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Rescooped by Deb Nystrom, REVELN from Transmedia: Storytelling for the Digital Age
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5 Tips to Design the Best YouTube Channel Page

5 Tips to Design the Best YouTube Channel Page | The Social Media Learning Lab | Scoop.it

Bob Al-Greene:  "There's a science to setting up the perfect YouTube channel page. Get the lowdown on crucial elements."


1. Post a great channel trailer.

...Don't tell people what you do — show them.



3. Pick the right icon.


....select something that will look good at very small resolutions....this tiny piece of real estate is your best bet for pulling viewers to your channel page.



Via The Digital Rocking Chair
Deb Nystrom, REVELN's insight:

Video & visuals are powerful.  These are handy tips for understanding how to make the most of video's power.  ~  Deb

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Dolly Bhasin 's curator insight, May 29, 2013 10:09 AM

Youtube has become the common man's channel for story telling!

Brad Tollefson's curator insight, June 18, 2013 8:08 PM

Here you go...

Rescooped by Deb Nystrom, REVELN from Curation, Social Business and Beyond
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Is Content the New Currency?

Is Content the New Currency? | The Social Media Learning Lab | Scoop.it
Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age.

Via janlgordon
Deb Nystrom, REVELN's insight:

The ecosystem of conversation, community and content gets my vote.  Use the term "currency" - yes, it makes sense.  ~  Deb

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janlgordon's comment, June 19, 2013 12:38 AM
Mithu Hassan Sorry I'm so late in getting back to you - you're very welcome, happy you liked it!!
santina kerslake's curator insight, September 5, 2013 3:11 PM

Do people actually read the content? Will it keep them following you?

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Survey Reveals Which Demographics Use What Social Media [INFOGRAPHIC]

Survey Reveals Which Demographics Use What Social Media [INFOGRAPHIC] | The Social Media Learning Lab | Scoop.it

A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and which social media sites do they frequently visit. 

 

The Pew Research Center has released the results of a comprehensive social media survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?

 

Of the online adults surveyed at the end of 2012:

67% use Facebook

20% use LinkedIn

16% use Twitter

15% use Pinterest

13% use Instagram

6% use Tumblr

 

A decent amount of Americans appear to be using social media, but which demographics use social media in greater numbers?

 

It appears that women use social media 9% more than men do, at a whopping rate of 71%. Other frontrunners with the highest social network activity in their demographic include city dwellers(70%), Hispanics (72%) and adults with a household income below $30,000 annually (72%).

 

The most pervasive and consistent divider amongst social media users remains, unsurprisingly, their age. 83% of the young adult demographic (18-29 year olds) use social media, which is well over double the activity of online adults over 65 years old (32%).


Via Jonha Richman
Deb Nystrom, REVELN's insight:

Always good to see the current demographics in social.  Facebook continues to be the king, with women, city dwellers, Hispanics and below $30K on the list, via Pew Research.    Hmmm....   ~  D

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Gust MEES's curator insight, May 12, 2013 11:40 AM

 

Learn more:

 

http://www.scoop.it/t/21st-century-learning-and-teaching

 

http://www.scoop.it/t/social-media-and-its-influence

 

Ivon Prefontaine, PhD's curator insight, May 19, 2013 11:09 AM

An important corollary question is what do we use social media for?

Jenn Alevy's curator insight, May 20, 2013 4:57 AM

Interesting but not surprising. I think the older the Gen X-, Gen Y, Millenials and Digital Natives grow, the higher the stats for all ages.

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How to Double Your Traffic Without Any Marketing – Shopify

How to Double Your Traffic Without Any Marketing – Shopify | The Social Media Learning Lab | Scoop.it
A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.
Deb Nystrom, REVELN's insight:

Google keywords and search are a backbone of smart marketing and smart social media.  ~  D

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Robin Martin's comment, May 15, 2013 10:21 AM
Thanks again Deb...gonna read and study this one! : )
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Using Google Analytics to Measure Social Media Effectiveness

Using Google Analytics to Measure Social Media Effectiveness | The Social Media Learning Lab | Scoop.it
From company blogs to Pinterest boards, social media and content marketing integration is a must-do for today’s businesses. Strategic content marketing

Via Neil Ferree
Deb Nystrom, REVELN's insight:

Here's how to be the data person, get clear what social media is worth the time.  ~ Deb

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Neil Ferree's curator insight, May 3, 2013 12:56 PM

You can't Manage it • if you don't Measure it


Setting up Conversion Goals in GA is Step #1


  • What content on your site get's shared the most?
  • Which of the top 6 Socials account for the most visits?
  • What longtails from Jepack bring the most visits to your site?


Visit http://bit.ly/SocialAuditMaster (search for) Dashboard + Install 


  • Social Media Dashboard
  • Small Business Dashboard


[Note] you must be signed in to G+ for these javascripts to work!

Robin Martin's comment, May 15, 2013 10:27 AM
LOL Deb...I just rescooped my own scoop...! Guess it still is on my mind...trying to work in social media into our Google analytics...but first we absolutely need to get all of our SM in sync/on the same page!
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The One Twitter Account That Actually Helped After The Boston Bombing

The One Twitter Account That Actually Helped After The Boston Bombing | The Social Media Learning Lab | Scoop.it

The police department’s stream of tweets ended up being the best defense against misinformation and Bostonians’ lifeline for communication about the men terrorizing their city.


This single Twitter account, perhaps more than anything else on the Internet, memorialized the horror of the bombs and the joy of the capture in real time.


Deb Nystrom, REVELN's insight:

Social media continues the path to its more mainstream role.  As I heard on the radio, it was also a safety net for downed cell phone communication from frantic friends and family.  Officials encouraged tweets & Facebooks check-ins to reassure "I'm ok." ~  D

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Robin Martin's comment, May 1, 2013 11:04 AM
Absolutely Deb! Another "great" reason to engage in social media...the benefits are endless...! Thanks for sharing!
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21 Best Tips from the Experts | Social Media Marketing World's Conference 2013

21 Best Tips from the Experts | Social Media Marketing World's Conference 2013 | The Social Media Learning Lab | Scoop.it

Best tips from the 2 day conference!


Here's a sample of the gold:

Schedule Your Social Media Updates: I use BufferApp to schedule tweets, Facebook posts and LinkedIn posts. I typically share my favorite quotes and links to articles I’ve written and great articles I find on the web. Since a lot of what I share is timeless, I can use the analytics from BufferApp to take the most popular content and schedule it again for another time.


– Dave Kerpen, CEO, Likeable.com

 


Mobile Marketing Tools: One of the great tools that I heard about at Social Media Marketing World was Mogreet Express.


Pat Flynn mentioned that he used it to text his listeners after his podcast with follow-up links. I plan on using it in both my product and service based businesses to market promotions and follow-up with mobile users after my webinars.


– Melanie Duncan, MelanieDuncan.com


[Remember] the Power of Email Marketing: Don’t be distracted by the shiny new toy of social media to the neglect of building an email list from day one of launching your blog or website.


Subscribe to an email platform such as Aweber, Mailchimp or Exact Target and make it easy for people to subscribe to your newsletter and receive your articles.


You own your your email list and it is an asset worth building from day one.

– Jeff Bullas, JeffBullas.com

Deb Nystrom, REVELN's insight:

This is a practical, on-trend post from respected teachers & experts. ~  Deb

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David W. Deeds's curator insight, April 26, 2013 8:27 AM

Gotta check this out.

Tim Kitchin's curator insight, April 26, 2013 1:17 PM

Email remains the the most powerful, personalisable, persuasive and accessible tool we have.  Don't write off email marketing yet!

Rescooped by Deb Nystrom, REVELN from Understanding Social Media
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Grow & Nourish your Online Reputation and Influence

"We are living in a world where your reputation and influence is migrating from offline to online.   Reputation is moving from local to global."


Connect and meet your global tribe!


Via Salah ALhaj Ahmed
Deb Nystrom, REVELN's insight:

I just had a happy hour meeting this past week where we talked about the difference of influence vs. direct referrals in our business networks.  One of our business colleagues opened new perspectives of thinking for us along this line.  Jeff Bullas seems to have a handy slideshare to understand even more about it.  ~  Deb

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How to Turn Off the Recommended Pages on Facebook

How to Turn Off the Recommended Pages on Facebook | The Social Media Learning Lab | Scoop.it
In an effort to personalize user experience, Facebook automatically suggests related Facebook pages for you to like, both when you send out status updates via Facebook and when you use partner websites.


Here's how to turn turn-off "suggested pages"in your Facebook feed.  Click on the title for directions.

Deb Nystrom, REVELN's insight:

E-how is e-handy for so many things.  ~ D

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Rescooped by Deb Nystrom, REVELN from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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How to Use SlideShare to Generate Leads

How to Use SlideShare to Generate Leads | The Social Media Learning Lab | Scoop.it

"SlideShare for lead generation: How to use SlideShare as part of your visual content marketing strategy."


From Social Media Examiner


Via James Whitelock, ABroaderView
Deb Nystrom, REVELN's insight:

Making better use of something you may already have?  Why not? ~ Deb

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Robin Martin's comment, March 16, 2013 1:05 PM
Exactly Deb! Sharing...! That's the key to leads I believe...
Deb Nystrom, REVELN's comment, March 16, 2013 5:02 PM
Sharing is what social is all about. Sometimes, as you may know, Robin, people can be a bit too territorial!
jaynalocke's curator insight, March 17, 2013 10:02 AM

More fun with SlideShare! 

Rescooped by Deb Nystrom, REVELN from Content curation trends
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Time for next-generation interest-based content curation? RIP Google Reader

Time for next-generation interest-based content curation? RIP Google Reader | The Social Media Learning Lab | Scoop.it

Google just revealed plans to shut down eight of its services as part of what it’s calling an ongoing spring cleaning effort. Some of them are pretty arcane, but among TechCrunch writers, anyway, we’re pretty bummed to see that Google Reader will be shut down on July 1.


Via Guillaume Decugis
Deb Nystrom, REVELN's insight:

Google's reader was one way to keep tabs on a whole lot of news, on one or two screens.   I am also sorry to see it go.  ~  D

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Beth Kanter's comment, March 18, 2013 11:56 PM
I weaned myself off Google Reader when I started going deeper into content curation and using scoop.it - now I'm glad I did http://www.bethkanter.org/rip-google-reader/
Janet Fouts's comment, March 19, 2013 1:25 AM
Corvida Raven talked me into using Feedly, and I like that too, Also scoop.it of course!
jeroen thibaut's curator insight, March 25, 2013 3:57 AM

Still loved the reader myself!

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Be a Super Connector with Twitter | Ann Arbor, LA2M

Be a Super Connector with Twitter | Ann Arbor, LA2M | The Social Media Learning Lab | Scoop.it
Twitter continues to be a happening place to be in social media.  It's great for making connections everywhere including conferences, among colleagues and especially with prospective clients.


Wednesday, March 27, 2013 - 11:45am - 1:00pm
Location: Conor O'Neills, 318 South Main Street
Ann Arbor, MI


Learn how Deb uses twitter to connect with important influencers.  She'll also share 5 smart strategies to make the most of twitter and how you can make solid, fruitful business connections as a Super Connector.

Deb Nystrom, REVELN's insight:

If you are local or near Ann Arbor, Michigan, you might find it useful to attend to hear my lessons learned on using Twitter, dating from attending my first "Tweet-Up" in 2008.  


At that time, I learned to use twitter connected with a start-up entrepreneurial work I was doing.   A LOT has evolved in social media since then.  ~  Deb

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Introducing Google+ Sign-In: simple and secure, minus the social spam

Introducing Google+ Sign-In: simple and secure, minus the social spam | The Social Media Learning Lab | Scoop.it

Users can now sign in to your app with Google, and bring along their Google+ info for an upgraded experience. It’s simple, it’s secure, and it prohibits social spam.


Simplicity and security come first 
If you sign in to Gmail, YouTube or any other Google service, you can now use your existing credentials to sign in to apps outside of Google.

Deb Nystrom, REVELN's insight:

I'm looking forward to seeing how it all blends, one of the things I've most enjoyed about using Apple products. ~  Deb

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Rescooped by Deb Nystrom, REVELN from Better know and better use Social Media today (facebook, twitter...)
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The State Of Social Media And The Telecom Industry [INFOGRAPHIC] - AllTwitter

The State Of Social Media And The Telecom Industry [INFOGRAPHIC] - AllTwitter | The Social Media Learning Lab | Scoop.it

No question, social media has transformed thetelecommunications industry.

The days of “Can you hear me now?” are over, and the telecom giants – Sprint, Verizon, Comcast, Bell – know they need to be proactive in cultivating customers via social media.

Unsurprisingly, there’s a bit of a love/hate relationship between digital media and telecom.

 

LeadSift, er, sifted through thousands of tweets to gauge how social media has changed the telecom industry. The infographic below represents their findings:


Via Mau
Deb Nystrom, REVELN's insight:

Adapting and responding = business smarts.  ~  D

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Rescooped by Deb Nystrom, REVELN from Change Leadership Watch
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Yahoo to Buy Tumblr for $1.1 Billion

Yahoo to Buy Tumblr for $1.1 Billion | The Social Media Learning Lab | Scoop.it
Yahoo’s move aims to make up for years of missing out on the growth of social networks and mobile devices.


Excerpts:


The deal would be the largest acquisition of a social networking company in years, surpassing Facebook’s $1 billion purchase of Instagram last year.


Tumblr has over 108 million blogs, with many highly active users.

For Yahoo and its chief executive, Marissa Mayer, buying Tumblr would be a bold move as she tries to breathe new life into the company. The deal, the seventh since Ms. Mayer defected from Google last summer to take over the company, would be her biggest yet.


It is meant to give her company more appeal to young people, and to make up for years of missing out on the revolutions in social networking and mobile devices.


News from Deb:


   
    
Deb Nystrom, REVELN's insight:

More change bound to show soon if this biggest, hip buy of Tumblr has any effect on the venerable Yahoo. ~ Deb

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Deb Nystrom, REVELN's curator insight, May 20, 2013 11:05 AM

The 7th and biggest deal - Yahoo acquisitions.  The stock market is not liking it --today that is. 


Now the biggest challenge yet, for Marissa Mayer,culture change at Yahoo AND smart connection with the hip, youthful Tumblr and their 108 million blogs, with many highly active users.  Wordpress watching at the gate.

I do like my venerable, old fashioned Flickr.com photo account. Yet if well handled, the coolness of Tumblr could make a good things happen at Flickr.  Challenge:  the account owners are quite a bit different.  ~  Deb

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Curation and the display of information by Laura Brown

Curation and the display of information by Laura Brown | The Social Media Learning Lab | Scoop.it
Being a content curator is all about displaying information. We don't create the content, we display it. We share it - and people read it. But, first you have to display it. There are several skills involved in displaying content.

Via Guillaume Decugis
Deb Nystrom, REVELN's insight:

Content sharing meeting social, curation, right here.  ~  D

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Mbigidde Victoria's comment, May 22, 2013 5:59 AM
Great article, i love the different insights and will make good use of the content.
Laura Brown's comment, May 30, 2013 2:25 AM
Thank you Ursula and Victoria.
Thomas B Hansen's curator insight, June 19, 2013 11:52 AM

In the future, this will be one of the most effective ways of finding and sharing valuable content......externally as well as internally...

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10 Tips for SEO Copywriting that Ranks in 2013

10 Tips for SEO Copywriting that Ranks in 2013 | The Social Media Learning Lab | Scoop.it
Deb Nystrom, REVELN's insight:

Apply these to blog posts and web pages, 2013 versions, and it will help you rank.  ~  Deb

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Deb Nystrom, REVELN's curator insight, May 10, 2013 7:03 PM

Some sweet stats that helps.  ~  Deb

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News Filtering and Discovery: Three Alternative Approaches To Get the Best News on a Specific Topic

News Filtering and Discovery: Three Alternative Approaches To Get the Best News on a Specific Topic | The Social Media Learning Lab | Scoop.it
A new wave of sites based on topic curation, both human and algorithmic, are creating opportunities to reach targeted audiences.

Via Robin Good
Deb Nystrom, REVELN's insight:

There can be filter bubbles (blind spots), and THEN there's just plain getting the best on a topic using the best tools.  Content curation and Robin Good's insights help. ~ D

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Robin Good's curator insight, May 6, 2013 1:26 PM



Anthony Kosner on Content.ly analyzes three different news discovery services in order to illustrate the different types of approaches available today to gather and filter streams for a specific audience.


He takes as examples Fuego, Upworthy and Prismatic, which utilize three very different solutions to aggregating and filtering the news in order to provide a relevant stream to their readers.


  • Fuego works by curating - manually - a selected group of thought leaders in the field of journalism. Most everything they post becomes part of Fuego.

  • Upworthy is powered by human curators who decide what makes the news and what doesn't.

  • Prismatic is strong on extracting relevant stories based on specific keywords and on your preferences and interaction with the service itself.


Overall, the article tries to illustrate how different can be the approaches utilized to filter and suggest content to a specific audience.



Interesting. Informative. 6/10


Full article: http://contently.com/blog/2013/04/29/the-evolution-of-curation-puts-tools-in-marketers-hands/




Dennis T OConnor's curator insight, May 6, 2013 10:49 PM

The more sources of information you tame, the more well rounded your curation becomes. 

SPIRUVIE's curator insight, May 7, 2013 3:41 PM

well, well... ouvaton :-))

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It's Not About the Tights: An Owners Manual on Bravery eBook ~ Chris Brogan (e-Book, Today)

Download Free Today:  "For whatever reason, we tend to think that "someone" is going to make us better, that we're broken, that we're missing the key ingredients to succeed."


"We feel envy and we're certain that we're the only failures this world has ever seen. It's a tough row to hoe."


"I'll teach you about Confidence, Acceptance, Permission, and Execution, and how Practice in all those areas will guide you to find those missing success points in your life."



Deb Nystrom, REVELN's insight:

Chris Brogan is generous and a great teacher.  Take a look.  I've downloaded the book to my iPad Kindle app already. It's free today. Let me know what you think. ~  Deb

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The Prisoner's Dilemma That Is Email Marketing

The Prisoner's Dilemma That Is Email Marketing | The Social Media Learning Lab | Scoop.it

"Even if email’s ROI is slipping (which is it), email still performs at 3x the return of social media and 2x that of search."


...An even more powerful deterrent to scaling back email than losing sales is losing share. Mindshare in the inbox is limited, like shelf space at Walmart. Every spot you give up, a competitor may well take.

Read more: http://www.mediapost.com/publications/article/197231/the-prisoners-dilemma-that-is-email-marketing.html#ixzz2QNjtuxf6


Photo:  by Sean MacEntee, Flickr

Deb Nystrom, REVELN's insight:

In the article, I particularly like this excerpt,


"Replace message or campaign ROI with subscriber or program ROI.  ...Recognizing the value in sending judiciously can have a profound impact on the quality and relevance of messages."   ~  Deb

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How To Curate Your Blog with WordPress or Tumblr: Introductory Advice

How To Curate Your Blog with WordPress or Tumblr: Introductory Advice | The Social Media Learning Lab | Scoop.it
Content curation is, in a nutshell, picking and choosing content from around the Web, and sharing it with your followers.  Running a curated blog is not just about finding interesting content to share.

Via Robin Good
Deb Nystrom, REVELN's insight:

Blogs can be excellent curation tools.  Ask me, the woman who is saying goodbye to over 20+ Posterous blogs (public, private, shared) as Posterous shuts down at the end of April.

Thinking through curation with excerpted content and your composition on these two platforms is helpful.  ~  Deb

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Therese Torris's curator insight, March 26, 2013 12:31 PM

There are so many of these introductions. Not sure I'm doing a great job at curating i.e. filtering (out some of) them

Anne McLean's curator insight, March 26, 2013 9:35 PM

Content curation is as important as finding the information in the first place.  Blogs possibilities for co-ordinating digital content curation.

Víctor V. Valera Jiménez's curator insight, March 28, 2013 11:50 AM

Interesante artículo de Nancy Mesias en "MakeUseOf" que puede servir como buena introducción para los que estén comenzando en este apasionante mundo de la  Content Curation.

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Next-Generation Interest-Based Curation Moves In? RIP Google Reader

Next-Generation Interest-Based Curation Moves In?  RIP Google Reader | The Social Media Learning Lab | Scoop.it

Google just revealed plans to shut down eight of its services as part of what it’s calling an ongoing spring cleaning effort. -  Google Reader will be shut down on July 1.


Via Guillaume Decugis
Deb Nystrom, REVELN's insight:

I've started to pay more attention to Zite and ScoopIt just for this reason.  Google reader was expansive.  The downside, social media and apps  can easily create filter bubbles instead of the mosaic scan that Reader could facilitate.  

Here's a reference about that:


Being out in the world, taking a break from your tech, can help the balance.  Just make sure to do a bubble check for some diverse thinking, from time to time.


~  D


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Beth Kanter's comment, March 18, 2013 11:56 PM
I weaned myself off Google Reader when I started going deeper into content curation and using scoop.it - now I'm glad I did http://www.bethkanter.org/rip-google-reader/
Janet Fouts's comment, March 19, 2013 1:25 AM
Corvida Raven talked me into using Feedly, and I like that too, Also scoop.it of course!
jeroen thibaut's curator insight, March 25, 2013 3:57 AM

Still loved the reader myself!

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ScoopIt Scoop: Curated Newsletters and MailChimp Integration

ScoopIt Scoop: Curated Newsletters and MailChimp Integration | The Social Media Learning Lab | Scoop.it

Seamlessly export your Scoop.it topic to a newsletter template or send to your email lists in MailChimp by connecting your accounts with the new MailChimp integration.


This feature is free with all Scoop.it accounts and is unlimited until April 15th. To access it, simply click “Manage” on your topic of choice and click “Create a Newsletter.”


From a press release:


About Scoop.it


Scoop.it lets professionals, small businesses, educators and non-profits express their unique perspectives on topics that matter with beautiful topic pages, driven by content discovery and curation, social sharing and efficient content management.


With nearly 7 million unique visitors per month, users can reach a large audience, feed relevant content to their social media channels including Twitter, Facebook, LinkedIn and Google+ and effectively build their online presence. For more information or to sign-up as a new user, visit Scoop.it.



About MailChimp


MailChimp supports more than 2.5 million subscribers worldwide, sending 4 billion messages per month. MailChimp is designed for the do-it-yourself power user -- someone looking for all of the power of an enterprise application, but built for anyone to use. MailChimp integrates with many third party applications including Facebook, Twitter, Hootsuite,


Pinterest, Instagram, SurveyMonkey, Eventbrite, Etsy, Salesforce, Wordpress, Magento, Joomla, Drupal and Google Analytics. And best of all, prices start at free. For more information, visit MailChimp.com.


Deb Nystrom, REVELN's insight:

This is great news!  It's also great timing for those of us who love to curate along several key themes.  ~  Deb

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Yes or No? A Social Media Response Flowchart

Someone's found a posting or comment about you or your organization? What's next?  Flow it out > The Social Media Response Flowchart.


Click on the title above to access the full Slideshare.


~  Deb

Deb Nystrom, REVELN's insight:

Easy flow, succinct answers.  Does it help?  ~  Deb

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A YouTube Streaming Music Service Will Launch Later This Year

A YouTube Streaming Music Service Will Launch Later This Year | The Social Media Learning Lab | Scoop.it
YouTube is one of the most popular online music players in the world, so it shouldn't come as much of a surprise that the video platform is planning to launch a paid-subscription music streaming service later this year, Fortune reports.A YouTube...
Deb Nystrom, REVELN's insight:

Another way that social becomes big business.  YouTube moving to paid streaming is another of social media moving into Social Business, and a big business it is!  ~  Deb

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