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10 Things You May Not Know About YouTube, Cultural Shifts, Big, Wide, Deep

10 Things You May Not Know About YouTube, Cultural Shifts, Big, Wide, Deep | The Social Media Learning Lab | Scoop.it

"Think about cultural shifts enabled by social media, YouTube ...comes vibrantly to mind. ...big, wide and deep."


Jeff Bullas makes some wonderful points about the overlooked impact of YouTube.  Aside from videos of puppies, dogs, cats & kittens, there's so much depths of how You Tube affects our "global collective consciousness."


Excerpts:


...when I think about cultural shifts enabled by social media, YouTube is the place that comes most vibrantly to mind. It’s big, wide and deep.


Mature. Eccentric. Probably not what you think it is.


YouTube has its Own Language:

Launched in 2005, YouTube has had a bit of time to mature and to find its own unique ‘language’.


This is a process all new media go through – when they are first developed, people usually put them to much the same uses as the preceding media. Like when motion pictures were first developed and people only used them to record stage shows and the like, until someone invented new methods of narrative [adapted to film.]


How we’ve grown a global collective consciousness...  



Read more: http://bit.ly/Q963MW


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Tico Juliani's comment, June 30, 2012 5:57 PM
This writing on this article had lots of words..but i did not get one real message out of it ..or what it was really about!!!
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Educate Your Own Employees to Handle Social Media Well >> Infographic 2012

Educate Your Own Employees to Handle Social Media Well >> Infographic 2012 | The Social Media Learning Lab | Scoop.it

Why not educate those already on your payroll to become your brand’s advocates and your ears in social media? 

  

Chances some of your own employees already have skills in social media.

  

There are debates whether to hire a third-party firm to handle social media or to keep it in-house. Both options have pros and cons, one with more benefits on some areas than the other.

   

_______________________

  

It's not about adding additional responsibilities, rather it's about freedom to become brand advocates through education.

_______________________

  

Educating your staff in social media, strategically, builds a sense of accountability, loyalty to your company especially when you give them guidance to speak for your brand through good training.

  

It's not about adding additional responsibilities, rather it's about freedom to become brand advocates through education.  

  

The full graphic is here: http://ijustdid.org/2012/06/social-media-for-employees/


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Strategy & Customer Relationship (Trust) come first, then Social Media Strategy: Forbes & McKinsey

Strategy & Customer Relationship (Trust) come first, then Social Media Strategy:  Forbes & McKinsey | The Social Media Learning Lab | Scoop.it

"Strategy is more important than ever - so that a company's social media strategy is more than a collection of tactics."


From the executive point of view, chief marketing officers and the like comment on 2012 social media strategy at the Chief Marketing & Sales Officer Forum summit  It's good to be reminded of organizational systems.


__________________________


I’m surprised how often a company’s social media strategy is really just a collection of tactics. - Google’s Margo Georgiadis

__________________________


Excerpts by McKinsey contributor, Marc Singer.


1. Strategy is more important than ever

From Google’s Margo Georgiadis:  I’m surprised how often a company’s social media strategy is really just a collection of tactics.


The alluring possibilities of social and digital media can easily distract our focus from what really matters to our companies—and to our customers. All of us need to bring in the new while staying focused on our enduring customer strategies.


2. To engage customers and influence brand perception, marketers need to build trust

Companies are no longer the sole arbiters of their brand; customers have an important, and in some cases decisive, voice. But marketers still have enormous influence around how customers understand and interact with their brand. ...a lot of that value is dependent on trust between brands and their customers, which has been taking a beating in the last few years. 


__________________________


Many companies still fail to measure accurately or consistently [as their] metrics programs aren’t tied to strategies built around target customers.

__________________________


3. Companies need to “instrument” their organizations around target customer segments

Stanford’s Aakers talked about how leading companies haven’t stopped measuring ROI, but they’ve expanded their notion of what the return might be including a more personal form of ROI better suited for a social age:

  • innovation, 
  • R&D savings, 
  • employee hiring savings, 
  • employee morale and passion, 
  • and so forth. 


Ford’s Farley makes the connection between “brand favorability”—the customer’s overall perception of a brand relative to competing brands—and pricing power. Farley has found that brand favorability is deeply driven by what Ford does in social media.  Many companies still fail to measure accurately or consistently as their metrics programs aren’t tied to strategies built around target customers.


Read the full article here.


Photo credit:  Flickr CC by John-Morgan

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LinkedIn confirms reports that 6.5 million passwords have leaked online

LinkedIn confirms reports that 6.5 million passwords have leaked online | The Social Media Learning Lab | Scoop.it

"LinkedIn confirms password hacking, about 6.5 million accounts affected. Time to change your passwords."

A user in a Russian forum is claiming to have hacked LinkedIn to the tune of almost 6.5 million account details.


For safety's sake, for all LinkedIn users, it's good practice simply to update your passwords today.


Excerpts:


Affected users will receive an email from LinkedIn with instructions on how to reset their password.


This doesn't appear to be the standard password reset procedure, either — any affected user will automatically be locked out of their account, and the password reset email being sent by LinkedIn won't contain any links to the site.


LinkedIn will also be sending affected members a second email from their customer service department detailing the circumstances behind the breach. 


More details here - via http://www.theverge.com/2012/6/6/3068652/linkedin-member-passwords-stolen


Access LinkedIn's blog post on this news here.


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Assets & Facebook's Camera App: Why Instagram Was Worth $1 Billion

Assets & Facebook's Camera App: Why Instagram Was Worth $1 Billion | The Social Media Learning Lab | Scoop.it
Facebook's new camera app makes it clear that Instagram was worth $1 billion.


This is a good example of a large company sorting through its own assets, Instagram and the new Camera App on Facebook. Choices!  Choices!


________________________


If Facebook is going to achieve mobile dominance, it needs to have a Steve Jobs-like clear vision...

________________________

Excerpts:


Instagram could be Facebook’s YouTube — in other words, an acquisition that becomes monumentally important to its future, and helps it solve a problem it couldn’t solve on its own (like Google Video before Google bought YouTube.)

If Facebook is going to achieve mobile dominance, it needs to have a Steve Jobs-like clear vision. That means recognizing whether or not it makes sense to release an also-ran photo app when you just spent $1 billion buying the competition.


...If Facebook is concerned about losing ground in the mobile photo space, releasing a knock-off standalone app isn’t going to do it any favors.


If anything, the company would have been better off simply integrating the truly excellent photo-only browse mode into the main Facebook app — in other words, improving the main show first.


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The Hidden ROI of Social Media, making it worth your investment

The Hidden ROI of Social Media, making it worth your investment | The Social Media Learning Lab | Scoop.it

“How can I quantify my limited time and stretched resources and be assured of a return?”  … the short answer is, you can’t.  And, it still can be well worth it.


This short piece goes along with the ROI trend I've been curating in social media, and includes the author's two favorite examples of intangible but valuable return on social media investment


Excerpt:  

You cannot be assured of a definitive, predictable ROI from social media, no matter the size or your business or nonprofit.


This is true even if you are Proctor & Gamble, “the world’s largest marketer” (according toBusiness Insider) with a $10 billion annual ad budget.


P&G recently laid off 1,600 staffers in its marketing department to dedicate more resources to its social networks – but it’s impossible to know (yet) how this has affected sales.


1. Establishing yourself as a Thought Leader. Share your abundance of useful information that people want to read.  Examples with sizable social media followings:


  • Chris Brogan is a thought leader in social media, advising us in how to use social media and social networks to build relationships and deliver value.
  • Becky McRay of Small Biz Survival. She writes about small business and rural issues, based on her own successes and failures.” 
Read the full article here, including Julia Campbell's second example of engaging with dedicated Brand Ambassadors.
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Demystifying social media, big business trends and structuring - McKinsey Quarterly

Demystifying social media, big business trends and structuring - McKinsey Quarterly | The Social Media Learning Lab | Scoop.it

"A McKinsey trio of writers call out how the vast majority of executives have no idea how to harness social media’s power, as well as how senior leaders can harness it to shape consumer decision making more predictably."


The commentary on the article are also illuminating, including these two:  "B2B has certainly been a slow adopter but we’ve seen a dramatic shift in just the last year...."


and


...It is no longer about how your CMO [Chief Marketing Officer] uses social media. It is about “Is your organization social-media ready?“

 

Excerpted:

 

[Social Media] is much more than ...another form of paid marketing, and it demands more too:

  • a clear framework to help CEOs and other top executives evaluate investments in it,
  • a plan for building support infrastructure, and
  • performance-management systems to help leaders smartly scale their social presence.


Companies that have these three elements in place can create critical new brand assets (such as content from customers or insights from their feedback), open up new channels for interactions (Twitter-based customer service, Facebook news feeds), and completely reposition a brand through the way its employees interact with customers or other parties.


The article includes a series of five video narrations, by David Edelman from McKinsey's Digital Marketing Strategy group.

 

Read more via: McKinseyquarterly.com  (may require free membership)  https://www.mckinseyquarterly.com/Marketing/Digital_Marketing/Demystifying_social_media_2958


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7 Reasons To Embrace Online Culture - #1 Business & Passion

7 Reasons To Embrace Online Culture - #1 Business & Passion | The Social Media Learning Lab | Scoop.it

"Business lacks PASSION?!  Facts:  2 billion people are online. 85% of customers expect businesses to be active in social media."

 

Word of mouse = word of mouth.

 

Here are 7 reasons - http://bit.ly/JrexbQ - and some thought provoking questions to consider regarding your on-line presence viaFacebook, Twitter, e-marketing, blogs and more...

 

#1.  80% businesses are NOT passionate

Show you’re human. Business is built on relationships. Your web presence must show you are passionate


#2. 55% more web visitors & 67% more leads for businesses that blog


#3. 68% Email subscribers & Twitter followers are likely to buy


#4. 20-30% Emarketing response rate


#5. 30% customer questions & compliments get no reply


#6. 77% customers read brand posts but don’t comment


#7. 71% complaints on Twitter are NOT responded to

 

Download / Embedhttp://bit.ly/JrexbQ 


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Debunking Social Media ROI Myths

Debunking Social Media ROI Myths | The Social Media Learning Lab | Scoop.it

"Great post on debunking the myths about social media ROI."


I've been running across several good ROI & social media posts recently, including this one. Here are two gems that help bring clarity to the ROI SoMe topic.


Excerpted:


Myth #1: Social ROI doesn’t exist.
ROI is traditionally measured in terms of sales, minus the cost and time required in executing the campaign. But social media is not just about sales it’s about engagement.

_________________________


A single person who comments on a company blog and is greeted with an open ear ...is likely to...be a brand ambassador for life.

_________________________


...[the] word...holds meaning. ...two measurements of social ROI that are often not factored into the equation:

  • is your social media bringing in qualified leads, and
  • is your social media staff productive?


A single person who comments on a company blog and is greeted with an open ear by the company is likely to share the company across social networking sites and be a brand ambassador for life.


Myth #2: Social media and return on investment don’t mix.


...Social media is not the means to an end. Companies that use strategic social media marketing, integrated into the broader business plan, see results.


...social media is replacing word of mouth, and there is no doubt socialization of a brand leads to increased sales. People are inclined to share their brand preference on a blog or their Facebook and Twitter pages because it’s another opportunity to express their identity.


Read the full post here.

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SlideShare Trend Watchers! 10 Top Trends in Social Media | JeffBullas

SlideShare Trend Watchers!  10 Top Trends in Social Media | JeffBullas | The Social Media Learning Lab | Scoop.it
Social media was initially seen as a fad 2-3 years ago but is now embedded in the fabric of the web and it is impacting how business markets, communicates and publishes.

 

Via social media circles, Janet, it's great to run across this SlideShare from Jeff Bullas, trend watching . He's a trend watcher (back from shoe trend commentary in Italy) & a prolific, savvy sharer to watch in Social Media.


Here are a few excerpts from his post:



Trend #1 Social Mobile 

The synergy of mobile and social networks ...allow us to view our Facebook or Twitter account anywhere at anytime.  Numbers:

  • Current research puts the number of mobiles at north of 5.5 billion devices
  • 1,2 billion have internet connected phones (smart phones)
Implications
  • Huge growth potential
  • Create content for mobile devices
  • Design and develop websites and blogs for mobile viewing
  • Make it easy for viewers to act on that mobile content in a social manner (sharing)


Trend # 6 - Online Global Magazines & Super Blogs

  • Huffington Post – Politics and News
  • Mashable – SocialMedia
  • Engadget – Technology Gadgets
  • Business Insider – Business
  • TMZ.com – Celebrity
  • L.A. Now-Entertainment

Here's Jeff's slideshow for the full list.

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35 Statistics on the Wild Growth of Pinterest and Google+

35 Statistics on the Wild Growth of Pinterest and Google+ | The Social Media Learning Lab | Scoop.it

Hubspot has put together a great collection of statistics about the growth and effectiveness of Pinterest and Google+.

 

Here's a sample:

 

Google+ Statistics


  • As of April 2012, Google reports that Google+ now has 170 million active users. (Google) 
  • Google+ attracted 20 million users within the first 3 weeks of its launch. (comScore) 
  • As of January 2012, American users spent an average of 3.3 minutes on Google+. (eMarketer) 
  • Two of the biggest user groups on Google+ are college students and software developers. (Remcolandia)  
  • 63% of Google+ users are male. (Remcolandia)


Pinterest Statistics


  • Pinterest is now the 3rd most popular social network in the U.S. in terms of traffic. (Experian) 
  • As of February 2012, Pinterest had accumulated 10.4 million users. (AppData)
  • Over 80% of pins are repins. (RJMetrics) 
  • Pinterest is retaining and engaging users as much as 2-3 times as efficiently as Twitter was at a similar time in their history. (RJMetrics) 
  • As of January 2012, American users spent an average of 97.8 minutes on Pinterest. (eMarketer) 
  • Over 1/5 of Facebook-connected users are on Pinterest daily (which represents more than 2 million members). (AppData) 
  • 80% of Pinterest's users are female. (comScore)

 

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/32362/35-Statistics-That-Fuel-the-Battle-Between-Pinterest-and-Google.aspx#ixzz1sGp1f1fa


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Hillary Clinton's Tumblr Humor going Viral: A Social Media State of Cool

Hillary Clinton's Tumblr Humor going Viral:  A Social Media State of Cool | The Social Media Learning Lab | Scoop.it
How one “Make my day” image of Hillary Clinton wearing shades on a military plane has endowed her with Clint Eastwood cool.


Zinger humor that is a welcome counterpoint to the bombast and stress of this year's political wrangling, is helping Hillary capture a new state of femme cool, generally unknown in politics.


Tumblr, a photo-based mini-blog platform is proving a great platform for it, competing with Facebook, Pinterest and Tumblr's other mini-blog rival, Posterous, which was just bought by Twitter.


Excerpts from Maureen Dowd's piece:


The meme, which exploded on Tumblr, Facebook and Twitter, was dreamed up last Wednesday by Hillary fans Adam Smith and Stacy Lambe, communications specialists here in Washington, at the gay sports bar Nellie’s.


It features invented tongue-in-cheek texts between the don’t-mess-with-me Hillary in dark shades and other famous people pictured on their gadgets.


  • When Mitt Romney texts “Any advice?” to Hillary, she replies: “Drink.”
  • She rejects a “friend” request from Mark Zuckerberg,
  • cuts off Joe Biden when he tries to tell a bar joke,
  • instructs a cooing Ryan Gosling to call her “Madam Secretary,”
  • blows off Jon Stewart by saying she’s already booked on Colbert, and
  • wields a put-down from “The Devil Wears Prada” on Anna Wintour.


  • When the president asks, “Hey Hil, Whatchu doing?” she ripostes: “Running the world.”
  • And when a young woman texts, “It’s 3 am and I think something’s happening,” Hillary snaps: “On it.”

Dowd's piece in the New York Times is here.


The Tumblr Texts from Hillary blog itself is here.   

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CHART OF THE DAY: Instagram's $1 Billion Sale to Facebook In Context

CHART OF THE DAY: Instagram's $1 Billion Sale to Facebook In Context | The Social Media Learning Lab | Scoop.it
This is the biggest sale of a photo sharing service by a long shot.

 

I have Instagram on my iPhone.  I'm still a fan of the venerable Flickr, but Instagram is very easy & fun to use.  Simple and intuitive makes a big difference in iPhone apps, as well as apps suitable to Facebook posting. ~  Deb


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Eric's comment, April 10, 2012 1:35 PM
la surévaluation des rachats nous entraîne vers une nouvelle bulle ?
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Facebook Changed ALL Emails to @Facebook.com, So, It Depends: It's Either OK or NOT OK

Facebook Changed ALL Emails to @Facebook.com, So, It Depends:  It's Either OK or NOT OK | The Social Media Learning Lab | Scoop.it

"Facebook removed everyone's email address from their profile and replaced it with an @facebook.com email address.  They didn't ask you, but it MIGHT be ok."


Per the discussion on my Facebook wall today about this Facebook change du jour, this email change is either NOT OK because they didn't tell you, and you want to be contacted via your regular email address or it's OK as changed via this comment: 

"Why show your email address anyway? This makes sense to show only the fb one so you don't get spam in your inbox. Stuff will just go here on fb."


Excerpt:


This morning, Forbes noticed that they removed everyone's email addresses from their profiles, replacing them with an @facebook.com email address instead.


Luckily, it's easy to get your old email address back on your profile:

  1. Click "About" on your profile and scroll down to your email address. Click "Edit" to change them.
  2. Click on the circle next to your Facebook email address and change its setting to "Hidden From Timeline".
  3. Click on the circle next to your other email addresses and change their settings to "Shown On Timeline".
  4. Click the Save button at the bottom of the Edit popup (Don't forget this step).



So if you WANT your email to show on Facebook, you can change it back.

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12 Great Gratis Tools for Social Business - Anita's list for June 2012

12 Great Gratis Tools for Social Business - Anita's list for June 2012 | The Social Media Learning Lab | Scoop.it

"Here's helpful list of 12 Great Gratis Tools for Social Business. Several of my fave's are here including WiseStamp (email SoMe signature) & EventBrite."


Anita Hovey gives some handy advice on these useful tools.  I'm also updated on some I didn't know existed, and you can be too.  My faves:  EventBrite, WiseStamp (email SoMe signature), and ScribD with a newsy update.  


Excerpted:


1. Buffer
Buffer is a great little app to help you send out tweets and posts at optimal times.


2. Eventbrite
Whether your event is free or paid, Eventbrite manages your event. It’s easy to set up an event to accept PayPal and/or credit card payments. There is no “installation” or “set up” fee, making it perfect for the small business that doesn’t want a big credit card system on a monthly basis.


3. Tweriod
When are the optimal times to tweet from your account? Run a free Tweriod analysis once a month and then use the data to plan your Buffer schedule.


4. Manage Flitter
Easy-to-use tool that helps you find Twitter accounts that are not following you back, or are inactive. Unfollowing inactive accounts, and explore its many other features.


5. Screenr
Create a quick screencast video for your blog or training sessions, handy 5-minute limit, enriches teaching.  It only captures what you do on-screen.


6. ScribD
Share PDFs on websites and blogs, and now with a fabulous Facebook app that allows you to make your PDFs available to your Facebook fans. Share your menu, free printables, checklists or a newsletter on your Facebook business page.


7. WiseStamp
Creates a branded e-mail signature. The free version allows for two signatures, personal/corporate. The best feature is the ability to link up nearly any social network, or even include your latest tweet or blog post title automatically.


Others on her list:  

8. Disqus - best option she's found for getting rid of spammers


9. Aviary - capture a picture of the screen, edit it and add comments.


10. If This Then That (ifttt) - create “recipes” to auto-post your favorite 12 Most authors to a host of social networks.  Add blog posts containing key words to your Buffer, or even get a text message when the weather calls for snow tomorrow


11. Twilert - Get an e-mail digest each day for your keywords or mentions of your company/brand.


12. Mr. Unfollowr -  tells you who is unfollowing you on Twitter. 


See the full post here.

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Managing Leadership Change: the Transition to a Social Business, New Experts May Emerge

Managing Leadership Change: the Transition to a Social Business, New Experts May Emerge | The Social Media Learning Lab | Scoop.it

"What's working in social business in 2012? Tech sales, marketing and the speakers circuits are doing well. Implementation and organizational change are lagging behind.  New leader & experts may be emerging in the gap."

 

There's helpful context in this piece in understanding social business in 2012, now that social media is becoming mainstream.   Transparency reigns.  Traditional organizational structures will not be able to keep up.

 

Excerpts:

 

______________________


...new leaders and experts may emerge, as it takes different leadership and an understanding of networks to support a social business.

______________________



...Pervasive connectivity changes organizational power structures, though the full effects of this take time to become visible. From a transparent environment new leaders and experts may emerge, as it takes different leadership and an understanding of networks to support a social business.

 

...Interconnected people and interlinked information flows, and these will bypass established structures and services. Work gets more democratic as it becomes visible to all.

 

Agile social businesses need people who can work in concert on solving problems, not waiting for direction from above. Management must ask: how can we help you work in this transparent environment? 

 

______________________

 

Changing to more social behaviors takes time, but most of all, it takes trust.

______________________



In social networks we often learn from each other; modelling behaviors, telling stories and sharing what we know.  While not highly efficient, this is very effective for learning.

 

There is a need to model the new behaviors of being transparent and narrating one’s work.

 

Social business also requires power-sharing; for how long will workers collaborate and share if they cannot take action with their new knowledge and connectivity?

 

Changing to more social behaviors takes time, but most of all, it takes trust.

 

Once social technologies have been installed, modelling new work behaviors becomes the main organizational challenge.

 

Sources:   By @hjarche via @charlesjennings


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10 Top Execs Share Their Social Media Secrets - Mashable Perspective

10 Top Execs Share Their Social Media Secrets - Mashable Perspective | The Social Media Learning Lab | Scoop.it

When you're occupying the C-suite, you may not have time to think about tweets, Facebook posts, Foursquare check-ins and Pinterest boards. But you should.


Great post from leaders in the know, from a respected site, known for being sharp about social media trends:


Excerpted:

 

Mashable asked C-suite execs from companies like Virgin, Ford and IBM for their best social media advice and tips: http://on.mash.to/KygBmD ;

 

Think About Community
1. Encourage a Social Culture: Culture and change management is the foundation of true social business transformation – Sandy Carter, vice president, social business evangelism and sales at IBM


2. Stay focused on what is it that’s resonating with the community – Drew Patterson, CEO at Jetsetter


3. Businesses need to dive into these communication channels to enable their customers to communicate about – and with – brands in a true dialogue – Richard Anson, Founder and CEO at Reevoo


4. Social media users can smell unauthenticity in much less than 140 characters. Enjoy yourself, have fun with the conversation, be yourself. "You can’t fake it” – Phil Libin, CEO at Evernote

 

Careful Content
5. Understand the EQ and the IQ of everything you do and especially give a crap of the life time value of your customer and or community – Gary Vaynerchuk, entrepreneur and founder at VaynerMedia


6. Can't be all things to all people, but we should always try to be more things to more people– Alexander Bolen, CEO at Oscar de la Renta


7. Be authentic and organic. It can’t be forced or it won’t work. And most importantly, have fun. – Richard Branson, founder of the Virgin Group


8. Social Media is a unique space, make sure the people who are most connected, the ones who access it every day, are empowered to be leaders in this environment – Craig Leavitt, CEO at Kate Spade


9. Have the courage to let go and not try to control the conversation or broadcast advertising messages every chance you get. Add value and contribute to the conversation – Geoff Cottrill, chief marketing officer at Converse


10. Let your loyal fans or followers have exclusive access to sales, offers or new lines for a limited time. A great way of rewarding your brands advocates– Mr. Tomoya Ishikawa, Executive Officer and Head of Creative and Web Design Department at Rakuten

 

Read Entire Post here: http://on.mash.to/KygBmD ;


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maxOz's comment, May 28, 2012 7:45 AM
Alessio, my pleasure hope you had a good weekend xxx
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50 Awesome Women Entrepreneurs to Follow on Twitter, SheBrand's Top List

50 Awesome Women Entrepreneurs to Follow on Twitter, SheBrand's Top List | The Social Media Learning Lab | Scoop.it

This is worth a look, if nothing more than just to learn what "clarity of message" is all about.


This list of 50 'awesome; women entrepreneurs on Twitter is useful, to learn abour women who have built thriving businesses, powerful brands, clarity of message and a strong online presence.


From the SheBrand list of 50 Awesome Women Entrepreneurs, this is worth a look, if nothing more than just to learn what "clarity of message" is all about, especially on the Twitter 140 character social media platform.


Examples:  

@adventuregirl: Stefanie Michaels, has carved a unique niche in the world of travel and entertainment. Her website, AdventureGirl.com, has been utilized by millions looking for tips on exciting places to visit.


@alibrown: Ali Brown is a powerful voice for women’s entrepreneurial success and was ranked on the Inc. 500 list of fastest growing companies in 2009, named one of 2010′s Enterprising Women of the Year by Enterprising Women Magazine


@AmberCadabra: Amber Naslund is a communications and business strategist, and the co-founder of Sidera Works, a social business consultancy that helps companies adapt to the complex business implications of the social web. Previously, she was the VP Social Stragegy for Radian6, a social media monitoring and engagement platform. 


See the full list here:   50 Awesome Women Entrepreneurs
You Should Be Following on Twitter

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Cautionary Tales: Real or Fake? The Pinocchio of Full Disclosure on Linkedin

Cautionary Tales:  Real or Fake?  The Pinocchio of Full Disclosure on Linkedin | The Social Media Learning Lab | Scoop.it
When social media goes wrong what usually happens is someone wants to game the system in their favor.


Real or persona?  It was an issue for me when I jumped into social media in 2008, when twitter was new, Facebook was super cool for college kids (and NOT about baby boomers or grandparents accessing family photos) and LinkedIn was still in it's infancy, but drawing attention from recruiters and natural networkers.

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Full disclosure is ...used in building trust in blog exchanges, highlighting possible conflicts of interest, which is definitely going on here.

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I concluded that real was were it was at, learning from the digital strategy folks, and also seeing there are multiple points of view, like this one, as well as the privacy practices post earlier this week here.


Also, there was no "full disclosure" in this cautionary tale.  Full disclosure is a common statement used in building trust in blog exchanges, highlighting possible conflicts of interest, which is definitely going on here.  


I've also had LinkedIn network members message me privately on how certain LinkedIn users, unknown to me but showing up in my message box, "game" the system to build up their LinkedIn rankings.  In the end, what comes around, goes around, and disreputable networkers will be found out and may be thrown out.


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May the user be warned via LinkedIn when you don't know the reputation of someone key to your social media discussion.


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May the user be warned via LinkedIn when you don't know the reputation of someone key to your social media discussion.


Excerpted:


Sumit (name in discussion) did what most do in Linkedin, he offered his advice on how to best use Linkedin, while another asked the critical question “do we do a disservice to others by insisting linkedin delivers value for all.”


Then, we find out a key contributor to the discussion is a FAKE. 


A key question is, Who’s Ready For Honest Dialogue?  


A take away was that an author of a Linkedin program had thought it was a good idea to create a fake Group profile to make it appear like a third party discussion of their work.


Read the full post here.


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Privacy Practices: How to Muddy Your Tracks on the Internet, The New York Times

Privacy Practices:  How to Muddy Your Tracks on the Internet,  The New York Times | The Social Media Learning Lab | Scoop.it

"No Romulan cloaking device (or Harry Potter invisibility cloak) for your digital footprint, including email? The Times shares easy & many free ways to create less of a lighted trail."


Sharing on FBook, Google+ and ScooptIt. Heh.  


That said, I'd also say there's a balance of getting lots of services for free (Gmail, Google Search, Google Apps, tailored results) vs. the tradeoffs mentioned here.    Some say it's cool, not creepy.   Others, as here, say it is creepy, and NOT cool.   Here's a perspective to add to your digital learning landscape.   ~  Deb


Excerpted:


It’s probably impossible to cloak your online activities fully, but there are steps you can take to make them harder to follow.

...

There are no secrets online. ...while it’s probably impossible to cloak your online activities fully, you can take steps, [some] quite easy and many are free.


The trick is to find the right balance between cost, convenience and privacy.


...security experts and privacy advocates said more worrisome were Internet service providers, search engine operators, e-mail suppliers and Web site administrators — particularly if a single entity acts in more than one capacity, like Google, Yahoo, Facebook and AOL. This means they can easily collect and cross-reference your data, that is, match your e-mails with your browsing history, as well as figure out your location and identify all the devices you use to connect to the Internet.


“The worst part is they sell this extremely creepy intrusion as a great boon to your life because they can tailor services to your needs,” said Paul Ohm, an associate professor at the University of Colorado Law School in Boulder who specializes in information privacy and computer crime.


He advised logging off sites like Google and Facebook as soon as practicably possible and not using the same provider for multiple functions if you can help it.


“If you search on Google, maybe you don’t want to use Gmail for your e-mail,” he said.    ...But even with your own mail server, Google will still have the e-mails you exchange with friends or colleagues with Gmail accounts, said Peter Eckersley of the Electronic Frontier Foundation, a digital rights advocacy group in San Francisco. “You’re less exposed,” he said. “But you can’t totally escape.”

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The Social Media ROI Solar System [Infographic] , Social Marketing Insights

The Social Media ROI Solar System [Infographic] , Social Marketing Insights | The Social Media Learning Lab | Scoop.it
The Social Media ROI world as a solar system, infographic. It's helpful to compare to other SoMe perspectives.

In this infographic, the view is "only one method, the analysis of sales revenue generated relative to the program investment, delivers ROI in the way it is meant to be measured –  in financial terms. If you think of that as the center of the measurement universe, here’s how the rest of the social measurement solar system might look."

Via:
BzzAgent's views on the fast-paced world of social marketing......
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7 Security Information Buzzwords Every Small Business Owner Should Know

7 Security Information Buzzwords Every Small Business Owner Should Know | The Social Media Learning Lab | Scoop.it

"Great security notes for anyone doing business with digital.  That leaves out very few of us."


I've experienced "click-jacking" on Pinterest, we've had one of our Wordpress sites infected by a virus, and on it goes.  This is a helpful security post, from Buzz's guest post is by Andy Stewart, Security Services Manager at Fusion Alliance.


Excerpted from the list of Seven:


...the increasing monetization of cyber attacks by organized crime and with the increase industry regulations, it’s sometimes hard to keep up with everything going on in information security.


For that reason, here are seven information security buzzwords every small business owner should know…


1. Cloud Security  is a component of computer security which deals with the policies, technologies, and controls put into place to protect data, applications, and the associated infrastructure of cloud computing.


2. Bring-Your-Own-Device (BYOD)
Bring-Your-Own-Device is a term used to describe the phenomenon of employees using personal devices for work activities. This includes not only laptops, but smart phones and tablets as well.


BYOD often presents security problems for businesses, because the same measures used to secure company computers are often not taken to secure personal devices.


Deb:  Note:  In January 2011, Cisco Systems released its 2010 Annual Security Report, which said that smartphones were increasingly vulnerable to attacks from criminals.   Read more: Security Issues With PDAs & Smartphones | eHow.com 


5. Clickjacking
Clickjacking is a malicious script used to redirect Internet users to a destination other than what they see displayed or issue a command other than what they’ve intended. The danger of clickjacking is that it can cause users to reveal confidential information or even allow an outside entity to take over that computer.


7. Defense-in-Depth
Defense-in-depth is a term used to describe a series of security countermeasures that protect an organization’s information assets. Examples of security countermeasures include: security policies, firewalls and antivirus software.


See the full list via http://www.waspbarcode.com/buzz/7-security-information-buzzwords-smb-owner/


Photo credit:  Deb, iPads & iPhone4

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B2B Social Media Marketing is Calling: Are You Listening? Facebook, Blogging & LinkedIn

B2B Social Media Marketing is Calling: Are You Listening? Facebook, Blogging & LinkedIn | The Social Media Learning Lab | Scoop.it

If you aren't yet into social media in delivering your B2B services & products, here's what to consider, even if your product isn't as fun as Japanese watermelons.


"...Everyone is spending more time online both looking for information & communicating with others."  What are the implications for B2B Social Media engagement?


Excerpted from this post:

  • Facebook is the new Farmer’s Market. Every business wants to be there because every consumer is there.   ...  "there was a watermelon grower who sold one of his watermelons simply through a conversation on his Page’s wall."
  •  It is more important for a B2B company to be blogging....not about your products or information t– but about issues that are facing your industry, unique ways in which your customers use your products to solve common issues, or even stories about your company’s history or culture – [create a] a “social” voice [for] conversations that are happening online.
  • Creating a LinkedIn Group - to create a unique industry community so that you can lead the conversation, become perceived as the thought leader in your industry, and indirectly “market” your company to the 150 million professionals that spend time on LinkedIn. LinkedIn is now the 12th most visited website in the world.
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LinkedIn Launches Targeted Updates with Follower Statistics

LinkedIn Launches Targeted Updates with Follower Statistics | The Social Media Learning Lab | Scoop.it
LinkedIn has over 150m+ users worldwide connecting Businesses to Professionals. But many a times businesses want to get people subscribed to their updates juts like Facebook does for posting stuff that brands have written ...

Via Rami Kantari
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Maryland becomes first state to ban employers from asking for social media passwords

Maryland becomes first state to ban employers from asking for social media passwords | The Social Media Learning Lab | Scoop.it
Moving to the forefront of social media privacy law nationwide, the Maryland General Assembly has passed legislation prohibiting employers in the state from asking current and prospective employees for their user names and passwords to websites...


It was only a matter of time, and the time is now.


Here are two excerpts:


Other states are considering similar legislation, including Illinois and California.


The bill, drafted in response to a state agency's scouring the personal Facebook posts of prison guard applicants, also could be a bellwether for federal action.


Two U.S. senators — Chuck Schumer of New York and Richard Blumenthal of Connecticut, both Democrats — have asked the Department of Justice and the U.S. Equal Employment Opportunity Commission to investigate the issue.

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