, 2013 7:47 PM

An awesome commercial! This goes to show that more and more companies are supporting many different diverse consumers, which is very important. Amazon is such a big corporation already and they continue to grow all of the time. They have realized, like many other companies, that they have to change with the times in order to keep up. 

This commercial is a great tool for the advancement of social media and the fight for equality. Not only for the LGBT community, but for everyone. Although Amazon did not come right out and say, "We support Gay love", they made it clear and confident within this commercial. It also just goes to show that things are changing and that heterosexuality is no longer implied, nor is it the "norm" when it comes to all things marketing, advertising, and social media. 

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Pink Banana Media LGBT Marketing Seminar and Presentation - Dallas

Pink Banana Media LGBT Marketing Seminar and Presentation - Dallas | Social Media LGBT | Scoop.it

In Dallas on July 30th... if so, be sure to come on down to attend this seminar before the 2013 NGLCC National Business & Leadership Conference begins later that evening.


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Cardinal Dolan On Supreme Court Ruling: ‘A Tragic Day For Marriage And Our Nation’ | The New Civil Rights Movement

Cardinal Dolan On Supreme Court Ruling: ‘A Tragic Day For Marriage And Our Nation’ | The New Civil Rights Movement | Social Media LGBT | Scoop.it
Cardinal Timothy Dolan today said that the U.S.
Sean G. Smith's insight:

Oh, what a horrible face of religion..

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Uninsured LGBT New Yorkers will soon have affordable insurance options - Syracuse.com (blog)

Uninsured LGBT New Yorkers will soon have affordable insurance options - Syracuse.com (blog) | Social Media LGBT | Scoop.it
Uninsured LGBT New Yorkers will soon have affordable insurance options Syracuse.com (blog) "For LGBT New Yorkers, those benefits cannot come soon enough," David Sandman, senior vice president of the New York State Health Foundation, said in a...
Sean G. Smith's insight:

Can't wait to read this article. What a great advancement!

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One Gay Cookie: Oreo’s Rainbow Controversy

One Gay Cookie: Oreo’s Rainbow Controversy | Social Media LGBT | Scoop.it

A new story: One year later, Oreo’s rainbow-themed Gay Pride ad campaign has yielded a pot of advertising gold.


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Mya Reyes's curator insight, July 20, 2013 3:24 PM

Unique campaign continues to yield great success.

Sean G. Smith's curator insight, July 21, 2013 7:19 PM

Such a bold and dramatic statement has been made, not only by Oreo, but by the consumers and fans as well. Many people were outraged by Oreo's expressive support for "equal love" and many people began to boycott the brand. This didn't really stop them from selling cookies and actually gained them plenty of support and recognition from everyone else. A bold statement of equality and acceptance has brought the brand out on top and is another stride towards a better social media market.

This is an awesome triumph for both the brand and the gay communities. With Oreo making this statement, it shows great courage and stability within the company itself. Oreo was not concerned with what the consumers were going to say, and in fact hoped to gain the trust from many more. Even if people don't like the cookie, it still says a lot about every individual involved. I would totally buy this cookie, although I'm not sure my diet would approve much. Go Oreo's!! 

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Report: 56% of Social Media Users Suffer From FOMO

Report: 56% of Social Media Users Suffer From FOMO | Social Media LGBT | Scoop.it

We all know that social media can be an addiction, a slippery slope consumed by the Fear of Missing Out (FOMO). Here's a look at some staggering findings....

 

We all know that social media can be an addiction, a slippery slope consumed by a syndrome commonly referred to as Fear of Missing Out (FOMO). If you indulge in a few days away from your Inbox or Twitter stream, the emails start to pile up and key news is missed.As technology enables us to stay more connected than ever, the addiction continues to grow. In fact, a new survey conducted by MyLife.com revealed 56% of people are afraid of missing out on events, news and important status updates if they are away from social networks....


Via Jeff Domansky
Sean G. Smith's insight:

I think this is me....

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Pierrick Fischer's curator insight, July 10, 2013 4:38 AM

Do you always feel in the back of your mind like you NEED to check your Facebook, Twitter or whatever other social media account you have, all the time?  Well you may well be subject to FOMO (Fear Of Missing Out)!

 

A survey by MyLife.com shows 56 of social media users have this feeling.

 

A growing trend as we constantly tend towards becoming online beings and less and less offline people.

 

Do you think FOMO will become unavoidable in the next few years?

Jeff Domansky's curator insight, July 10, 2013 1:46 PM

Don't miss this post on the fear of missing out (FOMO).

Totally Limitless's curator insight, July 10, 2013 5:52 PM

There is a definate buzz around social media and the fear that if you don't take a look at something, you can miss out, I think affiliate marketing is very addictive, I'm an affiliate and I've connected with many others who are the same as me, but I love this business and feel that you have to be in it to win it!!   Heather 

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Psychology for Marketers: 9 Revealing Principles of Human Behavior

... Before you start jumping into all the tactical nitty gritty of marketing, it’s really helpful to understand how people operate … which is essentially what the entire field of psychology attempts to explain. Understanding some key principles in psychology can take your content from good to amazing, all because the right audience is reading and identifying with it.

 

Bonus: if you understand these principles and weave them into your marketing, you’ll also convert more visitors into leads, and leads into customers.Many of these psychological concepts can be used across many aspects of your marketing, but we’re just going to give one example for each. They also aren’t universal; we all know people who are outliers, do we not? With that in mind, let’s get started!...


Via Jeff Domansky
Sean G. Smith's insight:

Interesting!

more...
Ali Anani's curator insight, July 12, 2013 2:11 AM

Great relevance to busninesses

Jeff Domansky's curator insight, July 12, 2013 3:25 PM

Brush up on these 9 psychology principles to help improve the effectiveness of your marketing....

Rescooped by Sean G. Smith from Public Relations & Social Media Insight
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Vine and Instagram: a new path to brand engagement?

Vine and Instagram: a new path to brand engagement? | Social Media LGBT | Scoop.it

As these social video apps mature, marketers are starting to see them as valuable tool. Results ahead?

 

When the world first heard of Vine, the social video service that lets users post six-second videos to the Internet, not many brands could see the potential in its app. But much to marketers’ surprise, it’s started to make a noticeable impact on their business. With consumers more savvy about evading advertising than ever before, it’s important for companies to find new ways to get their message across. Here’s how a few brands have successfully gained a new audience through these quick video snippets:


Via Jeff Domansky
Sean G. Smith's insight:

Could be...

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Jeff Domansky's curator insight, July 12, 2013 3:45 PM

I really liked these case studies to show the way to success using social video in marketing programs.

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Why There Are So Many Terrible Movies on Netflix

Why There Are So Many Terrible Movies on Netflix | Social Media LGBT | Scoop.it

A peek into the strange world where Big Data and low-budget movie studios collide....... The unsettling part is that the masses can be terribly off base, and even the most sophisticated algorithm can't sniff out, you know, actual art. In the words of this Salon article, viewers are turning into puppets. “Now Netflix is using the same formula to prefabricate its own programming to fit what it thinks we will like," wrote Salon. "Isn’t the inevitable result of this that the creative impulse gets channeled into a pre-built canal?"In a sense, if we want less crappy movies to peruse, it’s on us. A tongue-in-cheek post on Asylum’s blog made this point by asking viewers to queue up a particular title (this one happened to be 2010: Moby Dick) to give the appearance of consumer demand and force Netflix to order it—not because the studio gave a damn if anyone watched the movie, but just to game the system. “This is about taking a stand,” the studio wrote. “Against math.”...


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Jeff Domansky's curator insight, July 13, 2013 1:54 PM

I learned something - why crappy movies abound on Netflix and cable.

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Top brands come out on social media in support of gay marriage ruling

Top brands come out on social media in support of gay marriage ruling | Social Media LGBT | Scoop.it
With Pride month drawing to a close, some of the world's largest Pride celebrations will be happening this weekend in cities like New York, Paris, San Francisco, London, Dublin, Toronto, and Seattle, among others.

Via Matt Skallerud
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Sean G. Smith's curator insight, July 21, 2013 7:32 PM

This list of companies that is provided really shows a lot of growth and support on many different levels. I think that it is extremely important for a company to be well-rounded and open-minded to every single set of diverse consumers. There are less people in this world who are full of hatred and prejudice than there are people who are accepting of everyone. It makes a big statement for a company to come out and say that they support equal rights, and these companies have had no problem doing so.

When companies come out like this, there is always a big chance of backlash and I'm pretty sure they have all suffered from it. Although there is backlash, that is just about the biggest thing they have to deal with. Picture it being all over the news and social media sites and think of all the publicity they are getting. They've already won, right? Well I think they have. It just goes to show that people are no longer standing for discrimination, and these companies fully support the new direction that this country and this market is headed in. 

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Lucky Charms, General Mills Cereal, Celebrates LGBT Pride With #LuckyToBe ... - Huffington Post

Lucky Charms, General Mills Cereal, Celebrates LGBT Pride With #LuckyToBe ... - Huffington Post | Social Media LGBT | Scoop.it
Lucky Charms, General Mills Cereal, Celebrates LGBT Pride With #LuckyToBe ...
Sean G. Smith's insight:

Interesting!

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Sean G. Smith's curator insight, July 21, 2013 7:37 PM

What a great cereal and what a great message that they are sending. Lucky Charms is famous for their shaped and colorful marshmallows that they put in their cereal, and they are using this to their advantage to support "differences" and being "unique". The campaign has created a lot of buzz in many different aspects as well. 

It shows great strength and support from the company and also helps boost their sales. Their campaign "#LuckyToBe" creates a buzz right off the bat, due to the hashtag. It's a growing trend that has started and will automatically link anything posted with this tag right back to General Mills and Lucky charms. Great work!

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Google Search Adds Rainbow During LGBT Pride Month

Google Search Adds Rainbow During LGBT Pride Month | Social Media LGBT | Scoop.it
To show their support for the LGBT community during Lesbian, Gay, Bisexual, and Transgender Pride Month, Google has added an Easter egg to Google search. A search for “gay,” “gay marriage,” or related terms adds a ...
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Chick-fil-A president deletes anti-gay marriage tweet

Chick-fil-A president deletes anti-gay marriage tweet | Social Media LGBT | Scoop.it

After Cathy's comments sparked protests -- including gay rights activists holding "kiss days" at the chain's restaurants -- Chick-fil-A released a statement saying its "intent is...


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Sean G. Smith's curator insight, July 21, 2013 7:43 PM

Let me just say that this man is a total idiot. Although I don't agree with anything that he has done or has had to say, I do see a great lesson to be learned here. He is a man that holds a lot of power within a major corporation and has also made millions from it. He expresses his hated and prejudice ideas about the LGBT community very openly. He has also been donating to anti-gay charities and organizations for many years. It makes a very bad statement for himself, let alone his company.

Now that I've gotten that out of my system, I will say that this idea of using social media in order to express such views, and then later delete the views, is a bad idea. It makes him look very weak and also very cowardly. This isn't the first time that the company has been caught in a social media frenzy, either. One thing that I have learned is that you need to stand your ground, or Tweet for this matter, and own your right to free speech. Although he has bad choices of words and opinions, in my opinion, he should not delete his tweets. He should probably just delete his entire social networking accounts altogether. No but really, it's a big mistake to delete something like that, and millions will find out anyway. Next time, just keep it to yourself. 

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How Social Media Will Help Us Make The World A More Equal Place

How Social Media Will Help Us Make The World A More Equal Place | Social Media LGBT | Scoop.it
More than 80% of us under the age of 30 support the recognition of same-sex marriage, and that should be no surprise. A powerful byproduct of our connectedness is that the LGBTQ community is more visible than ever...

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Commercials With a Gay Emphasis Are Moving to Mainstream Media

Commercials With a Gay Emphasis Are Moving to Mainstream Media | Social Media LGBT | Scoop.it
Until recently, ads with lesbian, gay, bisexual and transgender themes were usually limited to media those consumers watched and read.

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Sean G. Smith's curator insight, July 21, 2013 7:59 PM

Until recently, all television shows and commercials have always featured heterosexual couples and "normal" families. WIth the change of pace throughout the world, it is also time for things to change with these types of entertainment as well. It is unrealistic to think that every single couple is a heterosexual couple and that every family has a mommy and a daddy. This is not how the world works anymore, and many corporations have began to make the loud and clear switch.

I think that it is amazing to see such support and encouragement from such major corporations. It shows that the world, as a whole, is making a big change. It also teaches people that many different norms of society no longer exist. Although some people still live in the ideas of the past, it is important to know that the diverse consumers can feel like they can put their trust and confidence into the leading brands and that they feel accepted as well. By the way, any corporation would be stupid to defer anyone away from their product. That's money lost for them. 

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Facebook Reveals that 70% of Americans Have a Gay Friend

Facebook Reveals that 70% of Americans Have a Gay Friend | Social Media LGBT | Scoop.it

HRC equality meme On Wednesday, the United States Supreme Court is expected to take on the issue of gay marriage with a pair of rulings, one addressing...


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