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The Social Media Learning Lab
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Rescooped by Deb Nystrom, REVELN from Internet Marketing Strategy 2.0
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Why Google Is Blocking All of the Keyword Referral Data and Why This Is Really Bad

Why Google Is Blocking All of the Keyword Referral Data and Why This Is Really Bad | The Social Media Learning Lab | Scoop.it
Rand Fishkin talks about Google's motivation behind their encryption.

Via Robin Good
Deb Nystrom, REVELN's insight:

Robin Good's insight with this ScoopIt is plenty.  It's a big deal about SEO being worthwhile, a real game changer as of Sept. 25th.  ~  Deb

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Mark E. Deschaine, PhD's curator insight, October 8, 2013 7:12 AM

This is important to teach students that Google might not always provide the best results for search terms ....

Jill Prest Hart's curator insight, October 10, 2013 10:47 PM

I agree with one of the commentors on this post, that said, Google is doing this in response to the competition with FB et al. FB is making huge inroads in Googles once great monopoly.  You can still find keywords that will rank with reverse attack marketing and can learn about it here: http://www.reverse-attack-marketing.info

David Bennett's curator insight, October 11, 2013 6:34 AM

Quote from Danny Sullivan of Search Engine Land: "

Publishers allow search engines to index their content, which is used by the search engines as the core content they can put lucrative ads around.


In return, search engines have provided traffic to publishers and data on how those publishers are found. That latter part of the ‘deal’ was unilaterally pulled by Google.”""

Rescooped by Deb Nystrom, REVELN from Social Media Butterflies
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The Best Times To Post On Facebook, Twitter, Google+, LinkedIn And Pinterest #INFOGRAPHIC

The Best Times To Post On Facebook, Twitter, Google+, LinkedIn And Pinterest #INFOGRAPHIC | The Social Media Learning Lab | Scoop.it

“Social media mastery – if such a concept even exists – ultimately comes downs to many things, but one of the most important elements is time.”


Via Brian Yanish - MarketingHits.com, Lauren Moss, Robin Martin
Deb Nystrom, REVELN's insight:

It's always good to be reminded of the sweet spots on timing with Social Media.  ~  Deb

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Kamaldeep Singh SEO's comment, September 30, 2013 1:15 AM
Thanks for your great comment :) @philippe
harish magan's comment, October 1, 2013 2:49 AM
I have found this very useful and would use these as per instructions provided by them for best time slot.
harish magan's comment, October 1, 2013 2:49 AM
I have found this very useful and would use these as per instructions provided by them for best time slot.
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Scale Back to Scale Up Your Small Business With Social Media

Scale Back to Scale Up Your Small Business With Social Media | The Social Media Learning Lab | Scoop.it

Do you know how to “right-size” your social media marketing?

Presenters: Leslie McGraw of Les Go Social Media Marketing and Training and Deb Nystrom of Reveln Consulting and the Social Media Learning Lab 
 
Do you know how to “right-size” your social media marketing?


It’s easy for entrepreneurs & business owners to rush into too much, too fast and burnout with too many social media irons in the fire. 


In this one-hour session, learn how to right-size a marketing AND social media strategy to connect, engage and inspire your audience in just 20 minutes a day.

Deb Nystrom, REVELN's insight:

We just added our photos.  Join us tomorrow at the free webinar geared for small business, for International Social Media Week,      ~  Deb & Leslie


Here we are, ramping up for our webinar tomorrow, with Les Go Social Media Marketing and Training We hope to see you on-line. Register (free) on EventBrite. #smw734
http://smw734.eventbrite.com/

 

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Should I use social media if my customers don’t?

Should I use social media if my customers don’t? | The Social Media Learning Lab | Scoop.it

There are many other ways you can leverage social media channels such as Facebook, Twitter and Google+ to strongly benefit your business to business relationships.


....think sideways to leverage social media if you're in a B2B organisation. .....we know that many of our target prospects don't actively use social media for buying and selling products and services, so how can we engage with people on social media?

The simple answer is you've got to think around your industry:

  • Who are your suppliers?
  • Are there any consultants that operate in your sector?
  • Do you use resellers? Are they using social media?
  • Do you think anyone would be interested in hearing your story of how you started or expanded?

and more.


Read more at http://www.thesocialmediahat.com/blog/should-i-use-social-media-if-my-customers-don-t-09232013#zHAGbl4qSPJDBTO6.99


Related post by Deb:

    

Open Space on Speed: Social Business with the Coaches, Results! Video
Via Henri Lefèvre
Deb Nystrom, REVELN's insight:

Great question.  It's all about the network and relationships.  Good reasoning to consider how you want to build out your marketing plan and where social media fits into the equasion.  ~  Deb

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Robin Martin's curator insight, October 30, 2013 11:14 AM

Good read Deb...! Thanks for sharing...!

Rescooped by Deb Nystrom, REVELN from Transmedia: Storytelling for the Digital Age
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Storytelling in the Twitter Age: Medium, Message, Master

Storytelling in the Twitter Age:  Medium, Message, Master | The Social Media Learning Lab | Scoop.it

Via The Digital Rocking Chair
Deb Nystrom, REVELN's insight:

Storytelling, innovation and communication, including politics  Social media is a medium, message and connector.  ~  Deb

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The Digital Rocking Chair's curator insight, September 6, 2013 2:12 AM


Alan Rosenblatt:  "Now that Twitter displays images within the timeline, hashtags can gather a story timeline easily and present on a single webpage, complete with illustrations. And the story comes with a narrator (the tweet text), a visual (the image) and a dialogue (the caption)."

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The 80 Rules Of Social Media [INFOGRAPHIC] - AllTwitter

The 80 Rules Of Social Media [INFOGRAPHIC] - AllTwitter | The Social Media Learning Lab | Scoop.it

"So you want to get good at social media?

You need to have a plan. A guidebook. A strategy.

You need some rules.

And rule number one? That’s obey the rules. As for rules number two through eighty, check out this fantastic infographic courtesy of Jeremy Waite, head of social strategy at Adobe."


Via Dr. Susan Bainbridge
Deb Nystrom, REVELN's insight:

A new book-ish format for an infographic.  Intriguing format from Jeremy Waite, head of social strategy at Adobe. ~  D

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cyneth's curator insight, September 8, 2013 6:06 PM

Check out this fantastic infographic courtesy of Jeremy Waite, head of social strategy at Adobe.  Rule #32 - rules are meant to be broken

KB...Konnected's curator insight, September 25, 2013 8:03 PM

Interesting!

Charles Newton's curator insight, September 29, 2013 1:56 AM

Thought provoking ideas here - worth a read.

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A demographic portrait of users of various social media services | Pew Internet & American Life Project

A demographic portrait of users of various social media services | Pew Internet & American Life Project | The Social Media Learning Lab | Scoop.it
A demographic portrait of users of various social media services | Pew Internet & American Life Project
Deb Nystrom, REVELN's insight:

A ScoopIt on 2013 demographics charts that have been used for many recent infographics.  See companion post up next. ~  Deb

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The Path to Social Media Success

The Path to Social Media Success | The Social Media Learning Lab | Scoop.it

Often, the best way to reach a huge goal is to break it down into small, less intimidating goals.


Via James LaCorte
Deb Nystrom, REVELN's insight:

Social media can easily overwhelm almost anyone starting out.  Here's a way to view the process visually, step by step. Nice!  ~ Deb

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James LaCorte's curator insight, July 16, 2013 8:08 PM
Great reminder on ways to breakdown your social media strategy into tactics which help you meet your goals.
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YouTube's Founders Challenge Vine and Instagram with New Video App

YouTube's Founders Challenge Vine and Instagram with New Video App | The Social Media Learning Lab | Scoop.it

"Think of it as “shoot, mix, share.  You don’t even have to do the shooting — the new MixBit site allows anyone to snip and remix any publicly shared video content."

Chad Hurley and Steve Chen are back with MixBit, a new mobile app that they hope will make it easier to shoot, edit and remix videos on the go.


On the surface, MixBit resembles two other leading video apps, Twitter’s Vine and Facebook’s Instagram.

MixBit allows 16 seconds.


But as the name suggests, MixBit is all about mixing and editing video. Both the app and a related Web site, MixBit.com, are aimed at making it easy to clip and stitch together snippets of video. Simple tools built into the app allow users to edit each 16-second clip and combine up to 256 clips into an hourlong video. The final product can then be shared on Twitter, Facebook, Google Plus or the MixBit Web site.


Deb Nystrom, REVELN's insight:

It looks like a serious challenger. I can't wait to try it. Being first or second doesn't always = winning. ~ D

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Six Things to Know About Twitter's Vine VIDEO App

Six Things to Know About Twitter's Vine VIDEO App | The Social Media Learning Lab | Scoop.it

Here are things you should know about Vine, Twitter's rising video-sharing mobile app.


Excerpts:


1) Vine, Twitter's video-sharing application, can be found online at Vine.co. When shared in a tweet, all clips post to Vine live at Vine.co, instead of Vine.com. Why? The latter domain name belongs to Amazon.


2) Why was the app named Vine? A source says it's short for Vignette, which is defined as "a short impressionistic scene." Vignette is also the name of a photo filter offered by the signature Twitter app.


4) Vine's logo connects the "V" and "I" in its name in the same way a vine loops and wraps itself around a tree. Even cooler, if you turn the logo upside down, it displays the number of seconds your mini-video can be—"6."



Deb Nystrom, REVELN's insight:

6 seconds inspires creativity sometimes missing in longer videos.  I use Vine for Jazzercise business posts as well as personally.  

You can see my "bitter melon" addition to a stir fry last night in the next post.  I'll also share a Jazzercise business post link.  ~  Deb

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How to Use The Keyword Planner -- The New Keyword Tool From Google AdWords

How to Use The Keyword Planner -- The New Keyword Tool From Google AdWords | The Social Media Learning Lab | Scoop.it
Last month, Google quietly began rolling out the AdWords Keyword Planner to select AdWords accounts last month. In typical AdWords fashion, one of the biggest overhauls of the Google Keyword Tool ever went almost unnoticed!
Deb Nystrom, REVELN's insight:

Planning your message to the world?  Check out Google's new Keyword Planner.  ~  Deb

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6 Ways To Turn Online Connections Into Offline Business Relationships

6 Ways To Turn Online Connections Into Offline Business Relationships | The Social Media Learning Lab | Scoop.it

According to an Academia.edu study, there is a tremendous connection between your online and offline relationships.

According to their findings, “the average American has 634 ties in their overall network and technology users have bigger networks.”

__________________

When you’re listening, it shows.

__________________



Excerpts from the 6 practical tips :

  • Consider what you have to offer. Are you aware of the unique value you bring  ...that cannot be easily imitated or duplicated? If not, know what you have to offer before moving forward...
      
  • Seek to give before you receive. ... if you know your strengths,  it is much easier to create value. 
     
  • Listen and join online conversations. ...productively listen and join online conversations. Build online rapport and follow people you admire on Twitter, retweet their content, like their statuses on Facebook, endorse their skills on LinkedIn and share their content on Google+.    When you’re listening, it shows.


Deb Nystrom, REVELN's insight:

Good points about the "in-real-life" nature of making a connection.  ~  D

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Me as an infographic! Christina's Bio Illustrates It.

Me as an infographic! Christina's Bio Illustrates It. | The Social Media Learning Lab | Scoop.it

To illustrate the previous full video on teaching, learning and doing research via social media in a university setting, here is an Infographic on Christina Costa.


The website also links to her PhD thesis:  

The participatory web in the context of academic research : landscapes of change and conflicts


  • I just developed an infographic on my experience using easel.ly
  • It doesn’t look as great as I’d like – need to improve my design skills!! – but this was pretty easy to create.

  • A great way to illustrate one’s experience.  (by Christina Costa.)

 


Via Deb Nystrom, REVELN
Deb Nystrom, REVELN's insight:

I'd be remiss if I didn't also Scoop this to my Social Media curation stream at the SMLL - social media at the university, with the video lecturers bio illustrated via this infographic tool.  ~  Deb

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Deb Nystrom, REVELN's curator insight, July 15, 2013 11:29 AM

As she says,  "A great way to illustrate one’s experience."  ~  D

Deb Nystrom, REVELN's curator insight, July 15, 2013 11:34 AM

Originally posted on my curation stream, "Infographics and Sweet Stats" - it also belongs here on Agile Learning to illustrate Christina's video listed below (full session on using Social Media in learning, research, teaching.) ~ D

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How To Create a Landing Page That Really Converts: Key Ingredients and Good Examples

How To Create a Landing Page That Really Converts: Key Ingredients and Good Examples | The Social Media Learning Lab | Scoop.it

Excerpted from article:
"If you don’t have a good landing page, it’s like going fishing without a net: you might land a big one on your hook, but you won’t be able to drag it into the boat.

You don’t want people to just visit your page. You want them to take action once they are there. So make it as easy and compelling as possible for them by including these elements found in a landing page that CONVERTS:

C = Clear Call to Action
O = Offer
N = Narrow Focus
V = VIA: Very Important Attributes
E = Effective Headline
R = Resolution-Savvy Layout
T = Tidy Visuals
S = Social Proof

CLEAR CALL TO ACTION:
Whatever it is you’ve decided will move people further along your conversion funnel. That’s what you should be asking them, clearly and temptingly, to do. Don’t distract them with lots of other requests. The best pages accentuate only one CTA.

OFFER:
An offer is anything you give your visitors in exchange for getting them to do what you want. This can mean offers in the traditional sense of coupons or discounts, but it also can mean a free trial, a free version of the product, a whitepaper, or a matching gift.

NARROW FOCUS:
Research has shown that the more choices you offer people, the longer they take to make a decision. So the clearer and simpler you make your page, the more likely you are to get someone to take the action you want.
- Do you really need that navigation bar?
- Do you really need to talk about your company philosophy?
- Do you really need to collect all that information?

VIA: VERY IMPORTANT ATTRIBUTES:
We’ve all heard stories of companies that reserved a catchy URL, put up zero information about what the site was for, and harvested 1 million email addresses before they even launched.
You should assume that’s not going to happen to your company.
Instead, you’re going to have to give visitors some good reasons they should do what you want. Those reasons are the VIA: Very Important Attributes.

EFFECTIVE HEADLINE:
People coming to your site are going to decide in a split second if they want to go back to their game of “Words with Friends” or stay and see what you are all about. A key way to keep them is to tell them in plain language what your site is all about.

RESOLUTION-SAVVY LAYOUT:
Do you know that there are people out there still surfing the web on 800 x 600 monitors?
Keep the most essential parts of your message – logo, headline, call to action, a supporting visual – in the center top of the screen, with supporting messaging lower down on the page.

TIDY VISUALS:
As with the headline, distracting elements can work when you’re trying to get attention. But when people are on your site, you don’t want to sidetrack them with a bunch of visual junk.

SOCIAL PROOF:
As social creatures, humans tend to place greater value on things that other people have already approved. That is why most sites will tend to display evidence of such social validation."

In the original article there are more information about: "Considerations for strategy", "Considerations for design", "The cautionary tale", "Doing it right" and some examples. Check out full interesting article here:
http://blog.kissmetrics.com/c-o-n-v-e-r-t-s/


Via Giuseppe Mauriello, Robin Good
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Simon Cripps's curator insight, March 11, 2013 4:35 PM

Great Acronym for making people convert to sales (or leads) on your site. Keep it simple Stupid ! KISS is always another

YvonneFinn's curator insight, March 19, 2013 8:42 AM

Useful tips that bear repeating often even though they should be well known to all marketers.
The "call to action" can make a big difference in a successful marketing effort.

Mr Branson's curator insight, May 5, 2013 9:17 AM

Interesting article. I am wondering what will the future of landing pages be in the face of online users reading less and watching more daily? http://www.infogurushop.com The online world in the past few months has again changed and VIDEO will surely take center stage worldwide. 

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Demystifying Persona – How to Create Engaging Content Based on Persona?

Demystifying Persona – How to Create Engaging Content Based on Persona? | The Social Media Learning Lab | Scoop.it

Successful content is the one which bridges the gap between a “window-shopper” and a “buyer” – A content marketing effort that will definitely bring your more ROI.

Deb Nystrom, REVELN's insight:

A helpful overview of persona research, good questions.  ~  Deb

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Content Curation for Startups: What Is It, Why and How To Use It

Content Curation for Startups: What Is It, Why and How To Use It | The Social Media Learning Lab | Scoop.it
Find out the basics of content curation including its definition, and how to perform successful content curation.

Via Robin Good
Deb Nystrom, REVELN's insight:

This is good place to start for entrepreneurs.  You are reading through one type of content curation by topic, by viewing this ScoopIt post right now.  Anything that collects valuable information on a theme online, and shares it successfully with a growing audience is good content curation. 

You can see my curated social media photos on Flickr, for example here, if this is your current topic of interest.


You can also learn more about what I track and do by simply looking at my collection of ScoopIt newsletters.  ~  Deb

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Robin Good's comment, September 25, 2013 10:05 AM
Thank you Randy, happy you found this one useful too.
Nevermore Sithole's curator insight, March 10, 2014 12:14 PM

Content Curation for Startups: What Is It, Why and How To Use It

Sambaseck's curator insight, September 1, 2014 10:44 AM

Content curation solves one of the biggest online problems today: discovery.

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How to Make Stop Motion Vine Video (And Maybe Even Make Money)

How to Make Stop Motion Vine Video (And Maybe Even Make Money) | The Social Media Learning Lab | Scoop.it

Via The Digital Rocking Chair
Deb Nystrom, REVELN's insight:

Vine is a wonderfully easy, creative, fun way to share short, 6 second video in social media.  This piece takes it to another level.  ~  Deb

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The Digital Rocking Chair's curator insight, September 22, 2013 12:45 AM


"[Julia Pugachevsky speaks to Frank Danna] about what drew him to the medium, what the pre-production process entails, and tips for making stop motion Vines."

Henrik Safegaard - Cloneartist's curator insight, September 22, 2013 4:45 AM

Over at TribecaFilm.com, Julia Pugachevsky serves as the Vine correspondent, compiling a weekly round-up of the10 Best Vines of the Week. She regularly profiles expert Vine users. Most recently, she spoke to Frank Danna, whose stop motion experiments on Vine have gotten him work making stop motion Vines for brands.

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Digital Citizenship WHS

Digital Citizenship WHS | The Social Media Learning Lab | Scoop.it
Digital Citizenship WHS
Deb Nystrom, REVELN's insight:

Smart chart on social & digital citizenship for children and adults.  ~  Deb

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Mainstream: Almost 70% of Internet Users are on Social Media, 2013 #Infographic

Mainstream:  Almost 70% of Internet Users are on Social Media, 2013 #Infographic | The Social Media Learning Lab | Scoop.it
With fully 67 percent of Internet users on social networks, social media is an established mainstream activity.
Deb Nystrom, REVELN's insight:

Here's the infographic to illustrate the Pew 2013 study (companion post on the SMLL ScoopIt curation stream.)  There are racial differences, age differences and it continues to evolve.  ~  D

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Bots Tweet, Flirt and get Political. Follow Me at #Socialbot.

Bots Tweet, Flirt and get Political. Follow Me at #Socialbot. | The Social Media Learning Lab | Scoop.it
Socialbots are being designed to sway elections, to influence the stock market, even to flirt with people and one another


________________________

Last month, [it was]...revealed Carina Santos, a much-followed journalist on Twitter, was [a bot]...having more online “influence” than Oprah Winfrey.

________________________


...Last month, computer scientists...revealed that Carina Santos, a much-followed journalist on Twitter, was actually not a real person but a bot that they had created. Based on the circulation of her tweets, two commonly used ranking sites, Twitalyzer and Klout, ranked Ms. Santos as having more online “influence” than Oprah Winfrey.


...During a dispute over a Russian parliamentary election in 2011, thousands of Twitter bots, created months before but largely dormant, suddenly began posting hundreds of messages a day targeting anti-Kremlin activists, aiming to drown them out, according to security analysts. Researchers say similar tactics have been used more recently by the government in Syria.


...In 2010, researchers with Truthy, the Indiana University research group, discovered a number of Twitter accounts sending out duplicate messages and re-tweeting messages from the same few accounts in a closely connected network. Two accounts, for example, sent out 20,000 similar tweets, most of them linking to, or promoting, the Web site of John A. Boehner, then the House minority leader, before the last midterm elections.

Much of the social media remains unregulated by campaign finance and transparency laws. So far, the Federal Election Commission has been reluctant to venture into this realm.

Deb Nystrom, REVELN's insight:

It's important to be bot-savvy to understand how fake accounts seem real, and why.    ~  D

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How To Create The Perfect Post on Social Platforms #Infographic

How To Create The Perfect Post on Social Platforms #Infographic | The Social Media Learning Lab | Scoop.it

This infographic cuts through the jargon and condenses what it takes to create a great post across Facebook, Twitter, Pinterest and Google+.  From Mycleveragency


Excerpts:

  • Keep things positive
  • Provide a link
  • Be mobile friendly
  • Include images
  • Provide info
  • Engage with users
Related posts by Deb:
Deb Nystrom, REVELN's insight:

A very handy, clear infographic for Pinterest, Facebook, Twitter and Google+ posts and more. Jargon-free!   ~  Deb

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5 Social Media Tactics to Increase ROI via Mashable

5 Social Media Tactics to Increase ROI via Mashable | The Social Media Learning Lab | Scoop.it
Social can be one of the most challenging platforms for brands to measure return on investment. Companies that grew up on traditional advertising and metrics often have trouble making sense of the value of the online ecosystem. 


Excerpts:

2. Be Authentic

You can't fake it online, says Sid Shuman, who runs social media for Sony Playstation. "They can smell that a mile away."


Shuman suggests crowdsourcing content for in-house interview and articles. Because they live and breathe the brand, fans "come up with better questions that we could any day," he says.

3. Keep Content Premium

 
Hitting "publish" is social suicide if the material isn't quality. Take advantage of Wordpress,Tumblr and social media to craft strong messages.


Know the rules and follow them: Every network requires a specific approach and language (tweets are written differently thanFacebook posts). 


SEE ALSO: 8 Creative Ways to Connect With Customers on Facebook

Stick to a calendar for posting, and focus on making followers feel part of the brand's family. Using platforms solely as selling tools quickly alienates customers. Hire professionals—and fight the urge to turn sites into content farms or automate feeds.


Peter Yared, CBS Interactive's CTO/CIO suggests using your sites to curate and amplify positive content about your company. "Find the interesting content that’s being posted and use it to bring value to your audience."

5. Experiment

Nothing risked is nothing gained, especially when it comes to social. Fail and see what works. Test tone, style and new monetizing tools, such as native advertising, which serves sponsored content, tweets and Facebook stories. eMarketer reports 73% of U.S publishers now offer some form of native advertising. But be careful: This hot topic still often fails to hook users, as do most click-bait attempts.

 

Deb Nystrom, REVELN's insight:

These are classics, and good reminders.  ~  D

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10 Ways to Learn From Twitter: Informal, Fast and Current

10 Ways to Learn From Twitter: Informal, Fast and Current | The Social Media Learning Lab | Scoop.it

Twitter is a powerful platform for personal and professional learning, enrichment and growth. Use Twitter for informal learning.Post from: The eLearning Coach.





Deb Nystrom, REVELN's insight:

First shared on Agile Learning, this post also belongs here in the Social Media Learning Lab.  ~  Deb

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Robin Martin's curator insight, July 31, 2013 9:25 PM

Learning is all around us!

Robin Martin's comment, July 31, 2013 9:25 PM
Very, very cool Deb!
Deb Nystrom, REVELN's comment, July 31, 2013 11:49 PM
Thanks for the comment Robin!
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35 Cheatsheets & Infographics For Social Media Marketers

35 Cheatsheets & Infographics For Social Media Marketers | The Social Media Learning Lab | Scoop.it

35 cheatsheets cover tips and important statistics for Facebook,TwitterGoogle+ and Pinterest so you can better understand marketing via social media, as well as how to design your pages beautifully for optimum exposure.


Click on the links to get a clearer view of the entire cheetsheet or infographic.

Deb Nystrom, REVELN's insight:

I'm particularly interested in the email and social media marketing ones.  A lot here from which to choose!  ~  D

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Deb Nystrom, REVELN's curator insight, July 23, 2013 8:44 AM

Rescooped from the Social Media Learning Lab.  MANY good stats here on email, SEO comparisons and more.  ~  D

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New Twitter Analytics, 10 Quick Metrics You Can Use Today

New Twitter Analytics, 10 Quick Metrics You Can Use Today | The Social Media Learning Lab | Scoop.it
Twitter recently opened up their analytics product to anyone with a Twitter login. Previously it was reserved for Twitter ad customers only.


The Twitter Analytics product is actually only accessible through the Twitter ad tool.


Deb Nystrom, REVELN's insight:

Great find for twitter users!  ~  Deb

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Missy Mullen Caulk's comment, July 18, 2013 8:04 AM
Interesting, thanks for sharing.