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10 Top Execs Share Their Social Media Secrets - Mashable Perspective

10 Top Execs Share Their Social Media Secrets - Mashable Perspective | The Social Media Learning Lab | Scoop.it

When you're occupying the C-suite, you may not have time to think about tweets, Facebook posts, Foursquare check-ins and Pinterest boards. But you should.


Great post from leaders in the know, from a respected site, known for being sharp about social media trends:


Excerpted:

 

Mashable asked C-suite execs from companies like Virgin, Ford and IBM for their best social media advice and tips: http://on.mash.to/KygBmD ;

 

Think About Community
1. Encourage a Social Culture: Culture and change management is the foundation of true social business transformation – Sandy Carter, vice president, social business evangelism and sales at IBM


2. Stay focused on what is it that’s resonating with the community – Drew Patterson, CEO at Jetsetter


3. Businesses need to dive into these communication channels to enable their customers to communicate about – and with – brands in a true dialogue – Richard Anson, Founder and CEO at Reevoo


4. Social media users can smell unauthenticity in much less than 140 characters. Enjoy yourself, have fun with the conversation, be yourself. "You can’t fake it” – Phil Libin, CEO at Evernote

 

Careful Content
5. Understand the EQ and the IQ of everything you do and especially give a crap of the life time value of your customer and or community – Gary Vaynerchuk, entrepreneur and founder at VaynerMedia


6. Can't be all things to all people, but we should always try to be more things to more people– Alexander Bolen, CEO at Oscar de la Renta


7. Be authentic and organic. It can’t be forced or it won’t work. And most importantly, have fun. – Richard Branson, founder of the Virgin Group


8. Social Media is a unique space, make sure the people who are most connected, the ones who access it every day, are empowered to be leaders in this environment – Craig Leavitt, CEO at Kate Spade


9. Have the courage to let go and not try to control the conversation or broadcast advertising messages every chance you get. Add value and contribute to the conversation – Geoff Cottrill, chief marketing officer at Converse


10. Let your loyal fans or followers have exclusive access to sales, offers or new lines for a limited time. A great way of rewarding your brands advocates– Mr. Tomoya Ishikawa, Executive Officer and Head of Creative and Web Design Department at Rakuten

 

Read Entire Post here: http://on.mash.to/KygBmD ;


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maxOz's comment, May 28, 2012 7:45 AM
Alessio, my pleasure hope you had a good weekend xxx
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50 Awesome Women Entrepreneurs to Follow on Twitter, SheBrand's Top List

50 Awesome Women Entrepreneurs to Follow on Twitter, SheBrand's Top List | The Social Media Learning Lab | Scoop.it

This is worth a look, if nothing more than just to learn what "clarity of message" is all about.


This list of 50 'awesome; women entrepreneurs on Twitter is useful, to learn abour women who have built thriving businesses, powerful brands, clarity of message and a strong online presence.


From the SheBrand list of 50 Awesome Women Entrepreneurs, this is worth a look, if nothing more than just to learn what "clarity of message" is all about, especially on the Twitter 140 character social media platform.


Examples:  

@adventuregirl: Stefanie Michaels, has carved a unique niche in the world of travel and entertainment. Her website, AdventureGirl.com, has been utilized by millions looking for tips on exciting places to visit.


@alibrown: Ali Brown is a powerful voice for women’s entrepreneurial success and was ranked on the Inc. 500 list of fastest growing companies in 2009, named one of 2010′s Enterprising Women of the Year by Enterprising Women Magazine


@AmberCadabra: Amber Naslund is a communications and business strategist, and the co-founder of Sidera Works, a social business consultancy that helps companies adapt to the complex business implications of the social web. Previously, she was the VP Social Stragegy for Radian6, a social media monitoring and engagement platform. 


See the full list here:   50 Awesome Women Entrepreneurs
You Should Be Following on Twitter

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Cautionary Tales: Real or Fake? The Pinocchio of Full Disclosure on Linkedin

Cautionary Tales:  Real or Fake?  The Pinocchio of Full Disclosure on Linkedin | The Social Media Learning Lab | Scoop.it
When social media goes wrong what usually happens is someone wants to game the system in their favor.


Real or persona?  It was an issue for me when I jumped into social media in 2008, when twitter was new, Facebook was super cool for college kids (and NOT about baby boomers or grandparents accessing family photos) and LinkedIn was still in it's infancy, but drawing attention from recruiters and natural networkers.

____________________________


Full disclosure is ...used in building trust in blog exchanges, highlighting possible conflicts of interest, which is definitely going on here.

____________________________


I concluded that real was were it was at, learning from the digital strategy folks, and also seeing there are multiple points of view, like this one, as well as the privacy practices post earlier this week here.


Also, there was no "full disclosure" in this cautionary tale.  Full disclosure is a common statement used in building trust in blog exchanges, highlighting possible conflicts of interest, which is definitely going on here.  


I've also had LinkedIn network members message me privately on how certain LinkedIn users, unknown to me but showing up in my message box, "game" the system to build up their LinkedIn rankings.  In the end, what comes around, goes around, and disreputable networkers will be found out and may be thrown out.


____________________________


May the user be warned via LinkedIn when you don't know the reputation of someone key to your social media discussion.


____________________________


May the user be warned via LinkedIn when you don't know the reputation of someone key to your social media discussion.


Excerpted:


Sumit (name in discussion) did what most do in Linkedin, he offered his advice on how to best use Linkedin, while another asked the critical question “do we do a disservice to others by insisting linkedin delivers value for all.”


Then, we find out a key contributor to the discussion is a FAKE. 


A key question is, Who’s Ready For Honest Dialogue?  


A take away was that an author of a Linkedin program had thought it was a good idea to create a fake Group profile to make it appear like a third party discussion of their work.


Read the full post here.


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Privacy Practices: How to Muddy Your Tracks on the Internet, The New York Times

Privacy Practices:  How to Muddy Your Tracks on the Internet,  The New York Times | The Social Media Learning Lab | Scoop.it

"No Romulan cloaking device (or Harry Potter invisibility cloak) for your digital footprint, including email? The Times shares easy & many free ways to create less of a lighted trail."


Sharing on FBook, Google+ and ScooptIt. Heh.  


That said, I'd also say there's a balance of getting lots of services for free (Gmail, Google Search, Google Apps, tailored results) vs. the tradeoffs mentioned here.    Some say it's cool, not creepy.   Others, as here, say it is creepy, and NOT cool.   Here's a perspective to add to your digital learning landscape.   ~  Deb


Excerpted:


It’s probably impossible to cloak your online activities fully, but there are steps you can take to make them harder to follow.

...

There are no secrets online. ...while it’s probably impossible to cloak your online activities fully, you can take steps, [some] quite easy and many are free.


The trick is to find the right balance between cost, convenience and privacy.


...security experts and privacy advocates said more worrisome were Internet service providers, search engine operators, e-mail suppliers and Web site administrators — particularly if a single entity acts in more than one capacity, like Google, Yahoo, Facebook and AOL. This means they can easily collect and cross-reference your data, that is, match your e-mails with your browsing history, as well as figure out your location and identify all the devices you use to connect to the Internet.


“The worst part is they sell this extremely creepy intrusion as a great boon to your life because they can tailor services to your needs,” said Paul Ohm, an associate professor at the University of Colorado Law School in Boulder who specializes in information privacy and computer crime.


He advised logging off sites like Google and Facebook as soon as practicably possible and not using the same provider for multiple functions if you can help it.


“If you search on Google, maybe you don’t want to use Gmail for your e-mail,” he said.    ...But even with your own mail server, Google will still have the e-mails you exchange with friends or colleagues with Gmail accounts, said Peter Eckersley of the Electronic Frontier Foundation, a digital rights advocacy group in San Francisco. “You’re less exposed,” he said. “But you can’t totally escape.”

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The Social Media ROI Solar System [Infographic] , Social Marketing Insights

The Social Media ROI Solar System [Infographic] , Social Marketing Insights | The Social Media Learning Lab | Scoop.it
The Social Media ROI world as a solar system, infographic. It's helpful to compare to other SoMe perspectives.

In this infographic, the view is "only one method, the analysis of sales revenue generated relative to the program investment, delivers ROI in the way it is meant to be measured –  in financial terms. If you think of that as the center of the measurement universe, here’s how the rest of the social measurement solar system might look."

Via:
BzzAgent's views on the fast-paced world of social marketing......
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7 Security Information Buzzwords Every Small Business Owner Should Know

7 Security Information Buzzwords Every Small Business Owner Should Know | The Social Media Learning Lab | Scoop.it

"Great security notes for anyone doing business with digital.  That leaves out very few of us."


I've experienced "click-jacking" on Pinterest, we've had one of our Wordpress sites infected by a virus, and on it goes.  This is a helpful security post, from Buzz's guest post is by Andy Stewart, Security Services Manager at Fusion Alliance.


Excerpted from the list of Seven:


...the increasing monetization of cyber attacks by organized crime and with the increase industry regulations, it’s sometimes hard to keep up with everything going on in information security.


For that reason, here are seven information security buzzwords every small business owner should know…


1. Cloud Security  is a component of computer security which deals with the policies, technologies, and controls put into place to protect data, applications, and the associated infrastructure of cloud computing.


2. Bring-Your-Own-Device (BYOD)
Bring-Your-Own-Device is a term used to describe the phenomenon of employees using personal devices for work activities. This includes not only laptops, but smart phones and tablets as well.


BYOD often presents security problems for businesses, because the same measures used to secure company computers are often not taken to secure personal devices.


Deb:  Note:  In January 2011, Cisco Systems released its 2010 Annual Security Report, which said that smartphones were increasingly vulnerable to attacks from criminals.   Read more: Security Issues With PDAs & Smartphones | eHow.com 


5. Clickjacking
Clickjacking is a malicious script used to redirect Internet users to a destination other than what they see displayed or issue a command other than what they’ve intended. The danger of clickjacking is that it can cause users to reveal confidential information or even allow an outside entity to take over that computer.


7. Defense-in-Depth
Defense-in-depth is a term used to describe a series of security countermeasures that protect an organization’s information assets. Examples of security countermeasures include: security policies, firewalls and antivirus software.


See the full list via http://www.waspbarcode.com/buzz/7-security-information-buzzwords-smb-owner/


Photo credit:  Deb, iPads & iPhone4

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B2B Social Media Marketing is Calling: Are You Listening? Facebook, Blogging & LinkedIn

B2B Social Media Marketing is Calling: Are You Listening? Facebook, Blogging & LinkedIn | The Social Media Learning Lab | Scoop.it

If you aren't yet into social media in delivering your B2B services & products, here's what to consider, even if your product isn't as fun as Japanese watermelons.


"...Everyone is spending more time online both looking for information & communicating with others."  What are the implications for B2B Social Media engagement?


Excerpted from this post:

  • Facebook is the new Farmer’s Market. Every business wants to be there because every consumer is there.   ...  "there was a watermelon grower who sold one of his watermelons simply through a conversation on his Page’s wall."
  •  It is more important for a B2B company to be blogging....not about your products or information t– but about issues that are facing your industry, unique ways in which your customers use your products to solve common issues, or even stories about your company’s history or culture – [create a] a “social” voice [for] conversations that are happening online.
  • Creating a LinkedIn Group - to create a unique industry community so that you can lead the conversation, become perceived as the thought leader in your industry, and indirectly “market” your company to the 150 million professionals that spend time on LinkedIn. LinkedIn is now the 12th most visited website in the world.
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LinkedIn Launches Targeted Updates with Follower Statistics

LinkedIn Launches Targeted Updates with Follower Statistics | The Social Media Learning Lab | Scoop.it
LinkedIn has over 150m+ users worldwide connecting Businesses to Professionals. But many a times businesses want to get people subscribed to their updates juts like Facebook does for posting stuff that brands have written ...

Via Rami Kantari
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Maryland becomes first state to ban employers from asking for social media passwords

Maryland becomes first state to ban employers from asking for social media passwords | The Social Media Learning Lab | Scoop.it
Moving to the forefront of social media privacy law nationwide, the Maryland General Assembly has passed legislation prohibiting employers in the state from asking current and prospective employees for their user names and passwords to websites...


It was only a matter of time, and the time is now.


Here are two excerpts:


Other states are considering similar legislation, including Illinois and California.


The bill, drafted in response to a state agency's scouring the personal Facebook posts of prison guard applicants, also could be a bellwether for federal action.


Two U.S. senators — Chuck Schumer of New York and Richard Blumenthal of Connecticut, both Democrats — have asked the Department of Justice and the U.S. Equal Employment Opportunity Commission to investigate the issue.

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How Google Works - Comic strip style

How Google Works - Comic strip style | The Social Media Learning Lab | Scoop.it

How google works : An infographic in comic strip style published in G&G magazine April issue, 2012 


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Events - April 21 & 22, The Social Media Learning Lab

Events - April 21 & 22, The Social Media Learning Lab | The Social Media Learning Lab | Scoop.it

I learned yesterday I'm on the cover of the Jewish News of Washtenaw (Ann Arbor, SE Michigan) with two co-presenters for the 8th annual women's event focusing on cyber-schmoozing.    


Excerpted:


How we communicate and socialize is undergoing rapid change as a result of the Internet and with the advent of social media technology. An online presence is increasingly important and is becoming more pervasive daily.


Three presenters will highlight different facets and trends in social media for the 21st century.

  • Tilly Shames, executive director of U-M Hillel will speak about Jewish life among students of the iPhone generation.
  • Dr. Polly Gipson, a psychologist and researcher at the University of Michigan, will discuss managing “screen time” and its effects on children and adolescents.
  • Deborah Nystrom (me), a consultant and social media coach will talk about how to be cool on Facebook and other social media, while communicating with, and across generations.

Source: www.washtenawjewishnews.org/



For local business owners, consultants and coaches, there is the April 21st LIVE one-time workshop covering using the major social media platforms for business, referencing the newer arrivals on the scene (Google+, Pinterest and more), and using Open Space Technology to maximize our learning & exchange.


It will be a social media weekend for the locals in SE Michigan.

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Madonna Joins Twitter for One Day Only - Star Power in Social

Madonna Joins Twitter for One Day Only - Star Power in Social | The Social Media Learning Lab | Scoop.it
To kick off the release of her new album, Madonna is joining Twitter for one day to answer questions from fans.


This is another example of options available in what are now the major social media platforms, twitter, Facebook, LinkedIn, YouTube, etc. 

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Small Giants in Competition & Substitutes: Why Porter's Model No Longer Works in the Social Era | HBR

Small Giants in Competition & Substitutes:  Why Porter's Model No Longer Works in the Social Era | HBR | The Social Media Learning Lab | Scoop.it

"Being big offers a much smaller advantage than it used to. Being big ain't enough, anymore."


This is a very helpful series on look at the effect the "social era" has on

1) the intensity of competition threat and,

2) the threat of substitutes.


Excerpt:


While social media doesn't shift Porter's model, the social era surely does.


...the capital requirements to enter markets have declined, the marginal cost of reaching consumers is effectively zero, and one-off production is not hard to do...


Being big offers a much smaller advantage than it used to. Being big ain't enough, anymore.


Author:  Nilofer Merchant is a corporate director at a NASDAQ-traded firm and a lecturer at Stanford, formerly the founder and CEO of Rubicon. After working at Apple and Autodesk and with many other Fortune 500 firms, she wrote The New How to share the secrets of unlocking collaborative innovation.

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Assets & Facebook's Camera App: Why Instagram Was Worth $1 Billion

Assets & Facebook's Camera App: Why Instagram Was Worth $1 Billion | The Social Media Learning Lab | Scoop.it
Facebook's new camera app makes it clear that Instagram was worth $1 billion.


This is a good example of a large company sorting through its own assets, Instagram and the new Camera App on Facebook. Choices!  Choices!


________________________


If Facebook is going to achieve mobile dominance, it needs to have a Steve Jobs-like clear vision...

________________________

Excerpts:


Instagram could be Facebook’s YouTube — in other words, an acquisition that becomes monumentally important to its future, and helps it solve a problem it couldn’t solve on its own (like Google Video before Google bought YouTube.)

If Facebook is going to achieve mobile dominance, it needs to have a Steve Jobs-like clear vision. That means recognizing whether or not it makes sense to release an also-ran photo app when you just spent $1 billion buying the competition.


...If Facebook is concerned about losing ground in the mobile photo space, releasing a knock-off standalone app isn’t going to do it any favors.


If anything, the company would have been better off simply integrating the truly excellent photo-only browse mode into the main Facebook app — in other words, improving the main show first.


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The Hidden ROI of Social Media, making it worth your investment

The Hidden ROI of Social Media, making it worth your investment | The Social Media Learning Lab | Scoop.it

“How can I quantify my limited time and stretched resources and be assured of a return?”  … the short answer is, you can’t.  And, it still can be well worth it.


This short piece goes along with the ROI trend I've been curating in social media, and includes the author's two favorite examples of intangible but valuable return on social media investment


Excerpt:  

You cannot be assured of a definitive, predictable ROI from social media, no matter the size or your business or nonprofit.


This is true even if you are Proctor & Gamble, “the world’s largest marketer” (according toBusiness Insider) with a $10 billion annual ad budget.


P&G recently laid off 1,600 staffers in its marketing department to dedicate more resources to its social networks – but it’s impossible to know (yet) how this has affected sales.


1. Establishing yourself as a Thought Leader. Share your abundance of useful information that people want to read.  Examples with sizable social media followings:


  • Chris Brogan is a thought leader in social media, advising us in how to use social media and social networks to build relationships and deliver value.
  • Becky McRay of Small Biz Survival. She writes about small business and rural issues, based on her own successes and failures.” 
Read the full article here, including Julia Campbell's second example of engaging with dedicated Brand Ambassadors.
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Demystifying social media, big business trends and structuring - McKinsey Quarterly

Demystifying social media, big business trends and structuring - McKinsey Quarterly | The Social Media Learning Lab | Scoop.it

"A McKinsey trio of writers call out how the vast majority of executives have no idea how to harness social media’s power, as well as how senior leaders can harness it to shape consumer decision making more predictably."


The commentary on the article are also illuminating, including these two:  "B2B has certainly been a slow adopter but we’ve seen a dramatic shift in just the last year...."


and


...It is no longer about how your CMO [Chief Marketing Officer] uses social media. It is about “Is your organization social-media ready?“

 

Excerpted:

 

[Social Media] is much more than ...another form of paid marketing, and it demands more too:

  • a clear framework to help CEOs and other top executives evaluate investments in it,
  • a plan for building support infrastructure, and
  • performance-management systems to help leaders smartly scale their social presence.


Companies that have these three elements in place can create critical new brand assets (such as content from customers or insights from their feedback), open up new channels for interactions (Twitter-based customer service, Facebook news feeds), and completely reposition a brand through the way its employees interact with customers or other parties.


The article includes a series of five video narrations, by David Edelman from McKinsey's Digital Marketing Strategy group.

 

Read more via: McKinseyquarterly.com  (may require free membership)  https://www.mckinseyquarterly.com/Marketing/Digital_Marketing/Demystifying_social_media_2958


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7 Reasons To Embrace Online Culture - #1 Business & Passion

7 Reasons To Embrace Online Culture - #1 Business & Passion | The Social Media Learning Lab | Scoop.it

"Business lacks PASSION?!  Facts:  2 billion people are online. 85% of customers expect businesses to be active in social media."

 

Word of mouse = word of mouth.

 

Here are 7 reasons - http://bit.ly/JrexbQ - and some thought provoking questions to consider regarding your on-line presence viaFacebook, Twitter, e-marketing, blogs and more...

 

#1.  80% businesses are NOT passionate

Show you’re human. Business is built on relationships. Your web presence must show you are passionate


#2. 55% more web visitors & 67% more leads for businesses that blog


#3. 68% Email subscribers & Twitter followers are likely to buy


#4. 20-30% Emarketing response rate


#5. 30% customer questions & compliments get no reply


#6. 77% customers read brand posts but don’t comment


#7. 71% complaints on Twitter are NOT responded to

 

Download / Embedhttp://bit.ly/JrexbQ 


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Debunking Social Media ROI Myths

Debunking Social Media ROI Myths | The Social Media Learning Lab | Scoop.it

"Great post on debunking the myths about social media ROI."


I've been running across several good ROI & social media posts recently, including this one. Here are two gems that help bring clarity to the ROI SoMe topic.


Excerpted:


Myth #1: Social ROI doesn’t exist.
ROI is traditionally measured in terms of sales, minus the cost and time required in executing the campaign. But social media is not just about sales it’s about engagement.

_________________________


A single person who comments on a company blog and is greeted with an open ear ...is likely to...be a brand ambassador for life.

_________________________


...[the] word...holds meaning. ...two measurements of social ROI that are often not factored into the equation:

  • is your social media bringing in qualified leads, and
  • is your social media staff productive?


A single person who comments on a company blog and is greeted with an open ear by the company is likely to share the company across social networking sites and be a brand ambassador for life.


Myth #2: Social media and return on investment don’t mix.


...Social media is not the means to an end. Companies that use strategic social media marketing, integrated into the broader business plan, see results.


...social media is replacing word of mouth, and there is no doubt socialization of a brand leads to increased sales. People are inclined to share their brand preference on a blog or their Facebook and Twitter pages because it’s another opportunity to express their identity.


Read the full post here.

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SlideShare Trend Watchers! 10 Top Trends in Social Media | JeffBullas

SlideShare Trend Watchers!  10 Top Trends in Social Media | JeffBullas | The Social Media Learning Lab | Scoop.it
Social media was initially seen as a fad 2-3 years ago but is now embedded in the fabric of the web and it is impacting how business markets, communicates and publishes.

 

Via social media circles, Janet, it's great to run across this SlideShare from Jeff Bullas, trend watching . He's a trend watcher (back from shoe trend commentary in Italy) & a prolific, savvy sharer to watch in Social Media.


Here are a few excerpts from his post:



Trend #1 Social Mobile 

The synergy of mobile and social networks ...allow us to view our Facebook or Twitter account anywhere at anytime.  Numbers:

  • Current research puts the number of mobiles at north of 5.5 billion devices
  • 1,2 billion have internet connected phones (smart phones)
Implications
  • Huge growth potential
  • Create content for mobile devices
  • Design and develop websites and blogs for mobile viewing
  • Make it easy for viewers to act on that mobile content in a social manner (sharing)


Trend # 6 - Online Global Magazines & Super Blogs

  • Huffington Post – Politics and News
  • Mashable – SocialMedia
  • Engadget – Technology Gadgets
  • Business Insider – Business
  • TMZ.com – Celebrity
  • L.A. Now-Entertainment

Here's Jeff's slideshow for the full list.

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35 Statistics on the Wild Growth of Pinterest and Google+

35 Statistics on the Wild Growth of Pinterest and Google+ | The Social Media Learning Lab | Scoop.it

Hubspot has put together a great collection of statistics about the growth and effectiveness of Pinterest and Google+.

 

Here's a sample:

 

Google+ Statistics


  • As of April 2012, Google reports that Google+ now has 170 million active users. (Google) 
  • Google+ attracted 20 million users within the first 3 weeks of its launch. (comScore) 
  • As of January 2012, American users spent an average of 3.3 minutes on Google+. (eMarketer) 
  • Two of the biggest user groups on Google+ are college students and software developers. (Remcolandia)  
  • 63% of Google+ users are male. (Remcolandia)


Pinterest Statistics


  • Pinterest is now the 3rd most popular social network in the U.S. in terms of traffic. (Experian) 
  • As of February 2012, Pinterest had accumulated 10.4 million users. (AppData)
  • Over 80% of pins are repins. (RJMetrics) 
  • Pinterest is retaining and engaging users as much as 2-3 times as efficiently as Twitter was at a similar time in their history. (RJMetrics) 
  • As of January 2012, American users spent an average of 97.8 minutes on Pinterest. (eMarketer) 
  • Over 1/5 of Facebook-connected users are on Pinterest daily (which represents more than 2 million members). (AppData) 
  • 80% of Pinterest's users are female. (comScore)

 

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/32362/35-Statistics-That-Fuel-the-Battle-Between-Pinterest-and-Google.aspx#ixzz1sGp1f1fa


Via Kelly Lieberman, ABroaderView
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Hillary Clinton's Tumblr Humor going Viral: A Social Media State of Cool

Hillary Clinton's Tumblr Humor going Viral:  A Social Media State of Cool | The Social Media Learning Lab | Scoop.it
How one “Make my day” image of Hillary Clinton wearing shades on a military plane has endowed her with Clint Eastwood cool.


Zinger humor that is a welcome counterpoint to the bombast and stress of this year's political wrangling, is helping Hillary capture a new state of femme cool, generally unknown in politics.


Tumblr, a photo-based mini-blog platform is proving a great platform for it, competing with Facebook, Pinterest and Tumblr's other mini-blog rival, Posterous, which was just bought by Twitter.


Excerpts from Maureen Dowd's piece:


The meme, which exploded on Tumblr, Facebook and Twitter, was dreamed up last Wednesday by Hillary fans Adam Smith and Stacy Lambe, communications specialists here in Washington, at the gay sports bar Nellie’s.


It features invented tongue-in-cheek texts between the don’t-mess-with-me Hillary in dark shades and other famous people pictured on their gadgets.


  • When Mitt Romney texts “Any advice?” to Hillary, she replies: “Drink.”
  • She rejects a “friend” request from Mark Zuckerberg,
  • cuts off Joe Biden when he tries to tell a bar joke,
  • instructs a cooing Ryan Gosling to call her “Madam Secretary,”
  • blows off Jon Stewart by saying she’s already booked on Colbert, and
  • wields a put-down from “The Devil Wears Prada” on Anna Wintour.


  • When the president asks, “Hey Hil, Whatchu doing?” she ripostes: “Running the world.”
  • And when a young woman texts, “It’s 3 am and I think something’s happening,” Hillary snaps: “On it.”

Dowd's piece in the New York Times is here.


The Tumblr Texts from Hillary blog itself is here.   

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CHART OF THE DAY: Instagram's $1 Billion Sale to Facebook In Context

CHART OF THE DAY: Instagram's $1 Billion Sale to Facebook In Context | The Social Media Learning Lab | Scoop.it
This is the biggest sale of a photo sharing service by a long shot.

 

I have Instagram on my iPhone.  I'm still a fan of the venerable Flickr, but Instagram is very easy & fun to use.  Simple and intuitive makes a big difference in iPhone apps, as well as apps suitable to Facebook posting. ~  Deb


Via sandrinea, michel verstrepen
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Eric's comment, April 10, 2012 1:35 PM
la surévaluation des rachats nous entraîne vers une nouvelle bulle ?
Rescooped by Deb Nystrom, REVELN from Innovation & Institutions, Will it Blend?
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Project Glass - Augmented Reality & Social, Test run by Google co-founder: Report & Charming Video

Project Glass - Augmented Reality & Social, Test run by Google co-founder: Report & Charming Video | The Social Media Learning Lab | Scoop.it

"The Google Glasses are real!"  Project Glass, augmented reality lenses from Google, is already being tested by Google employees, including company co-founder Sergei Brin.


This video is already making the rounds on Facebook among my friends.  I wanted to share it here, as it foreshadows social media ease/connection.  


It is also spot on for a precursor of 10 year trend forecasting by Bob Johanssen that allows for virtual/digital alteration of your space, via the ACMP 2012 global change conference, and is representative, I think, of Google media relationship charm.


Excerpted:


This week Google officially confirmed the existence of Project Glass, a prototype pair of augmented reality goggles, which will allow users to see maps and chats and take photographs or notes without once reaching down for their smart phones.


"The Google Glasses are real!" popular blogger, Robert Scoble wrote in the Twitter message. Later he added that the goggles "look very light weight. Not much different than a regular set of glasses."


To view the charming, short video Google Glasses (complete with a sweet ukelele finale), go here.


Photo credit:  A screenshot from a Google video promoting Project Glass, a new augmented reality device from the team at Mountain View. - Google

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Updates to "People You May Know" on LinkedIn & the Trusted Advisor update via & Viva Las Vegas!

Updates to "People You May Know" on LinkedIn & the Trusted Advisor update via & Viva Las Vegas! | The Social Media Learning Lab | Scoop.it

"Yes, it was Vegas, Baby!   But more than that, it's about the trusted relationships you build on LinkedIn."


If you are local to SE Michigan and are a consultant, coach or small business owner, you might be interested in the one time live workshop covering all the Social Media platforms with Open Space that I'm doing on Saturday, April 21st, 8:30 to 3:00 at Spark East, Ypsilanti, Michigan.


Details are on this blog post, along with notes about some pending "People You May Know" updates on LinkedIn including:

  • streamlining the user experience,
  • improving the search algorithm for more relevant, accurate results, and
  • offering a quick, new one-click filtering option for reviewing results from relevant associations.
.
Thanks go to Scott Allen, who runs the helpful LinkedIn Intelligence blog.  Great info, including an embedded link to a YouTube video <update on the updates> by LinkedIn.
.
~  Deb
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10 Reasons Business Blogging is Better than Facebook [Infographic]

10 Reasons Business Blogging is Better than Facebook [Infographic] | The Social Media Learning Lab | Scoop.it

A lighthearted 'Top Ten' list by Patricia Redsicker advocates why business blogging is better than Facebook marketing.


From my own experience and in listening to digital strategists, it is generally best to drive all traffic to your website and mailing lists opt-in offerings.

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